EUROPE CROSS-BORDER B2C E-COMMERCE 2015€¦ · 1 charts europe cross-border b2c e-commerce 2015...

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EUROPE CROSS-BORDER B2C E-COMMERCE 2015 PUBLICATION DATE: AUGUST 2015

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-7 TABLE OF CONTENTS I PAGE 8 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 9 METHODOLOGY I PAGE 10 RELATED REPORTS I PAGE 11 CLIENTS I PAGE 12-13 FREQUENTLY ASKED QUESTIONS

PAGE 14 ORDER FORM I PAGE 15 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

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Europe Cross-Border B2C E-Commerce 2015

Market Report

Cross-Border

Global, Europe, Western Europe, Eastern Europe, Scandinavia

UK, Germany, France, Spain, Italy, Netherlands, Switzerland, Russia,

Turkey, Poland, Czech Republic, Estonia, Sweden, Finland

English

PDF & PowerPoint

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QUESTIONS

ANSWERED

IN THIS REPORT

How is cross-border B2C E-Commerce evolving in Europe and around the world?

Which countries in Europe have the highest online shopper penetration rate?

Which countries are targeted by cross-border online shoppers across Europe?

How high are cross-border B2C E-Commerce exports and imports of some major European

markets?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

EUROPE CROSS-BORDER B2C E-COMMERCE 2015

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CROSS-BORDER ONLINE SHOPPING FLOURISHES ACROSS EUROPE

The cross-border online shopping trend is growing around the world and Europe is

no exception. The region’s share of global cross-border online retail sales is predicted to

amount to one quarter within the next ten years. The share of online shoppers making

purchases directly from foreign online retailers differs from country to country within

Europe. Among the largest markets, Italy, Spain, Russia and the UK led in penetration of

online shoppers making cross-border purchases at least once a year, as of early 2015. Of

all the countries in the EU, small markets such as Cyprus, Malta and Luxembourg boasted

the highest cross-border online shopper penetration last year. Generally, the share of

online shoppers in the EU buying online from other EU member states was higher than the

share of those buying from the rest of the world.

The largest B2C E-Commerce markets in Western Europe, the UK and Germany, are

attractive destinations for cross-border online shoppers around the world. More than a

quarter of all orders dispatched from online merchants in the UK were shipped

internationally last summer, and in Germany over half of online merchants were selling to

more than one country internationally. Italy and Spain saw their cross-border E-Commerce

exports increase as well, though they were still outweighed by imports.

In Eastern Europe, cross-border online retail sales to Russia more than doubled in

2014. Chinese E-Commerce marketplace AliExpress significantly gained in popularity

among Russian online shoppers and another China-based player, JD.com launched a

Russian-language version of its website to gain a share of tens of millions of online orders

shipped from China to Russia every year. In Poland, as well, AliExpress ranked in the top 3

overseas E-Commerce websites used by online shoppers, behind eBay and Amazon.

Overall, the cross-border E-Commerce trend is expected to persist in all European sub-

regions in the near future.


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MANAGEMENT SUMMARY

GLOBAL

Cross-Border B2C E-Commerce Overview, August 2014

Cross-Border B2C E-Commerce Sales, in USD billion, % Year-on-Year Change, 2014 – 2020f

Cross-Border B2C E-Commerce Share of Total B2C E-Commerce Sales, in % of Total, 2014 – 2020f

Number of Cross-Border Online Shoppers, in millions, % Year-on-Year Change, 2014 – 2020f

Cross-Border Online Shopper Penetration, in % of Total Online Shoppers, 2014 – 2020f

Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f

Share of Clothing and Footwear on Cross-Border Online Purchases, by Region, in %, 2014

Reasons to Purchase Online Cross-Border, in % of Online Shoppers Who Purchased a Product or Service

Abroad, by Selected Countries, April 2015

Perceived Barriers to Cross-Border Shopping, in % of Online Shoppers Who Never Purchased a Product or

Service Abroad, by Selected Countries, April 2015

Overview of Cross-Border Activities of Top B2C E-Commerce Merchants, incl. Headquarter Location, Local

Operations and Shipment to Countries/Regions without Local Operations, August 2015

EUROPE

3.1 EUROPE (REGIONAL)

Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries,

April 2015

Cross-Border B2C E-Commerce Overview in the EU, August 2014

Cross-Border Online Shopper Penetration in the EU, in % of Total Online Shoppers, 2011 – 2014

Cross-Border Online Shopper Penetration in the EU, by Online Shoppers Buying From Other EU Countries and

from Non-EU Countries, in % of Total Online Shoppers, 2010 - 2014

Cross-Border Online Shopper Penetration on Total Online Shoppers in the EU, in %, by Country, 2014

Cross-Border Online Shopper Penetration on Total Online Shoppers in the EU, by Online Shoppers Buying

From Other EU Countries and from Non-EU Countries, in %, by Country, 2014

Breakdown of E-Commerce Sales of Companies in the EU by Location, incl. Own Country, Other EU Countries,

Countries Outside the EU, in %, by Country, 2014

3.2 WESTERN EUROPE

3.2.1 WESTERN EUROPE SUB-REGIONAL

Cross-Border Share of B2C E-Commerce Sales, in % and in EUR billion, 2014


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TABLE OF CONTENTS (1 OF 4)

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EUROPE (cont.)

