iX-READERSHIP SURVEY

iX-READERSHIP SURVEY

2019

MORE KNOWLEDGE -IX.

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MORE KNOWLEDGE – iX.iX Survey March 2019

Reader survey 2019:

Fact sheet

Total base: Readers of iX

Survey mode: Reference in issue 02 / 2019, iX newsletter and personal mailing to subscribers.

Method of interrogation: Online surveySurvey period: January / February 2019

Sample size: n=1,018

We have asked our readers again and wanted to know what moves them, what they are planningand in what position they are working. iX readers are highly qualified IT experts who read iXprimarily for professional reasons in order to stay up to date in their field.

For more than 30 years, the special interest magazine has been reaching cross-industry readers atall levels of IT. iX - readers are often involved in investment decisions and plan an average of three new acquisitions per fiscal year. Every 10th iX - reader has a budget of more than 500,000 euros. A top target group with a lot of potential.

We hope you enjoy discovering the new and convincing facts!

Tarik El-BadaouiSales Director

The base of IT breathes iX


The typical iX reader...

98 % Ø 46 76 %

„Thank godness there is iX. Even in nontechnical journalistic circles, Heise is generally regarded as the measure of all things in

terms of quality journalism. Keep it up, please!“

„iX is one of the last (still) really

professional magazines“

„I hope that the iX will be at least 30 years old again, because for me this magazine is the most important journal for my professional

activity.“

Source: Reader survey 2019

… is male.

… is 46 years old.

… is an academic.

… has a professional education or a graduate / university degree.

… is an employee.

… works in the ICT industry.

… is active in IT / software development.

… works as a software developer.

… works in an SME.

… is decision maker in the company.

… is opinion leader in the IT sector.

98 %

Ø 46

71 %

85 %

56 %

40 %

76 %

41 %

54 %

64 %

66 %

iX Survey March 2019MORE KNOWLEDGE – iX.

GENDERAGE

Experience counts

n=1,018

Ø 46 years Predominantly male

2 %

98 %

female male

n=1,018

7 %

33 %

6 %

up to 29 30-39 40-49 50-59 60 and older

20 %

33 %

Years

EDUCATION

Smart heads!

n=1,018

16 %

9 %

Entrance qualification for university applied sciences

Secondary school certificate

Not specified

Polyacademic/ University degree

Vocational training

Doctorate

German high school diploma /University entrance qualification4 %

60 %

39% of the iX - readers are computer scientists.

4 %

3 %

16 %

9 %

4 %

60 %

4 %

4 %


GENDER

Predominantly male

Smart heads!

EARLY ADOPTERS / MULTIPLIERS

iX readers are opinion leaders

CAREER AND FURTHER EDUCATION

Question: „How do the following statements apply to you?“Base: 1,016 to 1,017 participants | shown are Top2-values (applies completely , rather applies)

66 %

Online Courses 61%

One-day seminars

Conferences

Weekend seminars 26 %

Several months of further education with recognized degree

15 %

Part-time studies

Studies (with interruption of employment)

3 %

Strong interest

For 92% of the iX - readers, continuing education is generally

relevant.

of iX - readers agree with

all four statements

(completely)

13 %

51 %

60%

61 %

I am open to new technologies.

Others ask me for advice on IT issues.

I am well informed about current technical developments.

I like to give others tips on computer topics.

95 %

92 %

89 %

76 %

Question: „Which of the following forms of continung vocational training do you have a general interest in? (multiple answers possible)

Base: n=897 to 978


IX-TOPICS

What iX readers appreciate about iX

Why iX readers are chooseing iX

Question: „To what extent do the following statements apply to iX from your point of view?Base: 1,018 participants | shown are Top2 values (fully applicable, more applicable)

IX-BASIC KNOW-HOW

Question: „Why do you read iX?“Base: 1,018 participants | shown are Top2 values (fully applicable, more applicable)

77 %

of the iX - readers haveread (almost) all issues in

the last 12 months.

90 %

… takes up importantcurrent topics.

83 %

… provides a goodcombination of

understandable and indepthinformation.

86 %

… contains innovative andfuture-oriented topics.

82 %

… provides knowledge forthe information and

communicationtechnology of tomorrow.

85 %

… containsinteresting

information for myprofession.

80 %

…is practice relevantedited.

84 %

… has a good mixof topics.

55 %

…provides informationyou can‘t get anywhere

else.

91 %

… in order to keep abreast oftechnical developments

and innovations.

73 %

… to learn about topicsfrom science, research

and development.

82 %

… to acquire practicalknowledge.

70 %

… to be up to date withproducts and services.

76 %

… for professionalreasons.

