Brochure & Order Form_Latin America B2C E-Commerce Report 2012_by yStats.com

7/30/2019 Brochure & Order Form_Latin America B2C E-Commerce Report 2012_by yStats.com

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Publication Date

December 2012

Language

English

Format

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Number of Pages/Charts

184

Covered Countries

Top Country:

Brazil

Additional Countries:

Argentina, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, Uruguay, Venezuela

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Latin America B2C E-Commerce Report 2012

December 2012

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Key Findings

Company and Product Information

Covering 10 Latin American Countries

The most purchased online product categories in Latin America in July 2012 were

Apparel and Accessories, Computer Electronics, and Music, Movies or Videos.

In 2011, Brazil accounted by far for the highest share of B2C E-Commerce sales in Latin America.

In December 2011, Mercado Libre was the most engaging website in the Brazilian B2C E-Commerce

market, in terms of the time spent on the website, followed by Lojas Americanas and Magazine Luiza.

It is expected that almost half of all Internet users in Argentina will shop online in 2016.

New payment options were helping consumers in Mexico to buy online even if they do not have creditcards.

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1. MANAGEMENT SUMMARY 3. BRAZIL (Top Country)

B2C E-Commerce Trends, 2012

B2C E-Commerce Trends, 2011/2012

Cross-BorderinternationalOnlineShoppingTrends,

2011/2012

Internet Usage and B2C E-Commerce Trends among

Seniors, 2011/2012

B2C E-Commerce Trends on Valentines Day and

Mothers Day, 2012 Breakdown of B2C E-Commerce Sales in

Latin America, by Country, in %, 2011

BreakdownofOnlineShoppingFrequency,

in%ofOnlineShoppers,April2012

TimespentbetweenOnlineResearchand

OnlinePurchase,

byTimeRangeandProductCategory,

in%ofOnlineShoppers,March2012

MainReasonsnottoshopOnline,

by Product Category,

incl. Shipping in % of Internet Users, July 2012

Preferred Payment Methods,

in%ofOnlineShoppers,12MonthstoMay2012

B2C E-Commerce Delivery Trends, 2011/2012

M-Commerce Trends, 2011/2012 and

Share of Consumers using Mobile Phones in

Purchasing Process, in %, 2011

Mobile Payment Market Trends, 2012

B2C E-Commerce Sales, in USD billion, 2007-2011

B2C E-Commerce Sales, in USD billion, 2010-2015f

B2CE-CommerceSales,inBRLbillion,2010-2013f

B2CE-CommerceSales,inBRLbillion,

H12011&H12012

OnlineTravelSales,comparedtotheother

BRICCountries,inUSDbillion,2010-2016f

ShareofB2CE-CommerceontotalRetailSales,

in %, 2011 & 2016f

Share of M-Commerce on total E-Commerce Sales,

in%,H12012&2013f

PurchasedOnlineProductCategories,


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2. LATIN AMERICA: REGIONAL

Breakdown of B2C E-Commerce Sales, by Country,

in %, 2011

B2C E-Commerce Sales, by Country, in USD million,

2005-2011

B2C E-Commerce Sales in selected Countries,

in USD billion, 2010-2016f

ReachofE-CommercerelatedWebsiteCategories,

by Category, in % of Internet Users, April 2012

HowOnlineShoppersstarttheirOnlinePurchasing

Process, in %, July 2012

MostimportantFactorswhenShoppingOnline,

Voting from 1 to 4, 2012f

OnlinePaymentTrends,2011


in%ofOnlineShoppers,July2012

Internet User Penetration, by Country,

in % of Individuals and in % Growth,

January 2011 & January 2012

Breakdown of Internet Users,

by Country and Age Group, in %, January 2012

OnlineShopperPenetrationinselectedCountries,

in % of Internet Users, 2010-2016f

OnlineShopperPenetration,byCountry,

in % of Internet Users, 2011

Social Network User Penetration in selected

Countries, in % of Internet Users, 2010-2014f OnlineTravelSiteUse,byRegionandCountry,

inMinutesspentperVisitorandin%Reach,

June 2012

OnlineTravelSales,

in USD billion and in % annual Growth, 2010-2016f

Mobile Internet Penetration, by Country,

in % of Consumers, 2010-2012f

M-Commerce Trends, 2012 and

Share of M-Commerce on total

B2C E-Commerce Sales, in %, July 2012


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Table of Contents (1 of 4)


