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Transcript of Irish Ford Vignale Magazine | Launch Issue
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2153,5 107,5
M A G A Z I N E
CHARLIZE THERONSTYLE & SUBSTANCE
INTERVIEW
PAGE 22.FORD VIGNALE MAGAZINE
Cra smanship is a key facet of Ford Vignale cars. From the special paintwork to the elegantly styled seats and meticulously selected leather.
See from page 30.
www.ford-vignale.com#FordVignale
67425_PEL_S-MAX_UK_cover.indd 1 20-08-15 10:17
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EDITORIAL
WELCOME TO THE WORLD OF FORD VIGNALE
Its my pleasure to introduce the Ford Vignale magazine. In this issue we have a feature on the Ford Vignale Mondeo, already in selected FordStores across Europe and the Ford S-MAX Vignale concept car, the production version of which will be in selected FordStores next year. But in addition to these, I honestly believe that with the Ford Vignale brand we are witnessing a new approach to the driver experience.
Ford Vignale reflects a philosophy weve developed at Ford about what you, the discerning modern driver, want from your car. Luxury but also efficiency, an experience thats sophisticated yet smart. In other words, Ford Vignale is there to support the lifestyle of people like yourself. For whom time is at a premium, but who dont believe that means you have to compromise on the good things in life. I know because I feel the same way myself.
The Ford Vignale experience is about more than the car. Its also about a premium service that includes your own personal Vignale Relationship Manager and Service Specialist. Removing the potential inconvenience of, for instance, arranging and getting to your next service, which frees up time for more life-enriching experiences.
So its no coincidence the magazine youre holding is so focused on time. From time-saving tips for the modern city, to how one of Europes top chefs deals with time, stress and teamwork. But also how to spend all that saved time, for example with a (time-efficient) trip to one of Europes hippest cities.
In design terms, I feel both the Ford Mondeo Vignale and Ford S-MAX Vignale reflect perfectly a contemporary, premium lifestyle. Talking of design, this issue includes an interview with Ford designer Sonja Vandenberk, where she discusses her work on the design of the Ford Vignale specifically the colours and the materials and reveals where, in everyday life, she discovers inspiration.
Back on the time theme, its also no coincidence Charlize Theron is our cover interview. Shes a prolific actress who still manages to take career breaks. We could probably all learn a thing or two about time management from this iconic yet down-to-earth star.
I hope you enjoy reading this magazine as much as we did putting it together. For me it marks the dawn of a fresh chapter in Fords history, the Ford Vignale chapter. Im delighted youre here to experience it with us from the outset.
Jim Farley CEO Ford Europe
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In anticipation of the Ford S-MAX Vignale, here is the Ford S-MAX Vignale concept car. On the one hand, sporty, spacious and equipped with the very latest innovations and smartest technology. On the other, designed right down to the smallest detail with painstaking commitment to the finest traditions of craftsmanship.
Your chance to get a closer look starts on page 38.
Vehicle shown may not represent full UK or Ireland specification.
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4 Ford Vignale M A G A Z I N E
AT YOUR SERVICEFamous Valencia chef (and Ford Mondeo Vignale driver) Ricard Camarena and FordStore Vignale Relationship Manager Pablo Vidal share their passion: serving customers. Plus: Three Vignale Relationship Managers tell all about the very special Ford Vignale services.
12
FORD VIGNALE TO THE MAXWith its seven seats, the Ford S-MAX Vignale concept car is spacious but this car is also a perfect combination of beauty and technology.38
WORLD OF FORDAutomotive and mobility news & trends.08THE AUTONOMOUS CARStep by step Ford is working towards the car that drives itself. 26 MAKING TIME COUNTHow innovators are finding ways to give you more of lifes most precious commodity.53
MOVEMENTWhere film, fashion, dance and Ford Vignale come together.44
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Ford Vignale M A G A Z I N E 5
CONTENTS
CHARLIZE THERONOn her life as an exceptionally busy actress and activist and how she takes time to relax.
MATERIAL MANHe is a major source of inspiration for the Ford design team: Peter Zumthor, the master architect whos also a master craftsman with a deep appreciation of the finest materials.
HARMONY IS THE KEY WORDFord Vignale designer Sonja Vandenberk about her endless search for the finest materials and the perfect paint in order to create the beautiful car. Plus: Ford Vignale craftsmanship its all in the detail.
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34 30
Publisher: Ford Europewww.ford-vignale.comProduced by: Pelican CustomDelflandlaan 41062 EB AMSTERDAMThe Netherlands+31 20 7581000www.pelicancustom.comPelican Custom: Frank Kloppert,Jeannette Stavorinus,Raymond van Buuren,Elizabeth Zesjkova, Sofie Vermooten, Marieke de VriesEditors in Chief: Catherine Blee (Ford Europe),Hans VerstraatenArt Director: Jaap SinkeAssociate Art Directors: Mervyn Hall,Danny van den IJssel (coordination)Editors: Nicky Bouwmeester, Tom Collingridge, Jenny Davis/IFA, Jens Holierhoek, Lieke Lemmens,Andr Nientied, Alexander Schlangen, Edwin WinkelsCopy Editors: Diane Baumann, Peter McSeanImages: Rob van Hazendonk, Michael Jefferson,David de Jong, Sander Nagel, Adam Quest, Christian Rolfes, Edwin Walvisch, Georges van Wensveen, CopenhagenMediaCenter, Getty Images,Hollandse Hoogte, iStockphoto LPAdvertising Director: Paul Laurey (Pelican Media)Production Management: Danille van Tol
CopyrightFord Vignale Magazine is published by Ford Europe.If you have any suggestions, questions or comments,please contact Pelican Custom by email:[email protected] Thank you for your feedback.No part of this publication may be reproduced and/or published by print, photocopy, audiorecording,publishing on the Internet or in any other waywhatsoever without the prior written consent ofFord Europe and Pelican Custom.
COOL CITYCompact; brimming with great culture; restaurants and shops; a vibrant nightlife Copenhagen has it all. 46
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6 Ford Vignale M A G A Z I N E
PROUD SPONSOROF VALENCIA SAILING WEEK
FORD VIGNALE,
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Ford Vignale M A G A Z I N E 7
From 19th until 23rd May, Valencia celebrated the Ford Vignale Valencia Sailing Week. Ford Vignale is proud to support and be the logistics partner of this prestigious event, which takes places in the hometown of Ford Vignale Valencia. This is where the Ford Mondeo Vignale is built in the Almussafes factory and production will commence shortly on the Ford S-MAX Vignale.Being the host of the first race of the 2015 52 Super Series (the monohull inshore race class) feels natural for Ford. The key attributes of the competing boats theyre lightweight, fast and innovative are closely related to the high-end technology that benefits a Ford Vignale.The presence of Ford in the world of sailing is not new. In the 1970s, Ford sponsored the legendary America s Cup, the worlds oldest boat race, which dates back to 1851. When the 32nd and 33rd editions of the America s Cup were held in Valencia, Ford was also present as a logistics partner.Ford looks back at a thrilling sailing week in Valencia. It saw the Swedish team of Rn Racing win the the first race of the worlds leading 52 Super Series a competition between 12-strong international teams in a total of five races. After 11 rounds in the Valencia waters, the TP52 world champions of 2013 scored a total of 45 points. Following the Cascais Cup, the overall winner of this years 52 Super Series will be crowned.
WORLD OFFORD
PROUD SPONSOR
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8 Ford Vignale M A G A Z I N E
My favorite things in life dont cost any money. Its really clear that the most precious resource we all have is time
- Steve Jobs
Smart luggageAfter an exhausting flight, the last thing you need is to wait by the luggage carrousel for
a suitcase that never arrives. So Samsung and Samsonite are working together on their own
line of smart luggage. Every piece of luggage will be equipped with a chip that can be tracked
by a smartphone using GPS technology. So its whereabouts will never be a mystery again.
www.dufl.com
Smarter luggageLosing your suitcase is also impossible when you use Dufl. Dufl is, in the makers own words, a premium baggage handling service. When you subscribe you get a suitcase that you pack
with the clothes you normally take on a business trip. Dufl then stores the bag for you. Every
time you fly to a meeting, you share your schedule through the Dufl app. Your bag with your
clothes is sent to your hotel and picked up afterwards. The contents of your suitcase are then
cleaned, ready for the next trip. Pretty convenient. (10 US dollars a month for storage, 3-day
shipping costs 99 US dollars). The Dufl services are not yet available in Europe.
And the winner is
redAlready more than 1.1 million
Europeans have configured their Ford Mustang online. Their
favorite exterior paint colour is clear: Race Red. Absolute Black comes second and Deep Impact
Blue third. In China, too, Race Red is top of the list, while in the United States Black is the chart
topper.