50 %

…to get information aboutIT-relevant companies.


Question: „When you pick up iX, what topics do you read?“Base: 1,018 participants | shown are Top2 values (always , frequently) | shown are significant differences due to age

Question: „If you could design iX according to your wishes, what would it look like? What would you like to read more or less about?“Base: 58 open statements

KEY TOPICS

What iX readers appreciate about iX

DESIRED TOPICS

What moves the iX reader

Topics with higher topicalityIT security

Testimonialsabout DevOps

Education sectorArtificial

Intelligence Criticalreporting

Newprogramming languages

Microsoftproducts

Small businessneeds

Side issues Open source Healthcare sectorDatabases and web

developmentSophisticated software development technologies

IT & Society

• The experienced experts (age: 50+) appreciate Open Source, operating systems and data protection as top topics.• The younger experts (age: 40-49) turn to cloud topics.• Readers of career age (age: 30-39) are interested in topics related to project management and communication.

Open source 89 %

IT security 89 %

Operating systems 82 %

Software development 80 %

Data protection 74 %

Modern development methods (Agile, CI / CD, DevOps etc.) 69 %

Cloud infrastructure (OpenStack, Docker, Kubernetes etc.) 68 %

System and network administration 66 %

Network technology and software 65 %

IT law 60 %

Cloud services and platforms (AWS, Azure etc.) 56 %

Organization (project management, communication etc.) 55 %

IoT, Industry 4.0 55 %

Machine learning 54 %

Data science 52 %

Economic reports 46 %

Data center hardware 41 %

Web hosting, CMS 37 %

Education, profession, career 35 %

Enterprise Software (ERP, CRM, Collaboration etc.) 32 %


HEADCOUNT

FOCUS ON INDUSTRIES

Diversity is what makes it special

Question: „What industry are you in?“Base : n=976

Company size

Question: „How many employees are approximately in your company?“Base : n=1,018

5 , 000 employees and more

1 , 000 up to 4 , 999

500 up to 999

100 up to 499

50 up to 99

20 up to 49

1 up to 19 employees

17 %

8 %

9 %

7 %

17 %

21 %

21 %

IT and telecommunications

Industry / Mechanical engineering

Public service

Education

Healthcare sector

Banks and insurance industry

Transportation / Aviation technology / Transport

Power industry

Other

Service enterprises and liberal professions

40 %

14 %

8 %

7 %

7 %

6 %

6 %

5 %

5 %

2 %


FIELD OF ACTIVITY

Fields iX - readers work in

Question: „What part of your company do you work in?“Base: n=826

IT / Software development

Research / Development

Corporate governance

Organization / Administration /Law

Production / Design

Distribution / Sales

Marketing / PR / Public relationswork

Controlling / Finance

Human Ressources

Product management

Purchasing / Procurement /Logistics

Other

OCCUPATIONAL STATUS

What is your professional position?

Base: n=1,018

Senior executive 21%

Self-employed 9%

Civil servant 3%

Retiree / Pensioner 1%

Job-seeking 1%

Undergraduate student 2%

Other professional activities 1%

Portfolio workers / Freelance professionals 6%

Employee 56%

21 %

9 %

62,3%

1 % 2% 1 %

6 %

3 %

1 %

56 %

76 %

8 %

4 %

1 %

1 %

1 %

1 %

0 %

1 %

6 %

0 %

0 %


POSITION IN THE IT

iX - readers in key positions

Question: „And what specific position are you in? „(multiple answers possible )Base: n=1,018

35 %

41 %

System administrator

IT consultant

Project manager

Network administrator

Database administrator

Systems analyst

IT security officer

Web developer

User support, service technician

Coaches

Software developers

Data protection officer

Data scientist

Telecommunications specialist

Web designer

IT executive

IT sales representative

SEO specialist

Other activities

Webmaster

(e.g. managingdirector/owner, other leadingfunction, freelancer/external

consultant, user/user)

Head of information systems

Data center manager

CTO

CIO

iX - readers in positions of high responsibility

24 %

22 %

20 %

15 %

12 %

12 %

10 %

10 %

6 %

4 %

4 %

3 %

2 %

1 %

0 %

20 %

6 %

1%

10%

4%

4%

3%


DECISION-MAKERS

BUDGET

64 %of the iX - readers are

involved in investment

decisions within the

company

Question: If your company is about to make decisions on purchases of computer hardware and software, telecommunications and related services, are you personally involved?

Base: 956 participants

Planned investment volume

Almost every 4th iX - reader has a very high budget of up to 100,000 euros.

Every 10th reader plans to invest at least half a million euros.

co-decision47%

Sole decision-maker17%

Non-decisionmakers36%

Teamplayer

?

