INDIAN READERSHIP SURVEY Q2 2019

INDIAN READERSHIP SURVEY 2019 Q3

DATE : 27th December 2019

IRS 2019Q3 report is rolling average over Last quarter of 2017 (Q4), and Three quarters of 2019 (Q1+Q2 +Q3 2019); reporting sample of 3,29,900 HHs

All media hold on to their loyal consumers in spite growth in internet consumption.Total reach across all media continues to grow.

IRS Q3 2019 : HEADLINES

More Indians read and understand English now

NCCS AB continues on an Upward Trend

J&k fieldwork affected because of administrative/political developments

REPORTING PERIOD

This report is based on a Rolling Average of data from Last quarter of IRS 2017, 2 quarters IRS 2019 (Q1) and (Q2) and one fresh quarter – Q3 of IRS 2019

Quarter Start Date End Date

IRS 2017 Q4 August’17 December’17

IRS 2019 Q1 November’18 April’19

IRS 2019 Q2 April’19 July ’19

IRS 2019 Q3 August’19 November’19

Key Trends

NCCS % IRS Q1 2019REPORTED

IRS Q2 2019REPORTED

IRS Q3 2019REPORTED

A1 2.3 2.4 2.5

A 15.4 16.2 16.8

B 20.0 20.6 21.5

C 26.9 27.8 28.5

DE 37.7 35.4 33.24

NCCS ABC continue to rise

All Media holding their own despite Internet growth

Figs in %

IRS Q3 2019 consists of Q4 2017 and Q1, Q2,Q3 2019

% REACH WITHIN 12+ INDIVIDUALS

TOTALSIRS’19 Q1

TOTALSIRS’19 Q2

TOTALSIRS’19 Q3

URBAN IRS’19 Q1

URBAN IRS’19 Q2

URBAN IRS’19 Q3

RURAL IRS’19 Q1

RURAL IRS’19 Q2

RURAL IRS’19 Q3

Universe size (000s), 12+ years 107,85,43 108,71,43 109,58,74 37,69,76 38,06,77 38,44,36 70,15,67 70,64,66 71,14,38

