GLOBAL CROSS-BORDER B2C E-COMMERCE 2015 · 3 GLOBAL CROSS-BORDER B2C E-COMMERCE GROWING AT...

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GLOBAL CROSS-BORDER B2C E-COMMERCE 2015 PUBLICATION DATE: AUGUST 2015

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE 12 CLIENTS I PAGE 13-14 FREQUENTLY ASKED QUESTIONS

PAGE 15 ORDER FORM I PAGE 16 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

Language:

Formats:

Number of Charts:

Global Cross-Border B2C E-Commerce 2015

Market Report

Cross-Border

Global, Asia-Pacific, North America, Europe, Western Europe, Eastern

Europe, Scandinavia, Latin America, Middle East & Africa

China, Japan, South Korea, Australia, India, USA, Canada, UK,

Germany, France, Spain, Italy, Netherlands, Russia, Turkey, Poland,

Brazil, Mexico, UAE, Nigeria, Israel

English

PDF & PowerPoint

115

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Site License:

Global Site License:

€ 2,950 (exc. VAT)

€ 4,425 (exc. VAT)

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QUESTIONS

ANSWERED

IN THIS REPORT

How is cross-border B2C E-Commerce developing around the world?

Which countries are most targeted by cross-border online shoppers?

How high is cross-border online shopper penetration in various countries?

What product categories are most purchased in cross-border B2C E-Commerce?

Which cross-border strategies are employed by the major online retailers?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

GLOBAL CROSS-BORDER B2C E-COMMERCE 2015

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GLOBAL CROSS-BORDER B2C E-COMMERCE GROWING AT DOUBLE-DIGIT RATES

Cross-border B2C E-Commerce is expanding worldwide. It is projected to see accelerating growth

rates until 2017 and then decline slightly, while still maintaining double-digit growth figures. Global online

shoppers are motivated to buy directly from foreign online merchants due to better product availability

and prices, while among the major hindrances to cross-border purchases are customs charges, higher

shipping costs and longer delivery times. Clothing and footwear succeeded as the product category most

purchased by cross-border online shoppers across all global regions last year.

Asia-Pacific is predicted to become the largest region in global cross-border online retail, reaching a

share of approximately 40% of all cross-border sales in the next years. China is an important country for

both cross-border online imports and exports. Close to a third of active online shoppers in China have

made purchases across borders, and China-based E-Commerce marketplace AliExpress of Alibaba Group is

a popular destination for online shoppers in countries such as Brazil, Russia and others. Alibaba’s

competitor JD.com also strives to participate in the cross-border boom, having opened a global

marketplace for overseas merchants to sell to China and having launched a website targeting Russian

online shoppers.

Cross-border online shoppers in Canada and Latin America last year primarily targeted US online

retailers. The most popular way of engaging in cross-border trade for the companies from the USA was

through marketplaces such as Amazon. Amazon reported that, in 2014, cross-border sales volume of

sellers on its marketplace nearly doubled. Online merchants from the UK are popular targets for cross-

border online shoppers worldwide as well, with cross-border shipping accounting for nearly a quarter of

online orders dispatched from the UK at the end of 2014. Generally, cross-border online shopping was

more intense between the EU member states than between the EU countries and non-EU countries, but EU

authorities are undertaking efforts to further spur cross-border online shopping, seeing the benefits both

for consumers and the businesses.


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MANAGEMENT SUMMARY

GLOBAL

Cross-Border B2C E-Commerce Overview, August 2014

Cross-Border B2C E-Commerce Sales, in USD billion, % Year-on-Year Change, 2014 – 2020f

Cross-Border B2C E-Commerce Share of Total B2C E-Commerce Sales, in % of Total, 2014 – 2020f

Number of Cross-Border Online Shoppers, in millions, % Year-on-Year Change, 2014 – 2020f

Cross-Border Online Shopper Penetration, in % of Total Online Shoppers, 2014 – 2020f

Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f

Share of Clothing and Footwear on Cross-Border Online Purchases, by Region, in %, 2014

