iX-READERSHIP SURVEY - heise online · iX-READERSHIP SURVEY 2015 / 2016 LEARN MORE ......

iX-READERSHIP SURVEY

2015 / 2016

LEARN MORE – iX.

iX-Readership Survey 2015 / 2016LEARN MORE – iX.

Readership Survey 2015 / 2016:

Survey characteristics

Total base: Readers of iX

Survey mode: Ad in iX print, in the app and online at iX.de

Survey period: 2nd half of 2015

Sample size: n=475

LEARN MORE – iX.iX-Readership Survey 2015 / 2016

76%5,5% 27%

Core readership of iX

IX addresses the central heads in the ICT. For more than 25 years, the Special Interest Magazine iX reaches readers at all levels of IT – across all industries:

• 76% of the respondents are highly specialized computer professionals.

• They are CIOs or belong to the managing board.

• They have an executive function and position in the IT – in the area of data center, organization, data processing up to telecommunications.

• iX has a cuttind-edge position among program-mers, application developers, system and net-work administrators.

The base of IT breathes “iX”.

We hope you enjoy discovering many surprising and convincing facts!

Tarik El-BadaouiDirector Sales iX

CIO / IT managing board

Manager of IT / Head of IT

Programmer / Application Developers

Computer professional

5,5%

27%

35%

76%

35%

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GENDERAGE

Experience counts

n=475

…predominantly male

3,2%

96,8%

female male

n=475

12 %

19 %

2 %

20-29 30-39 40-49 50-59 60-69

30 %

37 %

Years

EDUCATION

Smart

n=475

Entrance qualification for university applied sciences

Secondary school certificate

No information

University / Polytechnic degree

Elementary school-leaving certificate

Promotion

High-School diploma

0,4%

14,9%

9,5%

10,1%

57,3%

5,5% 2,3%


GENDER

…predominantly male

IT KNOW HOW

Get hold of IT professionals

n=475; “How do you rate your knowledge of computers and computer applications for yourself?”

1%

Pros

Intermediate

Beginners with basic knowledge

76%

23%

n=475; “To what extent these statements apply to you?”

Well informed about technical progress and

new developments

Receptiveness to new technologies

Advisor (multiplier) to computer and

computer applications

IT / TECHNOLOGY: EARLY ADOPTERS AND MULTIPLIERS

Apply to strong influencing professionals

2

3

strongly disagree

0% 20% 40% 60% 80% 100%

completely true

4


n=475; “If you take iX at hand which topics you are reading?”

Career and Job

Databases

Web hosting / development, CMS

Company News

Administration

Virtualization

Workstations / Servers

IT security

Software development

KEY TOPICS

What is of interest?

always

frequently

rarely

never

0% 20% 40% 60% 80% 100%

n=475; “To what extent the following characteristics apply to iX?”

Practice-oriented treatment

Information that is not available elsewhere

Understandable

Innovative and future topics

Communication technology know-how of tomorrow

Good mix of topics

Interesting information for profession

CHARACTERISTICS

Topics mixtures iX readers do not get elsewhere

completely true

2

3

strongly disagree

0% 20% 40% 60% 80% 100%10% 30% 50% 70% 90%

4

CeBIT

others

embedded World

it-sa

Hannover Fair

IFA


Quelle: iX-Leserumfrage Juli 2015, n=475

FAIRS

iX-readers favourites

28%

14%

7%

6%

5%

4%

CeBIT

others

embedded World

it-sa

Hannover Fair

IFA

iX.DE

Intensive use of iX online

n=475; “And how often do you use the website of iX?”

2,2%

34,2%

22,1%

18%

18,2%

several times a week

about once a week

several times a month

never

less common

daily

5,3%

n=475; “Which show have you visited in the last 12 months or do you plan to visit?”


POSITION IN BUSINESS

What professional position are you in?

n=475

Self-employed worker

Public officer

Other occupation

Employee

Freelancer

62,3%

Senior staff

16,2%

10,5%

5,5%

5,1%4%

LINES OF BUSINESS IN FOCUS

Variety makes the difference

n=475; “What business are you in?”

48%IT and telecommunications

Service companies and freelance

Public service

Manufacturing, production of products

Education

Public health care

Commercial banks and insurance

Transportation, aviation technology, transport

Power industry

Wholesale and retail

Construction industry

Research and development

Other

13%

13%

12%

9%

5%

4%

4%

3%

2%

2%

1%

0,6%


POSITION II

Executive position and high responsibility

n=475; “And in what specific position are you in?”

Head of Network 7%

Data Center Manager 5%

Head of Organization and Data Processing 4%

Head of Telecommunication 3%

CIO 3%

IT executive board 2,5%

Head of Information System 8%

POSITION I

iX readers occupy key positions in the IT

n=475; “And in what specific position are you in?”

Programmer /Application developers 35%

Software Engineering 24%

Systems Analyst 24%

Network Engineer / Administrator 23%

User support 18%

Other activities 15%

Web developers 14%

Database manager /administrator 13%

Webmaster 9%

Webdesigner 4%

SEO Specialist 2%

IT consultant 22%

IT Security Officer 11%

Telecommunications specialist 6%

Data Protection Supervisor 2,5%

IT sales staff 2%


NUMBER OF EMPLOYEES

Company size

n=475; “What is the workforce size of your company?”

5,000 employees and more

1,000 up to 4,999

500 up to 999

250 up to 499

100 up to 249

50 up to 99

20 up to 49

1 up to 19 employees

14%

13%

7%

10%

12%

12%

10%

23%

SOFTWARE

Software solutions in use

n=475; “Which of the following applications do you use?”

