SEO for eCommerce - The Esentials

Click here to load reader

download SEO for eCommerce - The Esentials

of 17

  • date post

    16-Jun-2015
  • Category

    Documents

  • view

    166
  • download

    2

Embed Size (px)

description

Essential SEO Tips for eCommerce Websites eCommerce Conference 2014 (South Africa) Blue Magnet Digital Solutions www.bluemagnet.co.za By: Steven Jonker & Gillian Meier

Transcript of SEO for eCommerce - The Esentials

  • 1. SEO FOR ECOMMERCETHE ESSENTIALSTwitter: @GillianMeierSTEVEN JONKER- 1 SEPTEMBER 2014

2. Ecommerce SEO: Overview Why you need SEO On-page Optimisation Off-page Signals Secure HTTPS Last thoughts Copyright of Blue Magnet Digital Twitter: @GillianMeier 2 3. Why you need SEO? Its highly effective. Its easy. You can take on the big players. Copyright of Blue Magnet Digital Twitter: @GillianMeier 3 4. On-Page Optimisation: Research Research Find the Right Keywords Competition vs Search Volume Start small Copyright of Blue Magnet Digital Twitter: @GillianMeier 4 5. On-Page Optimisation: Get to it!What do you focus on? Home Page Category Pages Product Pages Copyright of Blue Magnet Digital Twitter: @GillianMeier 5 6. On-Page Optimisation: What is Important?Buy Jackets online Buy t-shirts online Buy jeans onlineJacketsBuy Clothes onlineHome PageT-shirts JeansBuy red leather jacket onlineProductBuy navy blue blazer onlineProductBuy sports jacket onlineProduct Copyright of Blue Magnet Digital Twitter: @GillianMeier 6 7. Category Pages: Make Yours Better!Everyones Category Pages Your Category Pages Boring Bland Offers nothing new Unique Better chance to Rank Offers Value Copyright of Blue Magnet Digital Twitter: @GillianMeier 7 8. Product Pages: Make Yours Better!The Essentials: Big Beautiful Images Social Sharing Buttons Unique Descriptions Include Benefits/Features Massive ADD TO CART Button Related Products Reviews Copyright of Blue Magnet Digital Twitter: @GillianMeier 8 9. Schema Mark-upMarking up for the wrong thingcan negatively impact CTR. 30% increase in traffic with rich snippets Indicates the health of a site Takes up more space on searchSchema.org Markup Copyright of Blue Magnet Digital Twitter: @GillianMeier 9 10. Speedunless you building websites. Then Speed is EVERYTHING! Copyright of Blue Magnet Digital Twitter: @GillianMeier 10 11. SpeedFor every 100ms increase in load time of Amazon.com salesdecreased by 1% (Kohavi and Longbotham 2007)Pingdom Speed Test Copyright of Blue Magnet Digital Twitter: @GillianMeier 11 12. Duplicate Content: Canonicalization Tells Google that the page is a duplicate version of another page. Passes Authority to the original page Copyright of Blue Magnet Digital Twitter: @GillianMeier 12 13. Mobile Friendly: You have no choice! Copyright of Blue Magnet Digital Twitter: @GillianMeier 13 14. Off-Page SignalsJust get people talking about you on RELEVANT platforms. Copyright of Blue Magnet Digital Twitter: @GillianMeier 14 15. Secure HTTPSwe're starting to use HTTPS as a rankingsignal. - Googlewe encourage all website owners to switchfrom HTTP to HTTPS to keep everyone safeon the web. - Google Copyright of Blue Magnet Digital Twitter: @GillianMeier 15 16. Final Thoughts Start Small. Keep at it! Always focus on your Users first. Make sure your website is better than the rest. Never Stop SEO is an on-going process. Test, test, test! Keep tabs on the latest trends. Enlist the help of Professionals. Copyright of Blue Magnet Digital Twitter: @GillianMeier 16 17. Thank youGillian MeierCEO | Blue Magnet Digital SolutionsEmail: Gillian@bluemagnet.co.zaSwitchboard: 011 064 5694LinkedIn: http://za.linkedin.com/in/gillianmeierTwitter: @GillianMeier Copyright of Blue Magnet Digital Twitter: @GillianMeier 17