GLOBAL B2C E-COMMERCE MARKET 2016 - yStats.com · 1 charts page 25 global b2c e-commerce market...
Transcript of GLOBAL B2C E-COMMERCE MARKET 2016 - yStats.com · 1 charts page 25 global b2c e-commerce market...
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GLOBAL B2C E-COMMERCE MARKET 2016 PUBLICATION DATE: JUNE 2016
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 22 TABLE OF CONTENTS I PAGE 23 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 24 METHODOLOGY I PAGE 25 RELATED REPORTS I PAGE 26 CLIENTS I PAGE 27-28 FREQUENTLY ASKED QUESTIONS
PAGE 29 ORDER FORM I PAGE 30 TERMS AND CONDITIONS
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PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
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Global B2C E-Commerce Market 2016
Market Report
B2C E-Commerce
Asia-Pacific, Europe, North America, Latin America, Middle East,
Africa
Japan, South Korea, Australia, China, India, Singapore, Indonesia,
Thailand, UK, Germany, France, Spain, Italy, Russia, Poland, Turkey,
USA, Canada, Brazil, Mexico, Argentina, Colombia, UAE, Saudi Arabia,
Iran, Israel, South Africa, Nigeria, Egypt
English
PDF & PowerPoint
441
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QUESTIONS
ANSWERED
IN THIS REPORT
What is the current state of global B2C E-Commerce market and how is it predicted to develop?
What are the largest B2C E-Commerce markets in the world in terms of the market size?
Which countries stand out in online retail growth rates?
How do online shoppers in major advanced and emerging markets worldwide differ in their
preferences?
Which online retailers are leading on the global scale and on regional and country levels?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
GLOBAL B2C E-COMMERCE MARKET 2016
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GLOBAL B2C E-COMMERCE GROWTH RATES DECLINE, BUT EMERGING MARKETS STAY STRONG
The B2C E-Commerce market maintains growth on the global scale, according to the
report by yStats.com. Various sources cited in the publication project that B2C E-Commerce
sales will top USD 1 trillion in 2016, while differing in predictions of exactly how much sales
will surpass that figure. Although the global growth rate is projected to moderate within the
next few years, emerging markets still show high growth potential. The developing nations
in Asia-Pacific and the Middle East and Africa especially are predicted to stand out in terms
of growth, with their share of global B2C E-Commerce market increasing through 2019.
The untapped potential of emerging B2C E-Commerce markets stems from growing
Internet and online shopper penetration. In five years to 2015, the number of Internet users
in Asia and the Middle East grew by a high double-digit percentage and in Africa the growth
was in a three-digit range, according to the yStats.com report findings. There is further
room for growth, as Internet penetration rates in Latin America, Asia-Pacific and Africa were
still below the global median, as of last year. Moreover, while online shopper penetration is
already at over two-thirds of the population in advanced B2C E-Commerce markets such as
the UK, Germany and South Korea, in many emerging economies this rate is still low at two-
digit or even one-digit percentage shares. As newly connected individuals discover the
advantages of online purchases, three out of the top five countries by number of online
shoppers are predicted to be from the emerging Asia by 2019.
Some of the most important B2C E-Commerce market trends, covered in the
yStats.com report on the global, regional and country levels include M-Commerce, cross-
border shopping, social commerce and omnichannel. The varying preferences of online
shoppers around the world with regard to product categories, payment and delivery
methods are also revealed. Furthermore, the report shows that on global average, online
marketplaces were slightly more likely to be purchased from than retailers’ websites in
2015. Some of the largest online retailers by global sales included Amazon.com Inc., Apple
Inc. and JD.com, while there are multiple local leaders on regional and country levels.
GLOBAL B2C E-COMMERCE MARKET 2016
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MANAGEMENT SUMMARY
GLOBAL DEVELOPMENTS B2C E-Commerce Sales of Products and Services Worldwide, excl. Travel and Event Tickets, in USD billion,
and in % Share of Total Retail Sales, in 2014 - 2019f
B2C E-Commerce Sales of Physical and Digital Goods Worldwide, in USD billion, 2014-2019f, and in % Share
of Total Retail Sales, 2014 & 2019f
Breakdown of Global B2C E-Commerce Sales, by Regions and Sub-Regions, in %, 2014 & 2019f
B2C E-Commerce Share of Total Retail Sales, by Regions, in %, 2014 & 2019f
Number of Internet Users, by Global Regions, in millions, and in % Change, 2010 & 2015
Internet Penetration, by Regional and Global Medians, in % of Adults, May 2015
Top 10 Countries by B2C E-Commerce Sales, in USD billion, 2014 - 2019 and CAGR, in %, 2014 - 2019
B2C E-Commerce Sales CAGR in the BRIC Countries, by Country, in %, 2009-2014 and 2014-2019f
Top 10 Countries by B2C E-Commerce Market Attractiveness Index, and Index Composition, incl. Index for
Online Market Size, Consumer Behavior, Growth Potential, Infrastructure and Total Score for Online Market
Attractiveness, 2015
Top 10 Developing Economies in B2C E-Commerce Index, incl. Global Rank, 2016, Share of Individuals Using
Internet, 2014, Share of Individuals with Credit Card, 2014, Secure Internet Servers per 1 million People,
2014, UPU Postal Reliability Score and UNCTAD B2C E-Commerce Index Value, 2015
Top 10 Countries by Number of Online Shoppers, in millions, incl. Penetration, in % of Internet Users and in
% of Population, 2014
