INDIAN READERSHIP SURVEY Q2 2019 ... INDIAN READERSHIP SURVEY 2019 Q3 DATE : 27th December 2019 IRS

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Transcript of INDIAN READERSHIP SURVEY Q2 2019 ... INDIAN READERSHIP SURVEY 2019 Q3 DATE : 27th December 2019 IRS

  • INDIAN READERSHIP SURVEY 2019 Q3

    DATE : 27th December 2019

  • IRS 2019Q3 report is rolling average over Last quarter of 2017 (Q4), and Three quarters of 2019 (Q1+Q2 +Q3 2019); reporting sample of 3,15,255 HHs

    *All India Sample excluding Andhra Pradesh - For IRS 2019 Q3; subject to change

    All media hold on to their loyal consumers in spite growth in internet consumption. Total reach across all media continues to grow.

    IRS Q3 2019 : HEADLINES

    More Indians read and understand English now

    NCCS AB continues on an Upward Trend

    Data for AP is not included in the current release and will be updated shortly. J&K fieldwork affected because of administrative/political developments

  • REPORTING PERIOD

    This report is based on a Rolling Average of data from Last quarter of IRS

    2017, 2 quarters IRS 2019 (Q1) and (Q2) and one fresh quarter – Q3 of IRS

    2019

    Quarter Start Date End Date

    IRS 2017 Q4 August’17 December’17

    IRS 2019 Q1 November’18 April’19

    IRS 2019 Q2 April’19 July ’19

    IRS 2019 Q3 August’19 November’19

  • Key Trends

  • NCCS % IRS Q1 2019 REPORTED

    IRS Q2 2019 REPORTED

    IRS Q3 2019 REPORTED

    A1 2.3 2.4 2.55

    A 15.4 16.2 17.1

    B 20.0 20.6 21.42

    C 26.9 27.8 27.91

    DE 37.7 35.4 33.58

    NCCS ABC continue to rise

    *All India Sample excluding AP - For IRS 2019 Q3; subject to change

  • All Media Holding Their Own Despite Internet Growth

    Figs in %

    IRS Q3 2019 consists of Q4 2017 and Q1, Q2,Q3 2019

    % REACH WITHIN 12+ INDIVIDUALS

    TOTALS IRS’19 Q1

    TOTALS IRS’19 Q2

    TOTALS IRS’19 Q3

    URBAN IRS’19 Q1

    URBAN IRS’19 Q2

    URBAN IRS’19 Q3

    RURAL IRS’19 Q1

    RURAL IRS’19 Q2

    RURAL IRS’19 Q3

    Universe size (000s), 12+ years 107,85,43 108,71,43 105,10,63 37,69,76 38,06,77 36,86,85 70,15,67 70,64,66 68,23,79

