Ecommerce website homepage –SEO’s most important page

To improve conversions on the ecommerce store, one must take care of the homepage since it is highly crawled by search engines and most often visited by users/potential buyers. Below given are some very essential points need to be taken care for the homepage SEO.

1. Keep your home page simple:

Ensure your homepage is clearly visible without scrolling i.e. a user friendly layout helps users easily identify the various sections from homepage and take the required actions.

The Jcrew.com homepage again clearly shows the login, internal search, office locations, new arrivals, images of popular products, email subscription box in a single frame.

2. Make your URLs search-engine friendly

Use smart categories or tags names that are included in the URL

3. Use Call to Action Buttons

Entice your user to visit more products, or interesting stuff, using clear call to action buttons.

4. Regular Content Updates – Fresh content to attract return visitors. Secondly provide visual and verbal clues to reveal the site’s underlying content and encourage deeper browsing – teasers, recent articles, featured items, top picks etc.

5. Title & Description – Since homepage is the most important page of a website, clear title and description helps create a brand value in search engines.

6. Supply both new and return visitors with desired content – since each visitor is looking for different types of information

7. Conclusion

Usability is crucial for e-commerce sites and since a happy customer will most likely return, making the experience as good as possible must be one of the main objectives for ecommerce stores. Since the user is most likely to remember the brand, there is high probability of visiting the homepage very often. It is therefore very important for us to optimize homepage to attract traffic and improve conversions.