Quantitative Audience Survey Results

FOR OUR MEDIA COURSEWORK WE HAD TO MAKE A SLASHER FILM TRAILER. BEFORE WE COULD MAKE THE TRAILER FIRST WE

HAD TO GET SOME MARKET RESEARCH TOGETHER TO SEE WHAT OUR AUDIENCE LIKE IN HORROR FILMS. THEN ANALYSE THE DATA AND MAKE DECSIONS ON OUR TRAILER DEPENDING ON WHAT WE DECIDED WERE THE CONSUMERS MOST LIKED TRAITS OF SLASHERS. WE RECEIVED 42 RESPONDENTS FOR

OUR SURVEY WE POSTED ON QUESTIONPRO.COM

Question 1. What is your Gender?

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Gender Of Respondents

Male Female

We have a decent mix of respondents genders, a ratio of 3:1 isn’t ideal but, at least it gives us some insight into what both genders like. However the data may be slightly biased due to the dominant number of males who answered compared to females.

Question 2. What Is Your Favourite Slasher Film?

Favourite Slasher Films Of Respondents

Halloween Scream Nightmare On Elm StreetCabin In The Woods

This shows that our group was correct in our type of Slasher, as Scream is second favourite in the survey. This shows that audiences enjoy a slightly more light-hearted film. We were planning on making our film a bit comical. As well as this, Scream is a self aware horror, and post modern, we were looking to incorporate these ideas into our film, partly by using the idea of intertextuality.

Question 3. How Do You Consume Your Films

Television Online Streaming DVD's Mobile Other 0

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How The Respondents Consume Film This helps us decide how we are going to market our film. It appears most people view through online streaming. Therefore, we will most likely use viral marketing. Using social networking sites such as Facebook and Twitter we will be able to reach our target market through careful targeting, as our demographic are younger, using viral marketing will be even easier as most young people are on social networking sites. Encouraging word of mouth will also be important.

Question 4. Scariest Slasher Film Villain

Scariest Slasher Film Villain

Leather Face Freddy KruegerMichael Myers Billy Loomis & Stuart Macher (Scream)

This shows that the favourite movies of our respondents had the scariest villains therefore we must make sure our film has an interesting/frightening storyline, with a creepy character.

Question 5. Do You Consider Gas Masks Scary?

Yes No Other0

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Do You Consider Gas Masks Scary This backs up our idea to use a gas mask as the villains mask as the general consensus is that gas masks are scary

Question 6. What Are The Scariest Weapons In Slashers?

Scariest Weapons in Slashers

Machete Baseball Bat Meat CleaverAxe Knife Sledge HammerOther

This shows that our idea of using a machete is a good one, as it is popular, however, it shows that maybe a knife is a better idea as that is even more popular.

Question 7. What Are The Scariest Film Locations In Slashers?

A Cabin In The Woods

An Abandoned Hospital

The Woods A School Haunted House Other0

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Scariest Film LocationsThis backs up our idea that the woods would be the most frightening scene for a horror movie, in addition most of the other locations would be almost impossible to film in, so we got a little lucky here.

Question 8. What Are You Most Scared Of?

What The Respondents Are Most Scared of

Demons Being ChasedBeing Killed Being Kidnapped

They were most scared of being killed. This will be prominent in our trailer as there will be many of action shots of our killer murdering people. Mostly teenagers, this will hopefully allow our target audience to be more sympathetic/empathetic to the victims and see some of themselves in them.

Question 9. Favourite Horror/Slasher Trailer?

Paranormal is the favourite trailer, therefore we take from this that to make a good trailer there must be shots that make people jump, Final Destination and Scream were the next favourite ones. Therefore we can incorporate some more fun ideas and some uniqueness into our trailer.

Paranormal Activity

Scream Final Destination Descent Nightmare On Elm Street

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Favourite Horror/Slasher Trailer of Respondents

Question 10. What Colours Do You Associate With Slashers?

What Colours the Respondents Associate With Slashers

Red Black White Orange Pink Blue

This just shows us to use Red, Blue and Black as they are the colours which most the respondents associate with Slashers. However we could subvert these expectations and use other colours. This could be useful as this research showed that the audience tends to like films that are a little different.