Brochure & Order Form_Western Europe B2C E-Commerce Report 2012_by yStats.com

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Publication Date October 2012

Language English

Format PDF & PowerPoint

Number of Pages/Charts 339

Covered Countries UK, France, Spain, Italy, Netherlands, Belgium, Portugal, Ireland, Luxembourg

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Western Europe B2C E-Commerce Report 2012 October 2012

We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS

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October 2012

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Western Europe B2C E-Commerce Report 2012

Key Findings

Company and Product Information

Covering 9 Western European Countries

• Online shops in the UK, France, and Germany accounted for more than 70% of all B2C E-Commerce

sales made in Europe in 2011. Furthermore, B2C E-Commerce sales in Europe accounted for

approximately 5% of the total retail market value in 2012.

• B2C E-Commerce sales in the UK are expected to experience declining growth rates from 2013 on.

• In Q1 2012, more than three-quarters of Internet users in France had ever „Shopped Online“

• „Holiday Accommodation“, „Other Travel Services“ and „Event Tickets“ were the most purchased

product/service categories by online shoppers in Spain in 2011.

• Zalando.it was leading in terms of unique visitors among B2C E-Commerce websites in Italy in May

2012, followed by Amazon.it and Euronics.it.

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1. EUROPE REGIONAL

1.2 Trends

• B2C E-Commerce and Mobile Commerce Trends in Western Europe, 2011/2012

• B2C E-Commerce of Technical Consumer Goods in Europe, H1 2011 and Share of B2C E-Commerce Sales on total Technical Consumer Goods Sales in selected European Countries, in %, H1 2011

• Top 10 Countries regarding Retail Website Penetration in Europe, by Country, in %, May 2012

1.1 Management Summary

1.3 Sales

• B2C E-Commerce Sales in Europe, in EUR billion, 2010-2011

• Mobile Commerce Sales in Europe, in EUR billion, 2013f-2017f

• Mobile Sales in % of Online Sales, Annual Mobile Spending in EUR and Change in Mobile Sales, in Europe, by Country, in %, 2010-2012f

1.4 Shares

• Share of Online Retail on total Retail in Europe, in %, 2010 & 2016f

• Share of Online Sales on total Retail Trade in European Countries, by selected Countries, in %, 2011 & 2012f

1.5 Users / Shoppers

• Share of cross-border Online Shoppers on total Online Shoppers in Europe, in %, 2011 & 2015f

2. UK (Top Country)

2.2 Trends

• B2C E-Commerce Trends in the UK, 2011/2012

• B2C E-Commerce Trends of Women in the UK, 2011/2012 and Popular Places for Online Shopping, in %, August 2012

• Online Clothing Shopping Trends in the UK, June 2012 and Share of Online Clothing Shopping on the total Clothing Shopping Market, in %, 2010 & 2012f

• Online Grocery Trends in the UK, October 2011, incl. Online Grocery Shopping Sales, in GBP billion, 2011f & 2016f

• Online Activities from Home in the UK, in % of Internet Users, October 2011

• Frequency of Shopping Online, in % of Online Shoppers, 2011

• Average per Capita Online Retail Spending of Online Shoppers in the UK, by Gender, in GBP, 2011

• Average weekly B2C E-Commerce Sales Value in the UK, in GBP million, May 2011 & May 2012

• Trends about Women in the UK in the Age Group 18-35 shopping online for Health and Beauty Products, 2012

• Breakdown of Online Payment Methods in the UK, by Frequency of Use, in %, Q1 2012

• Daily Deal Trends in the UK, Q1 2012 and Breakdown of Daily Deal Providers by Sector, in %, Q1 2012

• Mobile Online Shopping Trends in the UK, 2011/2012

• MobileRetailTrafficTrendsintheUK,Sept.2011andBreakdown of Visits to UK B2C E-Commerce Sites, by Mobile and Other, in %, Sept. 2011

• M-Commerce Trends in the UK, 2011 and How Consumers use their Mobile Phones to shop in the UK, in %, 2011

• Smartphone Users accessing Online Retail, in the EU5 and by Country, incl. the UK, incl. Year-on-Year Growth, Share of Smartphone Users, in % and Year-on-Year percentage Point Increase, May 2011 vs. May 2012

• Mobile Retail Website Conversion Rate in the UK, in % of Total Website Users, Q1 2011 & Q1 2012

• In-Store Mobile Shopping Activities in the UK, in % of Mobile Internet Users, January 2012



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Table of Contents (1 of 8)

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2. UK (Top Country) (cont.)

