Tweet This! Twitter for Business

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Twitter tips and recommendations for businesses looking to leverage the social media platform known as Twitter.

Transcript of Tweet This! Twitter for Business

Twitter 101

What is Twitter?A microblogging community where members post answers to a question, What are you doing? in 140 characters or less. Source for information, marketing, networking, & business

What is Twitter?Concept Created in 2006 by Obvious Corp.Called Twttr. 4-5 Million users as of Nov. 2008.$57 million in secured funding.

Joining the TwitterverseYour Bio & Picture speak volumesJoin the conversation daily Follow those that interest youExecute a Social Media Marketing Plan Develop offline relationships Non-business tweets

Twitter Basics

Twitter Basics

Twitter ApplicationsTwitter SearchTweet Later

Twitter ApplicationsTweetbeepTwitter.GraderTwitscoopTwellow

Why Tweet?Stay ConnectedBecome an ExpertPromote your BusinessNetworkBrand ManagementCustomer Service

Twitter as a Business Strategy

Whole FoodsJet BlueStarbucksHome Depot

Twitter as a Business StrategyConversateBrand RecognitionReal Time Search EngineBrand Management

Much Ado About Twitter Growth of 3,000% in last year17 million visitors in Apr. 2009


U.S. Twitter DemographicsFemales make up 54% of Twitter Users33% of Users are 35-44 y/o 29% avg. income is $30-60K45% of Users have college education

*April 2009 data from

To Tweet or Not to Tweet

In Okla, Thursday is the busiest dayBest time to Tweet is 9am-6pmMonday-Friday activity is highest

*Information provided by @mattgalloway

Twitter Brand ManagementTop 5 Most Mentioned Brands on Twitter

Starbucks with 3.37 millionGoogle with 1.01 millionBBC with 703KApple with 512KAIG with 455K*Figures are correct according to Jam's research which took place over three days in April 2009,

Best PracticesHave a Plan, Goal, & StrategyBe Creative!Daily InteractionSocial Media Mullet Rule5-7 Bus Related TweetsKeyword SearchNurture Offline Relationships

ResourcesTwit Tips Blog: Chris Brogan Marketing Blog: Chrisbrogan.comTwitter Blog: blog.twitter.comMashable Blog:


Jessica Miller-Merrell, SPHRFollow me on Twitter


Direct approach: Tweet to develop your brand, promote your business, and manage your brand. Samsung uses twitter to promote new cell phone products and services news. Whole foods uses twitter to interact with customers and promotes new products podcasts. Indirect approach-let your employees tweet instead. Zappos encourages twittering throughout the company. Internal: Tweet as a way to communicate throughout your company like instant messaging. Yammer is a great platform in which to do this. Inbound Signaling: to manage your brand and customer service. Get a feel of what the customer wants. Comcast uses twitter to provide customer support. In Feb. 09, Twitter had almost 3 million unique visitors that were between the ages of 35-49, 1.4 million between the ages of 25-34, and 1.6 million age 55 and up. 81% of Users are Caucasian26% of Users average income is greater than $100K