Tweet or Twitt - Twitter 101

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What is Twitter and how do I use it in my small business? This presentation goes over the Twitter basics and how you can use it as a tool to grow your business and connect.

Transcript of Tweet or Twitt - Twitter 101

  • 1.#Tweet or #TwittTwitter For Small Business @KattStearns#Kattchat

2. What We Will CoverHow to optimize your Twitter profile Getting started with TwitterTweeting on Twitter Understanding the Twitter basicsTwitter and Your Business 5 ways to use Twitter in your businessTwitter Dos & Donts 3. What is Twitter? 4. Getting Started with TwitterSign up: www.twitter.comSelect a user name: @KattStearnswww.namecheck.comBio in 160 charactersImage/ LogoPersonalize your Profile 5. Twitter Profiles 6. Tweeting on Twitter 7. The TweetPublic message to all your followersAsks the question: What are you doing? 8. @ReplyPersonal message sent publicly@Username: reply or send a message direct 9. ReTweet (RT)Retweet what someone else has tweeted to all of your followers 10. Direct MessageDirect Message: Personal message sent privately 11. #HashTagsFollow topics, searchable, amplify meaning, keywords,see whats trending, promote and brand yourself. 12. Twitter ListsKeep yourself and your followings organized by creating and following lists. Lists can be private, public and followed 13. When to TweetBest TimesTuesday, Wednesday and Friday between8am; 11am 2pm and 6pm-8pmLess Popular Times to Tweet:Monday and Sunday 14. Using Twitter in Your Business 5 Key Strategies 15. Why Use Twitter in Your Business?Visibility Marketing CustomersRelationship SEOSocial Capital TrafficCommunityNewsIdeasPartnershipBuild TrustBrandingResearch Customer Service 16. #1 Develop a Clear Strategy The goal of twitter is to create a strong targeted following. The best way to dothis is by creating valuable content that is RETWEETABLE! 17. 3 Most Retweeted TopicsInteresting facts and breaking industry newsFunny contentInspirational quotesKATT TIP: Create a fun inspirational list ofquotes or sayings. 18. #2 Build a CommunityFind people in your industry, mentors, search keywordsand find people looking for your products. Twittersearch: Twitter Search Engine WeFollow.com: Find People Through Popular Tags JustTweetIt.com: Twitter directory sorted by interest Case Study: 19. #3 PromotePromote links to your blog, website, pictures, videos,landing pages, events and more.Twitpic.com: Upload picturesBit.ly: Link shorteningCreate and follow #Hashtag and promote your eventsTip: 80/20 rule 80% value 20% selling and pushingpeople to your sites. 20. #4 Customer ServiceAsk your customers to follow you on Twitter and survey them to find out what they like, love, dislike and whatthey are saying about YOU. Case Study: Wine Library 21. #5 Mentoring & RelationshipsCreate lists of people that you want to learn from orthat are interesting.Keep on top with whats going on in your industryConnect with like minded people to buildrelationships and JVs 22. **Bonus Twitter Tip** FOLLOW @KATTSTEARNS 23. TwitterDos & Donts 24. Twitter DontsDont follow 100s of people right awayDont get negativeDont spamDont sell: 80/20 RuleDont worry about the results at firstDont use 123_ in your twitter nameDont just post, interact and RT 25. Twitter DosTweet in your personalityRT other peoples contentStart conversations and ask questionsAsk people to follow you on your promotionalmaterialBe tweet worthyTweet 5 10 times a dayUse key wordsHave FUN!!! 26. Tweeting ToolsHootsuite: manage and schedule multiple social platformsTweetdeck.com: Manage multiple twitter feedswefollow.com: Follow people through tagsTimely.is: Automatically publish tweets to optimizeTweetstats.com: Analyzes and grades your tweetsTweet.grader.com: How influential are youTwitter.com/search-advanced: Advanced twitter search 27. The Key is to START Simple andGrow From There!Thank you @KattStearns