Reasons to Purchase Online Cross-Border, in % of Online Shoppers Who Purchased a Product or Service

Abroad, by Selected Countries, April 2015

Perceived Barriers to Cross-Border Shopping, in % of Online Shoppers Who Never Purchased a Product or

Service Abroad, by Selected Countries, April 2015

Overview of Cross-Border Activities of Top B2C E-Commerce Merchants, incl. Headquarter Location, Local

Operations and Shipment to Countries/Regions without Local Operations, August 2015

ASIA-PACIFIC

3.1 ASIA-PACIFIC (REGIONAL)

Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries,

April 2015

3.2 CHINA


Cross-Border E-Commerce Imports, in CNY billion, 2013 & 2014e

Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014

Product Categories Most Purchased in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers,

August 2014

Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014

3.3 JAPAN


Cross-Border B2C E-Commerce Flow between Japan, the USA and China, in JPY billion, 2014

Cross-Border B2C E-Commerce Imports from the USA and China, in JPY billion, 2014 - 2018f


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TABLE OF CONTENTS (1 OF 5)

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ASIA-PACIFIC (cont.)

3.4 SOUTH KOREA Cross-Border Shopper Penetration, in % of Consumers who Purchased Foreign Goods Overseas Offline

During Vacation or Directly Online, by Purchasing Offline and Online, October 2014

Cross-Border E-Commerce Imports, in USD billion, 2013 & 2014

Breakdown of Cross-Border Online Orders, by Country of Origin, in %, 2013 & 2014

3.5 AUSTRALIA

Cross-Border Online Shopper Penetration and Number, in % of Individuals and in millions, 12 Months to

September 2014

Product Categories Purchased from Overseas Websites, in thousands Online Shoppers, 12 Months to

September 2014

3.6 INDIA

Share of Online Shoppers who Prefer to Buy from Global Sites, in %, January 2015


NORTH AMERICA

4.1 NORTH AMERICA (REGIONAL)

Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Country, April 2015

4.2 USA Cross-Border B2C E-Commerce Overview, August 2015

Product Categories Most Purchased Online from Overseas Websites, in % of Cross-Border Online Shoppers,

November 2014


Methods for US Retailers to Sell Internationally, in % of Respondents, March 2014

Countries to Which US Online Merchants Sell Outside the USA, in % of Online Merchants Selling Cross-Border,

July 2014

4.3 CANADA Reasons for Cross-Border Online Shopping, in % of Online Shoppers, July 2014


Breakdown of Online Spending, by Country of Origin of the Seller, in %, July 2014

Breakdown of Sales of B2C E-Commerce Companies from Canada, by Country of Online Shoppers, in %, 2013

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GLOBAL CROSS-BORDER B2C E-COMMERCE 2015 TABLE OF CONTENTS (2 OF 5)

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EUROPE

5.1 EUROPE (REGIONAL)

Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected

Countries, April 2015

Cross-Border Online Shopper Penetration in the EU, in % of Total Online Shoppers, 2011 – 2014

Cross-Border Online Shopper Penetration on Total Online Shoppers in the EU, in %, by Country, 2014

5.2 WESTERN EUROPE

5.2.1 UK


Cross-Border Online Shopper Penetration on Total Online Shoppers, in %, July 2014

Locations of Online Sellers Purchased from, incl. National, from Other EU Countries and from the Rest of

the World, in % of Online Shoppers, 2012 - 2014e

B2C E-Commerce Exports, in GBP billion, 2013e & 2020f

5.2.2 GERMANY


Cross-Border Online Shopper Penetration, by Location of Seller, incl. Other EU Countries, Non-EU

Countries, in % of Online Shoppers, 2012 - 2014

Cross-Border Online Merchant Penetration, by Merchants Selling to Austria and Merchants Selling to

