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SAUDI ARABIA B2C E-COMMERCE MARKET 2016 PUBLICATION DATE: APRIL 2016

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS

PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

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Saudi Arabia B2C E-Commerce Market 2016

Market Report

B2C E-Commerce

Middle East

Saudi Arabia

English

PDF & PowerPoint

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QUESTIONS

ANSWERED

IN THIS REPORT

What is the size of the B2C E-Commerce market in Saudi Arabia and how high is its growth

potential?

What are the main drivers and challenges for online retail development in this country?

Which important B2C E-Commerce trends are evolving in Saudi Arabia?

What do online shoppers in Saudi Arabia buy on E-Commerce websites and which methods do they

use to pay?

Who is the online retailing market leader in this country?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

SAUDI ARABIA B2C E-COMMERCE MARKET 2016

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SAUDI ARABIA’S B2C E-COMMERCE MARKET TO NEARLY DOUBLE BY 2020

Saudi Arabia is the second largest B2C E-Commerce market in the Middle East after the

UAE, as revealed in this new yStats.com report. While the UAE outperforms Saudi Arabia in terms

of online retail sales and Internet penetration, Saudi Arabia ranks the highest in the Middle East

for the E-Commerce market attractiveness. Online retail growth is supported by high Internet and

mobile connectivity in the country, as well as the increasing population and dynamic retail

market, supported by the government’s effort to expand non-oil sectors of the economy.

Around one quarter of Internet users in Saudi Arabia made purchases online in 2015, with

male online shoppers outnumbering female online shoppers, according to yStats.com’s findings.

The most popular product categories include electronics and fashion, boosting website visits to

retailers such as Jarir.com that sells books and electronics and Namshi.com that offers fashion

products. The market’s leading company, however, remains UAE-based Souq.com, accounting for

a large share of B2C E-Commerce product sales in the country.

Among the major challenges to online retail development in Saudi Arabia is the

dominance of cash on delivery, the payment method used by more than 50% of online shoppers

in the country in 2015. Nevertheless, yStats.com’s research indicates that online payment

methods are projected to take off as bank card ownership in Saudi Arabia is high and continues

to grow and several banks started to offer special products for customers shopping online.

Overall, given the market’s high potential, online commerce transactions in Saudi Arabia are

predicted by various sources to nearly double in value during five years to 2020.

SAUDI ARABIA B2C E-COMMERCE MARKET 2016

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MANAGEMENT SUMMARY

OVERVIEW AND INTERNATIONAL COMPARISONS

B2C E-Commerce Market Overview and International Comparisons, April 2016

Selected Socio-Economic Characteristics of Saudi Arabia, incl. Population, in millions, GDP, in USD billion, and

GDP per Capita, in USD, Compared to Algeria, Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon,

Morocco, Oman, Qatar, Tunisia, UAE, 2014

E-Commerce Sales in Saudi Arabia, Compared to Egypt, Jordan, Kuwait, Lebanon, UAE, in USD billion, 2014 &

2020f

Internet Penetration in Saudi Arabia, Compared to Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman,

Qatar, Saudi Arabia, UAE, Yemen, in % of Individuals, 2014

Internet Users and Penetration in Saudi Arabia, Compared to Egypt, Nigeria, South Africa, UAE and Total for

the Middle East and Africa, in millions and in % of Population, 2013 - 2019f

Mobile Phone Users and Penetration in Saudi Arabia, Compared to Egypt, Nigeria, South Africa, UAE and Total

for the Middle East and Africa, in millions and in % of Population, 2013-2019f

Devices Used to Access the Internet in Saudi Arabia, Compared to Egypt, Lebanon, Qatar, Tunisia, UAE, in % of

Internet Users, March 2015

Breakdown of Frequency of Cross-Border Online Shopping in Saudi Arabia, Compared to Israel, Kenya,

Nigeria, South Africa, UAE, in % of Online Shoppers, April 2015

Breakdown of Payment Methods Used in Online Shopping in Saudi Arabia, Compared to Egypt, Jordan,

Kuwait, Lebanon, UAE, in % of Online Shoppers, 2015e

TRENDS

Overview of B2C E-Commerce Trends, April 2016

Breakdown of Internet Traffic, by Device, in %, 2015

Number of Mobile Broadband Subscriptions, by Standard Mobile Subscriptions and Dedicated Mobile Data

Subscriptions, in millions, 2010 - 2015

Activities Carried Out Online on Smartphones at Least Weekly, in % of Smartphone Users, April 2015

Product Categories Most Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, April 2015

Social Media Platforms Influencing Purchasing Decisions, in % of Consumers, 2015

Digital Channels Used for Ordering Food, in % of Internet Users, January 2016

Breakdown of Payment Methods Preferred When Ordering Food Online, in % of Internet Users Who Order

Food Online, January 2016

SALES & SHARES

E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f

Breakdown of Online Spending, by Products, Services and Bill Payments, in % and in USD billion, 2014

B2C E-Commerce Share of Retail Sales, in %, 2014

SAUDI ARABIA B2C E-COMMERCE MARKET 2016

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TABLE OF CONTENTS (1 OF 2)

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USERS & SHOPPERS

Number of Internet Users, in millions, and Penetration, in % of the Population, 2010 - 2015

