GLOBAL CLOTHING B2C E-COMMERCE MARKET … is the standing of this category relative to other...

1

GLOBAL CLOTHING B2C E-COMMERCE MARKET 2016 PUBLICATION DATE: AUGUST 2016

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 10 TABLE OF CONTENTS I PAGE 11 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 12 METHODOLOGY I PAGE 13 RELATED REPORTS I PAGE 14 CLIENTS I PAGE 15-16 FREQUENTLY ASKED QUESTIONS

PAGE 17 ORDER FORM I PAGE 18 TERMS AND CONDITIONS

2

2

PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

Language:

Formats:

Number of Charts:

Global Clothing B2C E-Commerce Market 2016

Market Report

B2C E-Commerce

Global

Japan, South Korea, Australia, China, India, Indonesia, Thailand, UK,

Germany, France, Spain, Italy, Russia, Poland, Turkey, USA, Canada,

Brazil, Mexico, Argentina, Colombia, Chile, Peru, UAE, Saudi Arabia,

Iran, Israel, Qatar, South Africa, Nigeria, Egypt, Morocco

English

PDF & PowerPoint

144

PRICES* Single User License:

Site License:

Global Site License:

€ 2950 (exc. VAT)

€ 4425 (exc. VAT)

€ 5900 (exc. VAT)

QUESTIONS

ANSWERED

IN THIS REPORT

How is the clothing B2C E-Commerce market developing around the world?

What is the standing of this category relative to other products in online retail?

How large are the B2C E-Commerce sales of fashion products in some of the world’s major

markets?

What important trends are forming in clothing B2C E-Commerce?

Which online shopping websites for clothing are leading in various countries?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

GLOBAL CLOTHING B2C E-COMMERCE MARKET 2016

3

CLOTHING IS THE LEADING PRODUCT CATEGORY IN ONLINE SHOPPERS’

SHARE WORLDWIDE

Fashion products were purchased by over one half of online shoppers worldwide in

2015, according to a survey cited in the yStats.com report. It is the number one product

category in terms of online shoppers’ share in countries such as China, the USA, Brazil,

Saudi Arabia, the UK, Russia and many others. In terms of online retail sales, however, it is

often surpassed by categories with a higher value per item, such as electronics.

Mobile commerce is an important contributor to the rise of fashion online retail.

Worldwide, a combined share of more than 10% of online shoppers preferred mobile

channels (phones and tablets) for buying apparel and footwear. Furthermore, the

yStats.com research shows that clothing is popular with cross-border online shoppers

around the world. Another important trend highlighted in the report is omnichannel

commerce, as customers combine online, mobile and in-store channels on their way to a

purchase of clothing.

Online clothing stores such as HM.com, Asos.com and Zara.com were most popular

with global Internet users, as of July 2016. Furthermore, online mass merchants and

marketplaces are also active in this product segment, with Amazon projected to become the

largest apparel seller in the USA by 2017, according to a forecast cited in the new report by

yStats.com.


4

MANAGEMENT SUMMARY

GLOBAL DEVELOPEMENTS

Product Categories Purchased Online, incl. “Fashion-Related Products”, in % of Online Shoppers, Q4 2015

Product Categories Most Purchased Online, by Generation, incl. “Apparel”, in % of Online Shoppers, November

2015

Product Categories Purchased Cross-Border, incl. “Clothing and Footwear”, in % Cross-Border Online Shoppers,

September 2015

Breakdown of Preferred Channels of Buying “Clothing and Footwear”, in % of Online Shoppers, September 2015

Top 20 Clothing E-Commerce Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in

minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, July 2016

ASIA-PACIFIC

3.1 ADVANCED MARKETS

3.1.1 JAPAND

Overview of Clothing B2C E-Commerce Market and Players, June 2016

B2C E-Commerce Sales of “Clothing”, in JPY billion, 2013 – 2015

B2C E-Commerce Share of Total Retail Sales of “Clothing”, in %, 2013 - 2015

Share of Online Shoppers Buying “Clothes and Fashion-Related Products” Online, in %, 2015

Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit

Duration, in minutes, Bounce Rate, in %, and Japan’s Share of Total Visits, in %, July 2016

3.1.2 SOUTH KOREA

E-Commerce Sales of “Clothing”, in KRW billion, 2014 & 2015

Breakdown of E-Commerce Sales by Product Categories, incl. “Clothing”, in %, 2014 & 2015

