INDIAN READERSHIP SURVEY Q2 2019...INDIAN READERSHIP SURVEY 2019 Q3 DATE : 27th December 2019 IRS...

INDIAN READERSHIP SURVEY 2019 Q3

DATE : 27th December 2019

IRS 2019Q3 report is rolling average over Last quarter of 2017 (Q4), and Three quarters of 2019 (Q1+Q2 +Q3 2019); reporting sample of 3,15,255 HHs

*All India Sample excluding Andhra Pradesh - For IRS 2019 Q3; subject to change

All media hold on to their loyal consumers in spite growth in internet consumption.Total reach across all media continues to grow.

IRS Q3 2019 : HEADLINES

More Indians read and understand English now

NCCS AB continues on an Upward Trend

Data for AP is not included in the current release and will be updated shortly. J&K fieldwork affected because of administrative/political developments

REPORTING PERIOD

This report is based on a Rolling Average of data from Last quarter of IRS

2017, 2 quarters IRS 2019 (Q1) and (Q2) and one fresh quarter – Q3 of IRS

2019

Quarter Start Date End Date

IRS 2017 Q4 August’17 December’17

IRS 2019 Q1 November’18 April’19

IRS 2019 Q2 April’19 July ’19

IRS 2019 Q3 August’19 November’19

Key Trends

NCCS % IRS Q1 2019REPORTED

IRS Q2 2019REPORTED

IRS Q3 2019REPORTED

A1 2.3 2.4 2.55

A 15.4 16.2 17.1

B 20.0 20.6 21.42

C 26.9 27.8 27.91

DE 37.7 35.4 33.58

NCCS ABC continue to rise

*All India Sample excluding AP - For IRS 2019 Q3; subject to change

All Media Holding Their Own Despite Internet Growth

Figs in %

IRS Q3 2019 consists of Q4 2017 and Q1, Q2,Q3 2019

% REACH WITHIN 12+ INDIVIDUALS

TOTALSIRS’19 Q1

TOTALSIRS’19 Q2

TOTALSIRS’19 Q3

URBAN IRS’19 Q1

URBAN IRS’19 Q2

URBAN IRS’19 Q3

RURAL IRS’19 Q1

RURAL IRS’19 Q2

RURAL IRS’19 Q3

Universe size (000s), 12+ years 107,85,43 108,71,43 105,10,63 37,69,76 38,06,77 36,86,85 70,15,67 70,64,66 68,23,79