Virtualization

Mobile applications

Cloud computing

Smart Grid

SaaS

83%

Green-IT

Big Data

Social Media

In-Memory Data Management

49%

47%

29%

22%

20%

18%

17%

9%


INVESTMENT DECISIONS I

Procurement plans for the IT iX readers decide on:

n=475; “If there are pending decisions in your company about purchases in the fields of computer hardware and software, telecommunications, are you involved?”

Virtualization solutions

External IT Consulting

Courses / training

Internet providers

External programming

Server hosting

Telecommunications provider

Web hosting

Cloud computing

External data center

Application hosting

External backup power

Other

Call center

37%

30%

24%

20%

18%

15%

15%

14%

13,5%

12%

10%

9%

5%

3%

¤

¤ ¤¤

INVESTMENT DECISIONS II

Suppliers Hoster, Provider – iX readers plan for:

PCs and workstations

Linux server

Software for data management

Network hardware

PC / Windows server

Portables

Data protection

Monitors

Networking software

Printers / MFPs

Emergency power supply (UPS)

Air- / cooling system

Unix server

43%

40%

36%

35%

32%

32%

31%

31%

29%

29%

22%

16%

12%

n=475; “Are you involved in your company‘s decision on investing in the fields of computer hardware and software, telecommunications?”


SOURCES / STORE

Manufacturer or trade?

n=475; “And where will these computer and telecommunications products are presumably be purchased?”

I do not know / is not fixed yet 26%

IT mail order / mail order sales 33%

DV Wholesale / distributor 27%

System vendor / Software vendor 35%

Manufacturer / direct sales 43%

43% of the iX-readers buy directly from the manufacturer

SOLE DECIDERS AND TEAM DECISION MAKERS I

In the computing center and server area sole-made decisions dominate

n=475; “In what way are you personally involved in the purchase?”

Sole decision maker

Co-decider

Virtualization solutions31%

29%

Emergency power supply /UPS for server

18%

17%

Air-conditioning / cooling systemfor computing center and

network cabinets

12%

13%

Linux server37%

27%

Unix server11%

9%

PC / Windows24%

28% ?

?

?


SOLE DECIDERS AND TEAM DECISION MAKERS II

Hardware and software – iX-readers are personally involved in the acquisition:


Sole decision makers

Co-deciderData protection-/ Security solutions

25%

24%

Software file management /system tools

26%

31%

Network hardware 32%

24%

Networking software 25%

22%

Monitors, projectors 27%

22%

Printers / MLPs26%

21%

Multifunction devices / All-in-onesPortable / mobile PCs /

mobile communications

25%

27%

PCs and workstations32%

37%

SOLE DECIDERS AND TEAM DECISION MAKERS III

iX readers favour team decisions on service providers and hosters


Sole decision makers

Co-decider

Training / Training 15%24%

Cloud computing10%

12%

Server hosting 13%12%

Application Hosting 8%9%

External data center9%

11%

Telecommunications provider 12%13%

Internet provider14%

18%

Hosting / Managed Services 10%13%

External backup power /Data recovery

5%9%

External programming12%

18%

External IT consulting / -Support 17%32%

The greater the responsibility the more likely the decision is

made in the team


BUDGETS

Planned investment sizes

n=475; “How high do you estimate the total amount that you will invest in computer hard- and software in your professional decision area within the next 12 months?”

EUR 1 million or more 5%

500,000 up to 1 million euros 4%

250,000 up to 500,000 euros 5%

100,000 up to 250,000 euros 10%

50,000 up to 100,000 euros 13%

25,000 up to 50,000 euros 14%

10,000 up to 25,000 euros 16%

5,000 up to 10,000 euros 19%

less than 5,000 euros 14%

Nearly every 4th iX reader has a very large disposable budget of minimum 50,000 euros. Almost every 10th reader is planning to invest

at least half a million euros.

PLANNED INVESTMENTS I

This is needed: Server and Co. – virtualization solutions are in focus

n=475; “Where do you plan a purchase or use of a service in the next 12 months?”

will certainly be purchased

may be purchased

Emergency Power Supply /UPS for server

8%

13%

Air-conditioning / cooling system for RZ and Network cabinets

4%

6%

Unix server3%

8%

PC / Windows 19%

17%

Virtualization solutions19%

22%

Linux server23%

25%


PLANNED INVESTMENTS II

This is needed: Hoster providers and providers – service and consulting are in great demand

n=475; “Where do you plan a purchase or use of a service within the next 12 months?”


may be purchasedOther purchases 3%

4%

Training 17%15%

Cloud Computing 6%9%

Server hosting 2%9%

Application hosting20%

6%

External data center 10%7%

Telecommunications providers 4%8%

Internet providers 0%12%

Hosting / Managed Services 4%8%

External backup power / Data recovery

2%3%

External programming 9%13%

External IT consulting / -support 14%19%

PLANNED INVESTMENTS III

This is needed: Software and hardware

n=475; “Where do you plan a purchase or use of a service within the next 12 months?”


may be purchased

Privacy protection /security solutions

13%

22%

Software for file management /system tools

8%

25%

Network hardware23%

20%

Networking software8%

18%

Monitors, projectors20%

19%

Printers / MFPs15%

16%

Portables / Mobile PCs / Mobile communications

26%19%

PCs and workstations 35%

24%


Karl-Wiechert-Allee 10 • 30625 Hannover • Phone +49 [0]511 5352-167 • Fax +49 [0]511 5352-441 • www.ix.de/mediakit

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