How effective is the combination of your main and ancillary tasks

Introduction

• In my A2 media studies coursework, my group and I were required to make a short trailer, along with an ancillary task of making a original film poster and a featured magazine. Slasher/Thriller is the genre for the film. This presentation will show the effectiveness of the combination of the two products with the trailer.

The purpose for an ancillary task• Each of the products aims to advertise and

promote one another. • The poster and magazine works to gain

recognition for my trailer. In order to create recognition the brand I used is ‘The Enigma’ with a ‘horror’ type font.

• As a recurring word along with the same colour scheme.

Software used

• Poster: For the poster I used Photoshop to manipulate the original image. I was able to change the lighting to a more darker tone to fit with its dark and gloomy image.

• Magazine: I used In design. I was able to create a conventional-looking magazine. I also used Microsoft PowerPoint to create a sticker for the magazine.

The productsThe poster

The magazine

A still from the trailer

Piggy is used in all three products to signify that he is the main character and establishes that it’s a horror trailer.The setting in the

poster shows the weather to be dark and gloomy reflecting the weather in the trailer

The title is at bottom of the page which is not ideal, but it is the biggest font of the poster to catch the audience attention

The slogan, designed to be short and catchy.

Main product: Trailer

• Setting• Set in a secluded park/woods,

away from civilization. We chose the woods because they are dark, creepy, and hard to navigate. Woods are conventionally used in some horrors like dead end and cabin fever.

Style

• Colour change• Pathetic fallacy: As the mood changes so does

the lighting. At the beginning, the mood of the teens are happy and positive, so there’s high key lighting. When the trailer goes to low key lighting so does the mood, turning to fear and panic.

• The iconography of the piggy mask shows a homicidal maniac on the loose. The iconography of the piggy mask shows a recognizable antagonist that is identifiable. Piggy is the main character. He appears in all three of my products.

The purpose of the maskMasks are like staples in some horror films, for example scream and Friday the 13th all villains use mask as part of their costume. Sometimes they serve to hide the killer’s identity, while other times they conceal a disfigured face, Usually, the idea is that it’s what lurks underneath the mask that’s scary, but a good horror movie mask is frightening in its own right.

Ancillary task: magazine

I have researched other magazine covers to try and make my magazine look conventional but not too similar. I looked at magazines at the Empire website. I noticed how the magazines which featured films on the cover always has the film title in a large font and the main character as a big image on the front cover. Along with other films being mentioned on the cover.

Ancillary task: PosterThe chosen typography can be easily recognized as it is used on the magazine and the trailer. Below is a poster that has influenced my product. It is from a film called Fright Night. We are influenced by the fact that It captures a gloomy dark atmosphere with a scary figure from above. Almost godly-like however its not a holy person by a person of fear. We tried to produce similar results to Piggy. Who symbolizes fear and power. The idea that he is omnipresent, omnipotent and omniscient.