What the Tweet? Beyond Twitter basics.

What the Tweet?Twitter is the key social network during an emergency

#FLSECconby @MistyMontano

9NEWS Digital Content Manager

TWitter: My argumentTwitter is about being connected and during an emergency or crisis situation everyone wants to be connected. More often than not news breaks first on Twitter and then spreads across multiple digital, broadcast and print platforms. Twitter is THE social network for public information officers to spread and even control information.If social media is a part of your crisis communication plan, and it should be, Twitter could be the only social tool you need. It is the tool to use to alert and update news media and social influencers as a situation develops and plays out. Its integration into your organization’s website makes it a valuable tool simply because you don’t have to be on Twitter to still benefit from the information in your Tweets.

TWitter: My argument

Twitter

Tips & DefinitionsWeb vs AppsHashtagsSearchingMetrics

Twitter: tips & definitionslive by lists

Twitter: tips & definitions

Follower = accounts following your account

Following = accounts your account is following

Username = @name ie @MistyMontano

Reply = Response to a Tweet you sent

Mention = Your username in a Tweet

DM = Direct Message, user has to follow you

Private Account = Permission to Follow, Tweets only seen by your approved followers

Public Account = Everyone can see Tweets, even if you’re not on Twitter

Twitter news feed = all Tweets of those you follow

Block = Block user from your Tweets

@Connect = Interactions

Hashtags = Grouped conversation ex #FLSECcon

RT = ReTweet

MT = Modified Tweet

HT = Hat Tip or Heard Through

OH = Overheard

#FF = Follow Friday

Twitter: tips & definitions

The ReTweetNative = Original Tweet in your account

Edited = Adding info, not changing wording

Modified = Wording of original Tweet changed

Twitter: tips & definitionsMost common mistake: starting a Tweet with Username (@MistyMontano) that you want everyone to seeTweet starting with Username is only shown in the Twitter news feed of mutual followers of the person who sent the Tweet and the person who received the TweetStart Tweet with any character to make it go to feed of all your followers ie .@MistyMontano

Twitter archiveDownload your archive from your settings

Twitter archiveRebelMouse & coveritlive

TWitter: Web vs apps

WEBFollow, unfollow

Native ReTweet

Easy follow of Interactions

Native Twitter photo uploader pic.twitter.com

Native Twitter URL shortener t.co

APPS: Management ToolsTweetdeck, Hootsuite, Sproutsocial

Automatically updated

Analytics

Edit Tweets

Schedule Tweets

URL selector

Photo selector: Native to the App like ow.ly for Hootsuite

Most allow viewing lists in column

TWitter: Mobile appsTwitter, Management Apps, Native to your mobile device - do a search in your app store, ie TweetbotPhoto: Instagram, MuzyMoving Photo: gifs - GifBoomVideo: Vine, Telly

Twitter: HashtagsGroup a conversation into a live linkCreate Hashtag as part of any planning, or as part of first response to an incidentIt’s as important as your sloganMake it clear, but keep character count in mindTrack the Hashtag

Google search, hashtracking.com, hashtags.org

Twitter: Searchhttp://search.twitter.com

http://search.twitter.com/

Twitter: Searchhttp://search.twitter.com/advanced

http://search.twitter.com/

Twitter: SearchAdvanced search queries

Twitter: Metrics - twitonomy.comKnow your reach & social influencers

Twitter: Metrics - tweetreach.comKnow your reach & social influencers

Twitter: Metrics - ads.twitter.comKnow your reach & social influencers

What the Tweet?Twitter is the key social network during an emergency

#FLSECconby @MistyMontano

9NEWS Digital Content Manager

What the Tweet? Beyond Twitter basics.

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