2.3 Sales

• B2C E-Commerce Sales in the UK, in USD billion and in % Growth, 2010-2016f

• Online Sales in the UK, in GBP billion and in % of Total Retail Turnover, 2011 & 2012f

• Online Retail Turnover in the UK, in GBP billion and in % of Total Retail Turnover, 2010 & 2016f

• Online Retail Spending in the UK, in GBP billion, 2010-2012f

• Online Retail Spending in the UK, in GBP billion, H1 2011 & H1 2012

2.4 Shares

• Share of B2C E-Commerce on total Retail Sales in the UK, in %, 2011 & 2012f

• Share of Online Grocery Shopping Sales on total Grocery Shopping Sales in the UK, in %, 2011f & 2016f

• Share of Mobile Online Sales on the total UK Online Sales Market, in %, Q4 2009 & Q4 2011

2.5 Products

• Types of Goods and Services bought online in the UK, in % of Individuals, 2011

• Types of Goods and Services bought online in the UK, by Age Groups and Gender, in % of Individuals, 2011

• Types of Goods and Services bought online in the UK, in % of Online Shoppers, 2011

• Online Shopping Product Category Sales in the UK, in % Change, May 2012-Jun 2012 and Jun 2011-Jun 2012

• Average per Capita Spending of Online Shoppers on Goods and Services in the UK, by selected Products, in GBP, 2011

• Products and Services purchased via Smartphones in the UK, in % of Smartphone Owners, six Months to May 2010 and May 2012

2. UK (Top Country) (cont.)


• Internet Users in the UK, in millions, Q2 2011-Q2 2012

• Individuals in Europe using the Internet, by Country, in %, 2009-2011

• Internet User Penetration in the UK, by Age Groups, in %, Q2 2012

• Internet and Broadband Household Penetration in Europe, by Country, in %, 2007, 2009 & 2011

• Fixed Broadband Subscribers in the UK, in Total (millions) and per 100 Inhabitants, compared to Germany, USA and the OECD Total, 2006-2011

• Broadband Subscribers in the UK, by Access Technology compared to the OECD Average in %, 2011

• Average Weekly Time Spent Online in the UK, in Minutes per Internet User, 2008, 2010 & 2011

• Share of Online Shoppers in the UK, compared to the EU27 Average, in %, 2006-2011

• EU Comparison of Online Shopper Penetration, by Country, in % of Population, 2011

2.7 Players

• Top 100 UK B2C E-Commerce Websites, ranked by Unique Visitors (Users) from the UK, May 2012

• Rank1:ProfileofAmazon

• Rank2:ProfileofArgos

• Rank3:ProfileofTesco

• Rank4:ProfileofApple

• Rank5:ProfileofMarks&Spencer

• Rank6:ProfileofNext

• Rank7:ProfileofAsda

• Rank8:ProfileofDebenhams

• Rank9:ProfileofJohnLewis

• Rank10:ProfileofB&Q


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3. FRANCE (Top Country)

3.2 Trends

• B2C E-Commerce Trends in France, 2012

• B2C E-Commerce Research and Mobile Commerce Trends in France, 2012 and Online Product Research Methods, in % of Internet Users, H1 2012

• B2C E-Commerce Trends among Women aged 20-60 in France, 2012

• Online Travel Trends in France, 2011

• Online Payment Methods in France, by Popularity, in % of Online Shoppers, 2012f

• Average Basket of Online Sales in France, in EUR, Q1 2011 & Q1 2012

• Average per Capita B2C E-Commerce Spending and Number of Online Transactions of Online Shoppers, in EUR and total, 2007-2011

• Average per Capita B2C E-Commerce Spending of Online Shoppers in France, in USD, 2012f & 2016f

• Average annual Online Spending in France and selected Countries worldwide, in % of disposable Income of Online Shoppers, January and February 2012

• M-Commerce Trends in France, 2012

• Mobile Shoppers Growth in France, compared to 4 other EU Countries and the Average, in % of Smartphone Users, October 2010 vs. October 2011

• Smartphone Users accessing Online Retail Sites, in the EU5 and by Country, including France; including Year-on-Year Growth, Share of Smartphone Users, and Year-on-Year percentage Point Increase, May 2011 vs. May 2012

• Type of Purchase made via Mobile Devices, in % of Mobile Shoppers, as of March 2012

• In-Store Smartphone Activities, in % of Smartphone Owners, January 2012

• Breakdown of M-Commerce Readiness of Online Retailers in France, in %, Q1 2012

• F-Commerce Trends in France, 2012 and Share of Online Retailers with Websites on Facebook, in % of Online Retailers, Q1 2011 & Q1 2012

• Daily Deal Trends in France, 2011/2012


3. FRANCE (Top Country) (cont.)

3.3 Sales

• B2C E-Commerce Sales in France, in USD billion and in % Growth, 2010-2016f

• B2C E-Commerce Sales in France, in EUR billion, 2009-2011

• B2C E-Commerce Sales in France, in EUR billion, Q1 2011 & Q1 2012

3.4 Shares

• Share of B2C E-Commerce on total Retail Sales in France, in %, 2008-2012f

• Share of B2C E-Commerce on total Distance Sales in France, in %, 2010 & 2011

3.5 Products

• Types of Goods and Services bought online in France, in % of Internet Users, 2010-2012f

• Leading Online Product Categories in France, in % of Online Shoppers, January/February 2012

• Smartphone and Tablet Purchases in France, by Product Category, in % of Users, H1 2012

• Leading Mobile Shopping Product Categories in France, by Product, in % of Total Mobile Users, May 2012

3.6 Users / Shoppers• Individuals in Europe using the Internet, by Country

(including France), in %, 2009-2011• Internet and Broadband Household Penetration in

Europe, in %, 2007, 2009 & 2011• Fixed Broadband Subscribers in France, in Total

(millions) and per 100 Inhabitants, compared to Germany, USA and the OECD Total, 2006-2011

• Fixed Broadband Subscribers in France, by Access Technology, compared to the OECD Average, in %, 2011

• Online Shoppers in France, in millions, Q1 2011 & Q1 2012

• Share of Online Shoppers in France on Individuals, compared to the EU Average, in %, 2007, 2009 & 2011

• Share of Online Shoppers on Internet Users, in %, 2011 & 2012f

• Online Shopper Penetration in the EU, by Country (including France), in % of Population, 2011

• Share of Online Shoppers on Internet Users in France, by Region, Age Group, and Gender, in %, Q1 2012

• Leading Website Categories in France, by monthly Unique Visitors, in millions and Year-on-Year Growth in %, April 2012


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3. FRANCE (Top Country) (cont.)