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4. ARGENTINA

Internet Activities, in % of Internet Users, Q1 2012

ReasonsagainstOnlineShopping,in%,Q12012

AverageperCapitaRetailand

B2CE-CommerceSpending,inARS,2004-2011

Social Network User Penetration,


B2CE-CommerceSales,inARSbillion,2004-2011


B2C E-Commerce Sales, in USD billion, 2010-2016f

Breakdown of Internet Users, by Age Group, in %,

January 2012

OnlineShoppers,inmillions,2007-2011

OnlineShoppers,in%ofInternetUsers,

2010-2016f

ShareofOnlineShoppersonInternetUsers,in%,

Q1 2006 & Q1 2012

Leading B2C E-Commerce Players, 2012

3. BRAZIL (Top Country) (cont.)

PurchasedOnlineProductCategories,byGender,


Purchased Mobile Product Categories,

in % of Mobile Shoppers, May-June 2012

InternetUsers,comparedtootherBRICCountries,

in millions and in % Change, July 2011 & July 2012


January 2012 Mobile Internet Users,

in millions and in % of Population, 2010-2016f

OnlineShoppers,

in millions and in % of Internet Users, 2010-2015f

OnlineShopperPenetration,byAgeGroup,

in % of Internet Users, April 2012

BreakdownofuniqueVisitorstoRetailCategory

Websites,byAgeGroup,in%,December2011

BreakdownofuniqueVisitorstoRetailCategory

Websites,byRegion,in%,December2011

Leading B2C E-Commerce Players, 1-10, 2012


Most engaging B2C E-Commerce Sites,

comparedtototalRetail,inAverageMinutes,

Average Pages and Average Visits per Visitor,

December 2011

MercadoLibre:Prole

MercadoLibre:NetRevenuesandYear-on-Year

RevenueGrowth,inUSDmillionandin%,

Q3 2011-Q3 2012

Mercado Libre: Key Performance Metrics in

Latin America, in USD, Persons, Items and %,

Q3 2011 & Q3 2012

LojasAmericanas:Prole

MagazineLuiza:Prole

NewsaboutAmazoninBrazil,October2012

NewsaboutOttoGroupinBrazil,2012

TopTravelDomains/Websites,byUniqueVisitors,

in thousands, July 2012

5. CHILE


B2C E-Commerce Trends, 2012 and

ShareofOnlineShoppersonInternetUsers,in%,

2012f

M-Commerce Trends, 2011


E-Commerce Sales, in USD billion, 2010 & 2011 and

Breakdown of E-Commerce Sales into Goods and

Services, in %, 2011

Internet Users, in millions, June 2012 & June 2015f


January 2012

OnlineShoppers,in%ofInternetUsers,

2010 & 2011


RankingofRetailWebsites,in%,June2012

RankingofGroupDiscountWebsites,in%,

June 2012


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8. MEXICO (cont.)

OnlineSpendinginTermsofdisposableIncome,

compared to other Countries,

in%ofOnlineShoppers,January-February2012

OnlineandMobilePaymentTrends,2011/2012

PaymentMethodsforOnlineShopping,

in%ofOnlineShoppers,2011&2012f

LocationswhereSmartphoneUsersgoOnlinevia

Smartphone,in%ofRespondents,March2012

Social Network User Penetration,


F-Commerce Use, in % of Internet Users, 2011

B2C E-Commerce Sales,





E-Commerce Sales (B2C and C2C),


ShareofOnlineRetailontotalRetailSales,

in USD billion and in %, 2010 & 2016f

Share of Travel on total B2C E-Commerce Sales,

in %, Q2 2012


in%ofOnlineShoppers,2011&2012f

Internet Users, in millions and in % annual Growth,

2006-2011

InternetPenetration,byRegion,in%ofInhabitants,

2011

Breakdown of Internet Users, by Gender, in %, 2011 Breakdown of Internet Users, by Age Group, in %,