TV in last 1 month (L1M) 77 76 76 90 89 88 70 70 69

Newspapers read in L1M 39 39 38 53 53 52 32 31 31

Magazines read in L1M 6 5 5 9 9 9 4 4 3

Listened to Radio in L1M 20 20 21 29 29 30 16 16 16

Accessed Internet in L1M 24 29 35 39 44 50 16 22 28

Watched Cinema in L1M 3 3 3 6 6 6 2 1 1


ENGLISH READ & UNDERSTAND CONTINUES TO GROW

English Read &

UnderstandALL INDIA

Figs in %IRS Q1

2019

IRS Q2

2019

IRS Q3

2019

ALL INDIA 26 27 29

Assam 25 29 30

Bihar 20 21 21

Chhattisgarh 16 16 16

Goa 55 55 56

Gujarat 16 17 18

Haryana 29 31 34

Himachal Pradesh 52 57 57

Jammu & Kashmir 63 64 64

Jharkhand 21 22 23

Karnataka 22 24 27

Kerala 37 45 48

Madhya Pradesh 13 14 14

Maharashtra 29 31 34

Manipur 48 52 49

English Read &

UnderstandALL INDIA

IRS Q1

2019

IRS Q2

2019

IRS Q3

2019

ALL INDIA 26 27 29

Meghalaya 31 38 43

Mizoram 21 35 47

NCT Of Delhi 47 48 50

Nagaland 57 59 67

Odisha 28 34 39

Punjab 47 50 53

Rajasthan 19 16 16

Sikkim 63 64 66

Tamil Nadu 27 29 30

Telangana 24 27 27

Tripura 28 28 30

Uttar Pradesh 29 29 29

Uttarakhand 34 36 35

West Bengal 31 34 35


READERSHIP TREND ACROSS LANGUAGES

Read in L1M (TR) % ALL INDIA URBAN RURAL

IRS Q1

2019

IRS Q2

2019

IRS Q3

2019

IRS Q1

2019

IRS Q2

2019

IRS Q3

2019

IRS Q1

2019

IRS Q2

2019

IRS Q3

2019

Any Hindi Dailies 17 17 17.0 21 21 21.1 15 15 14.8

Any English Dailies 2.9 3.0 3.2 7 7 7.6 0.7 0.76 0.8

Any Regional Dailies 20 19 18.6 28 28 26.9 15 15 14.2

IRS Q3 2019 consists of Q4 2017 and Q1, Q2,Q3 2019

AIR % ALL INDIA URBAN RURAL

IRS Q1

2019

IRS Q2

2019

IRS Q3

2019

IRS Q1

2019

IRS Q2

2019

IRS Q3

2019

IRS Q1

2019

IRS Q2

2019

IRS Q3

2019

Any Hindi Dailies 7.12 6.7 6.7 10.5 10.13 10.1 5.32 4.9 4.8

Any English Dailies 1.23 1.21 1.2 3.24 3.16 3.2 0.15 0.15 0.2

Any Regional Dailies 8.36 8.05 7.6 14.07 13.54 12.8 5.29 5.09 4.8


Any Dailies : TR, AIR : North

% TR TR TR AIR AIR AIR

2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

All India (excluding

Andhra Pradesh –

for IRS2019 Q3)

37.3 36.7 36.1 16.0 15.3 14.8

North States

J&K 36.8 38.4 38.4 11.2 11.3 11.3

Punjab 43.1 43.3 42.9 16.6 16.7 16.5

Haryana 38.0 39.4 38.8 16.4 17.1 16.0

HP 54 55.5 54.3 21 21.1 20.5

Uttar Pradesh 36.0 35.0 33.5 14.7 13.4 12.6

Uttarakhand 49.6 45.8 43.2 23.1 18.8 17.2

NCT Delhi 48.7 47.7 47.0 25.7 24.3 23.6

Rajasthan 38.7 37.3 35.7 19.5 18.6 17.4


Any Dailies : TR, AIR : West


2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

All India

(excluding Andhra

Pradesh – for

IRS2019 Q3)

37.3 36.7 36.1 16.0 15.3 14.8

West States

Maharashtra 42.1 42.7 43.0 19.1 19.2 19.1

MP 32.8 30.8 29.3 12.7 12.0 11.4

Gujarat 40.2 36.9 34.2 16.9 16.0 15.5

Goa 52.3 54.1 54.2 24.7 23.7 23.2

Chhattisgarh 36.2 34.0 30.7 15.2 13.9 12.3


Any Dailies : TR, AIR : South


2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

All India

(excluding Andhra

Pradesh – for

IRS2019 Q3)

37.3 36.7 36.1 16.0 15.3 14.8

South States

Telangana 36.4 34.4 30.4 17.7 16.5 15.4

Karnataka 39.7 39.7 39.7 16.3 15.5 15.3

Kerala 86 85.4 84.5 60.1 57.2 52.3

TN & Puduc. 51.0 51.6 52.1 16.2 16.4 16.5


Any Dailies : TR, AIR : East


2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

All India

((excluding

Andhra Pradesh –

for IRS2019 Q3)