3.7 Players

• Leading B2C E-Commerce Websites in France, by Online Shoppers, in %, 6 Months to May 2012

• Top 20 E-Commerce Players in France, ranked by E-Commerce Sales, in EUR million, 2011

• Top 80 B2C E-Commerce Websites in France, ranked by Unique Visitors (Users), May 2012

• Rank1:ProfileofLaRedoute

• Rank2:ProfileofCdiscount

• Rank3:ProfileofAmazon

• Rank4:ProfileofVente-Privée

• Rank5:Profileof3Suisses

• Rank6:ProfileofPriceMinister

• Rank7:ProfileofFnac

• Rank8:ProfileofRueduCommerce

• Rank9:ProfileofCarrefour

• Rank10:ProfileofSpartoo

• Leading Online Shops in France selling cultural and leisure Products, by Service Quality, in % of Online Shoppers, March 2012

• Leading Online Shops in France selling Fashion, Clothing, and Cosmetics, by Service Quality, in % of Online Shoppers, March 2012

• Leading Online Shops in France selling Consumer Electronics, by Service Quality, in % of Online Shoppers, March 2012

• Leading Online Shops in France selling Household Products, by Service Quality, in % of Online Shoppers, March 2012

• Top 5 Travel E-Commerce Sites in France, by Monthly Unique Visitors, Q3 2011

• Top 5 M-Commerce Websites in France, by Unique Visitors, in millions, Q3 2011

4. SPAIN (Top Country) (cont.)

4.2 Trends (cont.)

• Breakdown of main Concerns regarding Online Shopping in Spain, including Online Payments, in % of Internet Users, May 2012

• Problems regarding Online Shopping in Spain, in % of Online Shoppers, 2010 & 2011

• Share of Companies selling online in the EU, incl. Spain, in % of Companies, 2011

• Number of B2C E-Commerce Transactions in Spain, in millions and in % Year-on-Year Growth, Q1 2010-Q4 2011

• Breakdown of B2C E-Commerce Turnover and Transactions in Spain, by Place of Transaction, in %, Q4 2011

• Social Commerce Trends in Spain, 2011 and Share of Social Media Users reading Reviews on Social Networking Sites before making a Purchase, in %, 2011

• Food E-Commerce Trends in Spain, 2012

• Mobile Commerce Trends in Spain, 2011/2012 and Mobile Commerce Revenue Growth Rates, in %, 2011

• Smartphone Users accessing Online Retail, in the EU5 and by Country, including Spain; incl. Year-on-Year Growth, Share of Smartphone Users, and Year-on-Year percentage Point Increase, May 2011 vs. May 2012

• Mobile Activities in Spain, in % of Mobile Phone Users with Internet Access, February 2011

• Types of Transactions made via Mobile Phone in Spain, in % of Mobile Phone Users, February 2012

• Share of Mobile Commerce Revenues on total B2C E-Commerce Revenues in Spain, in %, 2011

• Place of Smartphone Use in Spain, in % of Smartphone Users, January-February 2012

• Actions ever taken by Smartphone Users in Spain after looking for local Information, in %, Jan-Feb 2012

• Frequency of Purchases via Smartphone in Spain, in % of Smartphone Shoppers, January-February 2012

• InfluenceofSmartphonesonPurchaseDecisionsinSpain, in % Smartphone Users, January-February 2012

• Purchasing Method following Smartphone Research in Spain, in % Smartphone Users, January-February 2012

4. SPAIN (Top Country)


4.2 Trends• B2C E-Commerce Trends in Spain, 2011• Online Activities in Spain, in % of Internet Users,

2011

• Preferred Online Payment Methods in Spain, in % of Internet Users, 2011

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4.3 Sales

• B2C E-Commerce Sales in Spain, in USD billion and in % Growth, 2010-2016f

• B2C E-Commerce Sales in Spain, in EUR billion, 2009-2011

• Quarterly B2C E-Commerce Sales in Spain, in EUR billion and in % Year-on-Year Growth, Q1 2010-Q4 2011


4.7 Players

• Top 55 B2C E-Commerce Websites in Spain, ranked by Unique Visitors (Users) from Spain, May 2012

• Rank1:ProfileofMovistar• Rank2:ProfileofOrange• Rank3:ProfileofElCorteInglés• Rank4:ProfileofApple• Rank5:ProfileofVodafone• Rank6:ProfileofPrivalia• Rank7:ProfileofIkea• Rank8:ProfileofAmazon• Rank9:ProfileofCarrefour• Rank10:ProfileofBuyVIP

4.4 Shares

• Share of B2C E-Commerce on total Retail Sales in Spain, in %, 2010-2014f

4.5 Products

• Leading Online Product Categories in Spain, in % of Online Shoppers, 2011

• Digital Content Product Category Purchases in Spain, in % of Online Shoppers, 2009-2011