The sound of artThe Connected Canvas is not your average work of art hanging on the wall. Its not only nice to look at, its also great to listen to. The canvas is a speaker that can stream your choice of music or when you select the Play Art Mode, music
and sounds composed by its artist. Prices start at 640.soundwall.co.uk
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Ford Vignale M A G A Z I N E 9
A stressful day not at the officeThe Ford European Commuter Survey produced some remarkable findings. 5,503 commuters in Barcelona, Berlin, London, Madrid, Paris and Rome were asked what is more stressful: your job or getting to it.
Saving upFord is pushing the limits of downsizing. Experiments at
the Ford European Research Centre in Aken showed that the 1.0-litre EcoBoost-engine can reduce fuel
consumption by up to 6 per cent by using cylinder deactivation technologies. In smooth driving conditions there is no need for all cylinders to work simultaneously.
One of the cylinders will turn off temporary, which will lead to greater fuel efficiency. Even for an aggressively downsized engine such as the 1.0-litre EcoBoost, a
significant improvement in vehicle fuel economy is found by exploiting cylinder deactivation explains Andreas
Schamel, Ford director, Global Powertrain, Research & Advanced Engineering.
WORLDOF FORD
26 per cent found commuting stressful, compared to only 23 per
cent who found work stressful.
Earlier research had already
discovered that commuters in Rome travel on average 111
minutes per journey, followed by
104 minutes in London and 100
minutes in Madrid. Ford
conducted the survey as part of Ford Smart Mobility, Fords plan
to help change the way the world moves through innovation in connectivity, mobility, autonomous
vehicles, customer experience and
big data.
According to Andreas Ostendorf,
Vice President Sustainability,
Environment & Safety
Engineering, Ford of Europe, the
survey findings show that its time
to rethink how we deal with
commuting. For many people, it
can feel like theyve done a full day
before they have even set foot in
the office. Society is becoming
increasingly urban, with cities
growing in size and number and
we need a transport infrastructure that can keep pace with that
expansion. Protecting the freedom
of mobility requires more than just
new train routes and roads. We all
have to work together on a network
of interconnected and sustainable
solutions.
What is more stressful?
5,503
Commuterstravel time
job
commuting
Rome London Madrid
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Job Number: 710043-1
Publication Vignale Mag
Trim: 280x215 mm Bleed: 5 mm
Insertion Date 10.09.15 Artwork No:
Date 22.07.15 Op: Darron
PRE PRESS 2
Version: 1 76-80 Whitfield Street, London, W1T 4EZ | Telephone:+44 20 7019 0019
Experience the perfect space for work, play and relaxation with the New Business
Class on Singapore Airlines. An all-in-one business panel with in-seat power supply
keeps you plugged in, while convenient stowage areas keep your belongings
within easy reach. The 28-inch wide seat features new reclining positions for
maximum comfort and transforms into a fully flat bed for a good nights rest.
Every feature is thoughtfully designed with you in mind.
New Business ClassI NTU IT I VE LY DE SIG N ED A ROU ND YOU
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Ford Vignale M A G A Z I N E 11
Worlds most innovativeFord has been declared Most innovative volume brand 2015 at the Automotive Innovations Awards.
The competition was stiff, with 53 automotive brands competing, but Ford won the award for its safety and driver assistance systems, including innovations such as Active Park Assist and Active City Stop. The new Ford Focus was first in its class, while the Ford Mondeo achieved a top-3 ranking in its segment.
Tiny engineBig winner
The Ford 1.0-litre EcoBoost did it again. For the eighth time in
just four years it is awarded for its drivability, performance, economy, refinement and
technology. The Ford 1.0-litre EcoBoost is named the Best Engine Under 1.0-litre at the
2015 International Engine of the Year Awards. After being
crowned Best New Engine in 2012 and overall winner in 2013
and 2014, it is the fourth consecutive win at the Engine of the Year awards. According
to the jury - a panel of 87 automotive journalists from
35 countries - Fords 1.0-litre EcoBoost remains one of the
finest examples of engine downsizing. The three-cylinder
1.0-litre EcoBoost engine is available with 100 PS, 125 PS
and 140 PS.
Handle on MobilityThe Ford Smart Mobility plan has recently been extended to include The Handle on Mobility experiment.
This experiment investigates how
electric bicycles can help daily
commuters travel faster, safer, healthier
and with less stress. The study will also
focus on how businesses in city centres
can use e-bikes to deliver their goods or
services faster. Two different e-bikes
- one designed for commuters, the other for businesses - were used in the experiment. The commuter e-bike, for
example, can easily fold into the trunk of
your Ford while charging. Using SYNC
compatibility, the bike can also
communicate with its user. Faced with
congestion up ahead, the driver simply
parks their car and switches to their
e-bike. The built-in app lists possible
journeys then provides step-by-step or
turn-by-turn navigation. Not only bike
journeys will be shown. When necessary,
other modes of transport, such as trains
can be recommended. The app also
updates the route as circumstances change.
WORLDOF FORD
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12 Ford Vignale M A G A Z I N E
AT YOUR SERVICE Ricard Camarena, owner of four restaurants and
gastronomic guru is considered the best Michelin-starred chef in Valencia. During a spin in a Ford Mondeo Vignale,
handed to him by Vignale Relationship Manager Pablo Vidal, he reveals the secrets of craftsmanship,
creativity and leadership and explains how to manage time and still offer a high quality experience.
You might not think so, but Ricard and Pablo have many things in common. Not only that they both live and work in Valencia. They are
both full of passion, wanting to be the best in
their field and they both grew up surrounded by
the things theyre doing now. 41 year-old Chef
Ricard Camarena had to prepare lunches and
dinners at home when he was only eight years
old because both his parents were out working
all day. While 34 year-old Pablo Vidal, Vignale
Relationship Manager in Catarroja, 10 minutes
south of Valencias city centre, grew up amongst
the Ford cars that his father sold throughout his
career and as a little boy admired the Probe,
Puma and Scorpio gleaming in his fathers
showroom.
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Ford Vignale M A G A Z I N E 13
Ford Vignale Relationship Manager, Pablo Vidal guides chef Ricard Camarena through the ins and outs of the Ford Mondeo Vignale.
THE VIGNALEEXPERIENCE
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14 Ford Vignale M A G A Z I N E
Both young men push themselves to make sure
their clients return, leaving their showrooms
completely satisfied after their latest experience.
Its important, explains Ricard, that people
see that youre devoted to them. When they
come to your restaurant, they come for you.
That means that you have to dedicate to them all
the time they need and want. You have to show
passion for them. I cant be at all my restaurants
at the same time, but all of my team are
representing me and have to act the same way as I do towards the client.
A view not so different from the Ford Vignale
way of thinking. When I get a new client, says
Pablo, I spend all the time with them that they
need. If thats an hour, its an hour: the client
decides how long it takes. I make them feel
comfortable. First offering them a drink, then
explaining everything they want to know.
CookingThis morning Pablo Vidal picked up Ricard
Camarena at his home to drive him to the
FordStore and hand over a brand new Ford
Mondeo Vignale. The top chef then enjoyed a
ride through Valencia, stopping at the spots
where he can find, touch, taste and buy the
essentials of his culinary art. First the beautiful
Central Market where he buys fresh fish, meat,
and some fruit and vegetables. Then to just
outside the city to the huerta, the big vegetable
gardens where specially-selected farmers grow
organic vegetables for him. I tell them the exact
moment I will want them to harvest the courgette, aubergine or cucumber and the size
they need to be. Camarenas cooking is based
on using vegetables as his primary product.
Ricard Camarena: Its important that people see that youre devoted to them
Ricard Camarena selecting vegetables for that evenings dinner.
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Ford Vignale M A G A Z I N E 15
A local farmer holding up a cucumber flower.
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16 Ford Vignale M A G A Z I N E
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Ford Vignale M A G A Z I N E 17
The materia prima is very important, the
product has to be perfect, explains the chef.
The selection of the product, the way you touch
it and use it, that is an artisans work. The
product is different every day, so you have to
treat it differently; its alive. A machine couldnt
do that.
Instead of a machine, Ricard has his talent, and
a wonderful team of 60 workers across his four
restaurants: the Michelin-starred restaurant
that bears his name, the more informal Canalla
Bistro around the corner, the gastro bar in the
Central Market and the brand new Habitual,
just near the lab where he develops new recipes.
I select my team first on their personality. They
have to be able to work in a group, to be social.
Its a hard job, I work 16 hours a day, but it gives
me huge satisfaction.
As the leader, hes the one who controls
everything. Or almost. I decide on the food we
make. Im the leader, yes. I think thats
something natural, you cant learn that. But Im
not a leader who yells in the kitchen, whos
always angry... When you shout, its a sign youve
lost control. You have to support your team,
pushing them a little bit, but very naturally.
