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  • EUROPE B2C E-COMMERCE MARKET 2017

    PUBLICATION DATE: JULY 2017

    PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-17 TABLE OF CONTENTS I PAGE 18 REPORT-SPECIFIC SAMPLE

    CHARTS I PAGE 19 METHODOLOGY I PAGE 20 RELATED REPORTS I PAGE 21 CLIENTS I PAGE 22-23 FREQUENTLY ASKED QUESTIONS I

    PAGE 24 ORDER FORM I PAGE 25 TERMS AND CONDITIONS

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    EUROPE B2C E-COMMERCE MARKET 2017

    PRODUCT DETAILS Title: Type of Product:

    Category:

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    Europe B2C E-Commerce Market 2017

    Report

    B2C E-Commerce

    Europe

    Austria, Belgium, France, Germany, Italy, Netherlands, Poland,

    Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK

    English

    PDF & PowerPoint

    306

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    We occasionally offer a discount on selected reports as newer reports are published. Please see the most up-to-date pricing on our website www.ystats.com.

    QUESTIONS

    ANSWERED

    IN THIS REPORT

    What are the projections for B2C E-Commerce sales in Europe for 2017 and 2021?

    Which countries have the largest and the fastest growing online markets in Europe?

    How do online shoppers across European markets differ in their preferences?

    Who are the leading market competitors in European online retail?

    Which important market trends are evolving around Europe?

    SECONDARY MARKET

    RESEARCH

    Our reports are exclusively based on secondary market research. Our researchers derive

    information and data from a variety of reliable published sources and compile the data into

    understandable and easy-to-use formats.

    ADVANTAGES Maximum Objectivity Reliable Sources

    Up-To-Date Analysis

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    Guidance For Strategic Company Decisions

  • EUROPE B2C E-COMMERCE MARKET 2017

    EUROPE’S SHARE OF GLOBAL B2C E-COMMERCE TO DECLINE DESPITE SALES GROWTH

    B2C E-Commerce sales in Europe reached several hundred billion Euros in 2016.

    According to forecasts contained in this report from yStats.com, the region’s online retail

    sales are projected to maintain double-digit growth rates at least through 2021. Although

    Europe’s share of global B2C E-Commerce sales is projected to decline by several

    percentage points by that year due to a more rapid expansion of Asia’s online retail, it is

    nevertheless expected to remain the third largest global region in terms of sales.

    Among the major trends driving the growth of B2C E-Commerce across Europe is the

    rise of mobile shopping. In the region’s largest online retail market, the UK, M-Commerce

    already accounts for more than one-third of B2C E-Commerce sales and increases its share

    ever year by several percentage points. Another important market development is cross-

    border E-Commerce. While in Western Europe most of cross-border online shopping is

    intraregional, digital consumers in Russia prefer to order goods from China when shopping

    on foreign websites.

    Online shoppers from various countries in Europe seem to be united in their

    preference for clothes, travel and household goods as the top 3 product categories

    purchased online, according to recent surveys cited in yStats.com’s report. On the other

    hand, their choices of online payment methods vary. For example, consumers in the UK,

    France and Belgium tend to pay for Internet purchases with their bank cards, while in

    Germany payment by invoice and online payment services like PayPal are more popular.

    Competition in European B2C E-Commerce remains intense as market growth

    continues. In the UK, Germany and France, Amazon is ahead of competition in terms of

    sales volume or popularity. One-quarter of UK online shoppers selected Amazon as their

    favorite retail brand in 2016, and in Germany more than 50% of shoppers start their

    product search from Amazon. Nevertheless, there are multiple important local competitors

    holding significant shares in their respective markets, especially in Eastern Europe, such as

    Allegro Group in Poland, Wildberries and Ulmart in Russia, Hepsiburda and N11 in Turkey.

