Readership - MultiLingual Readership Survey Highlights Readership Readers Currently Using Services...

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  • We survey our subscribers periodically in order to determine how best to serve the industry and our readers’ needs. The results of these surveys affect our editorial content, promotional efforts and long-term decisions.

    This is our most current information, and it is provided to give you an overview of our readers. No other publication can provide you with such direct access to these individuals and organizations.

    Readership Survey Highlights

    Readership

    Readers Currently Using Services or Tools

    MultiLingual meets the needs of a qualified, diverse readership and is gaining many new readers who are eager for information in a rapidly changing industry. According to our subscriber survey, more than half of our readers have begun reading MultiLingual within the last two years. They also pass their issues on to their colleagues when they’re finished, thus resulting in an average of 2.7 people reading each issue.

    Readership .................................................................................. 10,000

    A Valuable Resource 97% Find the magazine useful for their jobs. 55% Visit www.multilingual.com at least once a month. 45% Find the Industry Resources section of www.multilingual

    .com useful. (This is where advertisers are listed with links to their sites!)

    Good News for Advertisers 50% of readers have contacted a company as a result of

    seeing an ad or reading about them in MultiLingual.

    Readers Planning to Purchase Services or Tools Within a Year

    Consulting Services Web Globalization Services

    Internationalization Services Web Globalization Tools

    Internationalization Tools Localization Services

    Translation Services Localization Tools Translation Tools

    Consulting Services

    Web Globalization Services

    Web Globalization Tools

    Internationalization Services

    Internationalization Tools

    Localization Services

    Translation Services Localization Tools Translation Tools

    Most of our readers are planning to purchase your goods and/or services within a year.

    MultiLingual Computing, Inc. | advertising@multilingual.com media kit 2011 | page 1

  • Readership continued

    Readers by Company Description

    Readers by Geographic Area

    Readers by Professional Activity

    24% Localization 19% Engineering/Software 18% Management 14% Translation 7% Communications 7% Other 7% Marketing/Sales 3% Teacher 1% Student

    38% Software Development 24% Language Industry 10% Education 6% Other 5% Service 4% Manufacturing 3% International Business 3% Media and Publishing 3% Government 3% Research 1% Financial Services

    34% United States 31% Europe 10% Middle East 6% Asia 5% Canada 5% Latin America 9% Rest of the World and Not Specified

    MultiLingual Computing, Inc. | advertising@multilingual.com media kit 2011 | page 2

  • Calendar 2011 #117 Vol 22 Issue 1 January/February Focus ................................................................................................................................ Machine Translation Editorial Materials Due ............................................................................................. September 23, 2010 Advertising Space Reservations Due ...................................................................... November 8, 2010 Advertising Materials Due ........................................................................................ November 15, 2010 Mail Date ........................................................................................................................ December 28, 2010

    Annual Resource Directory Index of Volume 21 2011 Resource Directory, Index of the 2010 issues of MultiLingual Advertising Space Reservations Due ...................................................................... December 1, 2010 Advertising Materials Due ........................................................................................... December 8, 2010 Mail Date ............................................................................................................................... January 20, 2011

    #118 Vol 22 Issue 2 March Focus ................................................................................................................................................................ Asia Editorial Materials Due ................................................................................................. December 2, 2010 Advertising Space Reservations Due ......................................................................... January 24, 2011 Advertising Materials Due ............................................................................................ January 31, 2011 Mail Date .................................................................................................................................... March 3, 2011

    #119 Vol 22 Issue 3 April/May Core Focus ......................................................................................................................................Localization Focus .....................................................................................................................................Legal/Government Editorial Materials Due .................................................................................................... January 13, 2011 Advertising Space Reservations Due .............................................................................. March 7, 2011 Advertising Materials Due ................................................................................................. March 14, 2011 Mail Date ..................................................................................................................................... April 14, 2011

    #120 Vol 22 Issue 4 June Focus ......................................................................................................................................................... Spanish Editorial Materials Due .................................................................................................. February 24, 2011 Advertising Space Reservations Due .............................................................................. April 18, 2011 Advertising Materials Due .................................................................................................... April 25, 2011 Mail Date ...................................................................................................................................... May 26, 2011

    #121 Vol 22 Issue 5 July/August Focus ......................................................................................................................................................... Medical Editorial Materials Due ............................................................................................................. April 7, 2011 Advertising Space Reservations Due ................................................................................ May 31, 2011 Advertising Materials Due ....................................................................................................... June 6, 2011 Mail Date ....................................................................................................................................... July 7, 2011

    #122 Vol 22 Issue 6 September Focus .......................................................................................................................................................... Games Editorial Materials Due ........................................................................................................... May 19, 2011 Advertising Space Reservations Due ................................................................................. July 11, 2011 Advertising Materials Due ...................................................................................................... July 18, 2011 Mail Date ................................................................................................................................ August 18, 2011

    #123 Vol 22 Issue 7 October/November Core Focus ...................................................................................................................Writing for the World Focus ............................................................................................................................................... Social Media Editorial Materials Due .......................................................................................................... June 30, 2011 Advertising Space Reservations Due .......................................................................... August 22, 2011 Advertising Materials Due ............................................................................................... August 29, 2011 Mail Date ......................................................................................................................... September 29, 2011

    #124 Vol 22 Issue 8 December Focus ............................................................................................................................................................... India Editorial Materials Due ...................................................................................................... August 11, 2011 Advertising Space Reservations Due .......................................................................... October 3, 2011 Advertising Materials Due .............................................................................................. October 10, 2011 Mail Date ..........