E-Commerce Share of Retail Sales, by Product Category, incl. “Clothing”, in %, 2014 & 2015

Product Categories Purchased Online, incl. “General Apparel Merchandise”, by PC and Mobile, in % of Online

Shoppers, October 2015

Product Categories Purchased Cross-Border Online, incl. “General Apparel Merchandise”, in % of Cross-Border

Online Shoppers, October 2015

3.1.3 AUSTRALIA

Breakdown of Online Spending by Sector, incl. “Fashion”, in %, 2015

Breakdown of Online Clothing Spending, by Domestic and Overseas, by Spending by Men and Spending by

Women, in AUD million, 2015

Top Product Categories Purchased Online, in % of Online Shoppers, 2014 & 2015


1

2

TABLE OF CONTENTS (1 OF 7)

3

5

5

ASIA-PACIFIC (Cont.)

3.2 EMERGING MARKETS

3.2.1 CHINA

Overview of Clothing B2C E-Commerce Market, June 2016

B2C E-Commerce Sales of “Clothing”, in CNY billion, and in % Year-on-Year Change, Q1 2013 - Q4 2015

Breakdown of Online Clothing Gross Merchandise Volume by B2C and C2C, in % and in CNY billion, H1 2015

Product Categories Purchased Online, incl. “Apparel & Footwear”, in % of Online Shoppers, 2013 & 2014

Breakdown of the Usual Research and Purchase Behavior of Clothing Shoppers, in % of Clothing Shoppers, Q2

2015

Breakdown of Clothing B2C E-Commerce Sales by Players, in %, Q4 2015


Duration, in minutes, Bounce Rate, in %, and China’s Share of Total Visits, in %, July 2016

3.2.2 INDIA

Overview of Clothing B2C E-Commerce Market and Players, June 2016

B2C E-Commerce Sales of “Apparel and Footwear”, in INR billion, 2014 & 2015

Share of Online Shoppers Visiting Websites of Clothing and Accessories Retailers, in %, 2013 – 2015

Breakdown of B2C E-Commerce Sales by Product Categories, incl. “Clothing and Accessories”, in %, 2015e & 2020f


Duration, in minutes, Bounce Rate, in %, and India’s Share of Total Visits, in %, July 2016

3.2.3 INDONESIA

B2C E-Commerce Sales of “Apparel and Footwear”, in IDR billion, 2014, 2015e & 2019f

Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, 2014

3.2.4 THAILAND

Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, May 2015

EUROPE

4.1 REGIONAL

Share of Online Shoppers Buying “Clothing, Sports Goods” Online, by EU Countries, Switzerland, Norway and

Turkey, in % of Online Shoppers and in % of Individuals, 2014 & 2015



3

4

6

6

EUROPE (Cont.)

4.2 ADVANCED MARKETS

4.2.1 UK

Overview of Clothing B2C E-Commerce Market, August 2016

B2C E-Commerce Sales of Clothing and Footwear, in GBP billion, B2C E-Commerce Share of Total Retail Sales of

Clothing and Footwear, in %, and B2C E-Commerce Share of Total Retail Sales of Clothing, in %, 2015 & 2020f

B2C E-Commerce Share of Total Retail Sales of Textile, Clothing and Footwear Retailers, Compared to B2C E-

Commerce Share of Total Retail Sales, in %, 2011-2015 & Q1-Q2 2016

Product Categories Purchased Online, incl. “Clothes or Sports Goods”, in % of Online Shoppers, Q1 2015 & Q1 2016


Duration, in minutes, Bounce Rate, in %, and UK’s Share of Total Visits, in %, July 2016

4.2.2 GERMANY

Overview of Clothing B2C E-Commerce Market and Players, August 2016

B2C E-Commerce Sales of Clothing, in EUR billion, and Year-on-Year Change, in %, 2011 – 2015

B2C E-Commerce Share of Total Retail Sales of Clothing, Shoes and Accessories, in %, 2015 & 2025f

Product Categories Purchased Online, incl. “Clothing and Sports Goods”, in % of Online Shoppers, Q1 2015

Top 5 Online Shops and Marketplaces to Purchase Clothing and Shoes, in % of Clothing Online Shoppers, October

2015

4.2.3 FRANCE

B2C E-Commerce Sales, by Product Category, in EUR billion, and Share of Total Retail Sales in the Respective

