Twitter Tweet Your Way to Success

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Transcript of Twitter Tweet Your Way to Success

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@LisaLFlowersDTCC December 2016Tweet Your Way to Success

1

Agenda

HousekeepingIntroductionsWere CoveringRecap3 thingsNext steps

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

House keepingRest Rooms

Breaks

Presentation (email addresses)

Evaluations@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

IntroductionsName

Company (if applicable)

3 things

Experience using Twitter@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

Were coveringA LOT!Create and polish your Twitter personal and business profileLearn the language of Twitter and how to use retweets and hashtagsFind content that gets liked and retweetedPromote your business on- and off-line using TwitterUse lists for competitive intelligence and influenceDetermine what and when to tweet and retweetParticipate in Twitter chatsAvoid common Twitter mistakesFind followers and who you should follow@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

@LisaLFlowersMarketing, business development and public speaking 25+ yearsTeaching, tutoring and mentoring 15+ years Social business training and coaching 7+ yearsGlobal Malaysia and NigeriaKeynote speaker@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

@LisaLFlowers

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

Social media is the modern word-of-mouth. - Unknown@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

What is twitter?A social communication tool and not a simple push marketing channel A free social networking microblogging service that allows registered members to broadcast short posts called TWEETS.An online news and social networking service where users post and read short 140-character messages called TWEETS".The worlds watering hole@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

Why twitter?You do not need to be famous.You do not need a huge following before you can start seeing results.You do not need any marketing budget regarding money for advertising.Twitter has become a powerful channel for authority, digital diplomacy, statecraft and scandal. A new global engine for how we connect, discover, and learn.You can follow ANYONE in the WORLD!And talk to themAnd see what they are talking aboutAnd see who they are talking toAnd be part of their conversation@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

Share Events and Campaigns

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

Share News and Applause

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

Why twitter?Generate traffic to your website or blogConnect to influencersConnect to potential customersStart conversations or take part in conversationsBuild brand recognitionFind informationHelp your salesGain influenceBe seen as a thought leader or expertHave fun!@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

Source: https://blog.thesocialms.com/5-powerful-twitter-facts-that-make-twitter-the-perfect-place-to-start-marketing/@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

#LISAINLAGOS@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

It All Started With A Tweet!

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

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It All Started With A Tweet!

A journalist from Cameroon living in NigeriaA journey of online conversations@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

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It All Started With A Tweet!One connection led to many

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

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#LisainLagos@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

One connection led to many.A journey of online conversations brought to life in real life#LisainLagos@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

#LisaInLagos

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

#LisaInLagos

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

#LisaInLagos

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

#LisaInLagos

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

#LisaInLagos

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

#LisaInLagos

15% in 16 days@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

#LisaInLagos

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

#LisaInLagos

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

#LisaInLagos

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

BRANDS@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

@Sleepnumber

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

@Chipotletweets

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

@Chipotletweets

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

@Chipotletweets

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

@Chipotletweets

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

LIVING AN ONLINE LIFE@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

Living an online life

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

GETTING STARTED@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

Creating a Twitter profileIts easy!Log into Twitter with your personal accountFollow the stepsComplete your profile in detailUtilize Twitters Help sectionhttps://www.facebook.com/business/learn/set-up-facebook-page

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

Be sure toAdd a profile pictureAdd a cover photoAdd your basic informationInclude your website and other social media platformsInclude your address, phone, etc.Include hashtags and links@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

TWITTER CHATS@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

Twitter chats

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

Twitter Chats: pre-chatThink about the topic before the chat. Write down thoughtful questions and answers before the chat. This can save you a lot of time! Follow the host and guest on Twitter. Consider following other participants before the chat and letting them know you look forward to seeing them there.

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

Twitter Chat tips: pre-chatThink about the topic before the chat. Write down thoughtful questions and answers before the chat. This can save you a lot of time! Follow the host and guest on Twitter. Consider following other participants before the chat and letting them know you look forward to seeing them there.

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

Twitter Chats tips: During the chatBe sure to include the chat hashtag in every tweet. The tweet chat host will use Q and the number for each question. When you respond or answer the Q, mark it with A (for answer) and the number of the original question s