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So I predict that in the next decade or two, any

differentiation between these platforms — film, TV,

online, mobile, tablet — will fall away… The device and

the length are irrelevant. The labels are useless…

Except perhaps to agents and managers and lawyers,

who use these labels to conduct business deals. But for

kids growing up now, there is no difference… it’s all

content. It’s just story. And the audience has spoken.

They want stories. They’re dying for them. They’re

rooting for us to give them the right thing. And they will

talk about it, binge on it, carry it with them on the bus

and to the hairdresser, force it on their friends, tweet,

blog, Facebook, make fan pages, silly GIFs, and god

knows what else about it. Engage with it with a passion

and an intimacy that a blockbuster movie could only

dream of. And all we have to do is give it to them.

— Kevin Spacey

“

”Kevin Spacey, MacTaggart lecture at the Guardian Edinburgh International Television Festival (2013)

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We live in a world full of screens, and screens will continue to multiply.

Video views are growing on all screens, but especially on tablets and mobile devices. eMarketer2 reports more than 500% growth in video views on these two screens alone. Every month that passes sees a new report telling us the same thing — we live in a world of screens playing videos.

A recent Google1 study reports that 90% of all media interactions are screen based. So, what are people doing on all of these screens? Watching videos.

1Google, “The New Multi-screen World: Understanding Cross-platform Consumer Behavior” (2012); 2eMarketer (2013)

And these online videos are changing

everything.

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Online video is the new TV.

eConsultancy1 reports that “as consumers diversify how they watch, what we mean by ‘television’ is getting harder to pin down. There’s the television, which could be directly connected through a cable provider, or the Internet, or it might simply be a large monitor that’s a slave to a tablet or laptop.”

34% of Millennials

watch more online

video than TV.3

Digital media surpassed TV as

the most consumed media by

23%.2

More people are watching

smartphones than televisions.

The average daily screen media

time is nearly 7 hours.4

1eConsultancy (2012); 2eMarketer (2014); 3Mashable (2013); 4Meeker Report (2014)

147 minutes on

smartphones

113 on TV

108 on PC (desktop + notebook)

50 on

tablets

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Brands know what to do on TV.

But they are still figuring out what to do online. And we are at a critical intersection of brands and online video.If brands don’t start

making and marketing

online video now, then

they risk being left behind

by the competition.

When we say “make online videos” now, we don’t mean make online advertising messages, we mean make content. Content your consumers will search for and love. You already know one kind of content your consumers love because it’s the content you are advertising in now. But there’s a whole world of content available to you: informative mini-documentaries, how-tos and tutorials, on-going series that inform or entertain, backstage access, and so on. And the more you make, the more they watch, the more they have to love… about you!

The question is, what are you going to

do about it?

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Build an audience of your own.

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How to build an audience of your own.

Make the right content.

Make EPIC — Entertaining,

Persuasive, and Informational

Content — based on what audiences

love and what they are searching for.

And make it regularly.

Market the content right.

You can’t just post it and pray they

will come… this is not a blockbuster

feature film. You need to make sure it

is titled, tagged, described, distributed,

measured, monitored, and optimized

to perform.

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Online video is the right method to build your audience.

Most social media does not end up building an audience for you. It ends up building an audience for the social media platform — one that you get the privilege of subsidizing just like you do on television.

Thankfully, those days are over. Online video is the right medium for you to build an engaged audience of your own.

Why is this the right medium?

1. You can interact and engage with your audience (vs. traditional media).

2. You don’t need the gatekeepers giving you access to your audience (like the social media companies).

3. The video-engaged audience is still growing and estimated1 to be 84% of all Internet traffic by 2018.

And in online video, one

platform stands above all the rest…

Brands have spent millions of dollars getting Facebook likes and Twitter followers, but still end up paying more to get a message to them.

1Cisco Systems Inc. (2013)

The reigning king of online video is the best place to build an audience of your own.

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ValidationPBS features YouTuber

Tyler Oakley with advice for brands on

how to win on the platform.4

Disney buys

YouTube multi-channel network

MakerStudios for $500 million… right

after buying Marvel & LucasFilm.5

YouTube is the leading channel on the new TV.

ReachYouTube reaches 78% of the

online video viewing audience.1

That’s more than half of the

entire US – 150+ million people.

More than 1 billion unique users

visit YouTube each month.2

SearchYouTube is the #2 search engine

in the world – bigger than Bing,

Yahoo, Ask and AOL combined!3

1ComScore Video Metrix (2014); 2YouTube (2014); 3ComScore (beginning 2008); 4Frontline (2014); 5Wall Street Journal (2014)

WATCH HERE

READ HERE

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We know YouTube Audience Development.

We know how to deliver organic views.

Based on reporting changes, it has become too easy to throw a pile of money at YouTube and rack up a lot of views.

But views are different than audiences — views are easy, audiences are earned.

We know how to earn you a loyal, engaged audience.

We are brand-centric in our thinking and approach.

We grew up in agencies and brand marketing, and we know how to leverage an audience to meet marketing objectives.

We are not just enamored with technology for tech’s sake. We are a tech-enabled service company dedicated to building audience for our clients.

We grow and measure online

video audiences.

We’ve been doing this for almost a

decade, and we’ve perfected the

techniques and technologies you’ll

need to build your audience.

We were built from the ground up to

grow an audience for you.

Touchstorm knows how to build an audience on YouTube for big brands (like yours).

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Why are we the best at building audiences for brands?

Because Touchstorm invested in the tools and the team you need to grow an audience of your own.

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1.We built the technology.

Scoop is the world’s first video topic-finding tool. It puts the top one million searches into a structured database for in-depth topic analysis. You get video topics that are pre-wired to perform in search engine results.

Voot is the first YouTube check

search and comment monitoring

system ever built. It allows channel

managers to see how videos are

performing in search against

hundreds of keywords, and it allows

monitoring of all comments across all

YouTube videos. And it does it all in

one easy-to-use dashboard that our

channel managers use to create high

performing channels for brands.

The Touchstorm Video Index™

(TVi) is the leading YouTube ratings

system. It’s built on the back of the

YouTube Genome Project which is

classifying all YouTube channels into

3,000 topics, 100 conversations, and

11 themes. So, you can finally see

how your channel ranks against your

real competition.

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2.We built the team.

Technologists, Strategists, Marketers, Social Experts, Account Managers, and YouTube Experts are all on staff to deliver best-in-class results.

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3.We’ve built audience for the best brands in the world.

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Contact Details

© 2014 Touchstorm, LLC. A unit of Diginary Holdings Group. All rights reserved. Proprietary and confidential.

355 Lexington Avenue12th FloorNew York, NY 10017

877.794.6101

info@touchstorm.com