Readership Survey Results - Tech Briefs Media Group · June 2010 Readership Survey conducted for...

June 2010 Readership Survey conducted for NASA Tech Briefs by Lion Associates

- 1 –

June 2010

Readership Survey Results

Prepared by:


- 2 –

Objectives … 3

Readership Responses Q1. Advertisement Recognition/ Readership Scores … 4 Q2. Pass along readership … 9 Q3. Number of issues read or looked Into … 10 Q4. Impact of NASA Tech Briefs advertising on search engine/directory activity

… 11

Q5a. Use E-Book Reader or Tablet … 12 Q5b. Plan to purchase E-Book Reader or Tablet … 12

Q6. Engineering disciplines … 13

Q7. Engineering responsibilities 14 Q8. Ranking & Readership scores for editorial 15

Methodology … 19

Pre-Survey Email … 20

Survey Invitation … 21

Survey … 22

June 2010 Cover … 25


- 3 –

NASA Tech Briefs commissioned Lion Associates to conduct a survey of the

advertising and editorial readership of its June 2010 issue.

Areas measured in the survey are:

Response to ads

Pass along readership

How many of last four issues read or looked into

Impact of NASA Tech Briefs advertising on search engine/directory activity

Currently use E-Book Reader or Tablet

Plan to purchase E-Book Reader or Tablet

Engineering disciplines

Engineering responsibility

Ranking & Readership scores for editorial


- 4 –

1. Using your copy of the June 2010 issue of NASA Tech Briefs as a guide to help

you remember, please check how thoroughly you read each of the following advertisements that appeared in the issue.

Recognition Score is the percentage of all respondents who indicated that they either read some or recall seeing an advertisement.

National Instruments 61%

Autodesk 61%

The MathWorks 61%

Digi-Key Corp. 60%

Agilent Technologies (Function Generators) 52%

COMSOL 50%

Stanford Research Systems 48% Agilent Technologies (Data Acquisition Switch Unit) 48%

Omicron Lab 47%

IEEE 46%

Yaskawa Electric America 45%

Create the Future Design Contest 44%

Dassault Systèmes SolidWorks 43%

Advertisements with Top Ten RECOGNITION SCORES:


- 5 –

1. (Continued) Using your copy of the June 2010 issue of NASA Tech Briefs as a guide to help you remember, please check how thoroughly you read each of the following advertisements that appeared in the issue.

Readership Score is the percentage of all respondents who indicated that they read some or more than half of an advertisement.

Create the Future Design Contest 39%

The MathWorks 36%

Digi-Key Corp. 31%

Agilent Technologies (Function Generators) 31%

Autodesk 29%

Stanford Research Systems 26%

Agilent Technologies (Data Acquisition Switch Unit) 26%

IEEE 26%

Omicron Lab 24%

FLIR Commercial Vision Systems 24%

PennEngineering 23%

COMSOL 22%

Aerotech 22%

Yaskawa Electric America 22%

Forest City Gear 21%

National Reconnaissance Office 21%

Continued on next page

Advertisements with Top Ten READERSHIP SCORES:


- 6 –

1. (Continued) Using your copy of the June 2010 issue of NASA Tech Briefs as a guide to help you remember, please check how thoroughly you read each of the following advertisements that appeared in the issue.

Proto Labs 21%

Dassault Systèmes SolidWorks 21%

National Instruments 20%

Eagle Stainless Tube & Fabrication 20%

Advertisements with Top Ten READERSHIP SCORES: (continued)


- 7 –

Summary of Results (%):

Advertiser Page #

Recognition Score

Recall Seeing

Read Some

Read More Than Half

Did Not See Before

Readership Score

National Instruments Inside Front 61 46 15 5 20 20

Stanford Research Systems 2 48 27 21 5 26 26

Digi-Key Corp 3 60 38 22 9 17 31

Autodesk 5 61 39 22 7 21 29

Forest City Gear 6 40 24 16 5 28 21

The MathWorks 7 61 35 26 10 17 36

Create the Future Design Contest 8-9 44 20 24 15 23 39

COMSOL 11 50 32 18 4 28 22

Parametric Technology Corp. (PTC) 13 39 28 11 6 29 17

Agilent Technologies (Data Acquisition Swtich Unit)

