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  • Contemporary Engineering Economics, 4th edition, 2007*Engineering Economic DecisionsLecture No.1Chapter 1Contemporary Engineering EconomicsCopyright 2006

    Contemporary Engineering Economics, 4th edition, 2007

  • Contemporary Engineering Economics, 4th edition, 2007*Chapter 1 Engineering Economic DecisionsRational Decision- making ProcessRole of Engineers in BusinessWhat Makes the Engineering Economic Decision Difficult?Types of Strategic Engineering Economic DecisionsFundamental Principles in Engineering Economics

    Contemporary Engineering Economics, 4th edition, 2007

  • Contemporary Engineering Economics, 4th edition, 2007*Rational Decision-Making ProcessRecognize a decision problemDefine the goals or objectivesCollect all the relevant informationIdentify a set of feasible decision alternativesSelect the decision criterion to useSelect the best alternative

    Contemporary Engineering Economics, 4th edition, 2007

  • Contemporary Engineering Economics, 4th edition, 2007*Which Car to Lease?Saturn vs. HondaRecognize a decision problemDefine the goals or objectivesCollect all the relevant informationIdentify a set of feasible decision alternativesSelect the decision criterion to useSelect the best alternative

    Need a car

    Want mechanical security Gather technical as well as financial dataChoose between Saturn and HondaWant minimum total cash outlaySelect Honda

    Contemporary Engineering Economics, 4th edition, 2007

  • Contemporary Engineering Economics, 4th edition, 2007*What Makes the Engineering Economic Decision Difficult? - Predicting the FutureEstimating a Required investmentForecasting a product demandEstimating a selling priceEstimating a manufacturing costEstimating a product life

    Contemporary Engineering Economics, 4th edition, 2007

  • Contemporary Engineering Economics, 4th edition, 2007*Create & Design

    Engineering ProjectsEvaluate

    Expected Profitability Timing of Cash Flows Degree ofFinancial RiskAnalyze

    Production Methods Engineering Safety Environmental Impacts Market Assessment

    Evaluate

    Impact on Financial Statements Firms Market Value Stock PriceRole of Engineers in Business

    Contemporary Engineering Economics, 4th edition, 2007

  • Contemporary Engineering Economics, 4th edition, 2007*PresentFuturePastEngineering EconomyAccountingEvaluating past performanceEvaluating and predicting future eventsAccounting Vs. Economic

    Contemporary Engineering Economics, 4th edition, 2007

  • Contemporary Engineering Economics, 4th edition, 2007*Two Factors in Engineering Economic Decisions The factors of time and uncertainty are the defining aspects of any engineering economic decisions

    Contemporary Engineering Economics, 4th edition, 2007

  • Contemporary Engineering Economics, 4th edition, 2007*A Large-Scale Engineering ProjectRequires a large sum of investmentTakes a long time to see the financial outcomesDifficult to predict the revenue and cost streams

    Contemporary Engineering Economics, 4th edition, 2007

  • Contemporary Engineering Economics, 4th edition, 2007*Types of Strategic Engineering Economic Decisions in Manufacturing Sector

    Service Improvement Equipment and Process SelectionEquipment ReplacementNew Product and Product ExpansionCost Reduction

    Contemporary Engineering Economics, 4th edition, 2007

  • Contemporary Engineering Economics, 4th edition, 2007*1. Service Improvement - Healthcare Delivery Which plan is more economically viable?

    Traditional Plan: Patients visit each service provider.

    New Plan: Each service provider visits patients : patient: service provider

    Contemporary Engineering Economics, 4th edition, 2007

  • Contemporary Engineering Economics, 4th edition, 2007*2. Equipment & Process SelectionHow do you choose between the Plastic SMC and the Steel sheet stock for an auto body panel?The choice of material will dictate the manufacturing process for an automotive body panel as well as manufacturing costs.

    Contemporary Engineering Economics, 4th edition, 2007

  • Contemporary Engineering Economics, 4th edition, 2007*3. Equipment Replacement ProblemNow is the time to replace the old machine?If not, when is the right time to replace the old equipment?

    Contemporary Engineering Economics, 4th edition, 2007

  • Contemporary Engineering Economics, 4th edition, 2007*4. New Product and Product ExpansionShall we build or acquire a new facility to meet the increased demand?Is it worth spending money to market a new product?

    Contemporary Engineering Economics, 4th edition, 2007

  • Contemporary Engineering Economics, 4th edition, 2007*5. Cost ReductionShould a company buy equipment to perform an operation now done manually?Should spend money now in order to save more money later?

    Contemporary Engineering Economics, 4th edition, 2007

  • Contemporary Engineering Economics, 4th edition, 2007*Fundamental Principles of Engineering EconomicsPrinciple 1: A nearby dollar is worth more than a distant dollar Principle 2: All it counts is the differences among alternatives Principle 3: Marginal revenue must exceed marginal cost Principle 4: Additional risk is not taken without the expected additional return

    Contemporary Engineering Economics, 4th edition, 2007

  • Contemporary Engineering Economics, 4th edition, 2007*Principle 1: A nearby dollar is worth more than a distant dollar

    Today6-month later

    Contemporary Engineering Economics, 4th edition, 2007

  • Contemporary Engineering Economics, 4th edition, 2007*Principle 2: All it counts is the differences among alternativesIrrelevant items in decision making

    OptionMonthly Fuel CostMonthly MaintenanceCash outlay at signingMonthly paymentSalvage Value at end of year 3Buy$960$550$6,500$350$9,000Lease$960$550$2,400$5500

    Contemporary Engineering Economics, 4th edition, 2007

  • Contemporary Engineering Economics, 4th edition, 2007*Principle 3: Marginal revenue must exceed marginal costManufacturing costSales revenueMarginal revenueMarginal cost1 unit1 unit

    Contemporary Engineering Economics, 4th edition, 2007

  • Contemporary Engineering Economics, 4th edition, 2007*Principle 4: Additional risk is not taken without the expected additional return

    Investment ClassPotential RiskExpected ReturnSavings account (cash)Low/None1.5%Bond (debt)Moderate4.8%Stock (equity)High11.5%

    Contemporary Engineering Economics, 4th edition, 2007

  • Contemporary Engineering Economics, 4th edition, 2007*SummaryThe term engineering economic decision refers to any investment decision related to an engineering project.The five main types of engineering economic decisions are (1) service improvement, (2) equipment and process selection, (3) equipment replacement, (4) new product and product expansion, and (5) cost reduction.The factors of time and uncertainty are the defining aspects of any investment project.

    Contemporary Engineering Economics, 4th edition, 2007