Top 5 Countries by Share of Global Online Shoppers, in %, 2019f, and Their Shares in 2015
Top 5 Countries by Share of Active Online Shoppers, in % of Population, Q4 2015
Product Categories Most Purchased Online, by Generation, in % of Online Shoppers, November 2015
Top Factors Driving Online Purchase and In-Store Purchase, in % of Consumers, November 2015
Major Reasons for Shopping Cart Abandonment, in % of Online Shoppers, by Selected Regions, October
2014
Most Important Delivery Options in Online Shopping, in % of Online Shoppers, Q1 2015 & Q4 2014
Share of Online Shoppers Willing to Pay More for Faster Shipping, by Selected Countries, in %, Q1 2015 & Q4
2014
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015
Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in %
of Consumers in Selected Developed Countries, June 2015
Breakdown of Mobile Phone Ownership, by Smartphone, Other Mobile Phone and No Mobile Phone, in % of
Adults, by Regional and Global Medians, May 2015
Share of Online Shoppers Buying Products via Mobile, in %, 2014 & 2015
Breakdown of M-Commerce Transactions, by Mobile Browser and App, in %, Q4 2015
Cross-Border B2C E-Commerce Sales, in USD billion and in % of Total B2C E-Commerce Sales, 2014 – 2020f
Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f
Cross-Border Online Shopper Penetration, by Selected Countries, in % of Online Shoppers, Oct. 2015
Actions Conducted on Mobile Phones While Being in-Store, incl. “Compare Prices”, in % of Mobile Phone
Users, 2014
Share of Online Shoppers Who are Concerned that Their Personal Information Could be Stolen, in %, 2014 &
2015
Social Media Activities Influencing Online Shopping Behavior, in % of Online Shoppers, September 2015
GLOBAL B2C E-COMMERCE MARKET 2016
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GLOBAL DEVELOPMENTS (Cont.) Share of Online Shoppers Visiting Social Media Sites for Inspiration when Searching for Products, by Age
Groups, in %, August 2015
Share of Online Shoppers Who Would Consider Purchasing from Marketplaces and from Retailers’ Websites,
by Global Average and Top 3 Countries, in %, August 2015
Top 20 B2C E-Commerce Retailers, by B2C E-Commerce Sales, incl. Rank among Top Online Retailers, Rank
among Top Retailers, Company Name, Country of Origin, Retail E-Commerce Sales, in USD million, Share of
Total Retail Revenues, in %, Growth Rate, in %, 2014, and CAGR, 2009-2014
ASIA-PACIFIC
3.1 ADVANCED MARKETS
3.1.1 JAPAN 3.1.1.1 OVERVIEW B2C E-Commerce Market Overview and International Comparisons, September 2015
3.1.1.2 TRENDS Mobile Shopper Penetration, in % of Smartphone Users, August 2014
Cross-Border B2C E-Commerce Imports from the USA and China, in JPY billion, 2014 - 2018f
3.1.1.3 SALES & SHARES B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, Ranked by CAGR, 2014 - 2019f
B2C E-Commerce Share of Total Retail Sales, by Comparative Estimates, 2013 - 2019f
3.1.1.4 USERS & SHOPPERS Internet Penetration, in % of Individuals, 2010 - 2014
3.1.1.5 PRODUCTS Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2014
3.1.1.6 PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, January 2015
3.1.1.7 DELIVERY Overview of B2C E-Commerce Delivery, October 2015
3.1.1.8 PLAYERS Top 15 Retail Websites, by Total Unique Visitors, in millions, October 2014
3.1.2 SOUTH KOREA 3.1.2.1 OVERVIEW B2C E-Commerce Market Overview and International Comparisons, September 2015
3.1.2.2 TRENDS Cross-Border E-Commerce Imports, in USD billion, 2013 & 2014
M-Commerce Sales, in KRW trillion and in % of Total E-Commerce Sales, Q1 2013 – Q1 2015
3.1.2.3 SALES & SHARES B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, Ranked by CAGR, 2014 - 2019f
B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2019f
3.1.2.4 USERS & SHOPPERS B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, Ranked by CAGR, 2014 - 2019f
B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2019f
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ASIA-PACIFIC (Cont.)
3.1.2 SOUTH KOREA (Cont.) 3.1.2.5 PRODUCTS Breakdown of B2C and C2C E-Commerce Sales by Product Categories, in KRW trillion and in %, 2013, 2014 &
H1 2015
3.1.2.6 PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
3.1.2.7 DELIVERY Complaints about Online Shopping, incl. Delivery, in % of Online Shoppers, 2014
3.1.2.8 PLAYERS Overview of Top 10 Local E-Commerce Websites, by Website Rank, October 2015
3.1.3. AUSTRALIA
3.1.3.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, September 2015
3.1.3.2 TRENDS M-Commerce Sales, in AUD billion, 2014e & 2019f
Cross-Border Online Shopper Penetration and Number, in % of Individuals and in millions, 12 Months to
September 2014
3.1.3.3 SALES & SHARES B2C E-Commerce Sales, in USD billion and in % of Total Retail Sales, 2013 - 2018f
B2C E-Commerce Share of Total Retail Sales, by Pure-Play, Multichannel and Total, July 2014 – July 2015
3.1.3.4 USERS & SHOPPERS Internet Penetration, in % of Individuals, 2010 - 2014
Number of Online Shoppers, in millions, 2011 & 2014
3.1.3.5 PRODUCTS Top Product Categories Purchased Online, by Four-Week Average Number of Buyers, in thousands, 2014
3.1.3.6 PAYMENT Selected Payment Methods Used in Financial Transactions, incl. BPAY and Online Banking, in % of Adults,
2008, 2011, 2014
3.1.3.7 DELIVERY Top 2 Reasons to Shop Online, incl. Free Shipping, in % of Online Shoppers, April 2015
3.1.3.8 PLAYERS Top 10 Online Retail Websites, by Weekly Visits, in millions, September 2015
3.2. EMERGING MARKETS
3.2.1 CHINA 3.2.1.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, September 2015
3.2.1.2 TRENDS B2C E-Commerce Trends Overview, August 2015
M-Commerce Sales, in CNY billion and in % of Retail E-Commerce Sales, by Comparative Estimates, 2013 -
2018
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ASIA-PACIFIC (Cont.)