37.3 36.7 36.1 16.0 15.3 14.8

East States

Bihar 28.3 27.7 26.4 11.2 10.9 10.1

Jharkhand 27.8 26.5 27.0 10.5 9.6 10.0

Odisha 32.8 32.9 32.5 10.0 10.0 9.7

Assam 18.0 17.6 17.5 5.8 5.5 4.8

West Bengal 25.7 25.6 25.9 9.5 9.3 9.4


Snapshot : Magazines

MAGAZINES ALL INDIA URBAN RURAL

IRS Q1 2019

IRS Q2 2019

IRS Q3 2019

IRS Q2 2019

IRS Q1 2019

IRS Q3 2019

IRS Q1 2019

IRS Q2 2019

IRS Q3 2019

% MAGAZINES - TR 8% 8% 8% 13% 13% 13% 5% 5% 5%

% MAGAZINES - AIR 4% 4% 4% 7% 7% 7% 3% 3% 3%


TOP PUBLICATIONS

Top Dailies - EnglishWtd Nos TR TR TR AIR AIR AIR

‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

Mumbai

TOI 2517 2625 2776 1280 1317 1292

HT 1640 1734 1884 885 869 859

Delhi

TOI 2001 2058 2206 976 958 928

HT 2147 2054 2114 1220 1114 1076

Chennai

TOI 719 743 846 264 265 279

Hindu 759 803 898 263 251 267

Kolkata

TOI 650 632 643 323 323 304

Telegraph 720 713 691 338 345 324


Top Dailies - Hindi -1Wtd Nos TR TR TR AIR AIR AIR

‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

UP

Dainik Jagran 40919 40290 38758 12077 10336 9971

Amar Ujala 38372 37815 35776 8088 8073 7732

Hindustan 28614 28141 27297 9991 8260 7626

Bihar

Hindustan 16585 15983 15059 5185 4780 4331

Dainik Jagran 13588 13358 12599 3410 3448 3218

Prabhat Khabar 8820 7956 7420 2001 1841 1798

Dainik Bhaskar 4970 5877 6263 1504 1648 1830

Jharkhand

Prabhat Khabar 4801 4722 4599 1274 1329 1403

Hindustan 4240 3800 3899 1232 1051 1015

Dainik Jagran 3763 3507 3538 921 769 812

Dainik Bhaskar 2115 2074 2263 618 554 575


Top Dailies - Hindi -2

Wtd No.s TR TR TR AIR AIR AIR

‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

MP

Dainik Bhaskar 12169 11651 11303 3847 3642 3484

Patrika 7798 7448 7059 2384 2286 2208

Rajasthan

Rajasthan Patrika 17185 16940 16561 7345 7029 6575

Dainik Bhaskar 17082 16807 16441 5707 5765 5851

Punjab

Ajit 4314 4414 4449 1047 1140 1118

Jag Bani 4386 4207 3977 1106 970 959

Punjab Kesari 3274 3304 3248 936 957 950

Haryana

Dainik Bhaskar 4043 4365 4247 1251 1401 1281

Dainik Jagran 3882 4162 4288 1250 1368 1325

Punjab Kesari 3352 3106 3059 930 884 795


Top Dailies - Hindi -3

Wtd No.s TR TR TR AIR AIR AIR

‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q2

CHH

Hari Bhoomi 3860 3742 3314 1304 1256 1106

Dainik Bhaskar 3149 2934 2812 891 792 741

Nava Bharat (CHH) 3253 3040 2610 873 821 676

Patrika 2166 1796 1508 652 541 419


Top Dailies - Regional Wtd No.s TR TR TR AIR AIR AIR

‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

Kerala

Malayala Manorma 17264 17867 17596 9677 9530 8874

Matrabhoomi 12841 13095 12545 6396 5869 5222

Maharashtra

Lokmat 19469 20169 21457 6014 5988 6146

Daily Sakal 11668 12771 13960 3041 3589 3860

Karnataka

Vijay Karnataka 7860 8081 8018 2654 2583 2629

Vijayavani 7191 7345 7500 2270 2169 2257

Gujarat

Gujarat Samachar 11067 10078 9160 3949 3696 3523

Sandesh 10375 9397 8991 3384 3211 3139


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INDIAN READERSHIP SURVEY Q2 2019...INDIAN READERSHIP SURVEY 2019 Q3 DATE : 27th December 2019 IRS...

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