    TV in last 1 month (L1M) 77 76 76 90 89 88 70 70 69

    Newspapers read in L1M 39 39 38 53 53 52 32 31 31

    Magazines read in L1M 6 5 5 9 9 9 4 4 3

    Listened to Radio in L1M 20 20 21 29 29 30 16 16 16

    Accessed Internet in L1M 24 29 35 39 44 50 16 22 28

    Watched Cinema in L1M 3 3 3 6 6 6 2 1 1

    *All India Sample excluding AP - For IRS 2019 Q3; subject to change

  • ENGLISH READ & UNDERSTAND CONTINUES TO GROW

    English Read &

    Understand ALL INDIA

    Figs in % IRS Q1

    2019

    IRS Q2

    2019

    IRS Q3

    2019

    ALL INDIA 26 27 29

    Assam 25 29 30

    Bihar 20 21 21

    Chhattisgarh 16 16 16

    Goa 55 55 56

    Gujarat 16 17 18

    Haryana 29 31 34

    Himachal Pradesh 52 57 57

    Jammu & Kashmir 63 64 64

    Jharkhand 21 22 23

    Karnataka 22 24 27

    Kerala 37 45 48

    Madhya Pradesh 13 14 14

    Maharashtra 29 31 34

    Manipur 48 52 49

    English Read &

    Understand ALL INDIA

    IRS Q1

    2019

    IRS Q2

    2019

    IRS Q3

    2019

    ALL INDIA 26 27 29

    Meghalaya 31 38 43

    Mizoram 21 35 47

    NCT Of Delhi 47 48 50

    Nagaland 57 59 67

    Odisha 28 34 39

    Punjab 47 50 53

    Rajasthan 19 16 16

    Sikkim 63 64 66

    Tamil Nadu 27 29 30

    Telangana 24 27 27

    Tripura 28 28 30

    Uttar Pradesh 29 29 29

    Uttarakhand 34 36 35

    West Bengal 31 34 35

    *All India Sample excluding AP - For IRS 2019 Q3; subject to change

  • READERSHIP TREND ACROSS LANGUAGES

    Read in L1M (TR) % ALL INDIA URBAN RURAL

    IRS Q1

    2019

    IRS Q2

    2019

    IRS Q3

    2019

    IRS Q1

    2019

    IRS Q2

    2019

    IRS Q3

    2019

    IRS Q1

    2019

    IRS Q2

    2019

    IRS Q3

    2019

    Any Hindi Dailies 17 17 17.0 21 21 21.1 15 15 14.8

    Any English Dailies 2.9 3.0 3.2 7 7 7.6 0.7 0.76 0.8

    Any Regional Dailies 20 19 18.6 28 28 26.9 15 15 14.2

    IRS Q3 2019 consists of Q4 2017 and Q1, Q2,Q3 2019

    AIR % ALL INDIA URBAN RURAL

    IRS Q1

    2019

    IRS Q2

    2019

    IRS Q3

    2019

    IRS Q1

    2019

    IRS Q2

    2019

    IRS Q3

    2019

    IRS Q1

    2019

    IRS Q2

    2019

    IRS Q3

    2019

    Any Hindi Dailies 7.12 6.7 6.7 10.5 10.13 10.1 5.32 4.9 4.8

    Any English Dailies 1.23 1.21 1.2 3.24 3.16 3.2 0.15 0.15 0.2

    Any Regional Dailies 8.36 8.05 7.6 14.07 13.54 12.8 5.29 5.09 4.8

    *All India Sample excluding AP - For IRS 2019 Q3; subject to change

  • Any Dailies : TR, AIR : North

    % TR TR TR AIR AIR AIR

    2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

    All India (excluding

    Andhra Pradesh –

    for IRS2019 Q3)

    37.3 36.7 36.1 16.0 15.3 14.8

    North States

    J&K 36.8 38.4 38.4 11.2 11.3 11.3

    Punjab 43.1 43.3 42.9 16.6 16.7 16.5

    Haryana 38.0 39.4 38.8 16.4 17.1 16.0

    HP 54 55.5 54.3 21 21.1 20.5

    Uttar Pradesh 36.0 35.0 33.5 14.7 13.4 12.6

    Uttarakhand 49.6 45.8 43.2 23.1 18.8 17.2

    NCT Delhi 48.7 47.7 47.0 25.7 24.3 23.6

    Rajasthan 38.7 37.3 35.7 19.5 18.6 17.4

    *All India Sample excluding AP - For IRS 2019 Q3; subject to change

  • Any Dailies : TR, AIR : West

    % TR TR TR AIR AIR AIR

    2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

    All India

    (excluding Andhra

    Pradesh – for

    IRS2019 Q3)

    37.3 36.7 36.1 16.0 15.3 14.8

    West States

    Maharashtra 42.1 42.7 43.0 19.1 19.2 19.1

    MP 32.8 30.8 29.3 12.7 12.0 11.4

    Gujarat 40.2 36.9 34.2 16.9 16.0 15.5

    Goa 52.3 54.1 54.2 24.7 23.7 23.2

    Chhattisgarh 36.2 34.0 30.7 15.2 13.9 12.3

    *All India Sample excluding AP - For IRS 2019 Q3; subject to change

  • Any Dailies : TR, AIR : South

    % TR TR TR AIR AIR AIR

    2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

    All India

    (excluding Andhra

    Pradesh – for

    IRS2019 Q3)