Time is the jewelDuring those 16 hours of work, Ricard
Camarena doesnt have much time for other
things. During his leisure time he wants to
maximize the time with his wife and two sons.
Which makes the Ford Vignale concept ideal for
him, claims Pablo Vidal. Vignale drivers can
call me on my direct number. Ill visit their home
or office to pick up their car for a service or
repairs. Ill liaise with the repairmen. Theres no
middle man, no waiting time. In fact theres
even a 24/7 hotline for Vignale customers.
Thats our idea of time is the jewel.
Pablo has a degree in business management and
worked in a bank and an advertising agency
before recently joining Ford. His experience in
clients servicing helps him in this new job.
I spend time with the client, welcome them into
the special Vignale lounge and provide solutions to their needs. Everybody cares about time,
because its very valuable.
The Ford Vignale concept Time is the jewel
means Ricard Camarena doesnt have to
sacrifice the rare but precious moments he has
with his two sons, in the morning when he takes
them to school. But Im still learning to manage
my time perfectly, he says. I can always use
some help with that.
Pablo Vidal: I spend all the time with a client that they need
Ricard Camarena: Im still learning to manage my time perfectly
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18 Ford Vignale M A G A Z I N E
I give customers spaceAndreas Peters loves tranquility and space and he ensures his customers get both at Autohaus Tobaben in Hamburg.
I like to play golf. Im not really good at it, but what counts for me is the relaxation and nature. For a while you can forget the world.
It gives me energy and inspiration for my personal life and for my work at Autohaus
Tobaben in Hamburg. Its a flexible family-
owned company and Ive enjoyed working there
for nine years now. As a Relationship Manager
Im responsible for Ford Vignale.
The role suits me perfectly. You have to be able
to recognise what people want and give them space to make their own, well-considered
decision. I see it as a form of service. Its in my
nature. Sales managers who force a sale shoot
themselves in the foot. The customer will leave
feeling unhappy and probably wont return.
Recently, I had to buy a couple of new golf clubs.
I could have done it easily online but I got such
good advice in a shop that I bought them there.
I felt welcome.
I think its the same when buying a car. Anyone
interested in Ford Vignale should feel welcome
in the Vignale Lounge. They should be able to
appraise the car, touch it and feel free to ask
important questions. This takes time, but
everyone gets that from me.
Theres so much to discover in this premium
lounge. Materials, colours, comfort, technical
aspects you name it. A customer might possibly
miss a few things on his or her own, but together
we can ensure that exploring Ford Vignale
becomes an experience.
Three Vignale Relationship Managers tell who they are and what makes their job so special.
ANDREAS PETERSAutohaus Tobaben, Hamburg, Germany
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Ford Vignale M A G A Z I N E 19
Its all about respectPierre Vitr loves to take client services to a higher level. He also enjoys planes, both flying them and jumping out of them.
Feeling part of the wind thats what I like most about parachute jumping. Far from being a solitary sport, its all about sharing
emotions with friends who are jumping with you. The funny thing is that you dont even have
to speak. Back on the ground, you feel like you
have journeyed together forever.
It is a similar human interaction with clients
that makes me passionate about my work as a
Ford Vignale Relationship Manager in
Saint-Ouen-lAumne near Paris. Getting to
know clients better to understand personal
tastes and needs its all very rewarding to me.
I always try to give them the same feeling theyd
have in a luxury hotel, where the staff recognise
you immediately and put flowers in your room.
If its done with sincerity, clients feel special and
understood.
I always try to think of little gestures that can
make our service truly personal. Like sending
clients a photograph of the very first moment
they sat in their brand-new car and drove away.
Or pre-programming the car radio with music
stations that I know my client will like.
It is all about respect, not only for the clients
tastes but also for their time, which is obviously
very precious. Ford Vignale encompasses several
high-level services that accommodate that, like
collecting the clients car for servicing and
returning it. I personally even like to think in
terms of offering a time bubble to clients who
come to our showroom. It is similar to when
I play with my two boys at home: the time I give
to them is exclusively dedicated to our personal exchanges, and nothing else can interfere.
THE VIGNALEEXPERIENCE
PIERRE VITRCourtoise Automobiles,Saint-Ouen-lAumne,France
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20 Ford Vignale M A G A Z I N E
I join the dotsAs a busy father of two, passionate snowboarder and Vignale Relationship Manager, Stacey Connelly knows the value of saving customers time.
Im father to two adrenalin junkies, aged 10 and six and Im also passionate about my hobbies, which include travel and snowboarding.
Im equally passionate about my work as a
Vignale Relationship Manager.
Saving my customers time is important to me.
On the service side, home visits do that. But its
also about building a relationship with my
customers and knowing their circumstances
and preferences. With me as their single point of
contact they dont have to explain their issue
three times. Just tell me and Ill join the dots.
In that way, service and time-saving go hand in
hand.
I love keeping up with the latest developments
in design and technology. Thats one of the
reasons Im so excited about the Ford Mondeo
Vignale. The new design lines, grille, cockpit
the whole styling is so absolutely bang-on.
At my dealership we always try to give great service to all customers, obviously. But with Ford
Vignale, that commitment and attention goes
further. We address a customers individual
problem with a personalised solution.
Ive lived in Barnsley, in Northern England all
my life and I dont need to go to a luxury brand
store to enjoy great customer service. Ive got
two basset hounds and when I walk over to my
local pub for a quiet drink, the landlord can see
me coming through a window opposite the bar.
When I arrive, my favourite pint is on the bar
waiting for me and the landlord is standing with a dog biscuit in each hand. At that moment,
I feel like Im the only customer who matters.
Thats the feeling I want to create for my Ford
Vignale customers.
STACEY CONNELLYTrustFord, Barnsley,United Kingdom
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Ford Vignale M A G A Z I N E 21
We will offer the cherry on the cake
Ford Vignale customers have access to a world of exclusive services. One of these is the special Ford Vignale One Call Service: a dedicated support team is available 24 hours a day, 7 days a week, to resolve any enquiry or potential concern. The service is available to all Ford Vignale customers throughout the 21 markets in Europe.
Christian Gondek is a Ford Vignale One Call Manager in Germany and has been
working for Ford for 11 years. The Ford
Vignale is all about premium cars, so we
approach our customers in a premium way. Ford Vignale One Call is unique: we are the
only automotive brand to offer such a premium
service. We have specialist advisors who can be
contacted 24/7 via a single phone number. All
team members have a business or technical
degree and experience in customer service. We
genuinely cherish and appreciate the time a customer spends with us and our main focus is on meeting Vignale customers needs and giving
them an enhanced experience. For example, we
can offer advice on our cars, or organise a test
drive or add service assistance. And we can also
arrange a visit to a FordStore at which point
we dont just give the customer the FordStore
number, but we actually arrange an
appointment, at a time that suits him/her best,
right there and then. We will offer the so-called
cherry on the cake.
Florence Jaz works as a Ford Vignale One Call Manager in France. She joined Ford four
years ago. I think this is such an exciting
project. We launched the Ford Vignale One Call
Service together with the introduction of
Ford Vignale. We have spent the last few months
refining our processes and implementing the
project on different levels. Our main goal is to
satisfy the Ford Vignale customer, whatever his/
her request. Ford Vignale customers are often
busy people whose time is of the essence. So we
make things easier for them. A request or
problem reported at the Ford Vignale One Call
Service is handled as quickly as possible and by
just one advisor from the initial call right through until this Ford Vignale customer is
satisfied. We try to make it personal: Ford
Vignale customers will get to know the person
on the other end of the line and wont be shunted
from pillar to post. If necessary, the Ford
Vignale One Call advisor can quickly get in
touch with the customers Vignale Relationship
Manager at the FordStore or dealer to help in
handling his/her request. Ideally we hope to get
very few calls, as that would suggest our Ford
Vignale customers are happy. But if someone
does need us, well provide them with a very
high level of service and frequent contact.
THE VIGNALEEXPERIENCE
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22 Ford Vignale M A G A Z I N E
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Ford Vignale M A G A Z I N E 23
Style & substance Charlize Theron
Ferocious as the bald and bold Furiosa in Mad Max: Fury Road, Charlize Theron turned 40 this summer. But the multiple award-winning actress doesnt care about getting older: Im just going to let it happen. My life is in a really good place.
Although Charlize Theron started her career as a dancer and model, shes not afraid to get ugly in movies. She gained 30lbs to
convincingly play serial killer Aileen Wuornos in
Monster (2003), a role that won her the Oscar for
Best Actress. And when she decided to shave her
head for her part as the fierce Imperator,
Furiosa, in George Millers post-apocalyptic
action movie Mad Max: Fury Road she handled the electric clippers herself.
To survive in this underworld place, Furiosa
just has to be almost forgotten as a woman.
