Tweet! Tweet ! How to Find a Job Using Twitter

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Tweet! Tweet ! How to Find a Job Using Twitter. Twitter. Goals of workshop: To understand the value of Twitter in a job search To learn the Twitter basics To share strategies for leveraging Twitter for your job search. What is Twitter?. - PowerPoint PPT Presentation

Transcript of Tweet! Tweet ! How to Find a Job Using Twitter

  • Tweet! Tweet!

    How to Find a Job Using Twitter

    Work Transforms Lives

    TwitterGoals of workshop:To understand the value of Twitter in a job searchTo learn the Twitter basicsTo share strategies for leveraging Twitter for your job search

    Work Transforms Lives

    What is Twitter?

    Twitter is a social networking and microblogging service that allows you to answer the question, "What are you doing?" by sending or reading short text messages 140 characters in length, called "tweets", to your friends, or "followers."

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    Why Twitter?Why is it beneficial for a job search?Helps you network and discover new people, new companies, create a community for collaboration, etc.Helps you establish expertise in an industry and share knowledge with others in the industryHelps with your visibilityAllows you to access the jobs posted via TwitterHelps you research and stay current on topic(s) of interest within your industry

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    Twitter Basics

    DefinitionsTweet- A message posted via Twitter containing 140 characters or fewer. Reply- A Tweet posted in reply to another users message, usually posted by clicking the reply button next to their Tweet in your timeline. Always begins with a @usernameRetweet- A Tweet by another user, forwarded to you by someone you follow. Often used to spread news or share valuable findings. Abbreviated RTFollow- To follow someone on Twitter means to subscribe to their Tweets or updates on the site.@- the sign used to call out usernames in Tweets. Ex: Hello @Twitter!. When a username is preceded by the @ sign, it becomes a link to a Twitter profile.Hashtag- The # symbol is used to make keywords or topics in a Tweet. Lists- Curated groups of other Twitter users. Used to tie specific individuals into a group on your Twitter account. Displayed on right side menu of your homepage

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    Twitter FeedUpdates from those you followwill show up on your homepage.

    This list is called a Twitter feed and it makes it easy for you to see all the most recent tweets of those you follow

    These are only posts or retweets from those you follow (not replies or direct messages theyve sent)

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    Retweet = RTIts simply the practice of passing a Twitter message, which you want to forward, along to your followers (and still giving credit to the person who wrote it.)To retweet, simply select the ReTweet option next to a Tweet.

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    Replying to a TweetClick on the Tweet you want to reply toClick replyTwitter automatically puts the reply key @... into your dialogue box

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    By adding a hashtag (#) before a keyword in your tweet, your message will be easily tracked by someone interested in that specific keyword/topic/event, etc.The reason why it is called a hashtag is that in most English speaking countries outside of North America the # symbol is called a hash. Since you are tagging a keyword, its called a hashtag.Examples:#jobs#careers#worldcup

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    Who to Follow?How to find people to follow on Twitter:

    View Suggestions (based on who you already follow)Browse Interest (entertainment, business, charity, etc.)Find friends (via your LinkedIn, email address book, etc.)Search button (by company, field, job type, region, etc.)

    Looks at who the people youre following are followingLook at whos following the people youre following

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    Popular Job Search Profiles on Twitter

    TweetmyjobsTimsStrategy MonsterCareersAvidCareeristBrazenCareeristJobHuntOrgPhyllisMufsonCareerRocketeerCareerBrightHRMargo

    These are just a few!

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    Sharing vs. Over SharingA recent tweet by one would-be Cisco employee proves that when it comes to placing a permanent black mark on your resume via the Internet, Twitter is now the tool of choice. To illustrate, heres the tweet the now Web-infamous "theconnor" shared with the world:"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.It wasnt long before Tim Levad, a "channel partner advocate" for Cisco Alert, shared this open response: "Who is the hiring manager. Im sure they would love to know that you will hate the work. We here at Cisco are versed in the web.(Source: Helen A.S. Popkin, MSNBC

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    Dos and Donts

    Do be up front about Your Twitter aspirations: be up front about who you are in your profile description, about who you represent and what you plan to talk about.Do be personal (to a point): You shouldn't be afraid to be personal in your Twitter account but your personal tweets should have meaning to your audience. Tweet about issues that are fairly universal to your list of followers and that will make them feel welcome to reply to with their own comments. Do tweet! No one will find you, or want to continue following you, if you dont offer them content.Do interact with others: engage the Twitter community.