TV in last 1 month (L1M) 77 76 76 90 89 88 70 70 70

Newspapers read in L1M 39 39 38 53 53 51 32 31 30

Magazines read in L1M 6 5 5 9 9 9 4 4 3

Listened to Radio in L1M 20 20 20 29 29 29 16 16 16

Accessed Internet in L1M 24 29 35 39 44 49 16 22 27

Watched Cinema in L1M 3 3 3 6 6 6 2 1 1

ENGLISH READ & UNDERSTAND CONTINUES TO GROW

English Read &

UnderstandALL INDIA

Figs in %IRS Q1 2019

IRS Q2 2019

IRS Q32019

ALL INDIA 26 27 29

Andhra Pradesh 15 16 16

Assam 25 29 30

Bihar 20 21 21

Chhattisgarh 16 16 16

Goa 55 55 56

Gujarat 16 17 18

Haryana 29 31 34

Himachal Pradesh 52 57 57

Jammu & Kashmir 63 64 64

Jharkhand 21 22 23

Karnataka 22 24 27

Kerala 37 45 48

Madhya Pradesh 13 14 14

Maharashtra 29 31 34

Manipur 48 52 49

English Read &

UnderstandALL INDIA

IRS Q1 2019

IRS Q2 2019

IRS Q3 2019

ALL INDIA 26 27 29

Meghalaya 31 38 43

Mizoram 21 35 47

NCT Of Delhi 47 48 50

Nagaland 57 59 67

Odisha 28 34 39

Punjab 47 50 53

Rajasthan 19 16 16

Sikkim 63 64 66

Tamil Nadu 27 29 30

Telangana 24 27 27

Tripura 28 28 30

Uttar Pradesh 29 29 29

Uttarakhand 34 36 35

West Bengal 31 34 35

READERSHIP TREND ACROSS LANGUAGES

Read in L1M (TR) % ALL INDIA URBAN RURAL

IRS Q1 2019

IRS Q2 2019

IRS Q3 2019

IRS Q1 2019

IRS Q2 2019

IRS Q3 2019

IRS Q1 2019

IRS Q2 2019

IRS Q32019

Any Hindi Dailies 17 17 16.3 21 21 20.3 15 15 14.2

Any English Dailies 2.9 3.0 3.1 7 7 7.4 0.7 0.76 0.8

Any Regional Dailies 20 19 18.9 28 28 27.1 15 15 14.5

IRS Q3 2019 consists of Q4 2017 and Q1, Q2,Q3 2019

AIR % ALL INDIA URBAN RURAL

IRS Q1 2019

IRS Q2 2019

IRS Q3 2019

IRS Q1 2019

IRS Q2 2019

IRS Q3 2019

IRS Q1 2019

IRS Q2 2019

IRS Q32019

Any Hindi Dailies 7.12 6.7 6.4 10.5 10.13 9.7 5.32 4.9 4.6

Any English Dailies 1.23 1.21 1.2 3.24 3.16 3.1 0.15 0.15 0.2

Any Regional Dailies 8.36 8.05 7.8 14.07 13.54 12.9 5.29 5.09 5.0

Any Dailies : TR, AIR : North

% TR TR TR AIR AIR AIR

2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

All India 37.3 36.7 35.7 16.0 15.3 14.7

North States

J&K 36.8 38.4 38.4 11.2 11.3 11.3

Punjab 43.1 43.3 42.9 16.6 16.7 16.5

Haryana 38.0 39.4 38.8 16.4 17.1 16.0

HP 54 55.5 54.3 21 21.1 20.5

Uttar Pradesh 36.0 35.0 33.5 14.7 13.4 12.6

Uttarakhand 49.6 45.8 43.2 23.1 18.8 17.2

NCT Delhi 48.7 47.7 47.0 25.7 24.3 23.6

Rajasthan 38.7 37.3 35.7 19.5 18.6 17.4

Any Dailies : TR, AIR : West


2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

All India 37.3 36.7 35.7 16.0 15.3 14.7

West States

Maharashtra 42.1 42.7 43.0 19.1 19.2 19.1

MP 32.8 30.8 29.3 12.7 12.0 11.4

Gujarat 40.2 36.9 34.2 16.9 16.0 15.5

Goa 52.3 54.1 54.2 24.7 23.7 23.2

Chhattisgarh 36.2 34.0 30.7 15.2 13.9 12.3

Any Dailies : TR, AIR : South


2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

All India 37.3 36.7 35.7 16.0 15.3 14.7

South States

Andhra Pradesh 30.2 28.0 26.0 13.9 12.5 11.1

Telangana 36.4 34.4 30.4 17.7 16.5 15.4

Karnataka 39.7 39.7 39.7 16.3 15.5 15.3

Kerala 86 85.4 84.5 60.1 57.2 52.3

TN & Puduc. 51.0 51.6 52.1 16.2 16.4 16.5

Any Dailies : TR, AIR : East


2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

All India 37.3 36.7 35.7 16.0 15.3 14.7

East States

Bihar 28.3 27.7 26.4 11.2 10.9 10.1

Jharkhand 27.8 26.5 27.0 10.5 9.6 10.0

Odisha 32.8 32.9 32.5 10.0 10.0 9.7

Assam 18.0 17.6 17.5 5.8 5.5 4.8

West Bengal 25.7 25.6 25.9 9.5 9.3 9.4

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Top Dailies Readership - All India (Main)