3.2. EMERGING MARKETS (Cont.)
3.2.1 CHINA (Cont.) 3.2.1.3 SALES & SHARES B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, 2014 - 2019f
B2C E-Commerce (incl. C2C) Share of Total Retail Sales, by Comparative Estimates, in %, 2013 - 2019f
3.2.1.4 USERS & SHOPPERS Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
Number of Online Shoppers, in Millions, and in % of Internet Users, 2010 – 2014 & June 2015
3.2.1.5 PRODUCTS Average Annual Online Spending and Number of Online Purchases, by Product Category, February 2015
3.2.1.6 PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
3.2.1.7 DELIVERY Overview of B2C E-Commerce Delivery, September 2015
3.2.1.8 PLAYERS B2C E-Commerce Player Overview, September 2015
B2C E-Commerce Sales of Top 5 B2C E-Commerce Companies by Market Share, in CNY billion, 2014
3.2.2 INDIA
3.2.2.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, September 2015
3.2.2.2 TRENDS B2C E-Commerce Trends Overview, September 2015
M-Commerce Share of Total E-Commerce Sales, in %, 2014e & 2017f
Forecasts of B2C E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
3.2.2.3 SALES & SHARES B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2020f
3.2.2.4 USERS & SHOPPERS Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
Online Shopper Penetration, in % of Internet Users, 2014 & 2018f
3.2.2.5 PRODUCTS Breakdown of Online Retail Segment Sales, by Product Categories, in % and in INR billion, 2014
3.2.2.6 PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
3.2.2.7 DELIVERY Overview of B2C E-Commerce Delivery, September 2015
3.2.2.8 PLAYERS B2C E-Commerce Player Overview, September 2015
Top 3 E-Commerce Websites, by Unique Visitors, in millions, May 2014 & May 2015
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ASIA-PACIFIC (Cont.)
3.2. EMERGING MARKETS (Cont.)
3.2.3 SINGAPORE
3.2.3.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, August 2015
3.2.3.2 TRENDS B2C E-Commerce Trends Overview, August 2015
Breakdown of Online Shopping Transactions, by Device, in %, H2 2014 & 2015e
3.2.3.3 SALES & SHARES B2C E-Commerce Sales, in SGD million, 2013 & 2018f
B2C E-Commerce Share of Total Retail Sales, in % and in USD billion, 2013
3.2.3.4 USERS & SHOPPERS Internet Penetration, in % of Households, 2010 - 2014
Online Shopper Penetration, in % of Internet Users, 2009 - 2013
3.2.3.5 PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, 2012 & 2013
3.2.3.6 PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Total, 2013
3.2.3.7 DELIVERY Actions Taken to Qualify for Free Shipping, in % of Online Shoppers, October 2014
3.2.3.8 PLAYERS E-Commerce Player Overview, August 2015
Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page
Views and Bounce Rate, July 2015
3.2.4 INDONESIA
3.2.4.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, August 2015
3.2.4.2 TRENDS B2C E-Commerce Trends Overview, August 2015
Types of Platforms Used for Online Shopping, incl. “Social Network”, in % of Internet Users, 2014
3.2.4.3 SALES & SHARES B2C E-Commerce Sales, in USD million, 2009 & 2014
B2C E-Commerce Share of Total Retail Sales, in %, 2013 - 2018f
3.2.4.4 USERS & SHOPPERS Internet Penetration, in % of Individuals, 2010 - 2014
Activities Carried Out Online, incl. Online Purchase, in % of Internet Users, 2014
3.2.4.5 PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, 2014
3.2.3.6 PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2015
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ASIA-PACIFIC (Cont.)
3.2. EMERGING MARKETS (Cont.)
3.2.4 INDONESIA (Cont.)
3.2.4.7 DELIVERY Criteria for Choosing an E-Commerce Website, incl. “Safe Transactions and Delivery”, in % of Online
Shoppers, 2014
3.2.4.8 PLAYERS E-Commerce Player Overview, August 2015
E-Commerce Websites Purchased From, in % of Online Shoppers, 2014
3.2.5 THAILAND
3.2.5.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, August 2015
3.2.5.2 TRENDS B2C E-Commerce Trends Overview, August 2015
Channels Used to Research Information about Products before Purchase, in % of Mobile Shoppers, January
2015
3.2.5.3 SALES & SHARES B2C E-Commerce Sales, in USD million, 2013 & 2018f
B2C E-Commerce Share of Total Retail Sales, in %, 2013 & 2020f
3.2.5.4 USERS & SHOPPERS Internet Penetration, in % of Individuals, 2010 - 2014
Activities Carried Out Online, incl. Purchase of Goods and Services, in % of Internet Users, 2014
3.2.5.5 PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, May 2015
3.2.5.6 PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, May 2015
3.2.5.7 DELIVERY Delivery Methods Used in Online Shopping, in % of Online Shoppers, May 2015
3.2.5.8 PLAYERS E-Commerce Player Overview, August 2015
Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page
Views and Bounce Rate, July 2015
EUROPE
4.1 ADVANCED MARKETS
4.1.1 UK 4.1.1.1 OVERVIEW B2C E-Commerce Market Overview and International Comparisons, February 2016
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EUROPE (Cont.)
4.1 ADVANCED MARKETS (Cont.)
4.1.1 UK (Cont.) 4.1.1.2 TRENDS Usage of Click-and-Collect Services, in % of Online Shoppers, 2012 & 2015
M-Commerce Sales, by Device and Total, in GBP billion, in % Year-on-Year Change and in % Share of Total,
2014 – 2019f
4.1.1.3 SALES & SHARES B2C E-Commerce Sales, in GBP billion, by Comparative Estimates, Ranked by CAGR, 2013 – 2020f
B2C E-Commerce of Total Retail Sales, in %, by Comparative Estimates, 2013 – 2020f
4.1.1.4 USERS & SHOPPERS Penetration of Daily Internet Users, in % of Adult Population, 2011 – 2015
Online Shopper Penetration, by Age Group and Gender, in % of Adults in the Respective Group, 2011-2015
4.1.1.5 PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, 2014 & 2015
4.1.1.6 PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, April 2015
4.1.1.7 DELIVERY Breakdown of Delivery Time Expectations, by UK and Overseas Retailer, in % of Online Shoppers, March
2015
4.1.1.8 PLAYERS B2C E-Commerce Players Overview, February 2016
Top 10 Retailers by B2C E-Commerce Sales, in GBP billion, FY 2014/2015
4.1.2 GERMANY 4.1.2.1 OVERVIEW B2C E-Commerce Market Overview and International Comparisons, February 2016
4.1.2.2 TRENDS Breakdown of Frequency of Webrooming and Showrooming, in % of Online Shoppers, August 2015
Mobile Shopper Penetration, in % of Smartphone Users, by Age Group and Gender, 2013 - 2015
4.1.2.3 SALES & SHARES B2C E-Commerce Sales, in EUR billion, by Comparative Estimates, Ranked by CAGR, 2013 - 2020f
B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2018f
4.1.2.4 USERS & SHOPPERS Number of Internet Users, by Gender, Age Group and Total, in millions, and Penetration, in % of Individuals
in the Respective Group, Q1 2015
Number of Online Shoppers, by Gender, Age Group and Total, in millions, and Penetration, in % of Internet
Users in the Respective Group, Q1 2015
4.1.2.5 PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, Q1 2015
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EUROPE (Cont.)