3.2.2 UK Cross-Border B2C E-Commerce Overview, August 2015

Cross-Border Online Shopper Penetration on Total Online Shoppers, in %, July 2014

Locations of Online Sellers Purchased from, incl. National, from Other EU Countries and from the Rest of the

World, in % of Online Shoppers, 2012 - 2014e

Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014

Reasons for Buying Online from a Non-UK Retailer, in % of Cross-Border Online Shoppers, July 2014

Potential Barriers for Buying Online from a Non-UK Retailer, in % of Online Shoppers, July 2014

B2C E-Commerce Exports, in GBP billion, 2013e & 2020f

Number of Cross-Border Online Shopping Orders Placed in the UK from Abroad, in millions, 2014e & 2017f

Proportion of Online Orders Dispatched from the UK to International Destinations, in % of Total Online Retail

Order Volume, Dec. 2013 – Dec. 2014

3.2.3 GERMANY


Cross-Border Online Shopper Penetration, by Location of Seller, incl. Other EU Countries, Non-EU Countries,

in % of Online Shoppers, 2012 – 2014

Cross-Border Online Shopper Penetration, by Location of Seller, incl. Other EU Countries, Non-EU Countries,

in % of Online Shoppers, by Age Group and Gender, 2014

Cross-Border Online Shopper Penetration, in %, May 2015

Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014

Reasons to Shop Online Cross-Border, in % of Cross-Border Online Shoppers, by Gender, May 2015

Barriers to Cross-Border Online Shopping, in % of Online Shoppers, August 2014

Cross-Border Online Merchant Penetration, by Merchants Selling to Austria and Merchants Selling to Austria

and Other EU Countries, in %, 2014e

3.2.4 FRANCE

Cross-Border Online Shopper Penetration, in % of Internet Users, 2014

Share of Online Retailers Who Received Orders from Abroad, in %, 2014

Share of Cross-Border E-Commerce Sales on Total Company E-Commerce Sales, in % of Companies Who

Received Orders From Customers Abroad, 2014

3.2.5 SPAIN

Value of E-Commerce Import Transactions, in EUR million, by Transactions with EU, the USA, Latin America,

Asia-Pacific, CEMEA, Rest of the World and Total, 2009 – 2014

Value of E-Commerce Export Transactions, in EUR million, by Transactions with EU, the USA, Latin America,

Asia-Pacific, CEMEA, Rest of the World and Total, 2009 – 2014

Breakdown of Total E-Commerce Sales and Number of E-Commerce Transactions, by Geographical Region,

incl. Domestic, Cross-Border Exports and Cross-Border Imports, in %, Q4 2014

Breakdown of Cross-Border E-Commerce Imports and Exports, by Location, incl. EU, the USA, Latin America,

Asia-Pacific, CEMEA, Rest of the World, in %, Q4 2014

EUROPE CROSS-BORDER B2C E-COMMERCE 2015 TABLE OF CONTENTS (2 OF 4)

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EUROPE (cont.)

3.2 WESTERN EUROPE (cont.)

3.2.6 ITALY

Cross-Border B2C E-Commerce Imports, in EUR billion, and in %Year-on-Year Change, 2012 – 2015f

Cross-Border B2C E-Commerce Exports, in EUR billion, and in %Year-on-Year Change, 2012 – 2015f

3.2.7 NETHERLANDS

Cross-Border Online Shopper Penetration, in % of Population, and Cross-Border Online Spending

Penetration, in % of Total Online Spending and in EUR million, 2014

Breakdown of Cross-Border Online Spending, by Countries, in %, 2014

Top Product Categories Purchased in Cross-Border E-Commerce, in EUR million, 2014

3.2.8 SWITZERLAND

Cross-Border B2C/C2C E-Commerce Imports, in CHF million, 2013 & 2014

B2C/C2C E-Commerce Imports Share of Total B2C/C2C E-Commerce Spending, in %, 2013 & 2014

3.3 EASTERN EUROPE

3.3.1 RUSSIA


Cross-Border B2C/C2C Imports, in RUB billion, 2013 & 2014

Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels

and Average Check, 2013 & 2014

Number of Cross-Border Online Shoppers, in millions, 2013 & 2014

Cross-Border Imports Share of Total B2C/C2C E-Commerce Sales in Russia, in %, 2013 & 2014

Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 & 2014e

Product Categories Purchased in Foreign Online Shops, by Chinese Online Shops and English-Language

Online Shops, September 2014

Foreign Online Shops Purchased From, in % of Cross-Border Online Shoppers, 2013 & 2014e

Number of Average Monthly Visitors to Foreign E-Commerce Marketplaces, in millions, by AliExpress, eBay

and Amazon, H1 2013 - H2 2014

Breakdown of Cross-Border B2C/C2C E-Commerce Imports, in %, 2014

3.3.2 TURKEY

Number and Value of Cross-Border E-Commerce Transactions with Bank Cards, in millions and in TRY

million, Q1 2012 - Q1 2015

Product Categories Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, 12 Months to

November 2014

Breakdown of Online Shopping Destinations, in % of Online Shoppers, by Local Only, Foreign Only and

Both, November 2014


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EUROPE (cont.)