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  • EUROPE B2C E-COMMERCE MARKET 2017

    TABLE OF CONTENTS (1 OF 14)

    MANAGEMENT SUMMARY

    REGIONAL OVERVIEW

     Breakdown of Global B2C E-Commerce Sales by Region, in %, 2016 & 2021f

     Global B2C E-Commerce Sales, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, by

    Region, 2011, 2016 & 2021f

     Retail E-Commerce Share of Total Retail Sales, in %, by Region, 2016e

     Global Online Travel Sales, by Region, in USD billion, and CAGR, in %, 2015 – 2020f

     Cross-Border B2C E-Commerce Sales Worldwide, in USD billion, and Share of Total B2C E-Commerce Sales, in %, by

    Region, 2014 & 2020f

     Share of Online Purchases Imported from Other Regions, in %, by Region, 2016

     Number of Internet Users Worldwide, in millions, and Penetration, in % of Population, by Region, 2011-2016e

     Number of Active Mobile Broadband Subscriptions Worldwide, in millions and per 100 Inhabitants, by Regions, 2011

    – 2016e

     B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2011 - 2017f

     B2C E-Commerce Sales in Europe by Selected Countries, in EUR billion, 2016

     Internet Penetration in the EU, by Country, in % of Individuals, 2011 - 2016

     Online Shopper Penetration in the EU, by Country, in % of Internet Users, 2011 - 2016

     Cross-Border Online Shopper Penetration in the EU, in % of Online Shoppers, by Country, 2016

     Problems Encountered When Shopping Online in the EU, in % of Online Shoppers, 2016

     Breakdown of Frequency of Consulting Online Information Sources Before Purchasing Online in the EU, by Source, in

    % of Online Shoppers, 2016

     Share of Online Shoppers Who Purchased Online Straightaway from an Advertisement on Social Media Website or

    App, in %, 2016

     Product Categories Purchased Online, in % of Online Shoppers, 2016

     Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the

    Netherlands, the Nordics, Poland, Spain and the UK, May 2016

     Breakdown of Maximum Acceptable Delivery Times, in % of Online Shoppers, by Belgium, Germany, France, Italy, the

    Netherlands, the Nordics, Poland, Spain and the UK, May 2016

     M-Commerce Share of E-Commerce Transactions, in %, by France, Germany, Italy, the Netherlands, Spain and the UK,

    Q4 2015 & Q4 2016

     Reasons for Purchasing Online via Mobile Devices, in % of Mobile Shoppers, by Austria, France, Ireland, Norway,

    Sweden, Turkey and the UK, August 2016

     Share of Online Shoppers Who Consider the Adaptation of Website to Mobile as an Important Criteria When Buying

    Online, in %, October 2016

     Share of Enterprises in the EU Selling Online, by Country, in %, 2011 – 2016

    UK

    3.1. TRENDS

     B2C E-Commerce Market Overview and International Comparisons, June 2017

     M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2014 - 2020f

     Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017f

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    EUROPE B2C E-COMMERCE MARKET 2017

    TABLE OF CONTENTS (2 OF 14)

    UK (CONT.)

    3.1. TRENDS (CONT.)

     Breakdown of M-Commerce Sales by Smartphone and Tablet, in %, December 2015 & December 2016

     Share of Online Shoppers in the UK Who Have Purchased Cross-Border and Who Would Consider Purchasing Cross-

    Border, in %, August 2016

     Share of Online Shoppers Who Purchased Online from an Advert on Social Media Website or App, in %, by Age

    Group, 2016

    3.2. SALES & SHARES

     B2C E-Commerce Sales, in GBP billion, by Five Comparative Estimates, 2014 – 2020f, and CAGR, in %, 2015 – 2020f

     B2C E-Commerce Share of Total Retail Sales, in %, 2012 - 2016

     B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2014 - 2020f

    3.3. INTERNET USERS & ONLINE SHOPPERS

     Number of Internet Users, in millions, and Penetration, in % of Adults, by Frequency of Use, 2012 - 2016

     Online Shopper Penetration, in % of Adults, by Age Group and Gender, 2012 – 2016

     Breakdown of Frequency of Shopping Online During a Three-Month Period, in % of Online Shoppers, by Age Group

    and Gender, 2016

     Breakdown of Online Spending During a Three-Month Period, in GBP, in % of Online Shoppers, by Age Group and

    Gender, 2016

    3.4. PRODUCTS

     Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016

     B2C E-Commerce Grocery Sales, in GBP billion, 2015 - 2017f & 2021f