• Leading Online Product Categories in Spain, by Share of Turnover, in %, Q4 2011

• Leading Online Product Categories in Spain, by Share of Transactions, in %, Q4 2011



• Internet and Broadband Household Penetration in Europe, in %, 2007, 2009 & 2011

• Fixed Broadband Subscribers in Spain, in Total (millions) and per 100 Inhabitants, compared to Germany, USA, and the OECD Total, 2006-2011

• Fixed Broadband Subscribers in Spain, by Access Technology, compared to the OECD Average, in %, 2011

• Share of Online Shoppers in Spain, compared to the EU Average, in % of Individuals, 2006-2011

• EU Comparison of Online Shopper Penetration, in % of Population, 2011

• Breakdown of Online Shoppers in Spain, by Gender and Age Group, in %, 2011

• Breakdown of Online Shoppers in Spain, by Region, in %, 2011

5. ITALY (Top Country)


5.2 Trends

• B2C E-Commerce Trends in Italy, 2011

• Online Activities in Italy, in % of Internet Users, Q4 2010 & Q4 2011

• Geographical Location of Online Shops used by Online Shoppers in Italy, in % of Online Shoppers, 2011

• Breakdown of Online Payment Methods in Italy, in % of Online Shoppers, 2011 (by Credit Card, PayPal, Other)

• Daily Deal Trends in Italy, 2012

• Private Online Sales Trends in Italy, 2012 and Private Online Sales Value, in EUR million, 2010 & 2012f

• Social Commerce Trends in Italy, 2011/2012 and Share of Online Retailers using Social Media, in %, 2011

• Mobile Ticketing Trends in Italy, 2012

• Smartphone Users accessing Online Retail, in the EU5 and by Country, including Italy; incl. Year-on-Year Growth, Share of Smartphone Users, and Year- on-Year percentage Point Increase, May 2011 vs. May 2012

• Breakdown of Mobile Commerce in Italy, by Services and Products, in %, 2010 & 2011f

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5. ITALY (Top Country) (cont.)

5.3 Sales

• B2C E-Commerce Sales in Italy, in USD billion and % Change, 2010-2016f

• B2C E-Commerce Sales in Italy, in EUR billion, 2010-2012f

• Mobile Commerce Sales in Italy, in EUR million, 2010 & 2011f

5. ITALY (Top Country) (cont.)

5.7 Players

• Top 50 B2C E-Commerce Websites in Italy, ranked by Unique Visitors (Users) from Italy, May 2012

• Rank1:ProfileofZalando• Rank2:ProfileofAmazon• Rank3:ProfileofEuronics• Rank4:ProfileofIBS• Rank5:ProfileofBonprix• Rank6:ProfileofMediaWorld• Rank7:ProfileofBuyVIP• Rank8:ProfileofHoepli• Rank9:ProfileofApple• Rank10:ProfileofLaRedoute

5.4 Shares

• Share of B2C E-Commerce on total Retail Sales in Italy, in %, 2010-2015f

• Share of Mobile Commerce on total B2C E-Commerce Sales in Italy, in %, 2010 & 2011f

5.5 Products

• Types of Goods and Services bought online in Italy, in % of Online Shoppers, 2011

• Types of Goods and Services bought online in Italy, in % of Sales, 2011

• Online Shopping Product Category Growth Rates in Italy, in %, 2012f

• Online Shopping Product Category Growth Rates in Italy, in %, 2011


• Individuals in Europe using the Internet, by Country, including Italy, in %, 2009-2011

• Fixed Broadband Subscribers in Italy, in Total (millions) and per 100 Inhabitants, compared to Germany, USA and the OECD Total, 2006-2011

• Fixed Broadband Subscribers in Italy, by Access Technology, compared to the OECD Average in %, 2011

• Share of Online Shoppers on Individuals in Italy, compared to the EU Average, in %, 2006-2011


• Share of Online Shoppers on Individuals in Italy, in %, 2011 & 2016f

• Online Shoppers in Italy, by Gender, in % of Internet Users, 2011

• Online Shoppers in Italy, by Age Group, in % of Internet Users, 2011

• Online Shoppers in Italy, by Region, in % of Internet Users, 2011

6. NETHERLANDS


6.2 Trends

• B2C E-Commerce and Mobile Commerce Trends in the Netherlands, 2011/2012

• Reasons for visiting Online Shops in the Netherlands, in % of Online Shoppers, 2011

• Average Online Order Value in the Netherlands, in EUR, 2010 & 2011

• Average per Capita Online Spending of Online Shoppers in the Netherlands, in EUR, 2005-2011

• Breakdown of preferred Online Payment Methods of Online Shoppers in the Netherlands, in %, 2010 & 2011

• Accepted Online Payment Methods by Online Merchants in the Netherlands, in %, 2010 & 2011

• Online Payment Methods used for last Online Purchase in the Netherlands, in %, 2011

• Location of Smartphone Use in the Netherlands, in % of Smartphone Users, Q1 2012

• Breakdown of preferred Mobile Payment Methods of Mobile Shoppers in the Netherlands, in % of Mobile Shoppers, 2011

• Reasons against Mobile Commerce in the Netherlands, in % of Smartphone users not buying via their Device, Q1 2012

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6. NETHERLANDS (cont.)

