8/23/2019 Q5 Media individual Evaluation
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Q5. how did you attract/address
your audience?Leanna Ioannou
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How did you attract/ address your audience?
To answer the following we created
a questionnaire as a group based onthe opening sequence of our film,
which we then presented to an
audience.
This then enabled us to gain
feedback on our opening sequencesappeal to our target audience by
asking them various questions on
different elements, one of these
being the technical codes for
example our use of camera shots,
angles and movement. We next
created graphs of the feedback from
each individual.
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Whilst presenting our film to a niche audience of a
total of 14 people. From our feedback we were able
to conclude that our target audience will be mixed.
As we received back feedback from a mix gender
audience of 6 females and 8 males, this wasidentified (U&G) through the results of our
questionnaires. We then converted this information
in to a pie chart that enabled us to identify that our
film targets a mix target audience.
This pie chart displays the age category of the
viewers that watched our film the chart shows that a
100% of our audience was in-between the age range
of 15-17 years of age. This not only helps us in
identifying who our target audience may be but alsothat our certification will be of a 15+ also. However
this question does not clearly help us in finding who
our target audience may potentially be as we only
presented our product to a small niche audience of
the same age range. So this does not clearly
demonstrate who our potential audience may be.
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Audiences answers tell us that 13 out of 14 people
found that our music was appropriate and effective
for our opening sequence and only 1 said they didnt
with no reasons why. So overall this pie chart
suggests that the majority of our audience found
that our soundtrack worked well and conventionally
to our genre.
Here a total of 13 answered yes to our question do
you feel we have used appropriate camera angles,
shots and movements thats conventional to our
genre? and 1 person answered no. those that
answered yes stated why below by giving us
feedback such as we could identify characters
good range of camera shots close up shots helpsshow facial expressions well-constructed and nice
low angle of main character these are all
conventional elements of mystery films that we
successfully managed to represent in our opening
sequence and our audience to identify (U&G).
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Our questionnaires show that 13 people
answered yes to our voiceover contributing to
the effectiveness and understanding of our
opening sequence and 1 person who didnt
think that it did. So this tells us that most of
our target audience liked the voiceover and
that we used it well in the way that we did. As
they found that they were easily able to
identify who the voiceover is and who whats
happening and are also being entertained
(U&G)
13 said they felt we fulfilled their expectations
they had of the genre. This allows us to
recognise that our making of a mystery genre
film was made conventional allowing our
audiences to identify its genre is mystery and
that we managed to entertain our audiences
successfully (U&G)
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When we questioned our target audience on what they
felt about the overall Mise-en-scene of our opening
sequence such as whether our use of lighting worked
successfully in creating tension and pace, we had twelve
people that answered with yes and 2 people that
disagreed with our lighting creating tension. Those who
responded with yes gave reasons such as; adds
suspense creates mystery the music wasnt too fast
the lighting focuses your attention to where it is needed
I felt tension whilst watching all of the above commentsare exactly what we wanted to create, being
stereotypical conventions of the mystery genre.
2 people disagreed with our titles being conventional
to our genre; however 12 agreed that they were. This
tells us that the majority of our audience agreed thatthey did therefore overall our titles have been
designed conventionally to a mystery genre. The slow
pace we chose the to come up in , going black between
footage helped to build tension and anxiety in our
audiences attention, suggesting they worked well in
creating enigmas.
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Everyone ticked yes on our questionnaire to whether our
opening sequence fits in with our chosen genre-mystery?
this tells us that we creating our opening sequence
effectively by following the conventions of other mystery
genre products in order to achieve this success. Some of the
responses we received back were good interview scene,
conventional to genre lighting was conventional we are
unsure of why she is being interrogated? use of flashbacks
we are presented with more questions than answers slow
pace eases in audience leaves viewer felling confused/lost.
All these answers are conventional of our research into the
mystery genre.
