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  1. 1. Text, Twitter, Tweet Couples, the Internet and Social Media www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  2. 2. Objectives How digital technology matters in the lives of Australian couples The impact of the internet, mobile phones and social media on couple relationships Important or emerging issue for many couples and as a Marriage and Relationship Educator CatholicCare Marriage and Relationship Educators: Build a sense of connectedness with their co educators and facilitators. Learn new skills and knowledge to inform their work. Gain a deeper understanding of the role, influence and implications of social media in committed couple relationships. Share skills, knowledge and processes when presenting different sessions. Enjoy the day and have fun! www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  3. 3. Text, Twitter or Tweet #MREPDDay #CatholicCareMRE Facebook: https://www.facebook.com/MAREAAUSTRALIA Twitter: https://twitter.com/PrepareEnrichAU LinkedIn: http://www.linkedin.com/profile/view?id=9848730 Txt/SMS: 0414993347 Slide pack: http://www.slideshare.net/shanemichaelsmith/ www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  4. 4. Key messages: What can I do differently today to make a difference for tomorrow? As a professional? Personally in my relationships? As an advocate for change? Marriage and Relationship Educator As a Partner With individuals and couples www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  5. 5. Agenda: The internet, mobile phones and social media A tool for couple communication A tool for learning Being distracted by the wired world Turing toward each other Solving your solvable Problems Ethics and Social Media www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  6. 6. Questions 1. Internet/broadband connection? 2. Mobile phone? 3. Is your mobile a smartphone (connected to the internet) 4. Facebook? Twitter? 5. Blogging? 6. Facetime, Skype, Hangouts? 7. Dual screening? www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  7. 7. The Internet and Mobile Communication As at December 2014 * ~21.2M internet subscribers (90%) [26th, 3.2Bn worldwide] 79% household, 21% business/Government >99% are broadband connections 48% are mobile and fix wireless 40% are DSL 10% are cable, fibre or satellite 1.3% Dialup (from 47% in 2006) Download speed 8 - 24Mbps (up 24% from 2013) [nbn = 12 - 100mbps] 21M mobile handsets (Pop 23m); Data download 53MTB (x2) http://www.internetlivestats.com/ www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  8. 8. Tech use 2000 v 2015 Tech use 2000 Tech use 2015 Almost everyone had landlines, 28% response rate 41% of households are wireless-only 9% Response Rate Less than half the country were online, not much social media, no smartphones Access is increasingly on-the-go. People engage with a host of devices, platforms, and news sources, all throughout the day Vast majority of online access took place in a stationary environment Things like going online, getting news, or talking politics are continuous activities Going online was typically a discrete activity oriented around a specific task Hard for ordinary users to recall and discuss specific actions they might have taken Pretty easy to ask people about their device usage and online behaviours Untangling the impact of any single device, article, event, tweet, etc. is really hardwww.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  9. 9. What is Social Media? Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue Websites, Blogs, Forums, Social Media Sites, Mobile Applications https://player.vimeo.com/video /80387678 What sort of Content do we post to Social Media Sites? Generally Text, Pictures, Video about: - What we are doing? - Where we are? - What subjects are topical? - What we are working on next? Compelling content: - Text easy - Picture medium - Video - hard www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  10. 10. www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  11. 11. Social Media Facts ^ http://www.internetlivestats.com/ Worldwide internet users 2012 >3.1 billion; Facebook > 1.4bn Australian internet users 90% (21.2M); 62% on social sites; Facebook 14M Australian average >2.1hrs/day on social sites; 53% women and 47% men 78% say it helps maintain relationships with friends & family 95% are worried about online privacy; 87% to the time their partner is online In the US, Facebook is cited in 1 in 5 divorces In the UK: 1 in 8 partners claim they use their phone more than talking to them ^ Source: Oxygen Media and Lightspeed Research; Sensis Social Media Report May 2011; 7th Relationships Indicators Survey, Relationships Australia 2011 www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  12. 