JAPAN B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020 PUBLICATION DATE: DECEMBER 2016

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I PAGE 6 METHODOLOGY I PAGE 7 RELATED REPORTS I PAGE 8 CLIENTS I PAGE 9-10 FREQUENTLY ASKED QUESTIONS

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Japan B2C E-Commerce Sales Forecasts: 2016 to 2020

Market Report

B2C E-Commerce

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Japan

English

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QUESTIONS

ANSWERED

IN THIS REPORT

How large is the B2C E-Commerce market in Japan predicted to be in 2016 and in 2020?

How do different sources project online retail sales growth in Japan for the coming years?

What are the forecasts for M-Commerce and cross-border B2C E-Commerce sales in Japan?

What is Japan’s global rank in terms of B2C E-Commerce sales?

Who are the leading B2C E-Commerce companies in Japan by market share?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

JAPAN B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020

ONLINE RETAIL SALES IN JAPAN ARE BOOSTED BY M-COMMERCE

As of 2016, Japan is the fourth largest B2C E-Commerce market worldwide, according

to the findings of the new report from yStats.com. More than one quarter of all households

in Japan make purchases online, buying popular product categories such as clothing,

appliances, groceries and furniture. The two largest online retail platforms in the country by

2015 market shares were Rakuten and Amazon.

Five different predictions are cited in the yStats.com report regarding the future of

online retail sales in this country. In 2016, a growth rate of slightly above 10% is expected.

Through 2020, this rate is projected to moderate. M-Commerce is seen as one of the growth

drivers, expected to account for around half of all B2C E-Commerce sales in a five years’

time. Another forecast cited in the report suggests that cross-border online sales to Japan

could rise significantly, driven by online imports from countries such as the USA and China.

JAPAN B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020

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MANAGEMENT SUMMARY

MARKET OVERVIEW AND INTERNATIONAL COMPARISONS

B2C E-Commerce Market Overview and International Comparisons, November 2016

Global Retail E-Commerce Shares of Top 5 B2C E-Commerce Markets, incl. Japan, in %, 2016f & 2020f

CAGR of B2C E-Commerce Sales of Top 5 B2C E-Commerce Markets, incl. Japan, in %, by Minimum and Maximum

CAGR Forecast, 2015 - 2020f

Share of Households Shopping Online, in %, 2011 – 2015

Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2015

B2C E-Commerce Sales Imports from China and the USA to Japan, in JPY billion, 2015 – 2019f

M-Commerce Sales, in USD billion, and Share of B2C E-Commerce Sales, in %, 2013 – 2016f & 2020f

Market Shares of Top Four B2C E-Commerce Market Players, in %, 2015

OVERVIEW OF SALES AND SHARES FORECASTS

B2C E-Commerce Sales Forecasts, by Five Comparative Estimates, in USD billion and JPY trillion, 2014 - 2020f, and

CAGR, in %, 2015 - 2020f

B2C E-Commerce Share of Total Retail Sales, in %, 2014 – 2019f

SALE FORECASTS

B2C E-Commerce Sales, in JPY trillion, and Year-on-Year Change, in %, 2014 – 2020f

B2C E-Commerce Sales, in USD billion, 2014 - 2016f & 2020f

Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, and Year-on-Year Change, in %, 2014 – 2018f

B2C E-Commerce Sales, in JPY trillion, and CAGR, in %, 2014 & 2017f

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JAPAN B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020

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TABLE OF CONTENTS

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JAPAN B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020

REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR JAPAN B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020 REPORT

Report Coverage

This report covers the forecasts for B2C E-Commerce sales in

Japan. The report is based purely on secondary market research and does

not contain any sales forecasts produced by the report publisher.

The forecasts cited in this report were produced by various

reputable sources and differ in definition, methodology and the time

period referenced. The sources may refer to B2C E-Commerce sales as

online retail sales, Internet retailing sales, or E-Commerce sales. Some of

the sources include both B2C and C2C sales in their sales definitions, while

others excluded or did not mention C2C in their methodology. The

majority of original sources used in this report excluded travel and/or

other services from their definition and included M-Commerce sales,

while one also included services.

Most of the forecasts cited in this report were published within

the previous 12 months.

Report Structure

The report starts with an Overview and International

Comparisons chapter. It opens with a qualitative overview of the B2C E-

Commerce market in Japan (a text chart). The country’s share of global E-

Commerce sales in 2016 and 2020 is revealed, and the country’s minimum

and maximum E-Commerce CAGR forecasts are compared to other top

markets worldwide. Next, some key market characteristics, including

online shopper penetration, top B2C E-Commerce product categories, and

major B2C E-Commerce market players are revealed. Furthermore,

forecasts for some key online retail trends in Japan, cross-border online

shopping and M-Commerce, are included.

The next chapter contains an overview of all sales forecasts

included for this country summarized in one table, with a year span 2014

through 2020. Not all the years were covered by each of the sources. Within

this table, the forecasts that contain the years 2015 and 2020 are presented

first and ranked by CAGR in 2015 through 2020. All other forecasts are

ranked so that the most far reaching forecasts in terms of years covered

are presented first. If forecasts from several sources end with the same

year, they are ranked by sales volume predicted for this year. Besides the

sales volumes, the table also includes the names of the respective sources,

definitions where available and CAGR if available for the years 2015

through 2020.

A forecast regarding the B2C E-Commerce share of retail sales is

presented next, with a year span 2014 to 2019.

The last chapter contains charts with individual sales forecasts

from the summary table. The conversion rate used in the action titles and

Management Summary refers to the average rate for 12 months to the 1st

of November, 2016. If the source reported year-on-year growth rates or

CAGR, these numbers were included as in the source; where no growth

numbers were available in the source, they were calculated from the

provided sales values.

JAPAN B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020

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Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020

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November 2016

November 2016

November 2016

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Global B2C E-Commerce Market 2016

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June 2016

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Asia-Pacific Online Travel Market 2016

Asia-Pacific Online Payment Methods: First Half 2016

October 2016

September 2016

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Middle East B2C E-Commerce Market 2016 May 2016 € 1,950

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Europe B2C E-Commerce Market 2016

Central Asia and Caucasus B2C E-Commerce 2015

North America B2C E-Commerce Market 2015

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November 2015

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Fraud and Security in Global Online Payment 2016 October 2016 € 950

Global Mobile Online Payment Methods: First Half 2016 October 2016 € 950

Global Alternative Online Payment Methods: First Half 2016 September 2016 € 950

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JAPAN B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020

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