Category, in %, incl. “Clothing”, 2015

B2C E-Commerce Sales of Clothing, Shoes and Home Textile, in EUR billion, 2014 & 2015

Product Categories Purchased Online, in % of Online Shoppers, 2015

Product Categories Purchased Online via Desktop and Smartphone, incl. “Clothing’, in % of Internet Users and in %

of Mobile Internet Users, H1 2016

Breakdown of B2C E-Commerce Sales of Clothing by Retailer Types, in %, 12 Months to June 2015

4.2.4 SPAIN

Breakdown of B2C E-Commerce Sales of Fashion by Sub-Categories, in % and in EUR million, 2015

B2C E-Commerce Share of Total Retail Sales of Clothing, Footwear, Accessories and Home Textiles, in Q1 2014 – Q2

2016

Products Purchased Online, incl. “Fashion”, in % of Online Shoppers, 12 Months to November 2015



4

7

7

EUROPE (Cont.)

4.2 ADVANCED MARKETS (Cont.)

4.2.5 ITALY

B2C E-Commerce Sales of Clothing and Accessories, in EUR billion, 2015 & 2016f

B2C E-Commerce Exports of Clothing and Accessories, in EUR billion, 2015 & 2016f

B2C E-Commerce Share of Total Retail Sales of Clothing and Accessories, in %, 2015 & 2016f

4.3 EMERGING MARKETS

4.3.1 RUSSIA

B2C E-Commerce Sales of Clothing and Shoes, in RUB billion, 2014 & 2020f

B2C E-Commerce Sales by Product Categories, incl. “Clothing, Shoes”, in RUB billion, 2013 & 2014

Product Categories Purchased Online, in % of Online Shoppers, incl. “Clothing, Shoes, Sports Goods”, 2014 & 2015

Breakdown of Cross-Border E-Commerce Imports by Product Categories, incl. “Clothing and Shoes”, in %, 2015

Top 10 Online Shops Specialized in Clothing, Shoes an Accessories, incl. E-Commerce Sales, in RUB million, Number

of Orders, in thousands, and Average Check, in RUB, 2015

4.3.2 POLAND

Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Online Shoppers, 2014 & 2015

Average Monthly Online Spending per Shopper, by Selected Product Categories, incl. “Clothing and Accessories”, in

PLN, April 2015

Most Known E-Commerce Websites for Buying Clothing Online, in % of Internet Users, April 2016

4.3.3 TURKEY

B2C E-Commerce Sales of Clothing and Footwear, in USD million, 2015 & 2020f

Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Online Shoppers, by Gender, 12 Months

to March 2015

NORTH AMERICA

5.1 USA

Overview of Clothing B2C E-Commerce Market, August 2016

B2C E-Commerce Sales of Apparel and Accessories, in USD billion, 2014 & 2015e

B2C E-Commerce Share of Total Retail Sales of Clothing, in %, 2014 & 2015

Top 3 Product Categories Purchased Online, in % of Online Shoppers, July 2015



4

5

8

8

NORTH AMERICA (Cont.)

5.1 USA (Cont.)

Breakdown of Frequency of Clothing Online Shopping, in % of Clothing Online Shoppers, by Gender, April 2016

Breakdown of Online Shopping for Clothing Compared to In-Store, in % of Clothing Shoppers, by Gender, April

2016

Breakdown of Channels Used for Most of Clothing Purchases, incl. “Online”, in % of Clothing Buyers, by Men,

Women and Total, 2015

Devices Used to Browse and Purchase Clothing Online, in % of Clothing Buyers, 2015


Duration, in minutes, Bounce Rate, in %, and USA’s Share of Total Visits, in %, July 2016

5.2 CANADA

B2C E-Commerce Sales of Clothing, in CAD billion, 2014, 2015e & 2018f

Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, March 20156. Latin America

LATIN AMERICA

6.1 REGIONAL

Product Categories Most Purchased Online, incl. “Clothing”, by Rank, by Argentina, Brazil, Chile, Colombia, Mexico,

Peru, January 2015

6.2 BRAZIL

Top 3 Product Categories Purchased Online, incl. “Clothing, Shoes and Accessories”, in % of Online Shoppers,

October 2015

Top 3 Product Categories Purchased Online Cross-Border, incl. “Clothing, Shoes and Accessories”, in % of Cross-

Border Online Shopping, October 2015

Breakdown of B2C E-Commerce Transactions, by Product Categories, in %, 2013 & 2015e

Average Online Purchase Value, by Clothing, Shoes and Accessories, in BRL, by Gender, 2015e

Share of Shoppers Who Showroom for Clothing and Related Products, in % of All Consumers Who Showroom, in %,

Q4 2015


Duration, in minutes, Bounce Rate, in %, and Brazil’s Share of Total Visits, in %, July 2016



5

6

9

9

LATIN AMERICA (Cont.)