4.1 ADVANCED MARKETS (Cont.)
4.1.2 GERMANY (Cont.) 4.1.2.6 PAYMENT Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Gender,
September 2015
4.1.2.7 DELIVERY Breakdown of Usage of Click and Collect and Same Day Delivery Service, in % of Internet Users, August 2015
4.1.2.8 PLAYERS Top 15 Online Shops, by Sales, in EUR million, 2014
4.1.3 FRANCE 4.1.3.1 OVERVIEW B2C E-Commerce Market Overview and International Comparisons, February 2016
4.1.3.2 TRENDS M-Commerce Sales, in EUR billion, and in % Share of Total B2C E-Commerce Sales, 2015
Research and Purchase Methods, by Digitally and In-Store, in % of Online Shoppers, September 2015
4.1.3.3 SALES & SHARES B2C E-Commerce Sales, in EUR billion, by Comparative Estimates, Ranked by CAGR, 2013 - 2018f
B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates & Forecasts, 2013 - 2018f
4.1.3.4 USERS & SHOPPERS Internet Penetration, in % of Individuals, 2011-2015
Online Shopper Penetration, in % of Internet Users, 2011-2015
4.1.3.5 PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, 2015
4.1.3.6 PAYMENT Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, Q1 2014 & H1 2015
4.1.3.7 DELIVERY Delivery Methods Used in Online Shopping, in % of Online Shoppers, June 2014 & June 2015
4.1.3.8 PLAYERS Top 15 E-Commerce Websites, by Average Monthly Unique Visitors, in thousands, Q3 2015
4.1.4 SPAIN 4.1.4.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, February 2016
4.1.4.2 TRENDS Value of E-Commerce Import Transactions, in EUR million, by Transactions with the EU, the USA, Latin
America, Asia-Pacific, CEMEA, Rest of the World and Total, 2009 - 2014 & H1 2015
Devices Used for Online Shopping, in % of Online Shoppers, 2014 & 2015
4.1.4.3 SALES & SHARES B2C E-Commerce Sales, in EUR billion, and in % Year-on-Year Change, 2010-2014
B2C E-Commerce Share of Total Retail Sales, in %, 2015e & 2019f
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EUROPE (Cont.)
4.1 ADVANCED MARKETS (Cont.)
4.1.4 SPAIN (Cont.) 4.1.4.4 USERS & SHOPPERS Number of Internet Users, in millions, 2013-2015
Breakdown of Online Shoppers, by Age and Gender, in % and in millions, 2015
4.1.4.5 PRODUCTS Products Purchased Online, in % of Online Shoppers, 12 Months to November 2015
4.1.4.6 PAYMENT Payment Methods Most Preferred in Online Shopping, in % of Online Shoppers, May 2015
4.1.4.7 DELIVERY Breakdown of Willingness to Pay for Fast Delivery, in % Online Shoppers, May 2015
4.1.4.8 PLAYERS Top 10 E-Commerce Websites, by Number of Unique Visitors, in millions, July 2015
4.1.5 ITALY 4.1.5.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, February 2016
4.1.5.2 TRENDS M-Commerce Share of Total E-Commerce Sales, in %, 2014 & 2017f
Cross-Border B2C E-Commerce Imports, in EUR billion, and in %Year-on-Year Change, 2012 – 2015e
4.1.5.3 SALES & SHARES B2C E-Commerce Sales, in EUR billion, and in % Year-on-Year Change, 2011-2015e
B2C E-Commerce Share of Total Retail Sales, in %, 2015e
4.1.5.4 USERS & SHOPPERS Internet Penetration, in % of Individuals, 2011-2015
Online Shopper Penetration, in % of Internet Users, 2011-2015
4.1.5.5 PRODUCTS B2C E-Commerce Sales Breakdown, by Product Categories, in EUR billion and in %, 2015e
4.1.5.6 PAYMENT Payment Methods Preferred in Online Shopping, in % of Online Shoppers, July 2015
4.1.5.7 DELIVERY Breakdown of Delivery Methods Preferred in Online Shopping, in % of Online Shoppers, 2014
4.1.5.8 PLAYERS Top 10 E-Commerce Websites, by Number of Unique Monthly Visitors, in millions, February 2016
4.2 EMERGING MARKETS
4.2.1 RUSSIA 4.2.1.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, December 2015
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EUROPE (Cont.)