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    Dos and Donts

    Dont overdo it on the number of tweets: Tweet regularly but dont overflow others homepages with your continuous tweets. Dont bad mouth anyone: Anyone can find these and you dont want that to hurt you down the roadDont post inappropriate pictures, etc. Dont be too private: 90% of people dont use the privacy feature on Twitter. Open accounts encourage more listening, learning, and sharing.Dont be TOO open: for sticky situations, use the DM feature

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    How can you make yourself visible?

    Include a link to your resume, LinkedIn page, or website in your bioUse keywords in your bioLink your Twitter to your LinkedIn page - tweets will go to both!Reply to tweetsMention others in your tweetsRetweet others tweetsUse hashtags (keywords) that others are using, or that are industry specificSend direct messagesLeave comments on others blogs. that are linked on their Twitter profileFollow the companies, organizations, professional groups and thought leaders that represent or connect you with the industry, occupation and region related to your job search.

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    Focus on Your Desired Outcome

    Ask yourself, What outcome am I looking for from Twitter?

    Brainstorm as many things as youd like to achieve with Twitter

    Refine your list to make it more realistic

    Suggestions:I want to build my personal brand I want to be seen as an expert in my niche of (insert niche here) I want Robert Scoble, Gary Veynerchuk and iJustine to notice me I want to drive traffic to my business I want to find new readers for my blog


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    Platforms for Use: TweetDeck

    TweetDeck is one of the free applications for Twitter, allowing you to organize, update, and essentially handle all the @replies, direct messages, retweets, and updates within your Twitter accountYou can create columns for each part of your Twitterverse. For example, you can create a column just for Direct Messages and lists you createYou can set up saved interests and topics, by using (#) to indicate a topic

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    How to shorten URLs

    Use one of the many online tools when you want to post a link on twitter, but you need it to be shortened to be able to fit it in your tweet!

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    How to post pictures

    Use one of the many online tools when you want to post a link to a picture within your tweet!

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    Make a Plan!

    What will you use Twitter for? Industry focus? Who is one Twitterer you will start following? What is one way you will make yourself visible?

    Thank You!

    Please complete an evaluation & please shut down your computer

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    Other Online Resources for Your Job Search

    Check out JVSs new job search guide, The Career Gateway, to access more online resources.

    Get help with your job search, including:Skills, interests, and values assessmentsCareer exploration toolsHow to set and achieve long term and short term goalsNetworking tipsHow to market yourself, creative ideas for portfoliosCover letter and resume templatesAnd much more!

    Go to to get started today!


    The short format of the tweet is a defining characteristic of the service

    You can share information with people that you wouldn't normally exchange email or IM messages with, opening up your circle of contacts to an ever-growing community of like-minded people. After all, everything is public!

    *******Go live!*****

    Here are a few suggestions for what you might including in your list:I want to build my personal brand I want to be seen as an expert in my niche of (insert niche here) I want Robert Scoble, Gary Veynerchuk and iJustine to notice me I want to drive traffic to my business I want to find new readers for my blog I want to document my passion for (insert favorite hobby here) I want to communicate what Im working on with my workmates I want to find friends with similar interests to me

    The key is to have some objectives in mind when starting out with Twitter. Once you have these goals and objectives in mind you are in a much better position to use Twitter effectively.With these objectives in mind youll find that other aspects of using Twitter begin to fall into line.what your Tweet about will become clearer, who you follow and interact with will make more sense, the way and places that you promote yourself will become more evident, youll make better choices