6.3 MEXICO

Products Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Spending per Category, in

MXN, incl. “Apparel and Accessories”, Q1 2015

Number of Recurring Online Shoppers Purchasing “Fashion” Online, in millions, Average Spending per Purchase, in

MXN, and Estimated Annual Market Value, in MXN billion, October 2015

Top 3 Online Shops for Purchasing Clothing, in % of Clothing Online Shoppers, October 2015

6.4 ARGENTINA

B2C E-Commerce Sales of Clothing, in ARS million, and Share of Total B2C E-Commerce Sales, in %, 2012 – 2015

Top 3 Product Categories Purchased Online, incl. “Footwear and Clothing”, in % of Online Shoppers, H1 2015

Product Categories Purchased Cross-Border, incl. “Clothing, Footwear, Accessories”, in % of Cross-Border Online

Shoppers, 2015e

6.5 COLOMBIA

Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, July 2015

6.6 CHILE

Product Categories Purchased Online, incl. “Clothing, Shoes, Food, Alcohol”, in % of Online Shoppers, by Urban,

Rural and Total, January 2015

6.7 PERU

Product Categories Purchased Online, incl. “Fashion and Accessories”, in % of Online Shoppers, H1 2015

Product Categories Purchased Online, incl. “Clothing” and “Footwear”, in % of Online Shoppers, 2015

MIDDLE EAST

7.1 REGIONAL

Top 5 Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, by Kuwait, Saudi Arabia and

the UAE, June 2016

Top 5 Online Shops Most Used by Online Shoppers in Arab Countries, incl. 2 Online Shops Specialized in Clothing,

June 2016

7.2 UAE


Duration, in minutes, Bounce Rate, in %, and UAE’s Share of Total Visits, in %, July 2016



6

7

10

10

MIDDLE EAST (Cont.)

7.3 SAUDI ARABIA

Product Categories Most Purchased Online Cross-Border, incl. “Clothing, Accessories and Footwear”, in % of Cross-

Border Online Shoppers, April 2015

7.4 IRAN

Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, 2012 & 2015

Top 5 Product Categories that Online Shoppers in Iran Expect to Have a Greater Access to in the Next Six Months,

incl. “Clothing”, in % of Online Shoppers, January 2016

7.5 ISRAEL

Product Categories Purchased Online, incl. “Clothes”, in % of Online Shoppers, July 2015

7.6 QATAR

Breakdown of B2C E-Commerce Sales, by Product Category, incl. “Fashion and Lifestyle”, in %, 2014

AFRICA

8.1 SOUTH AFRICA

B2C E-Commerce Sales of Apparel and Footwear, in USD million, 2014 & 2019f

Product Categories Purchased Online, incl. “Clothes and Accessories”, in % of Online Shoppers, October 2015


Duration, in minutes, Bounce Rate, in %, and South Africa’s Share of Total Visits, in %, July 2016

8.2 NIGERIA

B2C E-Commerce Sales of Apparel and Footwear, in USD million, 2014 & 2019f

Top 3 Product Categories Purchased Online, in % of Online Shoppers, October 2015

8.3 EGYPT

Top 5 Product Categories Purchased Online, incl. “Clothes”, in % of Online Shoppers, June 2016

8.4 MOROCCO

Product Categories Purchased Online, “Clothing, Beauty Products”, in % of Online Shoppers, February 2016



7

8

11

11


REPORT-SPECIFIC SAMPLE CHARTS

12

GENERAL METHODOLOGY OF OUR MARKET REPORTS

Secondary Market Research

The reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business

reports, business and company databases, journals, company

registries, news portals and many other reliable sources. By using

various sources we ensure maximum objectivity for all obtained

data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to

ensure validity and reliability.