Number of Internet Users, in millions, and Penetration, in % of the Population, 2013 - 2019f

Online Shopper Penetration, in millions and in % of Internet Users, June 2015

Breakdown of Online Shoppers, by Gender, in %, May 2015

Breakdown of Online Shoppers by Age Group, in %, 2015 & 2020f

PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, May 2015

Online Travel Sales, in SAR billion, 2015e & 2019f

PAYMENT

Share of Online Shoppers Paying with Cash on Delivery, in %, 2015

Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015e

DELIVERY

Share of Online Shoppers Believing that Free or Minimal Delivery Charges Could Improve Online Shopping in

the Future, April 2015

PLAYERS

B2C E-Commerce Players Overview, April 2016

Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Saudi Arabia’s

Share of Website Visits, in %, April 2016

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SAUDI ARABIA B2C E-COMMERCE MARKET 2016

TABLE OF CONTENTS (2 OF 2)

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SAUDI ARABIA B2C E-COMMERCE MARKET 2016

REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS

Secondary Market Research

The reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business

reports, business and company databases, journals, company

registries, news portals and many other reliable sources. By using

various sources we ensure maximum objectivity for all obtained

data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to

ensure validity and reliability.

The source of information and its release date are

provided on every chart. It is possible that the information

contained in one chart is derived from several sources. If this is

the case, all sources are mentioned on the chart.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

Definitions

The reports take into account a broad definition of B2C

E-Commerce, which might include mobile commerce. As

definitions may vary among sources, exact definition used by the

source (if available) is included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action

Title, which summarizes the main idea/finding of the chart and a

Subtitle,

which provides necessary information about the country, the

topic, units or measures of currency, and the applicable time

period(s) to which the data refers. With respect to rankings, it is

possible that the summation of all categories amounts to more

than 100%. In this case, multiple answers were possible, which is

noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary

(summarizing main information contained in each section of

report) and report content (divided into sections and chapters).

When available, we also include forecasts in our report content.

These forecasts are not our own; they are published by reliable

sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance

by using evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data

collection, for example the time of survey and number of people

surveyed, is provided in the form of a note. In some cases, the

note (also) contains additional information needed to fully

understand the contents of the respective data.

When providing information about amounts of money,

local currencies are most often used. When referencing currency

values in the Action Title, the EUR values are also provided in

brackets. The conversions are always made using the average

currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the

past 12 months is used.

METHODOLOGY OF OUR SAUDI ARABIA B2C E-COMMERCE MARKET 2016 REPORT

Report Coverage

This report covers the B2C E-Commerce market in Saudi

Arabia. It includes relevant information about international

comparisons, market trends, B2C E-Commerce sales and shares,

Internet users and shoppers, products, payment methods,

delivery and players.

Report Structure

The report starts with an overview of the B2C E-

Commerce market and international comparisons, where the

relevant country is compared to other countries in the region in

terms of criteria relevant to B2C E-Commerce, such as sales and

Internet penetration.

Next, the “Trends” section includes an overview of

market trends, such as cross-border B2C E-Commerce and M-

Commerce.

The section “Sales & Shares” covers the development of

E-Commerce sales and B2C E-Commerce’s share of total retail

sales.

In the “Users & Shoppers” section, information about

Internet penetration and online shoppers is included.

Afterwards, the section “Products” shows the leading

product categories purchased online.

The next section, “Payment”, covers the payment

methods most used by online shoppers.

Furthermore, the “Delivery” section covers information

related to delivery in online shopping.

Finally, the “Players” section includes information about

the leading E-Commerce companies, including a ranking of the

most visited online shopping websites.

SAUDI ARABIA B2C E-COMMERCE MARKET 2016

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UPCOMING RELATED REPORTS

UAE B2C E-Commerce Market 2016 April 2016 € 750

Middle East And Africa Online Payment Methods: Full Year 2015 March 2016 € 950

Middle East B2C E-Commerce Market 2015 March 2015 € 1,950

MENA B2C E-Commerce Market 2015 March 2015 € 2,450

Turkey B2C E-Commerce Market 2016 April 2016 € 950

BRIC B2C E-Commerce Markets 2016 March 2016 € 1,950

Latin America B2C E-Commerce Market 2016 March 2016 € 1,950

Eastern Europe B2C E-Commerce Market 2015 January 2016 € 1,950

CIS B2C E-Commerce Market 2015 January 2016 € 2,450

Russia B2C E-Commerce Market 2015 December 2015 € 950

North America B2C E-Commerce Market 2015 November 2015 € 950

Central Asia & Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450

Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450

India B2C E-Commerce Market 2015 September 2015 € 950

Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950

Indonesia B2C E-Commerce Market 2015 August 2015 € 750

Global Online Payment Methods: Full Year 2015 February 2016 € 2,950

Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950

Global B2C E-Commerce Delivery 2015 October 2015 € 2,950

REPORT

PUBLICATION

DATE

PRICE*

Middle East B2C E-Commerce Market 2016

Africa B2C E-Commerce Market 2016

May 2016

May 2016

€ 1,950

€ 1,950

SAUDI ARABIA B2C E-COMMERCE MARKET 2016

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