6.3 Sales

• B2C E-Commerce Sales in the Netherlands, in EUR billion, 2008-2012f

6. NETHERLANDS (cont.)

6.7 Players

• Top 10 B2C E-Commerce Players in the Netherlands, by Online Sales, in EUR million, 2011

• Top 30 B2C E-Commerce Websites in the Netherlands, ranked by Unique Visitors (Users) from the Netherlands, May 2012

• News about Bol.com in the Netherlands, 2012• News about Zalando.nl in the Netherlands, 2012

6.4 Shares

• Share of Online Sales on total Retail Sales in the Netherlands, in %, 2008-2012f

• Share of online non-Food Sales on total non-Food Retail Sales in the Netherlands, in %, 2007-2011

6.5 Products

• Online Sales in the Netherlands, by Product Category, in EUR million, 2007-2011

• Breakdown of Online Sales in the Netherlands, by Product Category, in % of Sales, 2011

• B2C E-Commerce Sales Growth in the Netherlands, by Product Category, in %, 2007-2011

• Share of Purchases made online in the Netherlands, by Product Category, in % of Individuals, 2011



• Internet and Broadband Household Penetration in Europe, in %, 2007, 2009 & 2011

• Fixed Broadband Subscribers in the Netherlands, in Total (millions) and per 100 Inhabitants, compared to Germany, USA and the OECD Total, 2006-2011

• Fixed Broadband Subscribers in the Netherlands, by Access Technology, compared to the OECD Average, in %, 2011

• Share of Online Shoppers in the Netherlands, compared to the EU Average, in % of Individuals, 2006-2011


• Number of Online Shoppers in the Netherlands, in millions, H1 2006-H2 2011

• Breakdown of Online Shoppers in the Netherlands, by Gender, in %, H2 2011

• Breakdown of Online Shoppers in the Netherlands, by Age Group, in %, H2 2011

• Online Shopping Frequency in the Netherlands, in % of Online Shoppers, 2011

7. BELGIUM


7.2 Trends

• B2C E-Commerce Trends in Belgium, 2011/2012• Multi-Channel Activities of Consumers in Belgium,

in %, 2011• Reasons for Shopping Online in Belgium,

in % of Individuals, 2012f• Reasons against Shopping Online in Belgium,

in % of Individuals, 2012f• Frequency of Shopping Online in Belgium,

in % of Online Shoppers, 2012f• Average Spending per B2C E-Commerce Transaction

in Belgium, in EUR, 2008-2012f• Average per Capita Online Spending in Belgium,

in % of Online Shoppers, March 2012• Online Spending Development in Belgium,

in % of Online Shoppers, April 2012• Location of Online Retail Websites used in Belgium,

in % of Individuals and Online Shoppers, 2011• Location of leading foreign Online Retail Websites

used in Belgium, in % of Online Shoppers buying from foreign Websites, 2011

• Trips and Vacations booked Online in Belgium, by Age Groups, in %, 2011

• Tourist Accommodations booked Online in Belgium, by Age Groups, in %, 2011

• Other Online Travel-related Expenditures of Internet Users in Belgium (Plane Tickets, Car Rental etc.), by Age Groups, in %, 2011

• Internet Users using Travel-related Services Online in Belgium, by Age Groups, in %, 2011

• Online Payment Trends in Belgium, 2011/2012 and Breakdown of used Online Shopping Payment Methods, in % of Online Shoppers, April 2012

• Online Payment Methods offered by Internet Pure Players in Belgium, in %, 2010 & 2011

• Online Delivery Preference in Belgium, in % of Online Shoppers, April 2012 - 9 -


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7. BELGIUM (cont.)

7.3 Sales• B2C E-Commerce Sales in Belgium, in EUR billion,

2010-2012f

7.4 Shares• Share of B2C E-Commerce Sales on total Retail Sales

in Belgium, in %, 2010-2012f

7.5 Products• Leading online Product Categories in Belgium,

in % of Individuals, 2011• Leading Online Product Categories in Belgium,

by further Intention to buy in the following 12 Months, in % of Online Shoppers, April 2012

• Online Spending in Belgium, by last purchased Product Category, in EUR, April 2012

7.6 Users / Shoppers• Individuals in Europe using the Internet, by Country,

in %, 2009-2011• Internet and Broadband Household Penetration in

Europe, in %, 2007, 2009 & 2011• Fixed Broadband Subscribers in Belgium, in Total


• Fixed Broadband Subscribers in Belgium, by Access Technology compared to the OECD Average in %, 2011

• Share of Online Shoppers in Belgium, compared to the EU27 Average, in %, 2006-2011


• Individuals in Belgium having ever shopped online, by Gender, in %, April 2012

• Individuals in Belgium having ever shopped online, by Age Group, in %, April 2012

8. OTHER WESTERN EUROPEAN COUNTRIES (cont.)

8.2 Portugal• Leading Online Product Categories purchased in

Portugal following Online Research, in %, 2011• Individuals in Europe using the Internet, by Country,

in %, 2009-2011• Internet and Broadband Household Penetration in

Europe, in %, 2007, 2009 & 2011• Fixed Broadband Subscribers in Portugal, in Total