15 48 32 16 10 23 26

Element 14 17 38 23 15 3 36 18

Dewetron 19 33 24 9 5 36 14

Agilent Technologies (Function Generators) 21 52 30 22 9 25 31

MicroStrain 22 37 25 12 7 32 19

Omicron Lab 23 47 27 20 4 31 24

National Reconnaissance Office 25 33 19 14 7 31 21

Protocase 27 34 27 7 5 31 12

Crane Aerospace & Electronics 28 39 26 13 5 31 18

Mill-Mx Mfg. Corp. 29 36 29 7 8 32 15


- 8 –

Advertiser Page #

Recognition Score

Recall Seeing

Read Some

Read More Than Half

Did Not See Before

Readership Score

Acces I/O Products 30 35 28 7 5 34 12

Imaging Solutions Group 31 38 24 14 5 30 19

IEEE 33 46 27 19 7 29 26

Measurement Computing 35 33 23 10 8 34 18

Verisurf Software 36 36 23 13 3 33 16

Proto Labs 39 40 26 14 7 31 21

Bishop-Wisecarver 40 32 24 8 2 38 10

NuSil Silicone Technology 41 33 23 10 6 33 16

HBM 43 25 20 5 5 40 10

Aerotech 44 39 21 18 4 32 22

Eagle Stainless Tube & Fabrication 45 33 23 10 10 31 20

PennEngineering 49 38 24 14 9 29 23

DALSA Digital Imaging 57 38 24 14 7 31 21

FLIR Commercial Vision Systems 59 41 27 14 10 25 24

Matrox Imaging 61 42 30 12 5 31 17

Yaskawa Electric America

Inside Back 45 27 18 4 27 22

Dassault Systèmes SolidWorks Back 43 27 15 6 28 21


- 9 –

2. How many people, other than you, also read or looked into your copy of

NASA Tech Briefs? If none, please write “0”.

.

Average is 1.6 Additional Readers Per Copy 2.6 Readers Per Copy Total


- 10 –

3. How many of the last four issues of NASA TECH Briefs have you read or looked

into? (Check one.)

77% of Respondents have read at least 3 out of 4 issues.


- 11 –

4. When you use a search engine or an online directory (such as GlobalSpec or

ThomasNet) for a product or solution, are you more likely to click to a company’s site if you saw their ad in NASA Tech Briefs? (Check one)

77% of respondents are more likely to click to a company’s website if they saw their ad in NASA Tech Briefs.


- 12 –

5a. Do you currently use an E-Book Reader or Tablet such as the Kindle or iPad?

5b. Do you plan to purchase an E-Book Reader or tablet in the next six months?

Plan to purchase an E-Book Reader or Tablet

Do not plan to purchase an E-Book Reader or Tablet


- 13 –

6. In which of the following engineering disciplines are you involved? (Check all that apply.)

Other responses include: Industrial Controls, Biophysics, Human Factors, Systems Design, Geotechnical, Electrical, Remote Sensing, GIS, Research Chemist, IT Consultant, Environmental, Management, Welding, Food Process, Drug Discovery, Education, & Project Engineering and Management


- 14 –

7. Which of the following best describes your engineering responsibility? (Check one.)

Other responses include: Corporate Management, Reliability, Consulting, Design, BMET, Research & Development, General Manager, President, Company Partner, Technology Training, Education, Maintenance

50.9% manage an engineering department, team or project.


- 15 –

8. Please (A) check how thoroughly you read each of the following articles/departments that appeared in the June 2010 issue of NASA Tech Briefs and also (B) check how you rate each article you read.

