Global E-Commerce Intelligence - PAGE 2 GENERAL ......2018/01/11 · Global Cross-Border B2C...
Transcript of Global E-Commerce Intelligence - PAGE 2 GENERAL ......2018/01/11 · Global Cross-Border B2C...
UAE B2C E-COMMERCE MARKET 2018 PUBLICATION DATE: JANUARY 2018
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS
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UAE B2C E-Commerce Market 2018
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QUESTIONS
ANSWERED
IN THIS REPORT
What is the current state and the prospects of B2C E-Commerce in the UAE?
How large were the online retail sales in the UAE in 2017?
What are the most important E-Commerce market trends in the UAE?
What are the main online shopping patterns of consumers in this country?
Who are the leading players on the online retail market in the UAE?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
UAE B2C E-COMMERCE MARKET 2018
B2C E-COMMERCE SALES IN THE UAE TO DOUBLE BY 2021
B2C E-Commerce sales currently account for only a small one-digit share of the total
retail market in the UAE, but are projected to more than double by 2021. According to
yStats.com’s research, the country’s developed infrastructure, high disposable incomes and
Internet connectivity rates, coupled with recent investments of retailers and venture
capitalists into E-Commerce, are expected to drive online retail sales at double-digit growth
rates over the next few years.
With nine in ten individuals having Internet access and a high smartphone
penetration rate, consumers in the UAE are well equipped to embrace E-Commerce.
Although online shopper penetration has grown over the past several years, three-quarters
of UAE’s population still prefer brick-and-mortar stores over digital shopping channels,
according to a recent survey cited by yStats.com. Nevertheless, online retail sales remain on
the growth path spurred by evolving market trends such as mobile shopping and cross-
border E-Commerce. More than 50% of online shoppers in the UAE purchase via
smartphones, and a high double-digit share of Internet purchases is made on foreign E-
Commerce venues.
Several domestic and foreign players made substantial investments in this growing
market, as yStats.com’s report reveals. Among them, Amazon.com acquired the country’s
largest E-Commerce platform Souq.com in 2017, boosting its market share. Multiple store-
based retailers improved their online offerings, while also a new market player, Noon.com,
has emerged to challenge the incumbents with a USD 1 billion investment.
UAE B2C E-COMMERCE MARKET 2018
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MANAGEMENT SUMMARY
OVERVIEW & INTERNATIONAL COMPARISONS
B2C E-Commerce Market Overview and International Comparisons, January 2018
UAE’s Share of B2C E-Commerce Sales in the GCC, in %, 2017e
Retail E-Commerce Sales in the UAE Compared to Saudi Arabia and Other GCC Countries, in USD billion, 2015 –
2020f
Internet Penetration in the UAE, in % of Individuals, Compared to Selected Countries in MENA, 2016
Smartphone Penetration in the UAE, in % of Adults, Compared to Egypt, Jordan, Lebanon, Qatar, Saudi Arabia and
Tunisia, March 2017
TRENDS
Devices Used to Access the Internet, in % of Adults, March 2017
Shopping-Related Activities Carried Out Online, in % of Individuals, H2 2016
Share of Online Shoppers Who Purchased via Smartphone, in %, October 2016
Share of Internet Users Definitely Willing to Use or Already Using Retailer App or Loyalty Program Mobile Apps, in %,
November 2016
Share of Online Purchases from Overseas Vendors, in % of All Online Purchases, 2016
Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-
Border Shoppers Only, in %, October 2016
Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the UAE,
October 2016
Top Reasons for Buying From Top 3 Foreign Markets, in % of Online Shoppers in the UAE Buying From the
Respective Market, October 2016
SALES & SHARES
Retail E-Commerce Sales, in USD billion, 2015 – 2020f
E-Commerce Sales, by Airline Tickets, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
B2C E-Commerce Sales, in AED billion, 2016, 2017 & 2021f
B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2016
USERS & SHOPPERS
Internet Penetration, in % of Individuals, 2011 - 2016
Online Shopper Penetration, in % of Internet Users, 2015 & 2016
Breakdown of Preferred Channels for Shopping, by In-Store and Online, in % of Consumers, January 2017
Breakdown of Frequency of Shopping Online, in % of Respondents, 2016
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UAE B2C E-COMMERCE MARKET 2018
TABLE OF CONTENTS (1 OF 2)
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USERS & SHOPPERS (CONT.)
