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SEO Best Practices for Ecommerce Strategy

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How many times in the past week have you found yourself searching for a

product using search engines like Google? If you do anything like the

majority of shoppers, it's more than you've missed. According to Search

Engine Land, Google receives at least 5.5 billion searches per day. It's too

much web traffic!

The best ecommerce SEO services strategy looks different in 2020 than

just a year ago – and dramatically different from just five years ago. The

Internet is processing information at a much faster rate, and there are an

increasing number of things for you to consider developing the best

strategy to make your content visible.

As an agency, the alliance has been around for ten years. If you're not

working with an established expert, digital marketing has evolved over a

decade. Getting a strong understanding of SEO fundamentals while staying

up to date on the latest trends will help you establish your marketing

strategy for long-term success. Now, let's dig into the list of SEO best

practices and trends for ecommerce -

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Use the Right Keywords

Yes, keywords play an important role when creating an SEO strategy for

your online store. But it is not necessary to overload the title and

description of your offer using the relevant keyword, Rather the keyword

should be present in the copy. Use your main keywords in your product

description, meta description, title, sub-title and image optional attributes.

The LSI (Latent Semantic Index) keyword is also used to start from the

end of the content to make Google understand what your page is about.

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Conduct Competitor Research

If you're confused or don't have an idea where to start, then check out your

competitor's work on your site for your ecommerce website. Analyzing

your competitors can help you learn the useful secrets they're already using

on their websites. The first analyzes the strategy of all your competitors

and then makes its unique strategy to stay ahead in SEO competition.

The primary thing to focus is specific keywords. So the first thing you

need to do is just analyze the important keywords that your competitors are

using on their homepage and their major product pages. You can use Moz

browser extensions to take a look at the titles and descriptions your

browser uses for SEO.

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Focus on Homepage SEO

Most businesses invest their time and money on the homepage for better

SEO. Of course, the homepage is one of the top pages of your e-

Commerce site to consider homepage e-optimization, but remember not to

forget other pages on your website. The main thing to focus on optimizing

your homepage is the homepage title tag, homepage Meta description, and

homepage content.

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Simplify Your Site Architecture

Site architecture is something that the user must be simple and easy to

navigate. It is made equally simple for users as well as search engine

optimization while adding products and categories to your e-Commerce

website. Try to make it easy to follow the internal linking structure that

isn't too deep enough to enable it for search engine bots to search for your

web pages and products with a clear internal linking structure.

To access your product's other internal linking from the homepage, they

need to be accessed with as many clicks as possible. The website

development services in India, makes it a simple, easy to understand and

navigate site structure.

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ABOUT US

CODEAXIA Digital Solutions is a digital agency based out of Delhi/NCR. We provide valuable & economical digital solutions for the customers in areas such as website designing, development & maintenance, graphic designing, digital marketing and mobile applications development.

We follow an approach that is truly collaborative. Our team values your opinion and experience. Just state your requirements and we provide services to bring you the best results.

Codeaxia Digital Solutions

CODEAXIA provides best solutions for –

Web Designing

Web Development

Ecommerce Web Development

Digital Marketing

SEO Services

Social Media Marketing

Graphic Designing

Mobile App Development

We follow an approach that is truly collaborative. Our team values your opinion and experience. Just state your requirements and we provide services to bring you the best results.

Codeaxia Digital Solutions

Codeaxia Digital Solutions

Codeaxia Digital Solutions

Thank You

For Your Attention

Codeaxia Digital Solutions