UpFront (page 10)

Who’s Who at NASA (page 12)

Nanotechnology Innovations Advance Electronics, Materials & Manufacturing (page 14)

Application Briefs (page 18)

Technology Focus: Data Acquisition (page 20)

Technologies of the Month (age 37)

Green Design Briefs (page 42)

Teleoperation of Unmanned Vehicles Using Immersive Telepresence (page 56)

Product Focus: Design & Analysis Software (page 65)

NASA Tech Needs (page 72)


- 16 –

Article/Department Ratings Continued:

Readership Score is the percentage of all respondents who indicated that they read some or more than half of the editorial.

Technologies of the Month 75%

Nanotechnology Innovations Advance Electronics Materials & Manufacturing 75%

Application Briefs 70%

Who’s Who at NASA 58%

Green Design Briefs 58%

Product Focus: Design & Analysis Software 55%

UpFront 54%

Teleoperation of Unmanned Vehicles Using Immersive Telepresence 54%

TOP 5 READERSHIP SCORES:


- 17 –

Ranking Score is the percentage of all respondents who ranked the section “Excellent” or “Good.”

Technologies of the Month 58%

Nanotechnology Innovations Advance Electronics Materials & Manufacturing 55%

Application Briefs 51%

Who’s Who at NASA 43%

Technology Focus: Data Acquisition 43%

Green Design Briefs 43%

UpFront 41%

NASA Tech Needs 41%

TOP 5 RANKING SCORES:


- 18 –

Summary of Results (%):

Section Readership Score

Read Some

Read More

Than Half

Did Not Read Excellent Good Fair Poor Ranking

Score

UpFront (p. 10) 54 30 24 25 14 27 5 0 41

Who’s Who at NASA (p. 12) 58 26 32 23 14 29 6 0 43

Nanotechnology Innovations Advance Electronics Materials & Manufacturing (p.14)

75 33 42 9 24 31 5 0 55

Application Briefs (p. 18) 70 35 35 16 19 32 7 0 51

Technology Focus: Data Acquisition (p. 20)

53 30 23 31 14 29 5 0 43

Technologies of the Month (p. 37) 75 37 38 10 25 33 5 0 58

Green Design Briefs (p. 42) 58 31 27 28 13 30 6 0 43

Teleoperation of Unmanned Vehicles Using Immersive Telepresence (p. 56)

54 27 27 29 19 21 5 0 40

Product Focus: Design & Analysis Software (p. 65)

55 35 20 32 13 22 9 0 35

NASA Tech Needs (p. 72) 50 29 31 27 14 27 5 0 41


- 19 –

NASA Tech Briefs provided the names and email addresses of approximately

2,000 subscribers, selected on an Nth name basis.

On May 25th Lion Associates sent out an alert to 2,152 subscribers informing

them of the upcoming survey and requesting that they save their June 2010

issue.

On June 15th the survey invitation was emailed with a link to complete the

online survey. Of the 2,152 email recipients, 641 were undeliverable due to

several reasons: unknown email domain, non-existent address or fatal error.

Of the 1,511 successful deliveries, 110 respondents completed the survey – a

response rate of 7%. A reminder was emailed to the subscribers who did not

yet complete the survey. The survey ended at 9:00 p.m. on July 15th with

110 completed surveys.

As an incentive, they were also advised that all participants who completed

the survey would be entered into a random drawing to win a $100 American

Express Gift Certificate in appreciation of their time.


- 20 –

Survey Invitation e-Mail (Sent May 25, 2010)


- 21 –

Survey e-Mail (Sent June 15, 2010)


- 22 –

JUNE 2010 READERSHIP SURVEY


- 23 –


- 24 –


- 25 –

MAY 2010 COVER

Readership Survey Results - Tech Briefs Media Group · June 2010 Readership Survey conducted for...

Documents

Transcript of Readership Survey Results - Tech Briefs Media Group · June 2010 Readership Survey conducted for...