• Fixed Broadband Subscribers in Portugal, by Access Technology, compared to the OECD Average in %, 2011

• Share of Online Shoppers in Portugal, compared to the EU Average, in % of Individuals, 2006-2011


• Online Shoppers in Portugal, by Gender, in % of Individuals, 2011

• Online Shoppers in Portugal, by Age Group, in % of Individuals, 2011

7.7 Players• Top 30 B2C E-Commerce Websites in Belgium,

ranked by Unique Visitors (Users) from Belgium, May 2012

• News about Fnac.be in Belgium, 2011

8.3 Ireland• Internet and B2C E-Commerce Trends in Ireland,

2011• Online Payment Trends in Ireland, 2011/2012 ;

Number of Online Banking Payments, in millions, 2010 & 2011

• Online Product Categories purchased in Ireland, in % of Individuals, Q1 2011

• Share of Online Shoppers in Ireland, compared to the EU Average, in % of Individuals, 2006-2011


• Online Shoppers in Ireland, by Age Group, in % of Individuals, 2011

• Online Shopper Penetration in Ireland, by Region, in % of Population, 2011

8.4 Luxembourg• Internet and B2C E-Commerce Trends in

Luxembourg, 2011• Type of Travel-related Internet Usage in Luxembourg,

in %, 2001-2010• Share of Online Travel Arrangements in Luxembourg,

in % of Total Travel Arrangements, 2001-2010• Leading Online Product Categories in Luxembourg,

in %, Q1 2011• Share of Online Shoppers in Luxembourg, compared

to the EU Average, in % of Individuals, 2006-2011• EU Comparison of Online Shopper Penetration,

in % of Population, 2011• Share of Online Shoppers on Internet Users in

Luxembourg, in %, Q1 2011• Share of Online Shoppers on Internet Users in

Luxembourg, by Gender, in %, Q1 2011

8. OTHER WESTERN EUROPEAN COUNTRIES


8.2 Portugal• Internet and B2C E-Commerce Trends in Portugal,

2011• Reasons for Online Shopping in Portugal, in %, 2011

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92

In Q1 2012, 77% of Internet users in France shopped online, and online sales of EUR 38 billion were generated in 2011.B2C E-Commerce Trends in France, 2012

Of the 40.2 million Internet users in France in Q1 2012, 31 million shopped online, equaling an online shopper penetration onInternet users of 77.1%.

The total distance sales market in France generated sales of EUR 42.9 billion in 2011. Of this number, EUR 37.7 billion, or 87.9%,were generated through online sales.

In H1 2012, 96% of online shoppers in France were satisfied with their purchases, which were led by the categories travel andtourism, services, cultural products, and apparel and accessories.

As of January 2012, the average online shopping basket was at EUR 90.

The total number of active online retailers in France reached 100,400 in 2011, up from 81,900 in 2010 and 64,100 in 2009.However, only approximately 800 of these B2C E-Commerce websites registered more than 10,000 transactions a month.

While French online shoppers prefer to pay by bank cards and digital wallets, 84% of them like their purchases to be delivereddirectly to their home.

Of all online shoppers in France, 14% had ever made a purchase using their mobile phone or smartphone, as of May 2012. Intotal, 4.3 million individuals in France had ever bought something using a mobile phone.

Auction websites have been used by 51% of Internet users in France, either as buyers or as sellers, in the six months leading toMay 2012.

Source: Fevad, June 2012

Trends Sales Users / ShoppersProductsShares Players


6%

9%12%

13%

19%

32%33%33%

38%41%

18%

26%

14%14%

5%9%

19%

29%

0% 10% 20% 30% 40% 50%

OtherMedicine

Books/Magazines/E-Learning Material, delivered or upgraded OnlineComputer Hardware

Shares/Financial Services/InsuranceComputer Software other than Video Games and Upgrades

Computer Software, delivered or upgraded OnlineFilms/Music, delivered or upgraded Online

Video Games Software and UpgradesElectronic Equipment

Food/GroceriesComputer SoftwareTickets for Events

Books/Magazines/E-Learning MaterialFilms/Music

Household GoodsTravel and Holiday Accommodation

Clothes, Sports Goods

“Clothes, Sports Goods” (41%) was the leading online product category among individuals in the UK in 2011, as reported by Eurostat.Types of Goods and Services bought online in the UK, in % of Individuals, 2011


37

Note: The survey contains individuals having accessed the Internet in the past 12 months.Source: Eurostat, June 2012

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Online private shopping website vente-privee.com entered the Netherlands and the US in fall 2011.Rank 4 (ranked by Traffic): Vente-Privée

59

Source: Google, company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations

Name of Company Vente Privée

Headquarters Paris, France

Major Online Shop fr.vente-privee.com

Company Type Internet Pure Player / Private Shopping Site

Product Range Mass Merchant

B2C E-Commerce Sales, 2011 EUR 1.1 billion in Europe

Year Ended December 31

News (E-Commerce)

• In 2011, vente-privee.com, which was launched in France in 2001 andsince has become a leading online flash sales site, was able toincrease its turnover by +11%, compared to 2010.

• A US version of the flash sales website was launched in November2011 in partnership with American Express. Prior to this the flash salessite expanded to the Netherlands, also in fall 2011, making it the eighthEuropean country for the company.