Austria and Other EU Countries, in %, 2014e

5.2.3 FRANCE

Cross-Border Online Shopper Penetration, in % of Internet Users, 2014

Share of Online Retailers Who Received Orders from Abroad, in %, 2014

5.2.4 SPAIN

Value of E-Commerce Import Transactions, in EUR million, by Transactions with EU, the USA, Latin

America, Asia-Pacific, CEMEA, Rest of the World and Total, 2009 – 2014

Value of E-Commerce Export Transactions, in EUR million, by Transactions with EU, the USA, Latin America,

Asia-Pacific, CEMEA, Rest of the World and Total, 2009 – 2014

5.2.5 ITALY

Cross-Border B2C E-Commerce Imports, in EUR billion, and in % Year-on-Year Change, 2012 – 2015f

Cross-Border B2C E-Commerce Exports, in EUR billion, and in % Year-on-Year Change, 2012 – 2015f


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EUROPE

5.2 WESTERN EUROPE (cont.)

5.2.6 NETHERLANDS

Cross-Border Online Shopper Penetration, in % of Population, and Cross-Border Online Spending

Penetration, in % of Total Online Spending and in EUR million, 2014

Breakdown of Cross-Border Online Spending, by Countries, in %, 2014

5.3 EASTERN EUROPE

5.3.1 RUSSIA


Cross-Border B2C/C2C Imports, in RUB billion, 2013 & 2014

Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 & 2014e

Product Categories Purchased in Foreign Online Shops, by Chinese Online Shops and English-Language

Online Shops, September 2014

Foreign Online Shops Purchased From, in % of Cross-Border Online Shoppers, 2013 & 2014e

5.3.2 TURKEY

Number and Value of Cross-Border E-Commerce Transactions with Bank Cards, in millions and in TRY

million, Q1 2012 - Q1 2015

5.3.3 POLAND

Cross-Border Online Shopper Penetration, in % of Internet Users, April 2015

Product Categories Purchased from Foreign Online Shops, in % of Cross-Border Online Shoppers, April

2015

5.4 SCANDINAVIA

5.4.1 SCANDINAVIA (REGONAL)

Countries Purchased from in Cross-Border B2C E-Commerce, by Sweden, Norway, Denmark, Finland and

Regional, in % of Online Shoppers Who Have Purchased from Foreign Sites, 2014

Product Categories Purchased from Foreign Websites, by Sweden, Norway, Denmark, Finland and

Regional, in % of Online Shoppers Who Have Purchased from Foreign Sites, 2014

LATIN AMERICA

6.1 LATIN AMERICA (REGIONAL)



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LATIN AMERICA (cont.)

6.1 LATIN AMERICA (REGIONAL) (cont.)

Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Argentina, Brazil

and Mexico, April 2015

Share of Online Shoppers Buying Physical Goods Online from the USA, September 2014

6.2 BRAZIL

Cross-Border Online Shopper Penetration, in %, January 2014 & December 2014

Cross-Border E-Commerce Imports Share of Total E-Commerce Transactions, in %, 2014

Breakdown of Cross-Border E-Commerce Import Transactions, by Product Categories, in %, 2014

Breakdown of Payment Methods Used in Cross-Border E-Commerce Transactions, in %, 2014

Most Popular Product Categories in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014

Most Used Cross-Border Online Shopping Websites, in % of Online Shoppers, January 2014 & December

2014

6.3 MEXICO

Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014

Share of Online Shoppers Planning to Start Making/Increase Cross-Border Online Purchases, November

2014

Countries Most Purchased from in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers,

2014

MIDDLE EAST & AFRICA

7.1 MIDDLE EAST & AFRICA (REGIONAL)

Breakdown of Frequency of Cross-Border Online Shopping in the Middle East & Africa, in % of Online

Shoppers by Country, April 2015

Share of Cross-Border E-Commerce Transactions on Total E-Commerce Spending in MENA, in %, 2014

Share of Online Cross-Border Purchases in the Middle East, by Selected Countries, in %, 2012 – 2014