So I thought: What if I shave my head? I didnt
have clippers, so my friend bought me some. He said: You should do it. So 45 minutes later, it
was off and we sent a selfie to George Miller.
He wrote back: Awesome, Furiosa!
The extreme haircut had an unexpected
advantage. Suddenly, I was 20 minutes early
for everything in my life, she laughs. Its
unbelievable how much time we spend on
our hair!
DirectOriginally the South African-born Theron
moved to the US to pursue a career as a dancer
and model but she was forced to quit dancing
due to a knee injury. She was discovered as an
actress by an agent who witnessed her creating a
scene in a bank when she couldnt cash a $500
cheque from her mother. Im nice and polite,
but I dont know when to shut up. I am honest
and direct and sometimes people can take that
kind of harshly.
I learnt not to plan too much ahead because you cant control your destiny. So Ive never had a five-year plan
THE VIGNALE INTERVIEW
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24 Ford Vignale M A G A Z I N E
Shortly after being signed she landed a small
part in 2 Days in the Valley (1996) and soon after starred in The Devils Advocate (1997) and The Cider House Rules (1999). A star was born in just
a few years. She was and is considered a
natural. Directors love her for her discipline, her
focus on her role, her sound suggestions for
changing scenes and dialogue. She knows what
acting is: not so much a glamorous job as plain
hard work. Teamwork.
Nowadays, the much sought-after actress
alternates parts in big budget movies like Snow
White and the Huntsman (2012) with low-budget
movies like the thriller Dark Places (2015), an art
house drama about a woman surviving the
brutal killing of her family as a child. Its a
trauma thats chillingly close to the bone for
Theron: when she was fifteen she witnessed her
mother shoot and kill her abusive father in
self-defence.
Dark Places examines what trauma does to a
child. I had a very traumatic experience in my
life but Im not haunted by it. I had a mother
who led me through the grief, shock and anger
and guided me towards not being a victim. She
taught me to be a strong woman. Above all, my
fathers death taught me that life is short and
you have to make the most of it. I learnt not to
plan too much ahead because you cant control
your destiny. So Ive never had a five-year
plan.
ActivistTheron definitely didnt plan to fall in love with
the 15-year-older Sean Penn, who recently
directed her in The Last Face. Wed known each other for 18 years before our relationship
turned romantic. We were just really good
friends, so I really didnt see it coming. We took
it slow because we were aware that we could
lose the friendship. The couple split up this
spring and are once more what they were throughout those 18 years: really good friends.
Charlize is also a happy mum since adopting
her son Jackson in 2012. You dont realise that
you have so much love inside you until you become a mother. Now life is about finding a
balance between having the life I want and
being there for my son.
Besides being an actress and a mother, she is
also an activist. She shares her love with the
world through her many good causes. In 2007
she created the Charlize Theron Outreach
Project, to support African youth in the fight
against HIV and AIDS. A year later she was
named a United Nations Messenger of Peace by
UN Secretary General Ban-Ki-Moon for her
dedication to improve the lives of women and
children in South Africa and to prevent and
stop violence against women and girls.
Charlize Theron with her friend for 18 years, Sean Penn, who directed her in The Last Face. For a year and a half they were also a couple.
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Ford Vignale M A G A Z I N E 25
Apart from that, Theron is an active member
of animal rights organisation PETA and
appeared in an anti-fur campaign. She has
also marched in pro-choice rallies and is a
supporter of same-sex marriage. She has
publicly stated that she refuses to get married
until same-sex marriage is legal in all of the
US.
The fact that she turned 40 in August doesnt
bother Theron at all, although Hollywood has
very rigid ideas about the expiry date of
actresses. The younger we are, the more
valuable we are. But our faces and bodies
change. Thats life, and Im just going to let it
happen.
But at 40 she still doesnt have to wait for movie
parts. She is starring again as the evil Ravenna
in The Huntsman, the sequel to the successful
Snowwhite and the Huntsman. She stars in
The Last Face as a director of an international
aid agency in Africa who becomes involved in a
political and social revolution. Next year, shes
in Brain on Fire, a drama about a young womans rapid descent into insanity. Her track record of
over 40 movies proves that she can play
anything.
She sees her time as very precious. Disciplined
as she is, she works with a daily, weekly and
monthly schedule, dividing attention between
her child, her acting, her good causes and,
yes, a few chosen hours when she relaxes. How?
By taking a ride on her Harley Davidson.
CHARLIZE THERON: PAST, PRESENT AND FUTURE
Monster (2003)Theron won a well-deservedAcademy Award plus a GoldenGlobe for her chilling portrayal ofreal-life serial killer Aileen Wuornos who got the death penalty for murdering seven men. North Country (2005)She received another Oscar andGolden Globe nomination for her roleas a miner who filed and won thefirst sexual harassment case in theUS. This much acclaimed movie was based on a true story.
The Huntsman (2016)Theron will return as the evilRavenna in this prequel to thesuccessful Snow White and theHuntsman (2012), based on the famous fairy tale by the Brothers Grimm.
Brain on Fire (2016)This movie also is based on a true story - about a young womans rapid descent into insanity.Charlize Theron owns the movie rights and will produce the movie.
MONSTER
NORTH COUNTRY
THE HUNTSMAN
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26 Ford Vignale M A G A Z I N E
The autonomous car is on its way. Ford is entering the final stages of development at its Research & Innovation Center in Palo Alto in the heart of Silicon Valley. So how will your future car one that steers, navigates, brakes and accelerates without your interference change mobility?
TO STEER ORNOT TO STEER
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Ford Vignale M A G A Z I N E 27
In January this year Ford introduced Ford Smart Mobility to the world. This affirms Fords plans to accelerate innovation in
connectivity, mobility, customer experience, big data and autonomous vehicles. Theyre all
equally important because theyre all related,
but the idea of a self-driving car particularly fires
the imagination. What has always been science
fiction is now on the brink of becoming reality
a car that takes over all of the controls and
brings us quickly, safely and comfortably to our
destination.
2020Ford CEO Mark Fields declared earlier this year
that it is likely the first autonomous car will be
seen on roads as early as 2020. However, well
have to wait until 2035 or 2040 before
technology and legislation are so far developed that you can get in your car, fall asleep and wake
up only when youve arrived at your destination.
Ford certainly has the knowledge and
technology to be the first to deliver a fully
automated vehicle. After all, it already has
semi-autonomous vehicles on the road today.
However, it is not the companys ambition to be
first by doing whatever it takes. We may or may
not come out with a fully autonomous vehicle in that timeframe, because our approach is that
when we do, we want to make sure that its
accessible for everyone and not just, lets say,
luxury car customers, says Fields.
ResearchImmediately after announcing its Smart
Mobility programme, Ford opened a research
centre in the beating heart of the high-tech
world: Palo Alto, Silicon Valley. The main goal is to drive innovation. With some 125
researchers, engineers and scientists, its one of the biggest automotive research centres in
Silicon Valley. All the key themes declared in the Ford Smart Mobility programme are being
translated into relevant research in this new leading facility. For the research on autonomous
driving, Ford has formed an alliance with the
world-famous Stanford University, also located
THE FORD RESEARCH AND INNOVATION CENTER
The newly opened Ford Research and Innovation Center will operate in an externally facing, highly collaborative way with Stanfords engineering department. Chris Gerdes, professor of mechanical engineering in the department, will lead the tests. His approach to testing with automated vehicles is far from cautious, as in most cases, Professor Gerdes believes like Ford that to test the driving limits of automated vehicles, you need to push the envelope. Already he has shown that an automated vehicle on a racetrack can be just about as good as a trained race driver. Gerdess lab likes to improve vehicle safety by improving the vehicle itself or by upgrading the skills of the driver. Also route planning and prediction algorithms are being developed.
The autonomous car constantly sends and receives data via sensors so it knows exactly whats going on in the world around it.
FUTURETECH
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28 Ford Vignale M A G A Z I N E
in Palo Alto. Ford will deliver the Fusion Hybrid
Autonomous Research Vehicle to the universitys engineers for next phase of on-road
testing.
Safe and efficientThe autonomous car will increase passenger
safety enormously. When all cars are connected
to each other, are aware of each others exact
locations, can tell the road conditions and
understand traffic situations, accidents are
unlikely to happen. And what about road
efficiency? Autonomous cars are safe to drive
much closer to each other than humans are capable of. So every inch of the road will be in
use, reducing the chances of traffic jams to a
minimum. Inner cities will be less congested and
less time spent on the road will reduce the use of energy sources.
Beyond the practical benefits, according to Ravi
Shanker, an analyst at the research division of
leading investment bank Morgan Stanley,
autonomous cars could contribute $5.6 trillion
in annual savings globally. Its a mind-blowing
amount that says everything about the positive
impact of autonomous driving.