    37.3 36.7 36.1 16.0 15.3 14.8

    South States

    Telangana 36.4 34.4 30.4 17.7 16.5 15.4

    Karnataka 39.7 39.7 39.7 16.3 15.5 15.3

    Kerala 86 85.4 84.5 60.1 57.2 52.3

    TN & Puduc. 51.0 51.6 52.1 16.2 16.4 16.5

    *All India Sample excluding AP - For IRS 2019 Q3; subject to change

  • Any Dailies : TR, AIR : East

    % TR TR TR AIR AIR AIR

    2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

    All India

    ((excluding

    Andhra Pradesh –

    for IRS2019 Q3)

    37.3 36.7 36.1 16.0 15.3 14.8

    East States

    Bihar 28.3 27.7 26.4 11.2 10.9 10.1

    Jharkhand 27.8 26.5 27.0 10.5 9.6 10.0

    Odisha 32.8 32.9 32.5 10.0 10.0 9.7

    Assam 18.0 17.6 17.5 5.8 5.5 4.8

    West Bengal 25.7 25.6 25.9 9.5 9.3 9.4

    *All India Sample excluding AP - For IRS 2019 Q3; subject to change

  • Snapshot : Magazines

    MAGAZINES ALL INDIA URBAN RURAL

    IRS Q1 2019

    IRS Q2 2019

    IRS Q3 2019

    IRS Q2 2019

    IRS Q1 2019

    IRS Q3 2019

    IRS Q1 2019

    IRS Q2 2019

    IRS Q3 2019

    % MAGAZINES - TR 8% 8% 8% 13% 13% 13% 5% 5% 5%

    % MAGAZINES - AIR 4% 4% 4% 7% 7% 7% 3% 3% 3%

    *All India Sample excluding AP - For IRS 2019 Q3; subject to change

  • TOP PUBLICATIONS

  • Top Dailies - English Wtd Nos TR TR TR AIR AIR AIR

    ‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

    Mumbai

    TOI 2517 2625 2776 1280 1317 1292

    HT 1640 1734 1884 885 869 859

    Delhi

    TOI 2001 2058 2206 976 958 928

    HT 2147 2054 2114 1220 1114 1076

    Chennai

    TOI 719 743 846 264 265 279

    Hindu 759 803 898 263 251 267

    Kolkata

    TOI 650 632 643 323 323 304

    Telegraph 720 713 691 338 345 324

    *All India Sample excluding AP - For IRS 2019 Q3; subject to change

  • Top Dailies - Hindi -1 Wtd Nos TR TR TR AIR AIR AIR

    ‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

    UP

    Dainik Jagran 40919 40290 38758 12077 10336 9971

    Amar Ujala 38372 37815 35776 8088 8073 7732

    Hindustan 28614 28141 27297 9991 8260 7626

    Bihar

    Hindustan 16585 15983 15059 5185 4780 4331

    Dainik Jagran 13588 13358 12599 3410 3448 3218

    Prabhat Khabar 8820 7956 7420 2001 1841 1798

    Dainik Bhaskar 4970 5877 6263 1504 1648 1830

    Jharkhand

    Prabhat Khabar 4801 4722 4599 1274 1329 1403

    Hindustan 4240 3800 3899 1232 1051 1015

    Dainik Jagran 3763 3507 3538 921 769 812

    Dainik Bhaskar 2115 2074 2263 618 554 575

    *All India Sample excluding AP - For IRS 2019 Q3; subject to change

  • Top Dailies - Hindi -2

    Wtd No.s TR TR TR AIR AIR AIR

    ‘000s 2019Q1 2019Q2 2019Q3 2019Q1 2019Q2 2019Q3

    MP

    Dainik Bhaskar 12169 11651 11303 3847 3642 3484

    Patrika 7798 7448 7059 2384 2286 2208

    Rajasthan

    Rajasthan Patrika 17185 16940 16561 7345 7029 6575

    Dainik Bhaskar 17082 16807 16441 5707 5765 5851

    Punjab

    Ajit 4314 4414 4449 1047 1140 1118

    Jag Bani 4386 4207 3977 1106 970 959

    Punjab Kesari 3274 3304 3248 936 957 950

    Haryana

    Dainik Bhaskar 4043 4365 4