Sample Report: Asia-Pacific Clothing B2C E-Commerce Market 2016

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GENERAL METHODOLOGY OF MARKET REPORTS

Secondary Market Research

The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are

solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and

company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for

all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.

Cross referencing of data is conducted in order to ensure validity and reliability.

The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several

sources. If this is the case, all sources are mentioned on the chart.

The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.

Definitions

The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact

definition used by the source (if available) is included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main

idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time

period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple

answers were possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,

management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When

available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional

reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In

some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR

values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the past 12 months is used.

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METHODOLOGY OF THE CURRENT REPORT

Report Coverage

This report covers the B2C E-Commerce market for clothing in Asia-Pacific. It takes into account a wide definition of the clothing segment, including products

referred to as apparel, fashion, clothing, accessories and footwear. The exact definition of the segment covered on each particular chart may differ depending on

the original source used. Besides sales figures, penetration and rankings, this report also reveals important market trends that affect clothing B2C E-Commerce,

such as mobile and cross-border shopping.

The major advanced and emerging countries in Asia-Pacific are included in this report.

Report Structure

The global chapter opens the report, featuring global market trends and rankings.

The rest of the report is devoted to the Asia-Pacific region and divided by countries. The countries are grouped by advanced and emerging markets.

Within each group, the countries are presented in the order of descending total B2C E-Commerce sales.

Within the country chapters, the following information is covered, where available: B2C E-Commerce sales of clothing, the share of online shoppers buying

clothing online and the rank of this category among other product categories, the share of B2C E-Commerce on total retail sales of clothing and the share of

clothing on total B2C E-Commerce sales.

For the leading countries in the region, a text chart with qualitative overview of the online clothing market, trends and players is included. Furthermore, for these

countries, a ranking of most visited clothing E-Commerce websites is presented.

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DEFINITIONS

B2C E-COMMERCE the sale of products (and services) through electronic transactions via the Internet from businesses to

consumers.

B2C E-COMMERCE SALES the total sales generated either on the B2C E-Commerce market in a certain country or region, or the total

sales generated through B2C E-Commerce by a player on the market.

CLOTHING garments collectively; also referred to as apparel, textile and fashion; sometimes also includes accessories,

jewelry and footwear.

INTERNET USERS the total number of inhabitants in a certain country that regularly accesses the Internet.

ONLINE SHOPPERS the total number of inhabitants in a certain country or region that participates in B2C E-Commerce.

M-COMMERCE M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through electronic

transactions via mobile devices, such as mobile phones, tablets and smartphones.

CROSS-BORDER B2C E-COMMERCE the sale of goods (and services) directly to consumers in other countries, with orders made online through

foreign online shops and delivered from the country where the foreign shop is based or from a central logistics

facility, i.e. across the country’s borders.

OMNICHANNEL an approach to retail that strives to provide the customer with the seamless shopping experience across all

retail channels, such as in-store, online and mobile.

The following expressions and definitions are used in this B2C E-Commerce market report*:

Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective

charts

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TABLE OF CONTENTS (1 OF 4)

1. Management Summary

2. Global

• Product Categories Purchased Online, incl. “Fashion-Related Products”, in % of Online Shoppers, Q4 2015

• Product Categories Most Purchased Online, by Generation, incl. “Apparel”, in % of Online Shoppers, November 2015

• Product Categories Purchased Cross-Border, incl. “Clothing and Footwear”, in % Cross-Border Online Shoppers, September 2015

• Breakdown of Preferred Channels of Buying “Clothing and Footwear”, in % of Online Shoppers, September 2015

• Top 20 Clothing E-Commerce Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and

Top 5 Countries by Share of Visits, in %, July 2016

3. Asia-Pacific

3.1. Regional

• Top 5 Product Categories Purchased Online, incl. “Fashion”, in % of Respondents, June 2015

• Online Share of Purchases of “Fashion”, in % of Total Purchases of “Fashion”, by Selected Countries, incl. China, Hong Kong, Japan, South Korea,

Taiwan, June 2015

• Top 3 Product Categories Purchased via Mobile, incl. “Clothing and Accessories”, in % of Respondents, Q4 2015

• Share of Respondents Purchasing “Clothing and Accessories” via Mobile, by Selected Countries, incl. China, India and South Korea, Q4 2015

• B2C E-Commerce Sales of Apparel and Footwear, by China, Japan and India, in USD billion, 2015 & 2020f, and CAGR, in %, 2015-2020f

