Government 2.0

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From community participation to co-creation

Transcript of Government 2.0

  • 1.1 Government 2.0 From Community Participation to Co-creationMark Kuznicki, Remarkk! ConsultingSean Howard, Lift Communications

2. 2 Toronto Transit Camp Not a complaints department,a solutions playground Passion and fun meet practiceDiverse communities of interest and practiceCultural changeFacilitating community formationModelling for replicationHarvard Business Review: Breakthrough Ideas 2008 3. 3 A Challenging Time for LeadersAccelerating pace of change vs. industrial age planning time-scales De-industrialization and economic transformation Continued rising energy prices Climate change Unforeseen economic crises and external shocks Demand for INGENUITY, CREATIVITY, INNOVATION, FORESIGHT, INSIGHT 4. 4 Open Innovation SystemsThe best ideas do not come from within any one organization, recognized by P&G, IBM and many othersBlack Swan ideas always come from unexpected and unplanned places1How do we design systems for innovation?OPEN INNOVATION => RESILIENT & SUSTAINABLE PLACES?1 The Black Swan: The Impact of the Highly Improbable, Nassim Nicholas Taleb (2007) 5. 5 Case Study: The MetronautsContext: Metrolinx (Greater Toronto Transportation Authority), agencydeveloping a Regional Transportation Plan for GTHA Challenge: Recognition that the current public consultation process(mandated) is broken (us and them). Desire an ability to engage the public andgenerate insights and collaboration. Approach: Apply the open sourced Transit Camp model to a real-worldplanning and policy innovation opportunity Audience: Find the most passionate 1% of citizens and engage them deeplynot just with the organization, but with each other Design: Create third spaces -> unconference events and an onlinecommunity 6. 6 Richard Floridas Creative ClassArts Architecture & Design Entertainment & Media Science & Engineering paid to create share a creative ethos are attracted to creative habitats driving future prosperity 7. 7 Cultural Creative Valuesheterarchy: horizontal power & control reject the materialist notion of success self-actualizing, integrated and balanced life believe in authenticity, emphasize relationships prefer intimate, visceral & engaged learning idealism, activism, globalism and ecology believe that a little creative chaos is a good thingSource: Ray & Anderson (2000), The Cultural Creatives 8. 8Virtual community meets physical place. 9. 9City Repair Project, PortlandTextHow do we create space for play? 10. 10 11. 11 Goals & Expectations Key Success Criteria: Engagement & Insight Citizens who are informed and creatively engaged in the Metrolinx RTPprocess Tangible artifacts to provide input and insight into the Metrolinx RTPprocess Extend and connect the passionate Transit Camp community to theorganization and to each other across the vast city-region 12. 12 Project PhasesJuly 08 Sep/Oct 08Participatory Research & Activation PhasePost Engagement EngagementParticipatory Research & EngagementDraft Regional Transportation Plan Activation PhaseBroad community engagement focused on RTP Post EngagementAssessment of outcomes & opportunities for ongoing engagement 13. 13 Gathering InsightsExplicit: Specic ideas and solutions offered by informed and engaged citizens Tacit: Insights derived from observing the interactions and conversations ofinformed, engaged and enabled Latent: Needs that are not known until they are seen for the rst time ETHNOGRAPHIC research opportunities 14. 14 Metronauts Unconferences 15. 15 16. 16 17. 17 Value Received to DateInnovative and unexpected ideas that would never surface in any traditional publicconsultation approach People involved feed engaged together in the processSuccessfully shifted dialogue to solutions frame, avoided railroading by pet issues advocates or the usual suspectsGrew awareness of Metrolinx RTP process across the region Metronauts Ground Crew - a volunteer guerilla marketing squad Created a safe place for Metrolinx to learn and experiment with new tools and methods Emerging themes:Expected - transit planning (routes, rolling stock, headway) & engineering focusUnexpected - traveller experience, interactions, human-centric design focus 18. 18 Lessons Learned to Date Integrate community engagement with communications strategies and planningprocesses Building an online community is only one element of a multi-faceted onlineengagement approach; need to engage where people are today Community evangelist is a key competency that must be developed, enabled andsupported Community is drawn to the legitimate centre of power and inuence, which needsto pay back with trust and transparency to enhance legitimacy 19. 19Engagement Pyramid 20. 20Contextual Touchpoints Going where our audience isFinding related communities of interestCreating experiences across touchpointsEnabling and repacking content so that is both pertinent to platform and a match with audience interests and passions 21. 21The Cynen ModelSimple (cause and effect -> best practices) Sense, Categorize, RespondComplicated (complex but understandable r/ships) Sense, Analyze, RespondComplex (in retrospect) Probe, Sense, RespondChaotic (discovery) Act, Sense, Respond 22. 22Community Evangelist RoleSomeone devoted to building a critical mass of support for a service, technology or communityProviding value to the conversationA Metrolinx staff member that is transparent in their role as evangelist Interacting daily with communitythrough a variety of technologies,platforms and places Shares a passion for the subjectmatter with the community, depth ofunderstanding, solid relationshipswithin the organization, articulate andempathyRequires: Time, Authority, Legitimacy 23. 23 Signals of a Participatory Future The Social Web (aka Web 2.0): the web as a platform for participation Rise of the Creative Class, Cultural Creative Values, Millennial Generation pools of talent waiting to be engaged The Obama Moment: the rst transformational political leader of the web age 24. 24 The Obama MomentFirst Transformational Leader of the Web Age Embraces social movements self-organizing onthe web, youth, crowd-sourcing, small donations Enables participation of people who have feltoutside the political process - more than inspiringspeeches E.g. virtual call centers, personal blogs, selforganizing street parties User-generated content driven by participatoryvalues consistent with his message: We Are the Change We Are Waiting For 25. 25 26. 26 Government 2.0? Traditional Planning Paradigm Emerging Participatory Paradigm ProfessionalizationRise of the Pro-AmsIndustrial Age & Modernist ValuesImagination Age & Creative ValuesPublic ConsultationPublic Engagement & ParticipationRisk Aversion & Management Risk-Taking & InnovationControl of Information Push Information to the EdgesControl of Complicated Systems Adaptation to ComplexityPlanning-Centric Human-CentricEfciency of Service DeliveryPerceived Value of Outcomes 27. 27 Mark Kuznicki Sean Howard