Tweet! Tweet! Getting Started on Twitter

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LIASA Pre-Conference Workshop 2014 on getting started on Twitter. Presented by Ingrid Thomson and Jeremiah Pietersen

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  • 1. Tweet! Tweet! Gettingstarted on TwitterPresenters:Ingrid Thomson @ingridthomsonJeremiah Pietersen @Jermy_Pee#liasa2014Image: http://mashable.com/2014/03/27/billboard-twitter-real-time-music-chart/

2. Outline of Workshop INTRODUCTIONS PART 1: Twitter 101 What is twitter, lingo,anatomy of a tweet, navigating Twitter PART 2: Getting you started - Account Set-up PART 3: Twitter 102 - Useful Tips for Tweets,Lists, Tools, Conference Tweeting, PART 4: A Surprise! 3. What is Twitter? Twitter is a social network which allows users toexchange public messages of 140 characters or less,known as Tweets. Its easy to tweet, via devices such as : 4. Tweets can be text-based Or contain multimedia such as images or videos oronline links 5. So how does Twitterwork? Twitter is a conversation in a 140 characters. You tweet - your tweets are seen by other Twitter users whofollow you. You see the tweets of others whom you follow. 271 million active users (worldwide) are tweeting regularly 9,4 million active users in South Africa ** SA Media Landscape 2014 Report 6. Reasons people say theycant You cant say anything in 140 characters Who wants to hear about my breakfast? What a waste of time ! I dont have time to Tweet I dont know anyone who tweets, so why shouldI? I tried it once, but I didnt see the point 7. So what do people tweet? Business news Observations about life Interesting things to read New blog posts Inspiring thoughts Professional News Workaday life details Business issues and challenges Family life details 8. Good reasons to Tweet Personal - Professional vs Individual Corporate - Branding/Commerce Connecting with your peers Keeping up to date - with the news, Share what you are doing Get real-time information and more specific information Passions and hobbies Interesting links pictures, videos Ask questions Doesnt mean that you would be friends with celebrities, butyou can follow them (@TrevorNoah anyone? ) Takeaways from professional learning 9. Your Twitter Goals? For business communication (if you are tweeting as anorganisation - to build community with your users,vendors etc ) Build your personal brand For keeping in touch with your peers or to keep an eyeon your competitors To market the organisation reaching out tto thecommunity To drive traffic to your website or blogAny other ideas? 10. http://www.peterdaviespr.co.uk/wp-content/uploads/2012/02/copy-of-twitter1-500x373.jpg 11. Anatomy of a TweetReply:Click to reply toa tweetMore:Use this to embedtweet in a website,or to report or blocka userFavourite:Click to store tweetin your list offavourite tweetsRetweeted by:appears whensomeone hasretweeted the tweetUser nameUser handleTime of tweetRetweet:Sends tweet tofollowers 12. Navigating DesktopTwitter 13. The Lingo Not twittering, HT hat-tip Tweet Mention Reply Retweet Favourite #hashtags Follow Follower Trends Direct Messages 14. #hashtags https://www.youtube.com/watch?v=57dzaMaouXA 15. Follow or be followed Follow users and organisations that will add value toyour Twitter feed Users interact on Twitter by means of following oneanother Follow count does not necessarily mean you have awide reach Retweets expand reach and draws more followers #teamfollowback 16. WORKSHOP Set up your account Sign up Profile background, bio, photo,URL, location Settings Following/Followers Your First Tweet 17. Getting Started -Workshop Sign up for a twitter account at http://www.twitter.com Choose a Twitter handle Profile settings : Upload a profile image and write a bio(160 characters). Profile pic needs to be in jpg, gif orPNG. Max size is 700KB. Dimensions 81 px by 81 px. Header image: Dimensions 520 px by 260 px Can customise the background of the profile page. 18. TWITTER 102http://cdn.techpp.com/wp-content/uploads/2009/08/itsop3-500x402.jpg 19. Do this Create an informative profile - Be easy to find Tweet regularly - Observation ; a link with a comment;a video; Even photos or insights; Tweet someone Think before you tweet Learn the lingo Engage with your followers/community Do a Shout Out to followers who Mention You Do ask advice - ask your followers questions 20. Some more tips Only tweet about your library one time in four.... Analyse your tweets If something is important, tweet it four times Use hashtags Ask questions Get retweeted and your network will grow Put your Twitter handle everywhere Use Bitly to shorten URLS https://bitly.com/shorten/ 21. Dont do this it onlyannoys #Dont #overuse #hashtags Dont auto-tweet (too much) Dont protect your account Dont be negative or share spoilers Dont use poor grammar or spelling Dont overtweet Dont repeat yourself DONT SHOUT - WRITE YOUR TWEETS IN CAPITALLETTERS 22. Some examples of tweets 23. I have a little list!WHY? Lists are groups of Twitter accounts Curated group of Twitter users Create your own or Subscribe to lists created by others Lists are for reading tweets only 24. Adding someone to a list 25. Our Favourite Tools Hootsuite Tweetdeck Tweetstats Favstar Storify 26. Tweetdeck 27. Conference TweetingOur conference hashtag is#liasa2014 28. Reasons to Tweet fromConference For those not able to attend. If you're the onlyperson from your work attending, yourcolleagues could follow your tweets and still feelinvolved in sharing knowledge. For presenters too, Twitter can provide usefulfeedback on sessions by highlighting the keypoints that attendees tweeted about. Meet up with fellow Twitter users at conference extending your professional network 29. Tips for ConferenceTweeting Three basic types of tweets during an academicconference:o Live tweeting a session / papero Continuing a discussion after a session / paperfinisheso Asking for / giving advice about sessions / papersworth attendingAdd value! If you're live tweeting, don't just reportverbatim - add opinion or questions or counterexamples. 30. Tips for Tweetingconference Knowledge: each tweet should be a piece of knowledge; a fact,a joke, an opinion. U - Useful: each piece of Knowledge should be useful to youraudience, not just useful to you D - Desirable: each piece of Knowledge should be desirable; itshould have something which sets it apart from all the othermerely "useful" tweets O - Open: be open and honest about who you are and whichorganisation you represent S - Shareable: your Knowledge should be shareable; thingsyou'd be happy having attributed to you and which you want tobe passed around. 31. Tips for Tweeting from aConference Learn who the presenters are + find their handles Tweets need to be short, accurate and include the hashtag (need tohave room to RT + Comment) Can try to write-up pre-build tweets based on abstracts Tweet with pictures Tweet professionally Strive for context. Sound-bites dont help those following theconference from afar. 32. More Tips . For the purpose of archiving, please include the conference hashtag in yourtweets. Respect those who do not wish to have their presentation tweeted. Cite the source of your tweets; give the speaker credit. But also avoid flooding your followers with tweets; hit the high points Avoid negative comments; be critical, not unconstructive. Retweet relevant or useful posts. Sit near the back of the room so others arent distracted by yourtyping/texting 33. And nowBattledecks!Volunteers? 34. Rules Each contestant will present on Twitter: best practices There are three sets of five slides each You have 12 seconds to complete each slide 35. Times up!Get ready next contestant 36. Times up!Get ready next contestant 37. Times up! 38. http://padlet.com/jeremiah_pieter/liasatwitter