Wtd No.s TR TR TR AIR AIR AIR

‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

Dainik Jagran (Main) 73673 72559 70430 20256 18146 17496

Dainik Bhaskar (Main) 51413 52111 52622 15405 15333 15426

Hindustan (Main) 54696 52866 51308 18422 15716 14563

Amar Ujala (Main) 47645 47066 44797 10184 10163 9694

Malayala Manorama (Daily) 17480 18091 17849 9776 9623 8981

Daily Thanthi 24054 24916 25758 6572 6874 7198

Rajasthan Patrika (Main) 18040 17816 17476 7546 7231 6785

Lokmat (Main) 19702 20443 21765 6083 6063 6231

The Times Of India (Main) 15234 16126 16986 5645 5789 5821

Eenadu 15674 14326 12891 6723 5973 5313

*Top 10 by AIR

Top Dailies (Main) – English -1

Wtd Nos TR TR TR AIR AIR AIR

‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

Mumbai

TOI 2517 2625 2776 1280 1317 1292

HT 1640 1734 1884 885 869 859

Mumbai Mirror 1934 1953 1949 732 749 744

Delhi

HT 2147 2054 2114 1220 1114 1076

TOI 2001 2058 2206 976 958 928

The Hindu 469 446 526 167 168 187

Top Dailies (Main) – English -2


‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

Chennai

TOI 719 743 846 264 265 279

Hindu 759 803 898 263 251 267

Kolkata

Telegraph 720 713 691 338 345 324

TOI 650 632 643 323 323 304

Top Dailies (Main) - Hindi -1


‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

UP

Dainik Jagran 40919 40290 38758 12077 10336 9971

Amar Ujala 38372 37815 35776 8088 8073 7732

Hindustan 28614 28141 27297 9991 8260 7626

Aj 3877 4088 4053 741 658 623

Rashtriya Sahara 3701 3587 3731 428 520 511

Bihar

Hindustan 16585 15983 15059 5185 4780 4331

Dainik Jagran 13588 13358 12599 3410 3448 3218

Dainik Bhaskar 4970 5877 6263 1504 1648 1830

Prabhat Khabar 8820 7956 7420 2001 1841 1798

Aj 905 931 980 111 126 159



‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

Jharkhand

Prabhat Khabar 4801 4722 4599 1274 1329 1403

Hindustan 4240 3800 3899 1232 1051 1015

Dainik Jagran 3763 3507 3538 921 769 812

Dainik Bhaskar 2115 2074 2263 618 554 575



‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

MP

Dainik Bhaskar 12169 11651 11303 3847 3642 3484

Patrika 7798 7448 7059 2384 2286 2208

Nai Dunia 4928 4929 4842 1346 1333 1290

Dainik Jagran 2135 2391 2445 376 357 300

NavDunia 1292 1407 1312 348 318 292

Rajasthan

Rajasthan Patrika 17185 16940 16561 7345 7029 6575

Dainik Bhaskar 17082 16807 16441 5707 5765 5851

Dainik Navajyoti 1723 1579 1593 401 351 356

Punjab Kesari 811 697 565 188 143 108



‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

Punjab

Punjab Kesari 3274 3304 3248 936 957 950

Dainik Bhaskar 1857 1924 2167 493 500 596

Dainik Jagran 1819 1922 1971 446 436 466

Dainik Savera Times 858 1045 1198 228 351 381

Amar Ujala 667 611 548 144 136 118

Haryana

Dainik Jagran 3882 4162 4288 1250 1368 1325

Dainik Bhaskar 4043 4365 4247 1251 1401 1281

Punjab Kesari 3352 3106 3059 930 884 795

Amar Ujala 1925 1952 1872 391 401 411

Hari Bhoomi 609 833 917 144 257 312



‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

CHH

Hari Bhoomi 3860 3742 3314 1304 1256 1106

Dainik Bhaskar 3149 2934 2812 891 792 741

Nava Bharat (CHH) 3253 3040 2610 873 821 676

Patrika 2166 1796 1508 652 541 419

Nai Dunia 1542 1417 1283 392 354 309

Uttarakhand

Hindustan 2288 1907 2009 1060 746 804

Amar Ujala 2955 2787 2698 693 694 595

Dainik Jagran 2874 2432 2337 761 567 555

Top Dailies (Main) – Regional 1


‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

Kerala

Malayala Manorma 17264 17867 17596 9677 9530 8874

Mathrubhumi 12841 13095 12545 6396 5869 5222

Deshabhimani (Daily) 6295 6611 6602 2405 2425 2234

Madhyamam (Daily) 2469 2661 2588 853 877 774

Suprabhaatam 1339 1306 1254 559 548 461

Maharashtra

Lokmat 19469 20169 21457 6014 5988 6146

Daily Sakal 11668 12771 13960 3041 3589 3860

Pudhari 7931 8773 9276 2586 2700 2743

Punya Nagari 9684 10256 10884 2227 2177 2361

Maharashtra Times 4156 4643 4943 1567 1576 1629



‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

Karnataka

Vijay Karnataka 7860 8081 8018 2654 2583 2629

Vijayavani 7191 7345 7500 2270 2169 2257

Prajavani 7177 7372 7549 2087 2166 2128