4.2 EMERGING MARKETS (Cont.)
4.2.1 RUSSIA (Cont.) 4.2.1.2 TRENDS B2C E-Commerce Trends Overview, December 2015
Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels
and Average Check, 2013 & 2014
4.2.1.3 SALES & SHARES B2C E-Commerce Sales Forecasts, in RUB billion, by Comparative Estimates, 2014 - 2019f
B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2014 - 2020f
4.2.1.4 USERS & SHOPPERS Monthly Internet Audience, in millions and in % of Adult Population, Summer 2011 - Summer 2015
Online Shopper Penetration, by Gender, Age Group and Location Type, in % of Internet Users in the
Relevant Group, November 2014
4.2.1.5 PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, 2013 & 2014
4.2.1.6 PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 - 2014
4.2.1.7 DELIVERY Breakdown of B2C E-Commerce Orders by Delivery Methods, in %, 2013 & 2014
4.2.1.8 PLAYERS B2C E-Commerce Players Overview, December 2015
Top 10 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB billion, Number of Orders, in
thousands, Average Check, in RUB, and Main Product Category, H1 2015
4.2.2 POLAND
4.2.2.1 OVERVIEW B2C E-Commerce Overview and International Comparison, January 2016
4.2.2.2 TRENDS M-Commerce Sales, in PLN billion, 2014 & 2015e
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
4.2.2.3 SALES & SHARES B2C E-Commerce Sales, in PLN billion, by Comparative Estimates, and CAGR, in %, 2013 - 2016f
B2C E-Commerce Share of Total Retail Sales, by Comparative Estimates, 2014 - 2018f
4.2.2.4 USERS & SHOPPERS Internet Penetration, in % of Individuals, 2011 - 2015
Online Shopper Penetration, in % of Individuals, 2011 - 2015
4.2.2.5 PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, 2014 & 2015
4.2.2.6 PAYMENT Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
4.2.2.7 DELIVERY Breakdown of Delivery Methods Most Used in Online Shopping, in % of Online Shoppers, April 2015
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EUROPE (Cont.)
4.2 EMERGING MARKETS (Cont.)
4.2.2 POLAND (Cont.) 4.2.2.8 PLAYERS E-Commerce Player Overview, December 2015
Top 5 Most Recognized E-Commerce Websites, in % Internet Users, April 2015
4.2.3 TURKEY 4.2.3.1 OVERVIEW B2C E-Commerce Market Overview and International Comparisons, March 2016
4.2.3.2 TRENDS M-Commerce Share of Total B2C E-Commerce Sales, in %, Q1 2015
Product Categories Researched via Social Media Prior to Purchase, in % of Social Media Users, 2015
4.2.3.3 SALES & SHARES B2C E-Commerce Sales, in TRY billion, 2013-2016f
B2C E-Commerce Share of Total Retail Sales, in %, 2014 & 2015e
4.2.3.4 USERS & SHOPPERS Internet Penetration, in % of Individuals, 2011 - 2015
Online Shopper Penetration, in % of Internet Users, 2011 - 2015
4.2.3.5 PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, by Gender, 12 Months to March 2015
4.2.3.6 PAYMENT Breakdown of Payment Methods Used in Online Shopping, in %, 2014
4.2.3.7 DELIVERY Problems Encountered in Online Shopping, incl. Delivery, in % of Online Shoppers, by Gender and Total, 12
Months to March 2015
4.2.3.8 PLAYERS B2C E-Commerce Players Overview, March 2016
Breakdown of B2C E-Commerce Market Shares, by Players, in %, 2014
NORTH AMERICA
5.1. USA 5.1.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, November 2015
5.1.2 TRENDS M-Commerce Sales, by Smartphones and Tablets, in USD billion, 2015f - 2020f
Research and Purchase Methods Used, in % of Online Shoppers, January 2015
5.1.3 SALES & SHARES B2C E-Commerce Sales, in USD billion, and in % Share of Total Retail Sales, Q1 2013 - Q2 2015
B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, 2014 - 2019f
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NORTH AMERICA (Cont.)
5.1. USA (Cont.)
5.1.4 USERS & SHOPPERS Internet Penetration, in % of Individuals, 2011 - 2014
Online Shopper Penetration, in % of Internet Users, July 2015
5.1.5 PRODUCTS B2C E-Commerce Sales and Share, by Selected Product Categories, incl. “Computer and Consumer
Electronics”, “Apparel and Accessories”, “Toys and Hobby”, in USD billion and in %, 2013 - 2018f
5.1.6 PAYMENT Payment Methods Used in Online Shopping and Payment Methods Perceived as the Safest Way to Pay in
Online Shopping, in % of Online Shoppers, September 2015
5.1.7 DELIVERY Overview of B2C E-Commerce Delivery, September 2015
5.1.8 PLAYERS B2C E-Commerce Player Overview, November 2015
Top 9 Fastest Growing B2C E-Commerce Retailers, incl. Sales in the USA and Worldwide, in USD million,
2014, % Year-on-Year Growth 2013/2014, % share of USA in Worldwide Sales, 2014
5.2. CANADA 5.2.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, November 2015
5.2.2 TRENDS M-Commerce Share of Total B2C E-Commerce Sales, in %, 2014 & 2019f
Breakdown of Online Spending, by Country of Origin of the Seller, in %, July 2014
5.2.3 SALES & SHARES B2C E-Commerce Sales, in CAD billion, by Comparative Estimates, 2014 - 2019f
B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2014 - 2019f
5.2.4 USERS & SHOPPERS Internet Penetration, in % of Individuals, 2010 - 2014
Online Shopper Penetration, in % Internet Users, 2014 & 2019f
5.2.5 PRODUCTS Top 6 Product Categories Purchased Online, in % of Online Shoppers, March 2014
5.2.6 PAYMENT Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, April 2015
5.2.7 DELIVERY Share of Online Shoppers Rating Shipping Cost as the Most Important Factor in Purchasing, and Willing to
Choose Postal Services to Lower Delivery Cost, in %, February 2015
5.2.8 PLAYERS B2C E-Commerce Player Overview, November 2015
Top E-Commerce Websites by Share of Total Website Visits, in %, September 2014 & September 2015
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LATIN AMERICA
6.1. BRAZIL 6.1.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, March 2016
6.1.2 TRENDS M-Commerce Share of Total E-Commerce Transactions, in %, 2015 & 2016f
Share of Online Shoppers Purchasing via Mobile Devices, by Smartphone and Tablet, in % of Online
Shoppers Owing Smartphone or Tablet, October 2015
6.1.3 SALES & SHARES B2C E-Commerce Sales, by Comparative Estimates, in USD billion and in BRL billion, and CAGR, in %, 2014 -
2019f
B2C E-Commerce Share of Total Retail Sales, in %, 2015e
6.1.4 USERS & SHOPPERS Internet Penetration, in % of Individuals, 2010 - 2014
Number of Online Shoppers, in millions, and CAGR, in %, by Comparative Estimates, 2014 - 2019f
6.1.5 PRODUCTS Breakdown of B2C E-Commerce Transactions, by Product Categories, in %, 2013 & 2015e
6.1.6 PAYMENT Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
6.1.7 DELIVERY Willingness to Pay Additionally for Faster Shipping, in % of Online Shoppers, Q4 2014 & Q1 2015
Logistics Services Used, in % of Online Retailers, 2013 & 2015e
6.1.8 PLAYERS B2C E-Commerce Players Overview, March 2016
Overview of Top 15 E-Commerce Companies, by Revenues, incl. E-Comm. Websites, Company Type,
Category, Gross E-Commerce Revenues, Total Revenues, and E-Commerce Share of Revenues, 2014
6.2. MEXICO 6.2.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, March 2016
6.2.2 TRENDS Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2015
Shopping-Related Activities Carried Out on Mobile Devices, in % of Mobile Device Users, Q1 2015
6.2.3 SALES & SHARES B2C E-Commerce Sales, by Comparative Estimates, in USD billion and in MXN billion, and CAGR, in %, 2014 -
2020f
B2C E-Commerce Share of Retail Sales, in %, 2015
6.2.4 USERS & SHOPPERS Number of Internet Users, in millions, and Penetration, in % of Individuals, 2010 - 2015
Online Shopper Penetration, in % of Internet Users and in millions, 2015
6.2.5 PRODUCTS Products Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Spending per
Category, in MXN, Q1 2015
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LATIN AMERICA (Cont.)