7.2 UAE

Share of Cross-Border Online Shoppers, in % of Online Shoppers, November 2014

Product Categories Most Purchased from from Overseas Websites, in % of Cross-Border Online Shoppers,

November 2014

Countries Most Purchased from in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers,

November 2014

7.3 NIGERIA

Other African Countries Purchased from Online, in % of Cross-Border Online Shoppers, November 2014

7.4 ISRAEL

Share of Cross-Border Online Shoppers, in % of Online Shoppers, November 2014

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GENERAL METHODOLOGY OF OUR MARKET REPORTS

Our reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business

reports, business and company databases, journals, company

registries, news portals and many other reliable sources. By using

various sources we ensure maximum objectivity for all obtained

data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to

ensure validity and reliability.

The source of information and its release date are

provided on every chart. It is possible that the information

contained in one chart is derived from several sources. If this is

the case, all sources are mentioned on the chart.

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action

Title, which summarizes the main idea/finding of the chart and a

Sub Title, which provides necessary information about the

country, the topic, units or measures of currency, and the

applicable time period(s) to which the data refers. With respect to

rankings, it is possible that the summation of all categories

amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary

(summarizing main information contained in each section of

report) and report content (divided into sections and chapters).

When available, we also include forecasts in our report content.

These forecasts are not our own; they are published by reliable

sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance

by using evaluative criteria such as sales figures.

If available, additional information about the data

collection, for example the time of survey and number of people

surveyed, is provided in the form of a note. In some cases, the

note (also) contains additional information needed to fully

understand the contents of the respective data.

When providing information about amounts of money,

local currencies are most often used. When referencing currency

values in the Action Title, the EUR values are also provided in

brackets. The conversions are always made using the average

currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the

past 12 months is used.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

METHODOLOGY OF OUR GLOBAL CROSS-BORDER B2C E-COMMERCE 2015 REPORT

This report covers the global cross-border B2C E-

Commerce market, focusing both on cross-border imports and

exports.

All major countries are covered, though data availability

varied across the markets.

Countries are grouped by regions, with regions

presented in the descending order of B2C E-Commerce sales.

Within each region, the countries are also ranked by B2C E-

Commerce sales. Regional information is presented first, where

available. Besides country and regional data, information about

global development is also included.

Depending on data availability, the following types of

market information are included: cross-border online shopper

penetration, cross-border B2C E-Commerce sales (export and/or

import), countries most purchased from, countries most sold to,

most visited international E-Commerce websites, most purchased

product categories, reasons for and barriers to buying cross-

border. Not all the mentioned types of information are available

for each of the countries covered. For the leading country or

countries in each region, also a text chart with a qualitative

overview of cross-border B2C E-Commerce is presented.


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UPCOMING RELATED REPORTS

Global Online Payment Methods: First Half 2015 August 2015 € 1,950

Europe Online Payment Methods: First Half 2015 August 2015 € 750

Asia-Pacific Online Payment Methods: First Half 2015 August 2015 € 750

Global Alternative Online Payment Methods: First Half 2015 August 2015 € 950

Omnichannel Trend in Global B2C E-Commerce and General Retail 2015 March 2015 € 950

Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950

China B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

Russia B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

USA B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

UK B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

Germany B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

France B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

Japan B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

South Korea B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

Global B2C E-Commerce Market 2014 October 2014 € 4,950**

Asia-Pacific B2C E-Commerce Market 2014 August 2014 € 3,950**

Eastern Europe B2C E-Commerce Market 2014 October 2014 € 1,950**

Latin America B2C E-Commerce Market 2014 December 2014 € 2,450

BRIC B2C E-Commerce Markets 2014 January 2015 € 2,450

Middle East B2C E-Commerce Market 2015 March 2015 € 1,950

Africa B2C E-Commerce Market 2015 February 2015 € 1,750

REPORT

PUBLICATION

DATE

PRICE*

Europe Cross-Border B2C E-Commerce 2015 August 2015 €1,950

Asia-Pacific Cross-Border B2C E-Commerce 2015 August 2015 € 950


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