Magazine Readership

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Data for magazine redaership versus other marketing venues.

Transcript of Magazine Readership

  • HL7160MAXIMUM

    REACHBETTER

    PRESENTATIONSTAND

    OUTMORE IMPACTPER DOLLAR

    MORE TIMEFOR CLIENTS

    The world changes, yet magazines are more popular than ever. In fact, 93% of all Americans read magazines. And research shows* that recall of magazine advertising has increased 13% in the last five years. Better yet, response to magazine advertising is up 10% in the same time period. Isnt it time to put the power of the three Rs to work for you? Contact your HOMES & LAND Publisher today.

    Think Homes & LandPRINT | DIRECT MAIL | WEB | MOBILE | HOMESANDLAND.COM

    * Source: VISTA Norms - January 2009 December 2009. Starch Adnorms December 2009 March 2010. Findings Published in the Magazine Handbook 2010-2011 edition on pages 30 and 75 and online at www.magazine.com/handbook.

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  • So-called experts lump all print into one category and then bluster that Print Is Dead. The facts tell a different story. It is true that newspaper readership has declined 18% since 1994*. However, the audience for magazines has increased, even during the period when the Internet became popular. From 1994 until 2008 the readership of magazines increased from 166 million to 188.9 million, a gain of 13%.**

    Thats because magazines deliver targeted content to a target audience. If youre interested in reaching active homebuyers and sellers, Homes & Land can help.

    All Print Is Not the Same

    Sources: *Newspaper Advertising Association of America 1994 - 2007 **Mediamark Research Inteligence 1994-2008 HL7118

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  • MAXIMUMREACH

    BETTERPRESENTATION

    STANDOUT

    MORE IMPACTPER DOLLAR

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    Magazines deliver more impactand value for your advertising dollar.

    Source: BIGresearch, Allocating Media by Influence

    As reported in Adervertising Age, April 26, 2004Source: BIGresearch, Simultaneous Media Usage Study (SIMM14), June 2009

    Think Homes & LandPRINT | DIRECT MAIL | WEB | MOBILE | HOMESANDLAND.COM

    HL7132

  • HL7148MAXIMUM

    REACHBETTER

    PRESENTATIONSTAND

    OUTMORE IMPACTPER DOLLAR

    MORE TIMEFOR CLIENTS

    In challenging economic times, you face tough decisions about how to spend your advertising dollars. As USA Todays small business expert Steve Strauss points out, Print advertising continues to offer great benefits not shared by its online counterparts. Call your HOMES & LAND Publisher and discover how magazine advertising can jumpstart your career!

    Think Homes & LandPRINT | DIRECT MAIL | WEB | MOBILE | HOMESANDLAND.COM

    Magazines deliver the strongest return on investment compared

    to other types of advertising.Source: Media Generations

    Still need a reason to advertisein magazines? Heres 5.

    92% of all US adults read magazines.

    Source: Experian Simmons

    Magazines are highly targeted with no wasted circulation.

    Magazines excel at branding.

    Magazines drive web search traffic more effectively than any other medium. Source: BIGResearch

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