Once we asked this question we also went on to
question them if they responded with yes;
What technical codes have encouraged you to want to
watch more? and we received comments such as the
use of camera angles and editing the lighting the
music and camera shots lighting was great this shows
that all of the above comments have allowed our
viewers to feel a sense of enigma and dis equilibrium
encouraging our viewers to want to continue watching.
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We asked our viewers a question on the
narrative of our opening sequence and
whether the pace of our sequence and theeffectiveness of our editing explained our
narrative effectively. And only 1 person
disagreed.
This shows us that we have well composed
our sequence with the little time we had of
2mins 30 seconds been able to achieve ourviewers to understand whats happening in
our narrative through our use of technical
codes the overall mise-en-scene and
narrative theories such as staring of with a
fairly settled equilibrium however slowly
building anxiety and tension in our viewersbecause of our uses of conventional
elements like flashbacks lighting camera
angles and shots and also our use of
atmospheric soundtrack.
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How have you made your product appealing to the audience? (Refer technical codes)
Ways in which we appealed the audience to our product was by ensuring we used a variety of shots
to draw our audiences attention around the screen as each shot changes it builds up tension
especially as each shot becomes a close up shot of each character. The extreme close up shot of
Anastasias eyes make our audience feel they are in interaction with her as they start to feel theemotions that Anastasia is feeling and this relates to the uses and gratification theory. As these close
up shots are used we are grabbing the attention of our target audience building the narrative as we
go along bringing our narrative nearer to the main equilibrium of the film whereby Anastasia
murders her husband (not seen within the opening sequence) however the snappy quick shots from
character to character build this sense of enigma, suspense and anxiety making our audience
question what may happen next. Conventional of most mystery products so we have used this
element throughout our piece.
We used Laura Mulveys theory of the male/female gaze we used Anastasias character in a way in
that she perceives to have the sex appeal. Her actions and persona come together in creating this
idea of her being the perfect women that all women desire to be like this relates to the (hypodermic
needle theory). Her whole image works in creating this stereotypical perfect blonde her red lips
which connotes sex appeal however also danger. Men are also part of the Laura Mulveys theory ofthe male gaze as they are who she intends to trick and challenge with her role, using her excellence
in talents of being this seductive women she draws the attention of our target audience of men as
well as women. The overall Mise-en-scene works in this way of creating a seductive atmosphere the
dimmed dropped yellow lighting and shadows created is almost romantic yet mysterious due to the
fact that its dark. These appeals to the audience by making them feel slightly at unease and showing
they have escaped into the movie and are beginning to feel the atmosphere of whats happening as
though they are there. (uses and gratification theory)
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How has your narrative attracted/ addressed the audience?
Our narrative has an immediate effect on our audience. We have used the use of
the technique of timelessness with in our film, showing that what you first see has
happened recently hence they are in an interview scene. This draws the attentionof our audience as they are dropped right into the middle of the scene drawing
their attention as they have escaped into the scene and want to watch on to find
out whats happened, and why an interrogation scene is being taken place. (U&G)
this is a stereotypical convention of a mystery genre film. so the film starts in the
middle of the (Todorovs theory of the) equilibrium just after the dis equilibrium has
taken place (the murder) our use of sound has worked in addressing and attractingour target audience in order to grab our audiences attention we have used a
mysterious soundtrack thats subtlety playing in the background as an atmospheric
creating tempo to help in setting the scene it slows down and lowers in pace as our
characters begin to speak so we are able to hear what our characters are saying
without the atmospheric soundtrack in the background being too interfering. Our
soundtrack also works in immediately attracting the attention of our audience
straight away as we see the first visual image come up on screen of the shadow
casted onto the floor of the interview scene. This not only allows the viewers to
identify that the film has started but it also allows our viewers to recognise that
there is a shadow and to question themselves who it might be as we have created
an enigma almost straight away. This is perfectly conventional to our genre as we
have realised this to be a stereotypical convention of mystery movies.
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How well do your titles inform the audience of your product and genre?