6.2. MEXICO (Cont.) 6.2.6 PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, June 2015
6.2.7 DELIVERY Promotions Offered by Online Retailers, incl. Shipping, in %, 2014
6.2.8 PLAYERS Market Shares of Top 10 B2C E-Commerce Companies, by Company, in %, 2014
6.3. ARGENTINA 6.3.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, March 2016
6.3.2 TRENDS M-Commerce Share of Total E-Commerce Traffic, in %, 2015
Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, 2015e
6.3.3 SALES & SHARES B2C E-Commerce Sales, in ARG billion, 2014 & 2015
E-Commerce Share of Total Retail, in %, 2014 & 2015
6.3.4 USERS & SHOPPERS Internet Penetration, in % of Individuals, 2011 - 2015
Online Shopper Penetration, in % of Internet Users, 2014 & 2015
6.3.5 PRODUCTS Top 3 Product Categories Purchased Online, in % of Online Shoppers, H1 2015
6.3.6 PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
6.3.7 DELIVERY Delivery Methods Used in Online Shopping, in % of Online Shoppers, 2014
6.3.8 PLAYERS Top 10 E-Commerce Websites, by Number of Unique Visitors, in thousands, January 2015
6.4. COLOMBIA 6.4.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, March 2016
6.4.2 TRENDS Devices Used to Access the Internet, in % of Internet Users, 2013 & 2014
Shopping-Related Activities Carried Out on Mobile Devices, in % of Smartphone Users, 2014
6.4.3 SALES & SHARES B2C E-Commerce Sales, in USD billion, 2014, 2015e & 2018f
B2C E-Commerce Share of Retail Sales, in %, 2014
6.4.4 USERS & SHOPPERS Internet Penetration, in % of Individuals, 2010 - 2014
Activities Carried out Online, incl. Online Shopping, in % of Internet Users, 2013 & 2014
6.4.5 PRODUCTS Products Purchased Online, in % of Online Shoppers, July 2015
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LATIN AMERICA (Cont.)
6.4. COLOMBIA (Cont.) 6.4.6 PAYMENT Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
6.4.7 DELIVERY Share of Online Shoppers Considering Delivery Tracking as a Decisive Factor in Online Shopping, in %,
September 2014
6.4.8 PLAYERS Top 10 E-Commerce Websites, by Number of Unique Visitors, in thousands, January 2015
MIDDLE EAST
7.1. UAE 7.1.1 OVERVIEW B2C E-Commerce Market Overview and International Comparisons, April 2016
7.1.2 TRENDS M-Commerce Share of B2C E-Commerce Sales, in %, 2013 & 2015
Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12
Months to October 2015
7.1.3 SALES & SHARES E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2020f
7.1.4 USERS & SHOPPERS Internet Penetration, in % of Individuals, 2010 - 2014
7.1.5 PRODUCTS Activities Carried Out Online, incl. “Purchasing or Ordering Goods or Services”, in % of Internet Users, 2014
7.1.6 PAYMENT Share of Online Shoppers Paying with Cash on Delivery, October 2015
7.1.7 DELIVERY Share of Online Shoppers Who Collect their Online Purchase from Central Post Office or a Depot, in %, 2014
7.1.8 PLAYERS B2C E-Commerce Players Overview, April 2016
Market Share of Top 3 B2C E-Commerce Companies, in %, 2014 & 2015
7.2. SAUDI ARABIA 7.2.1 OVERVIEW B2C E-Commerce Market Overview and International Comparisons, April 2016
7.2.2 TRENDS Overview of B2C E-Commerce Trends, April 2016
Breakdown of Internet Traffic, by Device, in %, 2015
7.2.3 SALES & SHARES E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
B2C E-Commerce Share of Retail Sales, in %, 2014
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MIDDLE EAST (Cont.)