12. Social Media sites As at December 2015 # 1. Facebook 14M users (steady) 2. YouTube 13.7M unique visitors 3. WordPress.com 5.9M 4. Instagram 5M 5. Tumblr 4.6M 6. LinkedIn 3.5M 7. Blogspot 2.8M 8. Twitter 2.8M 9. WhatsApp 2.5M 10.TripAdvisor 2M # SocialMediaNews.com.au, May 2015 Facebook Looks like the internet user population, just younger Twitter Young, ethnically diverse, mobile-centric Instagram See Twitter Pinterest Lots of women LinkedIn Middle-aged professionals www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  13. 13. What site for what content? Discover what MAREAA has to offer Marriage and Relationship tips and info. Blog information, events and distribute across various channels Marriage and Relationship visual discovery, collection, sharing. Video, Online Presentations Promotion via Webinars/ Webcasts, Promote MAREAA to the business communitywww.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  14. 14. Device Use Handout: https://youtube.com/watch?v=IFJU6g-CVvQ 1. Which electronic device do you use? 2. Which Internet-enabled mobile devices do you use? 3. How many devices do you own? 4. What activities? 5. When and where do you find yourself using your mobile device? 6. How many hours a week do you spend on your devices? 7. Do you implement strategies to manage device usage? 8. How do you feel about your partners use? www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  15. 15. Global comparison www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  16. 16. Global comparison www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  17. 17. Global comparison www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  18. 18. Australia Social Media www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  19. 19. Case study: Facebook Over 14 million members ~60.5% of the population Male/Female: 47%/53% Average Facebook user in Australia is spending >8 hours per month on the site. 68% - Connect with friends/family 62% - See photos/videos 38% - Chat or message 17% - Post personal updates 16% - Get news 14% - Play games Demographics: = 13yrs of age = 114,000 (1.1%) 14 17yrs of age = 1,261,500 (11.9%) 18 24yrs of age = 2,626,140 (24.7%) 25 34yrs of age = 2,766,200 (26.1%) 35 44yrs of age = 1,775,540 (16.7%) 45 54yrs of age = 1,136,960 (10.7% 55 64yrs of age = 592,680 (5.6%) 65yrs of age + = 337,980 (3.2%) www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  20. 20. Other sites have comparable levels of user engagement % of users who check in daily: 63% - Facebook 57% - Instagram 46% - Twitter 23% - Pinterest 13% - LinkedIn www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  21. 21. Demographics www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  22. 22. Demographics www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  23. 23. Mature age use of new technologies # The New Age Retiree: They are well and truly online 500k online every month, 1.8 million page-views Massive users of mobile devices 95% considered themselves healthy 75% have paid off their home 40% of people plan to travel overseas in the next year 26% shop online Only 50% of online over 60s are retired # Rebecca Wilson, founder and CEO of Starts at 60 www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  24. 24. Questions? 1. How has the Internet and Social Media has changed the lives of couples? 2. How has the Internet and Social Media changed your role as a MRE? 3. How has the Internet and Social Media impacted on your relationship? www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  25. 25. How Social Media has changed the lives of couples The way couples find and receive news and information How they stay in touch with others (and reconnect) How people reveal themselves and share information How couples make friends and find acquaintances The way people find potential partners How couples do business How businesses connect to buyers and potential buyers How they learn. www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  26. 26. How Social Media has changed your role Up to 80% of Australian practitioners have counselled clients who have concerns about the impact of digital communications tools on their relationships. Results from the practitioner survey revealed: 80% of respondents had counselled clients who raised concerns about the impact of Facebook on relationships; 72% had encountered concerns about email; and 50% had encountered concerns about mobile internet devices, blogs and forums. Working with couples enables a conversation about Social Media and the issues and dangers for couples. * Source: Knight, K. Child Family Community Australia (CFCA) information exchange, 28 May 2012.www.prepare-enrich.com.au 2015 PREPARE/ENRICH Australia
  27. 27. How Social Media has changed your relationship The Seven Principles for Making Marriage work (Gottman, Jo