3.2. Advanced Markets

3.2.1. Japan

• Overview of Clothing B2C E-Commerce Market and Players, June 2016

• B2C E-Commerce Sales of “Clothing”, in JPY billion, 2013 - 2015

• B2C E-Commerce Share of Total Retail Sales of “Clothing”, in %, 2013 - 2015

• Breakdown of B2C E-Commerce Sales by Product Categories, incl. “Clothes and Related Goods”, in %, 2014 & 2015

• Share of Online Shoppers Buying “Clothes and Fashion-Related Products” Online, in %, 2015

• Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %,

and Japan’s Share of Total Visits, in %, July 2016

3.2.2. South Korea

• E-Commerce Sales of “Clothing”, in KRW billion, 2014 & 2015

• Breakdown of E-Commerce Sales by Product Categories, incl. “Clothing”, in %, 2014 & 2015

• E-Commerce Share of Retail Sales, by Product Category, incl. “Clothing”, in %, 2014 & 2015

• Product Categories Purchased Online, incl. “General Apparel Merchandise”, in % of Online Shoppers, October 2015

• Product Categories Purchased Online, incl. “General Apparel Merchandise”, by PC and Mobile, in % of Online Shoppers, October 2015

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3. Asia-Pacific (Cont.)

3.2. Advanced Markets (Cont.)

3.2.2. South Korea (Cont.)

• Product Categories Purchased Cross-Border Online, incl. “General Apparel Merchandise”, in % of Cross-Border Online Shoppers, October 2015

• Cross-Border E-Commerce Imports of “Clothes, Fashion and Related Goods”, in KRW billion, 2014 & 2015

3.2.3. Australia

• Breakdown of Online Spending by Product Category, incl. “Fashion”, by Age Group, March 2016

• Breakdown of Online Spending by Sector , incl. “Fashion”, in %, 2015

• Breakdown of Online Clothing Spending, by Domestic and Overseas, by Spending by Men and Spending by Women, in AUD million, 2015

• Breakdown of Online Clothing Spending, by “Men’s Clothing” and “Women’s Clothing”, Overseas and Domestic, Spent by Men and by Women, in AUD

million, 2015

• Product Categories Purchased Online, incl. “Women’s Clothing” and “Men’s Clothing”, by Four-Week Average Share of Individuals, in %, 12 Months to

June 2015

• Top Product Categories Purchased Online, in % of Online Shoppers, 2014 & 2015

3.2.4. New Zealand

• Breakdown of Online Spending by Product Sector, incl. “Clothing Footwear and Accessories”, in %, 12 Months to March 2016

• Product Categories Purchased Online, incl. “Women’s Clothing” and “Men’s Clothing”, by Four-Week Average Share of Individuals, in %, 12 Months to

June 2015

3.3. Emerging Markets

3.3.1. China

• Overview of Clothing B2C E-Commerce Market, June 2016

• Retail E-Commerce Sales of “Clothing and Home Textiles”, in CNY billion, and in % Year-on-Year Change, 2011-2016f

• Retail E-Commerce Sales of “Clothing”, in CNY billion, 2014 & 2015

• B2C E-Commerce Sales of “Clothing”, in CNY billion, and in % Year-on-Year Change, Q1 2013 - Q4 2015

• Breakdown of Online Clothing Gross Merchandise Volume by B2C and C2C, in % and in CNY billion, H1 2015

• Product Categories Purchased Online, incl. “Apparel & Footwear”, in % of Online Shoppers, 2013 & 2014

• Product Categories Purchased Online in the Previous 3 Months, incl. “Apparel”, in % of Online Shoppers, February 2015

• Average Annual Online Spending and Number of Online Purchases, by Product Category, incl. “Apparel”, February 2015

• Favorite Channels for Buying Clothing, incl. “Online”, in % of Clothing Shoppers, Q2 2015

• Reasons for Buying Clothing Mostly Online, in % of Clothing Online Shoppers, Q2 2015

• Breakdown of the Usual Research and Purchase Behavior of Clothing Shoppers, in % of Clothing Shoppers, Q2 2015

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3.3. Emerging Markets (Cont.)