7.2. SAUDI ARABIA (Cont.) 7.2.4 USERS & SHOPPERS Number of Internet Users, in millions, and Penetration, in % of the Population, 2010 - 2015
Online Shopper Penetration, in millions and in % of Internet Users, June 2015
7.2.5 PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, May 2015
7.2.6 PAYMENT Share of Online Shoppers Paying with Cash on Delivery, in %, 2015
7.2.7 DELIVERY Share of Online Shoppers Believing that Free or Minimal Delivery Charges Could Improve Online Shopping
in the Future, April 2015
7.2.8 PLAYERS B2C E-Commerce Players Overview, April 2016
Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Saudi Arabia’s
Share of Website Visits, in %, April 2016
7.3. IRAN 7.3.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, April 2016
7.3.2 TRENDS Smartphone Penetration, in % of Population, 2015e
7.3.3 SALES & SHARES Number of E-Commerce Payment Transactions, by Teheran, Other Provinces and Total, in millions,
2012/2013 - 2014/2015
Value of E-Commerce Transactions, by Teheran, Other Provinces and Total, in IRR trillion, 2012/2013 -
2014/2015
Online Share of All Purchase Transactions, by Transaction Number and Transaction Value, in %, 2014/2015
7.3.4 USERS & SHOPPERS Internet Penetration, in % of Households and in % of Individuals, 2012 - 2014
Number of Individuals Carrying Out Shopping and Related Activities Online, by Activity, in millions and in %
of Internet Users, by Male, Female and Total, 2013
7.3.5 PRODUCTS Top 5 Product Categories Purchased Online, in % of Online Shoppers, January 2016
Top 5 Product Categories that Online Shoppers in Iran Expect to Have a Greater Access to in the Next Six
Months, in % of Online Shoppers, January 2016
7.3.6 PAYMENT Top 5 Reasons for Not Shopping Online, in % of Respondents, 2012 & January 2016
Shopping in the Future, April 2015
7.3.7 PLAYERS Top 5 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Iran’s Share of
Website Visits, in %, April 2016
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MIDDLE EAST (Cont.)
7.4. ISRAEL 7.4.1 OVERVIEW B2C E-Commerce Overview and International Comparisons, April 2016
7.4.2 TRENDS M-Commerce Share of Online Purchases, in %, 2014 & 2015
Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2015
7.4.3 SALES & SHARES B2C E-Commerce Sales, in ILS billion, 2014 - 2016f
7.4.4 USERS & SHOPPERS Internet Penetration, in % of Individuals, 2010-2014
Online Shopper Penetration, in % of Internet Users, July 2015
7.4.5 PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, July 2015
7.4.6 PAYMENT Payment Methods Used in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October
2015
7.4.7 DELIVERY Major Criteria for Online Purchase Decision, incl. Delivery-Related, in % of Online Shoppers, 2015e
7.4.8 PLAYERS Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Israel’s Share
of Website Visits, in %, April 2016
AFRICA
8.1. SOUTH AFRICA 8.1.1 OVERVIEW B2C E-Commerce Market Overview, May 2016
8.1.2 TRENDS Shopping-Related Activities Carried out via Mobile Internet, in % of Mobile Internet Users, August 2015
Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12
Months to October 2015
8.1.3 SALES & SHARES B2C E-Commerce Sales, in ZAR billion, 2012 - 2016f
B2C E-Commerce Share of Total Retail Sales, 2014 & 2016f
8.1.4 USERS & SHOPPERS Internet Penetration, in % of Individuals, 2010 - 2014
Activities Carried Out Online, in % of Internet Users, October 2015
8.1.5 PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, October 2015
8.1.6 PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
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AFRICA (Cont.)
8.1. SOUTH AFRICA (Cont.)
8.1.7 DELIVERY Key Drivers for Online Shopping, incl. Delivery, in % of Online Shoppers, 2014
8.1.8 PLAYERS B2C E-Commerce Players Overview, April 2016
Top 10 E-Commerce Websites, by Website Rank, May 2016, incl. Category, Website Visits, in millions, April
2016, and Share of Traffic from South Africa, 3 Months to May 2016
8.2. NIGERIA 8.2.1 OVERVIEW B2C E-Commerce Overview, May 2016
8.2.2 TRENDS Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12
Months to October 2015
Top 5 Foreign Countries Purchased From Online, in % of Online Shoppers, 12 Months to October 2015
8.2.3 SALES & SHARES B2C E-Commerce Sales, in USD million, 2012 & 2015e
B2C E-Commerce Share of Total Retail Sales, in %, 2013
8.2.4 USERS & SHOPPERS Internet Penetration, in % of Individuals, 2010 - 2014
Awareness and Usage of Online Shopping, in % of Mobile Phone Owners, by Total, Gender and Age Group,
March 2016
8.2.5 PRODUCTS Top 4 Product Categories Purchased Online, in % of Online Shoppers, October 2015
8.2.6 PAYMENT Top 3 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
Number and Value of Internet and Mobile Payment Transactions, in millions and in NGN billion, 2011- 2015
8.2.7 DELIVERY Key Drivers for Online Shopping, incl. Delivery, in % of Online Shoppers, 2014
8.2.8 PLAYERS B2C E-commerce Player Overview, May 2016
Most Popular E-Commerce Websites, by Usage and Awareness, in % of Online Shoppers, March 2016
8.3. EGYPT 8.3.1 OVERVIEW B2C E-Commerce Overview, May 2016
8.3.2 TRENDS Mobile Share of Online Purchases, in %, 2015e
Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12
Months to October 2015
8.3.3 SALES & SHARES B2C E-Commerce Sales, by Comparative Estimates, in USD million, 2013 - 2020f
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AFRICA (Cont.)
8.3. EGYPT (Cont.) 8.3.4 USERS & SHOPPERS Number of Internet Users, in millions, and Penetration, in % of Population, 2010 - 2014
8.3.5 PRODUCTS Top 3 Product Categories Purchased Online, by Rank, 2015e
8.3.6 PAYMENT Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015e
8.3.7 DELIVERY Share of Online Shoppers Believing that Free or Minimal Delivery Charges Could Improve Online Shopping
in the Future, in %, 2014
8.3.8 PLAYERS Top 10 E-Commerce Websites, by Website Rank, May 2016, incl. Category, Website Visits, in millions, April
2016, and Share of Traffic from South Africa, 3 Months to May 2016
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GLOBAL B2C E-COMMERCE MARKET 2016
REPORT-SPECIFIC SAMPLE CHARTS
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GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research
The reports are compiled based on secondary market
research. Secondary research is information gathered from
previously published sources. Our reports are solely based on
information and data acquired from national and international
statistical offices, industry and trade associations, business reports,
business and company databases, journals, company registries, news
portals and many other reliable sources. By using various sources we
ensure maximum objectivity for all obtained data. As a result,
companies gain a precise and unbiased impression of the market
situation.