Our titles work well in informing our target audience of our chosen genre; mystery.This is due to the fact that they are appropriate to our chosen genre they are white so
that they appear to have contrast against our dark background working in binary
oppositions. The duration in which they appear and last for is at a slow moving pace
so that they match the pace in which our film is going at creating suspense. We have
gone for a font that is not too fussy or distract full to the eye, as it might distract the
attention of our audience from our film playing at the same time. So we decided to gofor a more serious formal looking font relevant as our film is based on a serious
narrative.
We have also decided to have our titles going to black between footage this helps in
building the tension between scenes and also causing viewers to feel anxious as
flashbacks occur between titles causing our audience to feel at ease. Our
questionnaire which asks our viewers what they thought about our titles and if theyfound that they were conventional to our genre, told us that a total of 12 people
ticked yes to our titles being conventional of the mystery genre.
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How have you represented the genre in your product?
We have represented the genre of mystery very well within our product we accurately
did our research into the genre and applied all of the same conventions in order to
achieve the mystery element we needed. For example the dark mysterious lighting, the
characters personas, and acting skills the camera shots and angles to create dominance
in character roles for example low angle shots used for Anastasia to show she has
authority and dominance and the same for pc Laurence. We used the composition of
the camera also to create an effect of tension between both characters, conventional of
the genre and also anxiety in our viewers creating an enigma in our opening sequence
such as why is she in an interrogation scene? this encourages viewers to want to watch
on and find our whats to happen next.
we also used our editing skills on final cut to achieve the finishing touches to maximise
our atmosphere we wanted to create. And also the use of our atmospheric background
music created on garage band was mysterious uneasy and suspense building just what
the mystery genre involves. The way in which our music builds up in volume when
flashbacks occur, and decreases back down again when characters begin to speak shows
that our characters have a sense of authority, and also allows viewers to hear character
more clearly. The slow pace at which our atmospheric music plays at again adds to the
suspense creating effect of our opening sequence, causing our viewers to feel nervous
and anxious as to what may happen next.
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How have your characters represented the genre and attracted the audience?
Our characters have represented our genre perfectly, through their accuracy in actingskills the personas they let off and the way they both have dominance with in their
roles is even more appealing to our audience as they want connect with each of the
characters and the use of the camera shots helps in doing this. Close up shots help our
audience to feel the emotions with in the characters role. (U&G) for our female target
audience the hypodermic needle theory takes place as women want to be and look like
Anastasia as she comes across as the perfect women. And men also are attracted toAnastasia in a sexual way rather than wanting to be like her. This relates to Laura
Mulveys male gaze theory.
Our questionnaires give evidence to support whether our characters have represented
the genre and attracted our audience Such as when we asked our viewers if our camera
angles where conventional many viewers responded with their was a good range of
camera angles and shots, such as close up shots that enabled us to interact (U&G) with
how the characters where feeling and whether they had dominance low angle shot of
main character conventional to genre this was one of the many comments we
received.
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How has your Mise-en-scene attracted your audience?
Our overall Mise-en-scene has attracted our target audience especially when it
goes back to the interview scene when there is a strong binary opposition inscenes between flashbacks and the present interview scene. The darkness and
Suspense of the atmosphere works perfectly in creating the mystery genre we
wanted stereotypical conventions of most mystery genre films. The spotlights of
brightness in light on each of the characters informs(U&G) our audience that they
are the main characters of the film and that they are the most important people of
the scene. The dark lighting also ensures that our audience are immediately drawninto the scene through escapism and entertainment (U&G).
Our questionnaire gave us feedback on our Mise en scene when we asked our
viewers the question; do you feel our Mise en scene e.g. lighting adds tension and
pace to our opening sequence? and the majority answered us back with yes it did
with reasons such as adds suspense creates mystery the music wasnt too fast
the lighting focuses your attention to where it is needed I felt tension whilst
watching all of the above comments are exactly what we wanted to create, being
stereotypical conventions of the mystery genre. Helping our opening sequence to
be recognised by viewers as a mystery film, that has a stereotypical disequilibrium
like most conventional mystery genres.