• In order to grow in the future, vente-privee.com plans to develop newsectors and services.



17,7%

1,0%

81,3%

DSL

Cable

Fibre

Other

In 2011, DSL accounted for over 81% of broadband Internet usage in Spain, while the OECD average was 57%.Fixed Broadband Subscribers in Spain, by Access Technology, compared to the OECD Average, in %, 2011

182

Source: OECD, 2011

Spain

56,8%

13,1%

29,4%

0,7%

OECD Average


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Terms and Conditions1. SCOPE1.1 The following terms and conditions apply to our entire contract (the “Contract”) between

yStats.com GmbH & Co. KG (hereinafter also referred to as “we” or “us”) with our customers regarding (i) research services, (ii) the purchase of reports, and (iii) any other contracts between us and our customers executed by reference to these terms and conditions (any reports and other services and products which we may make available to the customer under a Contract hereinafter the “Products”).

1.2 Any terms and conditions of our customers are hereby expressly rejected. Agreements con-trarytothesetermsandconditionsrequireourwrittenconfirmation.Incaseofdeviationsbetween these terms and conditions and the contents of the Order Forms, the contents of the Order Form shall prevail.

2. OFFERS, ORDERS2.1 With respect to research services, we usually submit an offer to the customer in the form of

a “Research Order Form” accompanied with a proposal stating the nature of the issue to be researched, the services to be rendered, the time required for the study and the fee due.

2.2 With respect to the purchase of reports, we usually submit an offer to the customer in the form of a “Report Order Form” accompanied with product brochure stating the contents of the report and the fee due. In this respect, our customers may chose between two types of Products, namely (i) our Product “Market Reports” and (ii) our Product “Full Access Global E-Commerce Reports”.

2.3 If a customer orders our Product “Market Reports”, the customer gets access to the ordered reportasidentifiedintheReportOrderFormandthecustomermayusethatreportinaccor-dance with Section 4.3 below and the other provisions of the Contract.

2.4 If a customer orders our Product “Full Access Global E-Commerce Reports”, the customer gets access to any standard reports (for the avoidance of doubt excluding reports published in connection with any research services) focussed on the “Internet & E-Commerce” industry as generally published by us during the twelve (12) months prior to the execution of the Contractandduringthesubscriptiontermasidentifiedinthe“ReportOrderForm”asofthedate of the execution of the Contract (i.e. one, two or three years), and the customer may use those reports as a “Global Site License” in accordance with Section 4.3 below and the other provisions of the Contract.

2.5 Unless expressly agreed otherwise in writing, the contents of our offers may not be made available in whole or in part to any third party outside the organization of the customer without our prior written consent.

2.6 Our offers are not binding and subject to change without notice until acceptance by the customer. Our orders will become legally binding upon acceptance by the customer. A valid acceptance requires the execution of our “Research Order Form” or our “Report Order Form” respectively (each such document hereinafter the “Order Form”) by a duly authorized repre-sentative of the customer and the submission of the Order Form to us via facsimile or email with pdf-attachment. We will provide the customer with the access data required to access the ordered Product(s) with two (2) days as of the execution of the Contract.

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Order Form in case such additional Products are requested by the customer.3.4 We will send our invoice to the customer upon execution of the Contract, unless agreed

otherwise in the Order Form. In the event that the customer orders our Product “Full Access GlobalE-CommerceReports”,wewillsendourinvoiceforthefirstcontractyearuponexe-cution of the Contract and the invoice(s) for any subsequent contract year(s), if any, upon commencement of any subsequent contract year.

3.5 All payments shall be due and payable within thirty (30) days following the date of our invoice without any deductions. The customer will be in default one day after the expiry date without any further warning notice being required.

3.6 All customers‘ rights of retention or set-off are hereby excluded to the extent that they are not based on the same contractual relationship. Retentions or set-offs are allowed only if the customer‘s claim is nondisputed or has become unappeasable.

3.7 In the event of a customer‘s default in payment or other apparent credit unworthiness, all remaining claims against that customer shall become immediately due and payable in full. We shall then be entitled to rescind payment terms previously agreed upon and to demand payment in advance or other appropriate security with respect to pending deliveries. A customershallbedeemedunworthyofcreditinparticularwhenhefilesapetitioninban-kruptcy or composition proceedings.

4. INTELLECTUAL PROPERTY RIGHTS AND INDEMNITIES4.1 All copyrights and other intellectual property rights in connection with our Products remain

with us. All data carriers remain our property. The customer may not modify, publish, trans-mit, transfer or sell, reproduce, create derivative works from, distribute, perform, display, or in any way exploit any of the Products made available by us, in whole or in part, except as expressly permitted under the Contract.

4.2 Upon delivery of the Products to the customer and payment of the agreed fee, the customer obtains a non-exclusive, non-transferable, perpetual, worldwide right to use the Products provided to the customer for its internal purposes or any additional purposes set out in the Order Form. A right to resell our Products requires our prior written approval.

4.3 In the event that the parties agree on a “Single User License” under the Order Form, this means that only one individually named user of an organization shall be entitled to access the report. In the event that the parties agree on a “Site License” under the Order Form, this meansthatalluserswithinagivengeographicallocation(asspecifiedintheOrderForm)of an organization shall be entitled to access the report. In the event that the parties agree on a “Global Site License”, this means that all worldwide users of an organization shall be

entitled to access the report. In both cases, the term “organization” refers to the company of thespecificcustomeronlyandexcludesanythirdpartiesincludingaffiliates.

