Web 2.0 Government 2.0

1. WEB 2.0 GOVERNMENT 2.0Next generation websitesZoe Laycock Front of Mind

2. presentingFRONT OF MIND

3. Spin?Web 2.0quot;a popular (though ill-defined)buzz word amongst certain technical andmarketing communities?quot; FRONT OF MIND

4. What is Web 2.0? Business Model? Technology? FRONT OF MIND

5. Beyond the buzzNot about the how, but what. Read Write ExecuteFRONT OF MIND

6. Web 1.0 - first generation Read Static websites Information driven Provider led One-directional communicationFRONT OF MIND

7. Web 2.0 - next generation Read - WriteSignificant evolution brought about by the communityand the nature of the web itself. Dynamic, rich user experience Blurs traditional line between Web Apps and Rich Client Apps Harnesses the power of community Collective intelligence Takes usability to its ultimate level user definedFRONT OF MIND

8. User Experience FRONT OF MIND

9. Technologies not new Web 2.0 Poster Children RSS Blogs Wikis1999 RSS first introduced FRONT OF MIND

10. Google Mash-upsFRONT OF MIND

11. Second Life virtual communitiesFRONT OF MIND

12. Digg user powered news content FRONT OF MIND

13. FaceBookFRONT OF MIND

14. Not just social networkingCollaborative & mobile working Basecamp Google docs FRONT OF MIND

15. BasecampProject collaboration, management, and task software. Project management Client/ project extranetFRONT OF MIND

16. Google DocsWeb based word processor Usual word processor features No need for large, memory/ processor intensive application Type into your browser Auto save every few seconds Share work easily Computer crash no problem! FRONT OF MIND

17. Why should you care?FRONT OF MIND

18. Opportunities Self service Engagement Participation/ collaboration Take-upE-DEMOCRACY Co-production of web content Public sector sets the framework Customers/ stakeholders define the experience FRONT OF MIND

19. Government 2.0Examples hard to findPublic sector has been slower in its take up.FRONT OF MIND

20. L.B Redbridge FRONT OF MIND

21. L.B Redbridge step 1 registerFRONT OF MIND

25. L.B Redbridge - iMapFRONT OF MIND

26. Challenges: Broadband dependency Ajax web development framework for creating rich internet applications: Browser integration Response time Search engine optimisation Web analytics Reliance on JavaScriptFRONT OF MIND

27. Exciting opportunities To create websites that are: User centred Rich online experience Useful, usable, usedWeb 2.0 represents a next generation approach to website provision User centredUser definedFRONT OF MIND

28. ConclusionWeb 2.0 approach is the key to Take-upPutting website users in the driving seat! FRONT OF MIND

29. Thank You! Zoe LaycockNew Media Directorwww.frontofmind.co.uk Web That works!FRONT OF MIND

Web 2.0 Government 2.0

Technology

Transcript of Web 2.0 Government 2.0

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