3.3 EASTERN EUROPE (cont.)

3.3.3 POLAND

Cross-Border Online Shopper Penetration, in % of Internet Users, April 2015

Foreign Online Merchants Purchased from, in % of Cross-Border Online Shoppers, 6 Months to April 2015

Foreign Online Merchants Purchased from, in % of Cross-Border Online Shoppers, April 2015

3.3.4 CZECH REPUBLIC

Cross-Border Online Shopper Penetration, by Location of Seller, incl. Any Foreign Country, Other EU

Countries, Non-EU Countries, in % of Online Shoppers, by Gender and Age Group, Q2 2014

3.3.5 ESTONIA

Value and Number of Cross-Border B2C E-Commerce Card Transactions, by Debit and Credit Cards and

Total, in EUR million and in thousands, Q1 2013 – Q1 2015

3.4 SCANDINAVIA

3.4.1 SCANDINAVIA SUB-REGIONAL

Countries Purchased from in Cross-Border B2C E-Commerce, by Sweden, Norway, Denmark, Finland and

Regional, in % of Online Shoppers Who Have Purchased from Foreign Sites, 2014

Product Categories Purchased from Foreign Websites, by Sweden, Norway, Denmark, Finland and

Regional, in % of Online Shoppers Who Have Purchased from Foreign Sites, 2014

3.4.2 SWEDEN

Cross-Border B2C E-Commerce Imports, in SEK billion and in % Quarter-on-Quarter Change, 2014

3.4.3 FINLAND

Breakdown of B2C E-Commerce Sales by Cross-Border and Domestic, in %, by Product Segment, 2014


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EUROPE CROSS-BORDER B2C E-COMMERCE 2015 REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS

Our reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business

reports, business and company databases, journals, company

registries, news portals and many other reliable sources. By using

various sources we ensure maximum objectivity for all obtained

data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to

ensure validity and reliability.

The source of information and its release date are

provided on every chart. It is possible that the information

contained in one chart is derived from several sources. If this is

the case, all sources are mentioned on the chart.

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action

Title, which summarizes the main idea/finding of the chart and a

Sub Title, which provides necessary information about the

country, the topic, units or measures of currency, and the

applicable time period(s) to which the data refers. With respect to

rankings, it is possible that the summation of all categories

amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary

(summarizing main information contained in each section of

report) and report content (divided into sections and chapters).

When available, we also include forecasts in our report content.

These forecasts are not our own; they are published by reliable

sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance

by using evaluative criteria such as sales figures.

If available, additional information about the data

collection, for example the time of survey and number of people

surveyed, is provided in the form of a note. In some cases, the

note (also) contains additional information needed to fully

understand the contents of the respective data.

When providing information about amounts of money,

local currencies are most often used. When referencing currency

values in the Action Title, the EUR values are also provided in

brackets. The conversions are always made using the average

currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the

past 12 months is used.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

METHODOLOGY OF OUR EUROPE CROSS-BORDER B2C E-COMMERCE 2015 REPORT

This report covers the cross-border B2C E-Commerce

market, focusing both on cross-border imports and exports.

All major countries from the region are covered, though

data availability varied across the markets.

Information about global developments is included first.

Next, regional information is covered, including country

comparisons.

The rest of the report is divided by sub-regions, with

countries presented in the order of descending B2C E-Commerce

sales.

Depending on data availability, the following types of

market information are included: cross-border online shopper

penetration, cross-border B2C E-Commerce sales (export and/or

import), countries most purchased from, countries most sold to,

most visited international E-Commerce websites, most purchased

product categories, reasons for and barriers to buying cross-

border. Not all the mentioned types of information are available

for each of the countries covered. For selected leading countries in

the region, also a text chart with a qualitative overview of cross-

border B2C E-Commerce is presented.


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UPCOMING RELATED REPORTS

Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950

Asia-Pacific Cross-Border B2C E-Commerce 2015 August 2015 € 950

Global Alternative Online Payment Methods: First Half 2015 August 2015 € 950

Omnichannel Trend in Global B2C E-Commerce and General Retail 2015 March 2015 € 950

Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950

Russia B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

UK B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

Germany B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

France B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

Global B2C E-Commerce Market 2014 October 2014 € 4,950**

Eastern Europe B2C E-Commerce Market 2014 October 2014 € 1,950**

Russia B2C E-Commerce Market 2014 October 2014 € 950

Europe M-Commerce Snapshot 2015 March 2015 € 950

REPORT

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Europe B2C E-Commerce Market 2015 Second Half 2015 €2,950


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