4.4 We must expressly be named as the author of any data the customer processes further as contractually negotiated.

5. TECHNICAL INFORMATION5.1 We shall provide our Products in standardized data formats.5.2 The customer must ensure that he has the corresponding technical resources to make use of

these data. The customer may not derive any claims in this connection on grounds of breach of obligation.

6. DEFECTS AS TO QUALITY6.1 Noclaimsfordefectsastoqualityaretriggeredbyinsignificantdiscrepanciesbetweenour

productsandservicesandthewarrantedqualityorfitnessforuse.6.2 Likewise, no claims for defects as to quality may be derived from entrepreneurial risks –

e.g., with regard to questions of entrepreneurial discretion, an erroneous assessment of the market situation or the failure to recognize a business action’s merit.

6.3 Defect-based claims are further excluded in cases of excessive or improper use or in connec-tionwithdamagescausedbyextraordinaryconditionsnotreflectedintheOrderForm.Thisis also true in cases of subsequent changes made by the customers or third parties unless such changes do not affect the analysis and removal of a given defect.

6.4 Claims for defects as to quality expire within one year from the commencement of the legal statute of limitation. This limitation does not apply to the extent that applicable law stipu-lates a longer period in cases of intentional or grossly negligent breaches of duty on the part of us, fraudulent concealment of a defect and injuries to life, body and health.

6.5 Claims for damages and the reimbursement of expenditures are further subject to Section 8.7. LEGAL DEFECTS7.1 We are liable for products and services infringing on third-party rights only if and to the

extent that our products and services are used in accordance with the agreed contractual requirements.

7.2 Unless agreed otherwise, our liability for the infringement on third-party rights is limited to the territory of the European Union and the European Economic Area as well as the place of its services’ proper use as agreed under the applicable Order.

7.3 In the event that a third party asserts claims against the customer, alleging that a service performed by us violates its rights, the customer shall promptly notify us. If a service rendered by us violates thirdparty rights, we shall choose one of the below actions, duly taking into consideration the customer’s interests:

a) procuring for the customer the right to use the service; b) revising the service to render it free of legal violations; or c) withdrawing the service and refunding to the customer any related compensation paid,

as adjusted by an adequate user fee, if we cannot effect another remedy at a reasonable expense.

7.4 Upon our request, the Customer shall assist us with the defense against claims according to this section 7, with us reimbursing the Customer for any expenditures and costs incurred as a result, although each of the Parties bears the costs of the use of its own personnel.

7.5 Claims the Customer may hold for legal defects expire in accordance with Section 6.4.7.6 Claims for damages and the reimbursement of expenditures are further subject to Section 8.8. LIABILITY8.1 In cases of intentional misconduct and gross negligence, we are fully liable pursuant to

applicable law.8.2 Our liability in cases of simple negligence is limited as follows: we are liable only if and to

the extent that we violated a material contractual obligation (cardinal obligation) – i.e., an obligation that (i) the Customer reasonably relied upon at execution of the applicable Order Formand(ii)wasofcriticalsignificancetotheoutcomeofperformance.Asregardspropertydamageandfinancialloss,suchliabilityislimitedtotypicalandforeseeabledamages;innoevent will we be liable for any incidental, special, punitive or consequential damages, loss of profitsorlossofdatainsuchcase.

8.3 Our liability for damages under warranties (Beschaffenheitsgarantien) is limited to instances in which the warranty expressly includes such liability.

8.4 Claims for the reimbursement of expenditures and other liability claims asserted by the Customer against us are subject to sections 8.1 through 8.3.

9. CONFIDENTIALITY9.1 ThePartiesshallholdinstrictconfidenceforanindefiniteperiodoftimealldataand

information materials of which they gain knowledge as part of a Contract, be it orally, in writing or otherwise, directly or indirectly, provided that such data or information materials aredesignatedconfidentialormustbeconsideredconfidentialbasedontheirnature,andshall use them exclusively as part of the services covered by the relevant Order. This duty of confidentialityexcludesdataandinformationmaterialsthat:

a) were already known or accessible to any third party at the time of disclosure; b) one of the parties legitimately receives from a third party following disclosure, and such

thirdpartyisnotboundbyadutyofconfidentialityinrelationswiththeotherParty; c) must be disclosed by order of and to a government agency or another competent third

party; and d) must be disclosed to legal or tax advisors of the contractual customer in question for

consulting purposes. In the cases of Sections c) and d), the parties shall (i) promptly inform each other about a

givenrequestandpriortodisclosingconfidentialinformation,and(ii)limitthedisclosureofconfidentialinformationtotheminimumrequired.

9.2 We may use the Customer as a reference so long as no contractual details are divulged.10. JURISDICTION, GOVERNING LAW, MISCELLANEOUS10.1 Place of payment is Hamburg, Germany.10.2 All disputes arising from or in connection with any Contract between the parties shall be

resolved through the courts of Hamburg. Governing law is German law.

Brochure & Order Form_Western Europe B2C E-Commerce Report 2012_by yStats.com

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Transcript of Brochure & Order Form_Western Europe B2C E-Commerce Report 2012_by yStats.com