?

?

500,000 euros and more12 %

250,000 up to 500,000 euros8 %

100,000 up to 250,000 euros10 %

5,000 up to 25,000 euros19%

less than 5.000 euros 9 %

25,000 up to 100,000 euros23 %

Question: „How high do you estimate the total amount you will invest in computer hardware and software in your professional decision-making area over the next 12 months?“

Base: n=627


TOP PRODUCT RANGES

Decision participation and purchase plans

Question: „If your company is about to make decisions on purchases of computer hardware, software, telecommunications and related services, are you personally involved? And in what areas do you plan to purchase or use a service over the next 12 months?“Base: 635 participants / 117 to 390 participants / in each category with decision-making participation the most frequently mentioned purchases are shown..

Networkhardware

60%

Data center Other hardware

Software Services

decision-making participation purchase plan

49% 62%

Server59% 60%

Notebooks57% 68%

PCs,Workstations

57% 61%

Developertools

60% 39%

Systemtools64% 40%

Cloud services

42% 46%

ExternalIT consulting

59% 55%


INVESTMENT PLAN DATA CENTER

INVESTMENT PLAN HARDWARE

Decision participation and purchase plan

Question: „If your company is about to make decisions about purchases of computer hardware, software, telecommunications and related services, are you personally involved? And in what areas do you plan to purchase or use a service in the next 12 months?“ Base: 635 participants / 117 bis 390 participants / in each category with decision-making participation the most frequently mentioned purchases are shown..


decision-making participation

purchase plan

Server

59%

60%

Network hardware

49%

62%

Storage

49%

47%

Other computer center equipment

33%

27%

PCs ,Workstations

57%

61%

Notebooks

57%

68%

Tablets , Smartphones

41%

62%

Projectors

31%

27%

Displays

45%

61%

Printers, Multifunction devices

41%

43%


purchase plan

Question: „If your company is about to make decisions on purchases of computer hardware, software, telecommunications and related services, are you personally involved? And in what areas do you plan to purchase or use a service in the next 12 months?“Base: 635 participants / 117 bis 390 participants / in each category with decision-making participation the most frequently mentioned purchases are shown.


IINVESTMENT PLAN SOFTWARE

USE OF APPLICATIONS

41% of the iX - readers use five or

more of these applications.

On average, 5 applications are

used

Question: „The following is about new technologies in the IT sector. Which of the following applications do you use?“ (multiple answers possible)Base: 1,018 participants

Focus on new technologies



Systemtools

64%

40%

Infrastructure

54%

39%

Virtualizationsoftware

53%

32%

Enterprisesolutions

33%

27%

Developertools

60%

39%

Privacysolutions

50%

43%

purchase plan

Containerization

SaaS (Software as a Service)

PaaS (Plattform as a service)

Internet of Things (IoT)

Data science

Agile Software Development

Continious Integration / Continuous Delivery

Hybrid Cloud / Multi-Cloud

laaS (Infrastructure as a service)

Microservices

Machine Learning / Artificial Intelligence

Progressive Web Apps

Serverless

DevOps

Natural language interfaces

51%

47%

41%

40%

36%

35%

31%

31%

30%

25%

23%

22%

14%

10%

4%

Question: „If your company is about to make decisions on purchases of computer hardware, software, telecommunications and related services, are you personally involved? And in what areas do you plan to purchase or use a service in the next 12 months?“

Base: 635 participants / 117 to 390 participants / in each category with decision-making participation the most frequently mentioned purchases are shown.


MANUFACTURER OR TRADE?

Question: „And where are these computers and telecommunications products expected to be purchased?“ (multiple answers possible)Base: n=635

INVESTMENT PLAN SERVICES

Decision participation and purchase plan Decision Participation and purchase plan

66%

Externalconsulting

59%

55%

Training courses / Training

35%

66%

Hosting

39%

31%

Telecomprovider

26%

27%

Call-center

10%

9%

Externalprogramming

38%

47%

Internet provider

34%

24%

Externaldata center

20%

16%

Cloud services

42%

46%


purchase plan

63% of the iX - readers buy directly from the manufacturer

Manufacturer / Direct sales

System vendor / Software vendor

IT mailorder / Other mailorder business

IT Wholesale / Distributor

Leasing provider

Don‘t know / Not fixed yet

63%

49%

53%

7%

23%

28%

Question: „If your company is about to make decisions on purchases of computer hardware, software, telecommunications and related services, are you personally involved? And in what areas do you plan to purchase or use a service in the next 12 months?

Base: 635 participants / 117 to 390 participants / in each category with decision-making participation the most frequently mentioned purchases are shown.

Sources of supply / place of purchase


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