8/3/2019 Youtube Audience Research

http://slidepdf.com/reader/full/youtube-audience-research 1/4

Audience Research

For my audience research I have decided to complete a questionnaire about film

trailers. I have also researched how popular different trailers of the same genre

are by using the statistics available to you on Youtube.

The genre of film trailer that I am creating is going to be a Sci-Fi / Horror /

Thriller. Therefore the three trailers I am going to get statistics from will be:

  28 Days Later

  Apollo 18

  Super 8

I have chosen these film trailers as they all fit the category of Sci-fi / Horror /

Thriller, what I am doing.

I have split the Youtube statistics for each trailer up into two different categories:  Audience

  Views

The ‘Audience’ category will give me an idea of what the age and gender is of the

majority of people who are watching similar trailers, it will also give me an idea

of where people are watching similar genres of trailer.

The ‘Views’ category will give me the popularity of the trailer, the amount of 

views, how many people like it and how many people have the trailer in their

favourites.

I am going to start with 28 Days Later.

As you can see from the screenshot above, 28 Days Later is the most popular

with males aged 18-24, followed by males aged 25-34 and then by males aged

13-17. The trailer is very popular in the UK, the USA and Alaska, then followed by

Canada, Australia and Sweden. Around the rest of the world, it is relatively

popular but not as high as the 6 countries I have already mentioned.

8/3/2019 Youtube Audience Research

http://slidepdf.com/reader/full/youtube-audience-research 2/4

 

As you can see above, when the video was first posted on Youtube it was not 

very popular, in 2 years in only managed to gain around 100,000 views. But since

then it has been more popular, in 18 months it has gained an additional 500,000

views taking the view count to just over 600,000.

It also shows you that 489 people have liked the trailer since it has been on

Youtube and only 35 people have disliked it. The trailer has also been added to

323 people’s Youtube favourites indicating t hat it is quite popular.

The next trailer I will be looking at is Apollo 18.

Much like 28 Days Later, Apollo 18 is more popular with males of around the

same ages. It is most popular with males aged 13-17, followed by males aged 18-

24 and then males aged 25-34. The trailer is most popular in the USA and Alaska

(much like 28 Days Later) but not as popular in the UK. The popularity is then

followed by Canada, Australia, Brazil and Finland. It appears to be reasonably

popular throughout the rest of the world however, it is not very popular at all in

China in comparison to 28 Days Later.

8/3/2019 Youtube Audience Research

http://slidepdf.com/reader/full/youtube-audience-research 3/4

Apollo 18 has had less views than 28 Days Later because Apollo 18 is a recent 

film, however the popularity is almost completely opposite to 28 Days Later in

the sense that it was very popular at the start and has slowly become less viewed

over time. It gained almost 200,000 views in the first month and since then the

views have slowly increased up to 275,000. Apollo 18 appears much more

popular than 28 Days Later as it has 1454 likes. The favourites statistic is verysimilar to the amount of views in the same respect that it was added to peoples

favourites quite a lot initially but has been added a lot less since the start.

The final trailer I will be looking at is Super 8.

Identical to the other two trailers, they are most viewed by males, however

unlike the other two, it is more popular with older males. The most popular

being males aged 35-44, followed by males aged 25-34 and then by males aged

45-54. Super 8 appears to be a lot more popular all over the world in comparisonto 28 Days Later and Apollo 18. If you look at the screenshot, you can see that it 

is most popular in the USA, the UK and Alaska (like the other two) followed by

Canada, Australia, Sweden, Spain and the Ukraine. Also it appears to be quite

popular throughout the rest of the world, unlike the other two trailers.

Super 8 is definitely the most popular trailer of the three, with over 5.5 million

views in under one year. Unlike the other two trailers, Super 8 has had a steady

increase in views since the video was added to Youtube. It was uploaded in the

middle of March, and by June it had already had 2 million views. Since then, thepopularity has increased slightly and has had an additional 3.5 million views in

8/3/2019 Youtube Audience Research

http://slidepdf.com/reader/full/youtube-audience-research 4/4

the 4 months from June to October. Backing up the popularity of Super 8 is the

amount of likes and favourites it has had in comparison to the other two trailers.

The trailer has had 6654 likes and has been added to over three thousand users

favourites on Youtube.

The most popular age and gender out of the three trailers were:  Males

  Aged 18-24 and 25-34

And the trailers were most popular in the USA, Alaska and the UK.

This will be my target market.