A lot of technology required for a fully self-driving car is available right now. It is likely that your new car is equipped with adaptive cruise control. When the systems radar sees that the distance and speed of the vehicles ahead are decreasing, it adjusts the speed of the car to maintain a safe margin. Automatic steering a great example of autonomous driving exists, too. Ford was one of the first manufacturers to equip its cars with active park assist systems. Another intelligent system that helps the driver is traffic sign recognition. Speed signs can be identified automatically and the
objects in front of the car. The system constantly calculates the braking force required to avoid a collision and automatically applies full braking force when needed.When in the future your car wants to drive all by itself, it will depend on radars to act as its own eyes on the road. Some current Ford models such as the new Focus, all-new Mondeo and upcoming new Ford Edge are already equipped with BLIS (Blind Spot Information System) a radar that triggers a warning when another motorist is in your blindspot. The additional cross-traffic alert uses radar to help alert drivers to oncoming traffic when reversing out of a parking space.
driver will be warned accordingly. It is not unlikely that your car is fitted with lane-keeping system with lane-keeping aid, which helps prevent you drifting outside
your intended driving lane. Active City Stop is designed to lend a hand at low speeds. The technology uses a forward-looking radar sensor to detect
THE FUTURE IS NOW
1 2 3 40 mph70 mph
Adaptive cruise control
Lane-keeping system
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Oris Aquis Depth GaugeAutomatic mechanical movement
Patented depth gauge function Unidirectional,
revolving top ring with ceramic inlay
Water resistant to 500 metres
www.oris.ch
real watches for real people
5341-AudiMagazine-215x280.indd 1 18-03-14 11:41
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30 Ford Vignale M A G A Z I N E
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Ford Vignale M A G A Z I N E 31
Harmony is the main thing
Combining authentic craftsmanship with the latest technology is the essence of Ford Vignale. Sonja Vandenberk, Chief Designer for Colour and Materials at Ford of Europe, tells the story behind the concept.
The search for inspiration accompanies Sonja
Vandenberks every waking moment. Whether
shes walking down a street, driving her car, or
watching TV, she always keeps an eye out for
interesting objects and products. Shes fascinated
about how a product is made, how it works and if
it can somehow provide food for thought in her role as Chief Designer, Colour and Material, at
Ford of Europe.
Sonja has been designing, sketching and making
things since she was a child. She grew up in
Flanders, Belgium and inherited a keen eye for
visual details from her father, a photographer.
I would see something, for example a toy, but
instead of wanting to have it, I wanted to make it
myself. So I did: I created my own toys from a
very early age.
The fact that she is a renowned designer today
comes as little surprise to her parents and others who know her well. But before she reached that
point, she took a detour. Like many young girls,
she dreamt of becoming a vet and even started
studying veterinary medicine. But she quickly
realised she had made the wrong choice.
Instead, she switched to psychology and was
particularly enthralled by the lectures on the
relationship between art and psychology.
And suddenly it clicked: this is my world, this is what I want to do, she says. After completing her studies in design Vandenberk moved to London and became the
editor of an architecture magazine. Through
that position she learned about the Royal
College of Arts, which was offering a course
about transportation design.
Like a living roomAnd thats how I got interested in cars,
especially the interior of cars. I realized how
important the inside of a car is for a driver and
VIGNALEDESIGN
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32 Ford Vignale M A G A Z I N E
how much time we spend in our cars. Its like a
living room. At that time there were so many
developments going on in car design and the interior of a car started getting more attention.
It was such a good moment to be a designer in
the car industry and still is. Especially new
developments like the self-driving car offer great
potential to create a living-room atmosphere
inside the car.
She moved to Germany with her boyfriend, also
a car designer. She met other car designers who
specialised in the field of colour, which piqued
her interest. Then she got the chance to join
Ford of Europe as a car designer and
immediately said yes.
Designing a car requires teamwork. Thats rule
number one in our field: Youre never a solo
artist. Its 100% teamwork. We have brainstorm
sessions where individual ideas can be pitched.
Then we challenge each other: someone has an
idea, someone else puts another spin on it, a
third person says: how about doing it that way?
This collective inspiration is the best part of
my job.
Dreaming designShe continues, At Ford of Europe,
I immediately had the feeling that I was in the right place. I work with very good designers, but
what is perhaps even more important is the atmosphere on the workfloor. For a designer,
atmosphere is very important and here its very
open. The designers wake up and go to sleep
thinking about their projects. They dream design.
I often have to say to myself: go home now, its
time to call it a day.
In October 2013, Vandenberk became Chief
Designer, Colour and Material, Ford of Europe.
Shortly after her team started working on a new
and prestigious project: the Ford Vignale.
Being a designer for the Ford Vignale involves
constantly searching for balance, creating
perfect details, and finding the right materials to
realise those goals. It boils down to answering
the question: how can we surprise our
customers? As a team were constantly
searching, trying things out, testing, and
brainstorming.
It was through this process that the hexagon used for the upholstery but which has become
the icon and trademark of Ford Vignale
originated. You start drawing and making
sketches. First in a traditional way, using the
diamond form. Then we took a step further until
the hexagon emerged. We stretched it and
eventually it got a life of its own.
Sonja summarises her passion and mission as a
designer: Ford Vignale is an experience, an
adventure. Ford Vignale should involve all the
senses. The handicraft and craftsmanship that
go into making the Vignale the stitching, the
lines, the materials play a very important role in
this. But above all the Ford Vignale must evoke
a feeling of harmony, whether youre looking at
the exterior of the car or sitting inside it.
Harmony is the main thing we are trying to
achieve as designers.
Glamorous An important way to create harmony is through the choice of colour and paint, and Vandenberk
is particularly proud of the colour Vignale Nocciola. The colours of a Vignale should
bring out the details and care that go into
creating the car, and Vignale Nocciola does just
that. It perfectly acccentuates the accents and
shape of the car and gives all that chrome a wonderful metallic sparkle. The mineral mica
has been mixed into the paint through a special
process which gives the car a wonderful radiance. It makes the car look more
glamorous.
Craftsmanship is another important source of
inspiration for creating harmony and surprising drivers. We are creating a completely new
concept of craftsmanship by combining it with
the latest technology, explains Sonja. For
example, the stitching is computer generated
which creates perfection. But the driver should
still have the feeling of being surrounded by
traditional, handmade materials for example
the impression of feeling the nice, soft leathers of
a handmade bag or leather band of a wristwatch.
Thats Ford Vignale: a fine feeling of authentic
craftsmanship combined with the best materials
and the latest technologies.
Thats Vignale: a fine feeling of authentic
craftsmanship combined
with the best materials and
the latest technologies
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Ford Vignale M A G A Z I N E 33
The paintThe sophisticated Vignale Nocciola metallic paint colour is offered exclusively on Ford Vignale models. Referencing the brands origins, Nocciola is the Italian word for hazelnut. All Ford Vignale cars have metallic paints and they all undergo a special treatment to make them brighter and more premium in appearance.
The seatsThe seats were inspired by the centuries-old tradition of leather craftsmanship, with the quality customers might normally expect of an upmarket bag from a brand like Chanel or Ferragamo.Each seat is elegantly tailored rather than merely covered. The quilted panels create a distinctive sense of occasion, while tuxedo stitching enhances the quality appearance.
The leatherThe leather has been carefully selected to be soft to touch, comfortable to sit on and luxurious to the eye. Ford chose a full grain luxury Windsor Leather. This undergoes a rigorous selection process, yielding only the finest quality hide. Natural markings are minimized, letting the true beauty of the leather shine through.In full grain leather of this quality, the hair cell is still visible in the top grain surface of the hide. The hide is lightly finished to provide a smooth, semi-aniline-like surface that still meets Fords strict durability requirements - giving the leather an exclusive high-end natural appearance.Additional conditioning steps are added to ensure an even softer and more luxurious hand feel.
High quality leather is used even in those places less readily seen or felt. As a result, Ford Vignale seats require 110% more leather than the leather seats in most other cars. The leather that covers the instrument panel has been chosen to create an elegantly harmonious ambience. All hides that meet the rigourous Vignale standards are transferred to the cutting room, where a team of highly skilled operators splits every piece of cut leather to a controlled thickness. One of the final and most fundamental steps in the process is the pressing of the finished parts, which are exposed to the sun to ensure a consistent surface appearance is maintained over time.
The hexagon panelThe distinctive hexagonal panels require the very highest level of technical skill. You will notice, for example, how the perforations and stitching work harmoniously and consistently together within each individual panel area. Only trimmers with considerable experience can achieve work of such precision.
Vignales craftsmanshipA few highlights
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34 Ford Vignale M A G A Z I N E
Swiss architect Peter Zumthor is a source of inspiration for architects and designers around the world. Fans rave about his great craftsmanship, vast knowledge of materials and their properties, and incredibly creative use of those materials. His craftsmanship and his love for materials have also made him a source of inspiration for the Ford Vignale design team.