The source of information and its release date are

provided on every chart. It is possible that the information

contained in one chart is derived from several sources. If this is

the case, all sources are mentioned on the chart.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

Definitions

The reports take into account a broad definition of B2C

E-Commerce, which might include mobile commerce. As

definitions may vary among sources, exact definition used by the

source (if available) is included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action

Title, which summarizes the main idea/finding of the chart and a

Subtitle, which provides necessary information about the

country, the topic, units or measures of currency, and the

applicable time period(s) to which the data refers. With respect to

rankings, it is possible that the summation of all categories

amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary

(summarizing main information contained in each section of

report) and report content (divided into sections and chapters).

When available, we also include forecasts in our report content.

These forecasts are not our own; they are published by reliable

sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance

by using evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data

collection, for example the time of survey and number of people

surveyed, is provided in the form of a note. In some cases, the

note (also) contains additional information needed to fully

understand the contents of the respective data.

When providing information about amounts of money,

local currencies are most often used. When referencing currency

values in the Action Title, the EUR values are also provided in

brackets. The conversions are always made using the average

currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the

past 12 months is used.

METHODOLOGY OF OUR GLOBAL CLOTHING B2C E-COMMERCE MARKET 2016 REPORT Report Coverage

This report covers the global B2C E-Commerce market

for clothing. It takes into account a wide definition of the clothing

segment, including products referred to as apparel, fashion,

clothing, accessories and footwear. It takes into account a wide

definition of the clothing segment, including products referred to

as apparel, fashion, clothing, accessories and footwear. The exact

definition of the segment covered on each particular chart may

differ depending on the original source used. Besides sales

figures, penetration and rankings, this report also reveals

important market trends that affect clothing B2C E-Commerce,

such as mobile, cross-border and omnichannel shopping.

All global regions are covered in this report, including

Africa, Asia-Pacific, Europe, Latin America, the Middle East and

North America.

Report Structure

The global chapter opens the report, including an

overview of global market developments and trends.

The rest of the report is divided by regions. The regions

are presented in the order of descending total B2C E-Commerce

sales. Where applicable, the countries in the regions are grouped

by advanced and emerging markets.

The countries are also presented in the order of

descending total B2C E-Commerce sales.

Within the country chapters, the following information is

covered, where available: B2C E-Commerce sales of clothing, the

share of online shoppers buying clothing online and the rank of

this category among other product categories, the share of B2C E-

Commerce on total retail sales of clothing and the share of

clothing on total B2C E-Commerce sales. Not all types of

information mentioned are provided for each country, due to

varying data availability. For the top countries in each region, a

ranking of E-Commerce websites specialized in clothing is

included.

For selected leading B2C E-Commerce markets, a text

chart with qualitative overview of the online clothing market,

trends and players is provided.


13

UPCOMING RELATED REPORTS

Europe Clothing B2C E-Commerce Market 2016 August 2016 € 950

Asia-Pacific Clothing B2C E-Commerce Market 2016 July 2016 € 950

Top Players in Global B2C E-Commerce Market 2016 July 2016 € 950

Trends in Worldwide Internet Retail 2016 July 2016 € 1,450

Online Retail in Emerging Markets 2016 June 2016 € 3,450

Global B2C E-Commerce Market 2016 June 2016 € 4,950

Global Online Payment Methods: Full Year 2015 February 2016 € 2,950

Global Delivery B2C E-Commerce Market 2015 October 2015 € 2,950

Global Cross-Border B2C E-Commerce Market 2015 August 2015 € 2,950

Africa B2C E-Commerce Market 2016 May 2016 € 1,950

Middle-East B2C E-Commerce Market 2016 May 2016 € 1,950

Latin America B2C E-Commerce Market 2016 March 2016 € 1,950

Europe B2C E-Commerce Market 2016 February 2016 € 2,950

Western Europe B2C E-Commerce Market 2016 February 2016 € 1,950

Eastern Europe B2C E-Commerce Market 2016 January 2016 € 1,950

Central Asia and Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450

North America B2C E-Commerce Market 2015 November 2015 € 950

Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450

Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950

REPORT

PUBLICATION

DATE

PRICE*

Global Online Payment Methods: First Half 2016 September 2016 € 1,950

Global Cross-Border B2C E-Commerce 2016 Quarter 4 2016 € 2,950


GLOBAL CLOTHING B2C E-COMMERCE MARKET … is the standing of this category relative to other...

Documents

Transcript of GLOBAL CLOTHING B2C E-COMMERCE MARKET … is the standing of this category relative to other...