Udayavani 3184 3264 3465 1044 1069 1113

Kannada Prabha 2657 2599 2592 656 620 650

Orissa

Sambad (Ori) 6598 6656 6550 1579 1581 1474

Samaja 5463 5594 5629 1223 1255 1281

The Prameya 3772 3613 3807 979 926 1001

Dharitri 3187 3009 2751 523 490 433

Pragativadi 568 675 641 117 135



‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

Tamil Nadu

Daily Thanthi 23471 24381 25254 6359 6712 7025

Dinakaran 12353 12738 12854 2480 2599 2659

Dinamalar 11588 11969 11937 2841 2814 2656

Maalai Malar 2723 2834 2983 662 636 689

The Hindu Tamil 2709 2674 2569 790 728 664

Gujarat

Gujarat Samachar 11067 10078 9160 3949 3696 3523

Sandesh 10375 9397 8991 3384 3211 3139

Divya Bhaskar 8060 7918 7907 2577 2754 2768

Saurashtra Samachar 766 778 916 234 241 302

Kutch Mitra (Daily) 714 625 521 234 211 238

Top Dailies (Main) - Regional 4


‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

West Bengal

Ananda Bazar Patrika 12361 12379 12683 3406 3321 3273

Bartaman 9475 9739 9898 2652 2668 2732

Ei Samay 2733 2659 2711 935 885 864

Uttar Banga Sambad 2056 1949 1795 719 676 580

Sangbad Pratidin 3206 3406 3647 487 532 562

Andhra Pradesh

Eenadu 8251 7243 6750 3494 2925 2468

Sakshi 5238 5370 5412 1708 1850 1896

Andhra Jyothi 3897 3628 3219 1519 1378 1198



‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

Telangana

Eenadu 7077 6703 5739 3091 2898 2711

Sakshi 3384 3228 2968 1239 1236 1260

Namasthe Telangana 2973 2806 2231 1111 1047 814

Andhra Jyothi 2339 2221 2025 957 861 799

Assam

Asomiya Pratidin 2500 2469 2471 769 719 588

Niyamiya Barta 1016 1129 1212 239 274 289

Amar Asom 702 713 692 167 169 137

Dainik Agradoot 508 610 587 161 129



‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

Punjab

Ajit 4314 4414 4449 1047 1140 1118

Jag Bani 4386 4207 3977 1106 970 959

Punjabi Tribune 771 749 681 162 179 185

Punjabi Jagran 684 736 738 140 127 93

TOP MAGAZINES

Snapshot : Magazines

MAGAZINES ALL INDIA URBAN RURAL

IRS Q1 2019

IRS Q2 2019

IRS Q3 2019

IRS Q2 2019

IRS Q1 2019

IRS Q3 2019

IRS Q1 2019

IRS Q2 2019

IRS Q3 2019

% MAGAZINES - TR 8% 8% 8% 13% 13% 13% 5% 5% 5%

% MAGAZINES - AIR 4% 4% 4% 7% 7% 7% 3% 3% 3%

Snapshot : Magazines

MAGAZINESIRS Q1 2019

IRS Q2 2019

IRS Q3 2019

MAGAZINESIRS Q1 2019

IRS Q2 2019

IRS Q3 2019

India Today (English) 9151 9156 9243 Ananda Vikatan 3412 3394 3377

India Today (Hindi) 7711 7456 7027 Champak (Hindi) 3528 3342 3275

SamanyaGyan Darpan 7493 6999 6395 Grih Shobha (Hindi) 2783 3349 3269

Vanitha (Malayalam) 7049 6811 6343 Diamond Cricket Today (Hindi) 2992 2951 2933

Pratiyogita Darpan (Hindi) 6419 6076 5503 Filmfare (English - Monthly) 2740 2771 2881

Meri Saheli 4682 4235 4020 Jagran Sakhi 2366 2363 2752

The Sportstar 3437 3713 3796 Sarita 3067 2835 2746

General Knowledge Today 3666 3666 3670 Saras Salil Hindi 4262 3357 2688

Bal Bhaskar 3917 3685 3628 Balarama 2526 2774 2665

Diamond Cricket Today (English)

2927 3211 3463 Mathrubhumi Arogya Masika 2687 2802 2641

*Top 20 by TR

TOP RADIO STATIONS

Top Radio Stations – Last 1 Week

Wtd Nos Last One Week

‘000s 2019Q1 2019Q2 2019Q3

Mumbai

Radio Mirchi FM (98.3) 2712 2647 2719

Red FM (93.5) 2029 2042 2167

Big FM (92.7) 2169 2057 2033

Radio City (91.1) 1770 1716 1802

Fever FM (104.0) 2148 1884 1724

Delhi

Radio Mirchi FM (98.3) 3717 3395 3189

Red FM (93.5) 3026 3092 2910

Big FM (92.7) 2906 2716 2561

Fever FM (104.0) 2351 2177 2042

Radio City (91.1) 2246 2138 1984

Top Radio Stations


‘000s 2019Q1 2019Q2 2019Q3

Kolkata

Radio Mirchi FM (98.3) 1110 912 833

AIR FM 775 707 635

Akashvani 643 597 553

Red FM (93.5) 613 523 489

Big FM (92.7) 653 552 467

Chennai

Suryan FM (93.5) 1411 1354 1245

Hello FM (106.4) 1081 1134 1188

Radio Mirchi FM (98.3) 1203 1029 943

Radio City (91.1) 973 779 703

Big FM (92.7) 842 745 670

Top Radio Stations


‘000s 2019Q1 2019Q2 2019Q3

Bangalore

Big FM (92.7) 2577 2553 2397

Radio Mirchi FM (98.3) 2001 2033 1905

Radio City (91.1) 1526 1617 1626

Red FM (93.5) 1399 1475 1357

Fever FM (104.0) 1207 1213 1144

THANK YOU

INDIAN READERSHIP SURVEY Q2 2019

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