Average Number of Online Purchases per Year, Compared to Global Average and the Middle East and Africa
Average, 2016
Average Online Spending Per Purchase, in USD, Compared to Global Average and the Middle East and Africa
Average, 2016
Breakdown of Average Monthly Spending on Online Purchases and Payments, in % of Customers Who Shop or Pay
Online, 2016 & 2017e
PRODUCTS
Product Categories Purchased Online, in % of Online Shoppers, 2016
Top Product Categories Purchased Online, in % of Online Shoppers, 2016
Breakdown of Willingness to Use Services for Ordering Groceries Digitally for Home Delivery, in % of Internet Users,
2016
B2C E-Commerce Sales of Electronics, in AED billion, 2016 & 2017e
PAYMENTS
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
Share of Consumers Who Believe That Retailers They Shop at Deploy Payment Security Tools to Prevent Fraud, by
Retailers and Online Retailers, in %, 2016
DELIVERY
Retailers’ Perceptions of Customers’ Attitude to E-Commerce Delivery, in % of Respondents, October 2017
Share of Online Shoppers Who Believe Click & Collect Is Important, in %, Compared to the Regional Average, 2016
PLAYERS
B2C E-Commerce Players Overview, January 2018
Market Share of Amazon and Souq in B2C E-Commerce, in %, 2015 & 2016
Top 5 Online Shopping Websites, incl. Total Number of Visits, in millions, UAE’s Share of Total Visits, in %, Average
Visit Duration, Pages Per Visit and Bounce Rate, December 2017
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UAE B2C E-COMMERCE MARKET 2018
REPORT-SPECIFIC SAMPLE CHARTS
GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research
The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
Cross referencing of data is conducted in order to ensure
validity and reliability.
The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR UAE B2C E-COMMERCE MARKET 2018
Report Coverage
This report covers the B2C E-Commerce market in the United
Arab Emirates. A broad definition of retail E-Commerce used by some
original sources cited in this report might include both B2C and C2C E-
Commerce.
The report contains relevant information about international
comparisons, market trends, B2C E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
Report Structure
The report starts with an overview of the B2C E-Commerce
market and international comparisons, where the relevant country is
compared to other countries in the region in terms of criteria relevant to
E-Commerce.
Next, the “Trends” section includes an overview of market
trends, such as M-Commerce and cross-border online shopping.
The section “Sales & Shares” covers the development of retail
B2C E-Commerce sales and E-Commerce’s share of total retail sales.
In the “Users & Shoppers” section, information about Internet
penetration and online shoppers is included.
Afterwards, the section “Products” shows the leading product
categories purchased online.
The next section, “Payment”, covers the payment methods most
used by online shoppers.
Furthermore, the “Delivery” section covers information related to
delivery in B2C E-Commerce.
Finally, the “Players” section includes information about the
leading B2C E-Commerce companies, including a ranking of top online
retailers by market shares and website visits.
UAE B2C E-COMMERCE MARKET 2018
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Innovation Trends in Global Retail and Payments 2017
Global Online Payment Methods: First Half 2017
Global Mobile Payment Methods: First Half 2017
Global M-Commerce 2017
Global Cross-Border B2C E-Commerce Market 2017
Global Digital Gaming Market 2017
Top 5 B2C E-Commerce Country Sales Forecasts: 2017 to 2021
North America B2C E-Commerce Market 2017
Latin America B2C E-Commerce Market 2017
Europe B2C E-Commerce Market 2017
Western Europe B2C E-Commerce Market 2017
Asia-Pacific B2C E-Commerce Market 2017
Southeast Asia B2C E-Commerce Market 2017
October 2017
August 2017
August 2017
June 2016
February 2017
August 2017
December 2017
December 2017
October 2017
July 2017
July 2017
June 2017
May 2017
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