Government 2.0 Bootcamp - Micro 101

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My 10-Minute 101 on Social Media and Government, delivered impromptu at the Government 2.0 Bootcamp in Knoxville, TN, on April 14, 2009.

Transcript of Government 2.0 Bootcamp - Micro 101

  • 1. April 14-15, 2009 Knoxville, Tennessee By: Andrew Krzmarzick, Senior Project CoordinatorGraduate School, USDA

2. Veterans: 1920s-1940Baby Boomers: 1940-1960Generation X: 1960-1980Millennials: 1980-2000 Web 2.0Users?Source: Washburn, E. Are You Ready for Generation X? Changing World View The Five Generations, Physician Executive. January-February 2000. 3. How about Generation C ? 4. an avalanche of consumer generated contentTwo drivers: (1) Our creative urges (2) Content-creating tools, Feb 2004 - 5. Generation C By Dan Pankraz 6. Source: Flickr lyzadangers photostream 7. Someone of ANY agewho is actively using social media and engages others on the Internet with a quot;2.0quot; mindset: creative, collaborativeand community-oriented. 8. Generations Explained% of total adult% of internet-using Generation Name*Birth Years, Ages in 2009populationpopulation Gen Y (Millennials) Born 1977-1990, Ages 18-3226%30% Gen X Born 1965-1976, Ages 33-4420%23%58% Younger Boomers Born 1955-1964, Ages 45-5420%22% Older Boomers Born 1946-1954, Ages 55-6313%13% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+9% 4% Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is 2%. N=1,650 total internet users, and margin of error is 3%. *All generation labels used in this report, with the exception of Younger - and Older - Boomers, are the names conventionalized by Howe and Strausss book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for Younger Boomers and Older Boomers, enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups. 9. Imagine an Internet 10. Five thousand years ago, the marketplace was the hub of civilization, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels and fabulous stories.In many ways, the Internet more resembles an ancient bazaar 11. WebolutionReversal of IndustrialRevolution? 50% of U.S.Teleworkingby 2015? 12. Collaboration + Interaction = Web 2.0With the new, function-rich infrastructure ofWeb 2.0, government nolonger needs to work onits own to provide publicvalue.-Anthony WilliamsCo-Author, WikinomicsNew Paradigm is led by author and strategist Don Tapscott. Launched Government 2.0: Wikinomics, Government & Democracy research program to identify and analyze emerging opportunities to harness new models of collaboration to transform the public sector. 13. 1. Why? Tie to mission, goals, objectives, needs, gaps. 2. Who? Champion, contributors, constituents. 3. What? Content is the key to success. 4. How? Decide which tools best meet goals.5. When? Create a schedule to implement and evaluate.