3.3.1. China (Cont.)

• Share of WeChat Shoppers Buying Apparel via WeChat and Share of WeChat in Their Total Online Spending on Apparel, in %, November 2015

• Tmall.com’s Share of Clothing Online Shopping Gross Merchandise Volume, in %, H1 2015

• Breakdown of Clothing B2C E-Commerce Sales by Players, in %, Q4 2015


and China’s Share of Total Visits, in %, July 2016

3.3.2. India

• Overview of Clothing B2C E-Commerce Market and Players, June 2016

• B2C E-Commerce Sales of “Apparel and Footwear”, in INR billion, 2014 & 2015

• Share of Online Shoppers Visiting Websites of Clothing and Accessories Retailers, in %, 2013 - 2015

• Breakdown of “Clothing and Accessories” B2C E-Commerce Sales, by Women’s, Men’s and Children’s Clothing and Accessories, 2015e & 2020f

• Breakdown of B2C E-Commerce Sales by Product Categories, incl. “Clothing and Accessories”, in %, 2015e & 2020f


and India’s Share of Total Visits, in %, July 2016

3.3.3. Indonesia

• B2C E-Commerce Sales of “Apparel and Footwear”, in IDR billion, 2014, 2015e & 2019f

• B2C E-Commerce Sales Growth by Product Category, incl. “Apparel and Footwear”, in % CAGR, 2014 - 2019f

• Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, 2014

3.3.4. Thailand

• B2C E-Commerce Sales of “Apparel and Footwear”, in USD million, 2015 & 2020f

• Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, May 2015

3.3.5. Singapore

• Top 5 Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, 2014

3.3.6. Malaysia

• Breakdown of Product Categories to Purchase Online, incl. “Fashion and Accessories”, in % of Online Shoppers, Q1 2016

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3.3. Emerging Markets (Cont.)

3.3.7. Hong Kong

• Product Categories Purchased Online, incl. “Clothing and Accessories”, in % of Online Shoppers, 2015

3.3.8. Vietnam

• Product Categories Purchased Online, incl. “Clothing, Footwear, Cosmetics”, in % of Online Shoppers, 2015

• Locations to Buy Fashion Products, incl. Online, in % of Young Urban Consumers, by Gender, 2015

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1. Management Summary 11 – 14

2. Global 15 – 21

3.

3.1.

3.2.

3.2.1.

3.2.2.

3.2.3.

3.2.4.

3.3.

3.3.1.

3.3.2.

3.3.3.

3.3.4.

3.3.5.

3.3.6.

3.3.7.

3.3.8.

Asia-Pacific

Regional

Advanced Markets

Japan

South Korea

Australia

New Zealand

Emerging Markets

China

India

Indonesia

Thailand

Singapore

Malaysia

Hong Kong

Vietnam

22 – 27

28 – 52

28 – 52

28 – 34

35 – 42

43 – 49

50 – 52

53 – 91

53 – 68

69 – 75

76 – 79

80 – 82

83 – 84

85 – 86

87 – 88

89 – 91

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in %

of T

ota

l R

eta

il S

ale

s o

f C

loth

ing

7.5% 8.1% 9.0%

0%

20%

40%

60%

80%

100%

2013 2014 2015

B2C E-Commerce’s share of total retail sales of clothing in Japan

increased from 7.5% in 2013 to 9.0% in 2015. Japan: B2C E-Commerce Share of Total Retail Sales of “Clothing”, in %, 2013 - 2015

Definition: includes clothing (inner wear, outwear), accessories (shoes, bags, jewelry, others), children’s clothing

Source: METI, May 2015, June 2016

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61.0%

61.8%

63.0%

66.3%

78.2%

82.7%

86.0%

0% 20% 40% 60% 80% 100%

Furniture-Electronics

Hobby-Leisure

Cosmetics

Daily Supplies, Housewares

Food - Dining Out

General Apparel Merchandise

Culture-Contents*

in % of Online Shoppers

“General Apparel Merchandise” (82.7%) was the second most popular

online product category in South Korea in October 2015. South Korea: Product Categories Purchased Online, incl. “General Apparel Merchandise”, in % of Online

Shoppers, October 2015

Note: does not add up to 100% due to multiple answers possible;

*includes Book/Music/DVD, Ticket·Trip Service(Performance, Movie Ticket, Plane Ticket, Travel Packages, Gift Certificates, e-Ticket, Gifticon, Etc.), Paid Software (Paid

Program, App, Purchasing Emoticon Etc.), Other Service(Online Education, Service, Rental Service, Etc.)

Survey: based on an online survey of 5,000 Internet users aged 12-59, conducted in between September and October 2015 nationwide

Source: Korea Internet & Security Agency, February 2016

Sample Report: Asia-Pacific Clothing B2C E-Commerce Market 2016

Business

Transcript of Sample Report: Asia-Pacific Clothing B2C E-Commerce Market 2016