Material man
Kunsthaus Bregenz, Austria
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Ford Vignale M A G A Z I N E 35
His statement about his architecture and what all architecture should be is simple, almost down-to-earth: When I start, my first
idea for a building is with the material. I believe
architecture is about that. Its not about paper. Its
not about forms. Its about space and material.
Zumthor has always been refreshingly
straightforward about the role of architecture
and tends to dismiss attempts by journalists or
academics to tie abstract intellectual notions to
his work. This has of course a lot to do with his
relatively humble background he started as a
carpenter apprentice. It may also account for his
strong local roots in the Swiss Canton of
Graubnden. Despite his global reputation and
many international commissions, to this day
Zumthor has his studio in the tiny Swiss village
of Haldenstein (official population 1,001), where
he works with 30 or so staff. One of todays
greatest architects is a very humble man
although one with very firm beliefs.
Zumthor believes strongly that architecture is an
emotional experience and that buildings should
not be intellectualised about, but felt. So perhaps
its no coincidence that throughout his career
many of his most praised buildings have been
not only located in the part of Switzerland where
he grew up, but also designed to serve an
integral role in those small communities. These
include a primary school in Churwalden, an old
peoples home in the Cantons capital, Chur, the
art museum in Chur, and the modest but
wonderfully understated St Benedicts Chapel,
built in Sumvitg to replace the mountain
villages original chapel, which was destroyed in
an avalanche.
All these buildings are admired by fellow
architects and much more important to Zumthor enjoyed by the people who live and
work in these buildings.
VIGNALEICON
Hannover Expo, Germany
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36 Ford Vignale M A G A Z I N E
Saint Benedicts Chapel, Switzerland
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Ford Vignale M A G A Z I N E 37
Unpretentious sensitivity Many feel Zumthor developed his deep understanding of construction and sensitive use of different building materials during his first job
as a conservationist architect for a Swiss local
authority, where he was working on the
preservation of historical monuments. True or
not, it is a quality that continues to inform his
work to this day as can be seen in one of his
most prestigious current projects, the Zinc Mine
Museum in Allmannajuvet, Norway.
Allmannajuvet is a remote forested canyon along the river Storelva. In the late 19th century, it was
the site of a large zinc mine and is today an annex of the regional museum. Zumthors
design brings together at least three of the
recurrent themes in his work: sensitivity to a
sites local historical significance, for the mine is
a key part of local industrial heritage. And an
unpretentious focus on the pragmatic:
Zumthors building will make the area accessible
to greater numbers of visitors. Last but not least,
respect for the local setting; for example, in the
I dont only think of the
place, he says. I visit it,
because its a physical
experience.
corrugated roofs of the buildings, which
complement perfectly the canyons craggy
terrain. It is, again, beauty made simple,
transparent.
Physical experienceZumthors emotional approach to projects also
explains why he feels its crucial for him to
become familiar with the site for a building
during the planning stage. I dont only think
about the place. I visit it, because its a physical
experience. This determination to ensure his
buildings remain sensitive to their surroundings
can be seen in one of Zumthors most famous
international commissions, the Kunsthaus
(Art Gallery) in Bregenz, Austria, a glass and
concrete cube overlooking Lake Constance.
He explains: From the outside, the building
looks like a lamp. It absorbs the changing light of
the sky and the haze of the lake. It reflects light
and colour according to the angle of viewing,
the daylight and the weather.
WHO IS PETER ZUMTHOR?
Born 1943 in Basel, Switzerland. Son of a cabinet maker. At 15
became a carpenters apprentice. Studied at local art school and as
an exchange student at New Yorks Pratt Institute.
Opened own architects firm in 1979.
Rapid success soon led to prestigious international commissions.
Today considered one of the worlds greatest living architects.
Major awards include Pritzker Prize (2009) and RIBA Royal Gold Medal (2013).
Throughout career has taught at leading universities from Los Angeles to Munich.
Since 1996 Professor of Academy of Architecture at the Swiss Italian University.
Therme Vals, Switzerland
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38 Ford Vignale M A G A Z I N E
Next year the Ford S-MAX Vignale will be launched. But today, the Ford Vignale Magazine can bring you a preview of it: the Ford S-MAX Vignale concept, a car that paves the way for the showroom version. This thoroughbred Sports Activity Vehicle shows how a seven-seat car can be sporty with coupe characteristics.
FORD VIGNALE TO THE MAX
The exterior of the Ford S-MAX Vignale concept accentuates the sporting DNA of the S-MAX. After noticing its characteristic
profile and the dynamic arc of its roof, your eyes
are drawn to the confident, elegant grille with its
distinctive Vignale hexagonal design, featuring
a darker matt metallic finish and polished
aluminium surround. Other distinctive Vignale
elements at the front of the car include the unique fog lights and dynamic adaptive LED
Elegance comes first: a long, sleek design finished by a gently sloping sporty roofline.
Vehicle shown may not represent full UK or Ireland specification.
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Ford Vignale M A G A Z I N E 39
S-MAX VIGNALE CONCEPT
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40 Ford Vignale M A G A Z I N E
headlamps with LED day running lights.
The side mirrors have chrome cappings and
integrated indicator functions and for extra convenience they are heated and equipped with
a memory function. For the finishing touch, the
Ford S-MAX Vignale concept car comes
complete with premium 21-inch painted alloy
Vignale wheels.
Modern luxury Take a look inside: seven seats divided over three
rows and lots of space. But on top of being a
highly practical people carrier, the Ford
S-MAX Vignale concept radiates an ambience
of refinement. The stylish hexagonal quilting,
the tasteful chrome and leather details everywhere around: call it presidential. Even the
floor mats exude sophisticated luxury.
The sense of luxury is enhanced by the exclusive
Ford Vignale embossed soft-touch leather seats.
The drivers seat is adjustable in 10 different
ways, has a memory function and provides the
ultimate in comfort. The Sport design seats are
even perforated to keep the driver and front
passenger cool on warm summer days while in winter the integrated heating function will come into its own. Technology is all around to provide
advanced functions like car-to-car
communications. Tablet device-docking stations
Stylish Ford Vignale references for that finishing touch.
The side mirrors have integrated signal functions.
The design says it all: the Ford S-MAX Vignale concept car is a true Sports Activity Vehicle.
Vehicle shown may not represent full UK or Ireland specification.
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Ford Vignale M A G A Z I N E 41
On top of being a highly practical people mover, the Ford S-MAX Vignale concept radiates an ambience of refinement
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42 Ford Vignale M A G A Z I N E
Detail elements and the use of colour are inspired by the latest trends in furniture design, such as high-end sofas. This means hand-stitched pearlescent leathers and sleek, contemporary lines. Craftsmanship is applied throughout
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Ford Vignale M A G A Z I N E 43
are sited on the seatbacks directly ahead of
passengers in the second row and the intelligent flexible seating concept uses thin seat technology
to maximise space for passengers.
The latest trendsFollowing current fashion trends, a darker
interior colour palette complements the lighter exterior. Detail elements and the use of colour
are inspired by the latest trends in furniture
design, such as high-end sofas. This means
hand-stitched pearlescent leathers and sleek,
contemporary lines. Craftsmanship is applied
throughout the interior. Behind the steering
wheel and across the passenger side of the dashboard, woven texture-embossed aluminium
is used. Metallic textures stylishly contrast warm
tones, while a brush-painted panel above the
central display features aluminium Vignale
lettering. The interior feels like a lounge, not
least because of the single-coloured leather that
extends from the dashboard all the way back to
the rear luggage compartment.
The sound of silenceAll of that luxury offered by the Ford S-MAX
Vignale concept car can be experienced in
almost complete silence. Acoustic glass keeps out
the unwanted external noise of motoring while Ford Active Noise Cancellation filters out any
potential diesel engine sounds. You could even
whisper commands to the onboard Ford SYNC
with Voice Control and Touchscreen system and
be understood. This concept car promises a lot
for the production version of the Ford S-MAX
Vignale when it arrives next year at selected FordStores in Europe.
A warm welcome: the minimalistic dashboard and centre console offer an array of hi-tech features.
Presidential luxury: the stylish hexagonal quilted individual backseats.
Vehicle shown may not represent full UK or Ireland specification.
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44 Ford Vignale M A G A Z I N E
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Ford Vignale M A G A Z I N E 45
MOVEmentFilm, fashion, dance and Ford Vignale united
MOVEment is a series of seven short films that combine the talents of well-known design houses (including Prada, Calvin Klein Collection and Alexander McQueen), pioneering directors, and renowned choreographers and dancers.
The MOVEment project was presented this spring with London-based Sadlers Wells, one of the worlds most famous ballet theatres, and Ford Vignale.