Cross referencing of data is conducted in order to ensure
validity and reliability.
The source of information and its release date are provided
on every chart. It is possible that the information contained in one
chart is derived from several sources. If this is the case, all sources
are mentioned on the chart.
The reports include mainly data from the last 12 months
prior to the date of report publication. Exact publication dates are
mentioned in every chart.
Definitions
The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions
may vary among sources, exact definition used by the source (if
available) is included at the bottom of the chart.
Chart Types
Our reports include text charts, pie charts, bar charts,
rankings, line graphs and tables. Every chart contains an Action Title,
which summarizes the main idea/finding of the chart and a Subtitle,
which provides necessary information about the country, the topic,
units or measures of currency, and the applicable time period(s) to
which the data refers. With respect to rankings, it is possible that the
summation of all categories amounts to more than 100%. In this case,
multiple answers were possible, which is noted at the bottom of the
chart.
Report Structure
Reports are comprised of the following elements, in the
following order: Cover page, preface, legal notice, methodology,
definitions, table of contents, management summary (summarizing
main information contained in each section of report) and report
content (divided into sections and chapters). When available, we also
include forecasts in our report content. These forecasts are not our
own; they are published by reliable sources. Within Global and
Regional reports, we include all major developed and emerging
markets, ranked in order of importance by using evaluative criteria
such as sales figures.
Notes and Currency Values
If available, additional information about the data collection,
for example the time of survey and number of people surveyed, is
provided in the form of a note. In some cases, the note (also) contains
additional information needed to fully understand the contents of the
respective data.
When providing information about amounts of money, local
currencies are most often used. When referencing currency values in
the Action Title, the EUR values are also provided in brackets. The
conversions are always made using the average currency exchange
rate for the respective time period. Should the currency figure be in
the future, the average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR GLOBAL B2C E-COMMERCE MARKET 2016 REPORT Report Coverage
This report covers the global B2C E-Commerce market. It
includes relevant information about global market developments and
trends, international comparisons, as well as about B2C E-Commerce
sales and shares, trends, Internet users and shoppers, products,
payment methods, delivery and players in major advanced and
emerging B2C E-Commerce markets worldwide.
All global regions are covered in this report, including Africa,
Asia-Pacific, Europe, Latin America, the Middle East and North
America.
Report Structure
The global chapter opens the report, including an overview
of global market developments, trends, and regional and country
comparisons that concern criteria related to B2C E-Commerce, such
as B2C E-Commerce sales, Internet and online shopper penetration.
The rest of the report is divided by regions. The regions are
presented in the order of descending B2C E-Commerce sales. Where
applicable, the countries in the regions are grouped by advanced and
emerging markets.
The countries are also presented in the order of descending
B2C E-Commerce sales. Where no comparable B2C E-Commerce
sales data was available, the related criteria, such as online shopper
penetration, Internet penetration and population size were
considered.
Each country chapter starts with a qualitative overview of the
development of B2C E-Commerce in the respective country with
international comparisons.
Following that, where available, information about trends,
sales & shares, users & shoppers, products, payment, delivery and
players is presented. Not all of these sections are included for each of
the covered countries, due to varying data availability.
The “Trends” section includes an information related to
important market trends, such as cross-border B2C E-Commerce, M-
Commerce, omnichannel and social commerce.
The section “Sales & Shares” covers the development of B2C
E-Commerce sales and its share of total retail sales.
In the “Users & Shoppers” section, information about
Internet penetration and online shoppers is provided.
Afterwards, the section “Products” shows the leading product
categories purchased by online shoppers.
The next two sections, “Payment” and “Delivery”, cover
information related to delivery and payment methods most used by
online shoppers.
Finally, the “Players” section includes information about the
leading E-Commerce players, such as E-Commerce website rankings,
featuring foreign and local online marketplaces, online and
multichannel retailers, daily deals websites and online classifieds
platforms.
GLOBAL B2C E-COMMERCE MARKET 2016
25
UPCOMING RELATED REPORTS
Global Online Payment Methods: Full Year 2015 February 2016 € 2,950
Global Online Comparison Shopping Trend 2015 December 2015 € 950
Global B2C E-Commerce Delivery 2015 October 2015 € 2,950
Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950
Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950
Omnichannel Trend In Global B2C E-Commerce and General Retail 2015 March 2015 € 950
Global M-Commere 2015: Smartphones & Tablets March 2015 € 950
Africa B2C E-Commerce Market 2016 May 2016 € 1,950
Middle East B2C E-Commerce Market 2016 May 2016 € 1,950
BRIC B2C E-Commerce Markets 2016 March 2016 € 1,950
Latin America B2C E-Commerce Market 2016 March 2016 € 1,950
Europe B2C E-Commerce Market 2016 February 2016 € 2,950
CIS B2C E-Commerce Market 2015 January 2016 € 1,950
North America B2C E-Commerce Market 2015 November 2015 € 950
Central Asia & Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450
Asia-Pacific B2C E-Commerce Market 2015 November 2015 € 3,450
Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950
South Africa B2C E-Commerce Market 2016 May 2016 € 750
Saudi Arabia B2C E-Commerce Market 2016 April 2016 € 750
Russia B2C E-Commerce Market 2015 December 2015 € 950
Canada B2C E-Commerce Market 2015 November 2015 € 750
Kazakhstan B2C E-Commerce Market 2015 November 2015 € 450
China B2C E-Commerce Market 2015 September 2015 € 950
India B2C E-Commerce Market 2015 September 2015 € 950
Indonesia B2C E-Commerce Market 2015 August 2015 € 750
REPORT
PUBLICATION
DATE
PRICE*
Global Clothing B2C E-Commerce Market 2016
Global Online Payment Methods: First Half 2016
June 2016
July 2016
€ 2,950
€ 1,950
GLOBAL B2C E-COMMERCE MARKET 2016
**Reflects Discounted Price
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