Ecommerce SEO - Lily Grozeva

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  • date post

    20-Jun-2015
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Transcript of Ecommerce SEO - Lily Grozeva

  • 1. , AllviaWeb, @dtodorova

2. lili.grozeva@gmail.com www.allviaweb.com twitter.com/dtodorova bg.linkedin.com/in/liligrozeva plus.google.com/1055089874584 79962382@dtodorova 3. : @dtodorova 4. , , , , /schema.org 5. , XML , @dtodorova 6. Google, .@dtodorova 7. .@dtodorova 8. robots.txt robotsmeta tag (- 404 )@dtodorova 9. .@dtodorova 10. // gzip , @dtodorova 11. @dtodorova 12. // / - ; @dtodorova 13. @dtodorova 14. // :@dtodorova 15. http://sammyandclaire.com/luxury-little-marc- jacobs?limit=24&manufacturer=122 16. ? meta robots noindex , follow ( ScreamingFrog)@dtodorova 17. ? o Google Webmaster tools 18. ? canonical tag: : head HTML :http://sammyandclaire.com/luxury-little-marc-jacobs?limit=24&manufacturer=122, :http://sammyandclaire.com/luxury-little-marc-jacobs 19. // 20. // https 21. // robots.txt :Disallow: /shop/catalogsearch/result/ 22. // o , (o $ ...) 23. // o : :rel=prev rel=next ID - GWT ( -) , 24. schema.org - schema.org/product schema.org/offer , , , , . 25. @dtodorova ... 26. , , , , 27. ? 300-500 ( / ) ?( Google Analytics) ?@dtodorova 28. ( )? ? ? ?@dtodorova 29. title tag ( ) @dtodorova 30. title description : + at 70, 150 1-2 - Google Adwords adcopies Adwords@dtodorova 31. title description : + at 70, 150 1-2 - Google Adwords adcopies Adwords@dtodorova 32. 33. , , 34. : 404 / / / ,, @dtodorova 35. : , /@dtodorova 36. , - @dtodorova 37. ? , , @dtodorova 38. @dtodorova 39. @dtodorova 40. SEO , 41. // Google Webmaster tools Xenu Screaming Frog site:@dtodorova 42. // Copyscape.com Google Webmaster tools Google@dtodorova 43. // & rich snippets Google Page Speed Insights Pingdom Google Rich Snippet tool@dtodorova 44. 45. ? 56 schema.org 1646 () 10 + + @dtodorova 46. ? 75 318 () 10 + @dtodorova 47. : - , , , 150-200 , . , - . 50/50 , .@dtodorova 48. ?