The VIP premiere event at Sadlers Wells was also the
first public unveiling of the Ford Mondeo Vignale.
MOVEment is a concept of Jefferson Hack; and it is not
just another idea but a long-term ambition of his.
Jefferson Hack is an icon in London creative and
cultural circles. Born in Montevideo, Uruguay, he came
to London to study at the London College of Printing. At just 19 years of age he founded the magazine Dazed & Confused (now Dazed ), developing this project within the Dazed Group, which also publishes the magazine
AnOther Magazine. But Jeffersons main focus is not just on publishing content but on inventing new, progressive
ideas in journalism, film, photography, television and
digital media. In short, Jefferson Hack is a creative
whirlwind, and initiating MOVEment was just one
more of his many fruitful creations.
The idea sprang from a desire to see choreographers and
designers working together in the medium of film and
thinking about the body in relation to the camera.
The designers involved in the project created bespoke
costumes. The result: seven films that deliver a timely
and inspiring update on the long-standing dialogue
between fashion and dance. As Jefferson explains his
idea, There has always been an incredible historical
dialogue between fashion and dance. Because they are
both art forms that deal with the body. For the video age that we are in, I wanted to make a survey uniting the best of fashion, dance and film for a series of
performance pieces commissioned for the screen. Some matches were blind dates and some were existing
relationships, but all were paired to bring something
new and original to the table.
Right from the start, Ford Vignale was a partner in the
MOVEment project. With good reason: the project
provided a perfect partnership to explore and express the themes of quality design and craftsmanship, two
crucial elements in the philosophies of both Ford
Vignale and MOVEment. Besides this collaboration
Ford Vignale also had a very special partnership with
one of the performances, a film made by three highly
accomplished artists: choreographer Jasmin Vardimon,
director Matthew Donaldson and milliner Stephen
Jones. Stephen Jones has for decades been one of
Britains icons of style and culture. His distinctive,
radical aesthetic has made him the worlds most
celebrated milliner and in 2009 he curated an
anthology of hats for the Victoria & Albert Museum
that broke worldwide attendance records. The Ford
Vignale is an integral part of this film, with a Ford
Mondeo Vignale enjoying a co-starring role, and Ford Vignale designer Erika Tsubaki and the Ford Vignale team collaborating in the realisation of the performance.
www.anothermag.com/movement
VIGNALE ART
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46 Ford Vignale M A G A Z I N E
Friday
Bertrams Guldsmeden Hotel
Touchdown With typical Danish transport efficiency, trains
leave Kastrup airport for the city centre every five minutes and whisk you to downtown
Nrreport Station within 15 minutes.
Check-in Visiting one of the worlds design capitals, you
could kill two birds with one stone by staying at
the Radisson Blu Royal Hotel, the premium choice of our selection. Every detail of this 1950s
stainless steel icon, from faade to furniture to
forks, was dreamt up by architect Arne
Jacobsen. www.radissonblu.com
17:00
18:00
On a more mid-range budget? You can still get
your design fix at the Bertrams Guldsmeden Hotel at Vesterbrogade 107. Were talking less industrial, more hyggeligt cosy but with a kind
of Zen-like Danish cool. www.guldsmedenhotels.com
For a more modest price, try the simple but
stylish Hotel Sct Thomas at Frederiksberg All 7, in an ideal location between trendy
Vesterbro and Vrndedamsvej, the heartbeat of
foodie Copenhagen. Stylish, yet a lot of value for
money. www.hotelsctthomas.dk
Time to hit the town Freshened up, its time for a quick aperitif.
Vesterbro, with its many hipster bars is buzzing
on Friday nights. We really love the minimalistic
Mikkeler Bar at Viktoriagade 8 B-C, brainchild
of an award-winning microbrewery, and
Lidkoeb with its spacious Danish design, real
fireplaces and luxurious leather sofas.
19:00
48 HOURS IN COPENHAGENThe City of Spires might have been built for the modern short break. Compact; brimming with great culture; restaurants and shops; a vibrant street and nightlife Copenhagen has it all. But cramming the most into your weekend while still managing to unwind does call for careful planning. Fasten your seat belts
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CITYSEARCH
Ford Vignale M A G A Z I N E 47
Kdbyens Fiskebar
Salon 39
...before dinnerEvery visiting foodie knows about Noma (see
seperate story on page 51) but its just one of so
many great places to eat in Copenhagen. Here
are two more with a local spin:
Kdbyens Fiskebar at Flsketorvet 100 serves possibly the best seafood in town.
www.fiskebaren.dk. Meanwhile Peder Oxe at Grbrdretorv 1, on one of Copenhagens oldest
squares, has a contemporary interior in a
high-ceilinged setting, which reflects a menu
thats traditional with a modern twist.
www.pederoxe.dk
21:00
Before turning in It has probably been a long week, but before
turning in, swing by one of Copenhagens many
superb late-night bars. Like Salon 39 at Vodroffsvej 39 in Frederiksberg (officially a
different city) for a whiskey-based cocktail
accompanied by vinyl jazz records in this
laid-back, atmospheric bar. www.salon39.dk
23:00
48 HOURS IN COPENHAGEN
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48 Ford Vignale M A G A Z I N E
Hit the shopsRe-energised after a good nights sleep, we
recommend a morning of retail therapy. In
Copenhagen going shopping means going
designer shopping. Everywhere you turn, youll
spy hip designer shops and part of the fun is discovering your own gems. But ensure your
times well spent: why not do your discovering en
route to one of these landmark design addresses?
Pakhus 48, Klubiensvej 22, is a permanent design exhibition space with showrooms for
iconic brands like GRID, Fritz Hansen and
Kvadrat. www.pakhus48.dk
Designer Zoo, 137 Vesterbrogade. This former sausage factory is home to more cool designers than you can shake a stick at, selling
everything from furniture to ceramics, jewellery
to knitwear. www.dzoo.dk
CoffeeAn hour for shopping 10-11 and then two hours
for coffee why dont you make coffee/breakfast
your highlight of the morning?
10:00
11:00
Saturday
If youre serious about your coffee, youll want to
make time for The Coffee Collective. With three
completely different outlets across town, these
guys aim high in terms of how they serve and source their coffee. www.coffeecollective.dk
Think lunch, think smrrebrdNo trip to Copenhagen is complete without a
smrrebrd (open sandwich) and a visit to
Aamanns, near the National Gallery, is no
dutiful wade through touristy stodge. Here
youll get a delicious modern version of this
Danish classic. www.aamanns.dk
13:00
Murder and intrigue Almost as much as design, Denmark now has a
name for quality TV. So why not see a bit of
Copenhagen while simultaneously visiting
locations from your favourite series? Nordic Noir Tours offer two Saturday afternoon tours: one of Borgen locations and one that combines
The Killing and The Bridge sites.
www.nordicnoirtours.com
Cocktails, anyone?Following a quick hotel pit stop, its cocktail
time! The locals love a cocktail (as the
abundance of places serving them testifies). Two
of the best: Granola at Vrnedamsvej 5 and Ruby, a genuine old speak-easy hidden behind an unmarked door at Nybrogade 10.
14:00
18:30
Pakhus 48
Aamanns
The Coffee Collective
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Ford Vignale M A G A Z I N E 49
Copenhagen at night
...dinnerNeed a change from last nights culinary
sophistication? Hit Burger & Bun at Flledvej 9.
Classy burgers, a hip interior and (only in
Copenhagen) run by a Michelin-starred chef.
...the mermaids callingNow youve completely unwound, its time to
pump up the heart rate again. Copenhagens
club scene may be small but its high quality.
Gravitate to the Meatpacking district for action
that ranges from the intimate Jolene www.facebook.com/JoleneBar to the massive 850m2 KB3. With its 13-metre bar, it shouldnt be
problem getting served. www.kb3.dk And if you want it a more underground vibe,
ask in the bars.
21:00
23:00
Burger & Bun
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50 Ford Vignale M A G A Z I N E
A breath of fresh air If it proved a longer night than planned, follow a
lie-in and slow breakfast by clearing your head
with a stroll through the parks of genteel
Frederiksberg. Theres even Copenhagens
excellent Zoo.
A final slow bite Combine your morning in Frederiksberg with
lunch on Vrnedamsvej, the ultimate foodie street. Or strike out for Copenhagens primary food market on Papiren (Paper Island).
11:00
13:00
Finally, some food for thoughtComplete your stay with a visit to one of
Copenhagens many great museums. Start at the
recently renovated Den Frie Centre of Contemporary Art, as stunning as the art it contains and then take a 15-minute stroll
through stre Anlg Park to The Hirschsprung Collection housed in a beautiful neoclassical building.
14:00
Must we go? If theres time before your flight, a great place for
a final late afternoon drink is the wine bar at
Ved Stranden 10, situated on a lovely canal.
