IRS Readership Survey 2010
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Transcript of IRS Readership Survey 2010
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IRS 2010 Q2
AIR Numbers - To lines
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Top 10 Hindi Dailies
Publication 2010 Q1 2010 Q2
Dainik Jagran 16313 15925Dainik Bhaskar 13329 13303
Hindustan 9914 10143
Amar Ujala 8491 8417
Rajasthan Patrika 6685 6900Punjab Kesari 3526 3561
Navbharat Times 2472 2475
Nai Dunia 1270 1408
Nava Bharat (Mah/Chh) 1437 1404
Prabhat Khabar 1270 1346
(AIR numbers; All figures in 000)
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Ma azines
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Top 10 Hindi Magazines
Publication Periodicity 2010 Q1 2010 Q2
Saras Salil Fortnightly 2209 2045
Pratiyogita Darpan Monthly 1742 1803
India Today Weekly 1311 1301
Meri Saheli Monthly 1267 1265
Grih Shobha Fortnightly 1235 1181
Grehlakshmi Monthly 1133 1160
Cricket Samrat Monthly 1194 1087
Champak Fortnightly 827 848
Nirogdham Quartely 869 843
Vanitha Monthly 707 702
(AIR numbers; All figures in 000)
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Top 10 English Magazines
Publication Periodicity 2010 Q1 2010 Q2
India Today Weekly 1788 1771
Readers Digest Monthly 1270 1151
General Knowledge
TodayMonthly 999 963
Competition SuccessMonthl 688 687
Review
Outlook Weekly 496 453
Wisdom Monthly 420 422
Filmfare Fortnightly 389 375
Stardust Monthly 370 364
Business Today Fortnightly 325 338
Femina Fortnightly 317 324
(AIR numbers; All figures in 000)
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Top 10 Language Magazines
Publication Language*Periodicity 2010 Q1 2010 Q2
Vanitha Malayalam Fortnightly 3035 2751
Kumudam Malayalam Fortnightly 1298 1273
Balarama Malayalam Weekly 1388 1221
Malayala Manorama Malayalam Weekly 1433 1217
Mathrubhumi Aro a
Masika
Malayalam Monthly 1165 1058
Ananda Vikatan Tamil Weekly 1061 1043
Kungumam Tamil Weekly 951 906
Mathrubhumi Thozhil
VarthaMalayalam Weekly 960 845
Karmakshetra Bengali Weekly 741 833Mangalam Malayalam Weekly 804 691
(AIR numbers; All figures in 000)
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Overall Publication
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Top 10 Publications
Publication Language 2010 Q1 2010 Q2
Dainik Jagran (D) Hindi 16313 15925
Dainik Bhaskar (D) Hindi 13329 13303
Hindustan (D) Hindi 9914 10143
Malayala Manorama (D) Malayalam 9583 9841
Amar Ujala (D) Hindi 8491 8417
Lokmat (D) Marathi 7361 7402
Daily Thanthi (D) Tamil 7353 7402
The Times of India (D) English 7035 7088
Rajasthan Patrika (D) Hindi 6685 6900
(AIR numbers; All figures in 000)
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Top 10 Magazines
Publication Language*Periodicity 2010 Q1 2010 Q2
Vanitha Malayalam Fortnightly 3035 2751
Kumudam Malayalam Fortnightly 1298 1273
Balarama Malayalam Weekly 1388 1221
Malayala Manorama Malayalam Weekly 1433 1217
Mathrubhumi Aro a
Masika
Malayalam Monthly 1165 1058
Ananda Vikatan Tamil Weekly 1061 1043
Kungumam Tamil Weekly 951 906
Mathrubhumi Thozhil
VarthaMalayalam Weekly 960 845
Karmakshetra Bengali Weekly 741 833Mangalam Malayalam Weekly 804 691
(AIR numbers; All figures in 000)