2011


January 2012

OnlineShopperPenetration,in%ofInternetUsers,

2010-2016f

OnlineShopperPenetration,in%ofInternetUsers,

2010 & 2011

BreakdownofOnlineShoppers,

by Age Group and Gender, in %, 2012f

6. COLOMBIA

E-Commerce Trends, 2011/2012

OnlineActivities,in%ofInternetUsers,2011

Breakdown of E-Commerce Sales, by Type of Sale,

in %, 2011

B2C E-Commerce Sales, in USD million, 2007-2011

E-Commerce Sales, in USD billion, 2011 & 2012f

Internet Users,

in millions and in % of Country Population,

2010 & 2011 Breakdown of Internet Users, by Age Group, in %,

January 2012

OnlineShoppers,inthousands,2011&2012f

OnlineShopperPenetration,byCity,



7. ECUADOR

B2C E-Commerce Trends, 2012 Internet Users,

in millions and in % of Country Population,

2008-2011

OnlineShopperPenetration,byCountry,

incl. Ecuador, in % of Internet Users, 2011

8. MEXICO


Internet Access, by Device, in % of Internet Users,

2011 Internet Activities, in % of Internet Users, 2011

Shopping-relatedReasonsforInternetUsage,in%,

2011

ReasonsforOnlineShopping,in%OnlineShoppers,

2012f

ReasonsagainstOnlineShopping,

in % of Internet Users, 2012f

B2CE-Commerce,byMexicanandforeignWebsites,

in%ofOnlineShoppers,2010-2012f

Average per Capita B2C E-Commerce Spending,

in%ofOnlineShoppers,2010-2012f


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11. URUGUAY

Internet Activities, in % of Internet Users,

June 2012

ReasonsagainstOnlineShopping,

in%ofIndividualsneverhavingshoppedOnline,

June 2012


in%ofOnlineShoppers,June2012

Internet User Penetration, in % of Individuals,

2008-2010 & 2012f

Internet User Penetration, by Gender,

in % of Individuals, June 2012

Internet User Penetration, by Age Group,

in % of Individuals, June 2012

Location of Internet Use, by Location,

in % of Internet Users, June 2012

Breakdown of Mobile Internet Usage,

in % of Internet Users, June 2012

8. MEXICO (cont.)

OnlineShoppingFrequency,in%,2010-2012f



DistribuidoraLiverpoolS.A.:Prole

MercadoLibreS.A.:Prole

MercadoLibre:NetRevenuesandYear-on-Year

GrowthRates,inUSDmillionandin%,

Q3 2011-Q3 2012

Mercado Libre: Key Performance Metrics in

Latin America, in USD, Persons, Items and in %,

Q1 2012 & Q3 2012

9. PARAGUAY

Internet Usage Trends, 2011 and

WeeklyInternetUse,byAgeGroup,inHours,

December 2011

Internet Activities, in % of Internet Users, 2012f

E-CommerceSalesandGrowth,inPYGbillion,

2010-2012f

Internet Penetration, in % of Individuals,

2011/2012 & 2012/2013f

10. PERU

KeyOnlineCategories,comparedtoGlobal,in%

Internet Users, January 2012


in USD million and in % annual Growth, 2005-2011

OnlineRetailCategoryReach,byCategory,

in % Internet Users, January 2012

Share of Internet Users, in % of Individuals,

January 2011 & January 2012


January 2012

LeadingRetailSites,

in%ReachandinAverageMinutesperVisitor,

January 2012

12. VENEZUELA

B2C E-Commerce and Internet Usage Trends,

2011/2012

OnlineActivitiesofInternetUsers,


ReachofE-CommercerelatedWebsiteCategories,

by Category, in % of Internet Users, April 2012


ReachofRetailSubcategories,bySubcategory,


Internet Users,in millions and in % of Country Population,

2007-2011

Growth in Internet Users,

compared to other selected Countries, in %,

April 2012 vs April 2011

Breakdown of Internet Users,

by Age Group and Gender, in %, 2011

Breakdown of Internet Users by Age Group, in %,

January 2012

LeadingRetailWebsites,byAudienceReach,


LeadingTravelWebsites,bytotalUniqueVisitors,

in thousands, April 2012


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Do not shop Online

30%

Shop Online

70%

75

In 2012, the average Chilean household is expected to spend USD 158

(EUR 125) a year shopping online, with Falabella being a leading shop.

Chile: B2C E-Commerce Trends, 2012 and Share of Online Shoppers on Internet Users, in %, 2012f

Source: CNBC, June 2012

As of mid-2012, ChilesB2C E-Commerce market hada value of USD 749 million.

On average, every household in Chile has four credit

cards that can be used for online shopping.

Furthermore, an average of USD 158 a year are spent

shopping online by Chilean households.

One reason forChiles strong online shopping figures is

the countrysgood technology infrastructure.

Regarding online retailers, the local players Falabella

and Cencosud represent a combined market share of

39% and US giant Wal-Mart holds a further 20%. The

latter aims at becoming the largest online retailer in

Chile by 2017.

Share of Online Shoppers on Internet Users,in %, 2012f



32

After credit cards, Boleto was the most preferred payment method of

online shoppers in Brazil in the 12 months leading to May 2012.

Brazil: Preferred Payment Methods, in % of Online Shoppers, 12 Months to May 2012

3%

7%

35%

0% 10% 20% 30% 40% 50%

Cash-on-Delivery

Debit Card

Boleto

Note: Boleto is an electronic invoice payment method in BrazilSource: NIC, May 2012

The most popular payment method of online shoppers in Brazil in the 12 months leading to May 2012 was credit card.

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