Water, tranquillity, style: its the classic
Copenhagen as a final souvenir.
www.vedstranden10.dk
16:30
THE WORLDS GREENEST?
When it comes to environmental issues, Copenhagen is the envy of almost every city in the world. But what makes it so green?
Well, ambition for a start. The municipalitys is serious about its intention to be carbon neutral by 2025. By then, commercial buildings must reduce electricity consumption by 20% and residential buildings by 10%, and heat consumption must fall overall by 20%.
Its also a collective mindset. The realistic expectation is that 10 years from now, 75% of all trips in Copenhagen will be made by foot, bike or public transport. Of course, cars remain a key part of the transport jigsaw of any city. So Copenhagen aims to have 20-30% of all cars running on biofuel by 2025.
A wonderful thing about the city is that you feel the greenness everywhere you go. From cyclists on every street to water quality that allows swimming facilities at various inner harbour locations. So dont forget your swimsuit!
Sunday
Den Frie Centre of Contemporary Art
Hirschsprung Colletion
Frederiksberg Gardens
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Ford Vignale M A G A Z I N E 51
NOMA, ALREADY A LEGEND
Is the worlds best restaurant located in Copenhagen? Many gastronomic experts think so. And whether it is or not, a visit to Noma (a conflation of the Danish words for Nordic and food) is a once-in-a-lifetime experience. Chef Ren Redzepi works with his very talented and international team on exotic, eccentric and, above all, local dishes (for instance, snail-shaped snail mousse nestled among the petals, and beets with onion ash). Redzepis kitchen looks more like a laboratory.
Want to visit this culinary heaven? Be patient! The waiting time is about six months.Check out the menu and decide for yourself. www.noma.dk
Directions? Ask anyone and theyll point you with pride towards their local world-beater.
Ren
Red
zepi
by
Pete
r Brin
ch
Mik
kel H
erib
aM
ikke
l Her
iba
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52 Ford Vignale M A G A Z I N E
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Ford Vignale M A G A Z I N E 53
SMARTAUTUMN
Time is the one commodity that you can never have too much of, the one thing that everybody treasures. In todays high-octane, highly urbanised world companies and other organisations know that if they can only find ways to free up your time and enhance the quality of that time by making life more convenient and pleasurable, theyll be providing a service that every consumer will value. Here are just a few of the smarter time-saving and time-enhancing initiatives appearing on the horizon.
Smartphone, smart solutionIn Seoul, South Korea, where people are said to work some of the
longest hours anywhere on the planet, supermarket giant Tesco has
introduced virtual grocery stores. Posters in metro stations display
rows of everyday supermarket products, each with its own QR code.
On their way to work, commuters simply scan the codes of the
products they want using their smartphone and their groceries are delivered to their home so they are waiting for them when they get back from work.
The trial boosted Tescos online sales by 130% and it is now being
rolled out across South Korea, with plans to introduce it in other
cities including London. Whats more, research suggests that people
prefer this virtual shopping to online shopping because it retains
something of the human element of real shopping, thereby
achieving what we all want: saving time and enjoying an effortless
experience.
How innovators are finding ways to give you more of lifes most precious commodity.
MAKING TIME COUNT
Tesc
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54 Ford Vignale M A G A Z I N E
If it doesnt make sense, dont do itOf all the worlds business leaders,
Brazilian Richard Semler, CEO of
Semco, stands out for his radical thinking.
Semco will do anything to hack back the
bureaucratic jungle that stops its people
being able to just get on with their work
and lives. This includes many time-
saving elements, large and small,
including commuting. Semco has several
offices across Sao Paolo, but instead of
going where youre told, employees can
check which building is easiest for them to
reach and work there. If the traffic is
terrible that day, just work from home.
Then theres the Rush Hour MBA.
Instead of employees sitting in Sao Paulos
terrible evening rush-hour traffic, Semco
has introduced two-hour lectures on
everything from business practices to
astronomy to Spanish history. People then
drive home once the traffic has cleared,
with time to think about what theyve just
learnt.
The unstoppable rise of the urban bikeAcross the globe major cities and their policy makers are embracing the
bicycle. At the last count, bike-sharing schemes existed in 712 cities
globally, with some 800,000 bikes available from more than 37,000
stations.
In London, more than 10 million
journeys were made in 2014 using a
bicycle hire scheme that has 10,000
bikes and more than 700 docking
stations, and plans are now underway
for east-west and north-south bike
super-highways. The Paris Vlib
remains the worlds largest scheme outside China. With 173 million
journeys made in 2013, there is now one Vlib bike for every 97 Parisians.
In New York the privately owned Citi Bike scheme has nearly 100,000
annual subscribers, who on average make some 35,000 trips rides a day.
The scheme will soon be expanding into upper Manhattan, Brooklyn and
beyond.
Vlib
Bik
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ARIS
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712 cities 800,000 bikes 37,000 stations
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Ford Vignale M A G A Z I N E 55
How big data is making a big differenceAll around us, Analytics (the smart use of Big Data) is revolutionising how companies do things.
It might not sound sexy, but the improvements will create time and space in all our lives. Take a
simple supply chain. Analytics software can optimise vehicle loading so that 5-10% fewer truck
and delivery van trips are needed to supply our shops and supermarkets. Real-time fleet routing
then reduces the miles those trucks have to cover by another 10%, cutting costs and helping the
environment. Suppliers can also better predict when theyll deliver your purchase, so you dont
have to take a day off work next time you buy a washing machine.
And when youre out shopping, your favourite store can send your phone a message with
directions to a nearby branch and a special offer for a product that an algorithm has worked out
will fit your taste and budget perfectly. Some see it as big brother, others as a
big help. Either way, the experts agree: this is only the start of the
analytics revolution. And no one exactly knows whats coming
next.
The modern way to hail a cabWith unofficial cab services like Uber
subject to controversy and legal wrangles,
its good to know that traditional taxi
services are also moving with the times.
Hailo, for example, is an app available in
cities such as Barcelona, London and
Tokyo. No longer do you have to stand on
the kerbside in wind and rain, waving your
arm in vain as passing cars splash puddles over your best suit. Hailo lets you call a cab
to where youre waiting by hooking into the
official local cab scheme, so theres no
chance of hailing a dodgy driver. You can
pay by card or cash and it emails you a
receipt for your expenses. Simple but
effective.
Hai
lo B
ARCE
LON
A,
LON
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& T
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56 Ford Vignale M A G A Z I N E
Thinking outside the metal boxFord is also doing its bit. For some time now, the
smarter car manufacturer has realised that when people have fast-paced, complex modern
lives, they increasingly need mobility solutions
that can meet their many varied needs. With this
in mind, Ford earlier this year launched Ford
Smart Mobility, a series of experiments (initially
25) designed to anticipate what customers will
want and need in tomorrows transportation
eco-system.
Experiments now running in cities across five
continents include:
Prototype ebikes that have a nine-amp-hour battery and can go up to 15mph. The bikes draw on Ford automotive-inspired
technology, such as a rear-facing ultrasonic
sensor to warn of approaching traffic, and fold
easily into Ford vehicles. Its the ideal way as
a commuter to keep yourself moving through
even the worst rush-hour gridlocks.
On-demand car sharing, a service initially in London where you can, for
example, hire cars on a pay-per-minute basis
and make one-way trips across the city. By using a fleet of Ford Focus Electric vehicles
and Ford Fiestas with EcoBoost powertrains,
the scheme helps reduce congestion and pollution even further.
Parking spotter, which is being tested in Atlanta, USA and puts driver-assist sensors
that most Ford vehicles already have to work
for everyone. As you look for a parking spot
around the city, the sensors search for open
parking spaces and share that information
via a cloud database that other drivers can
access. Once youve located an open space,
you can reserve it and navigate to it. Simple
and social.
Getting aboutProbably the handiest outdoor apps remain
the ones that help get you from A to B in the minimum time with the least stress and the most reliability. Public demand means those apps are
getting better and better. Take New York Citys
Exit Strategy. This little commuter wonder incorporates various earlier smart concepts such as Citymapper, which helps you use different transport modes to get to your
destination most efficiently; Londons First off
the Tube, which tells you which station entrance to use, carriage to get on and exit to
take; and traditional smartphone street
navigation apps like Google maps and iPhone maps to get you from A to B quicker than ever. It has interactive subway and bus maps,
a street map with addresses overlaid, and
optimum subway entrances, platform position
and exit. It all works underground, signal or no
signal.M
anha
ttan
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M A G A Z I N E
CHARLIZE THERONSTYLE & SUBSTANCE
INTERVIEW
PAGE 22.FORD VIGNALE MAGAZINE
Cra smanship is a key facet of Ford Vignale cars. From the special paintwork to the elegantly styled seats and meticulously selected leather.
See from page 30.
www.ford-vignale.com#FordVignale
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