July 2015 Confidential Readership Survey Report

Medical Design Briefs July 2015 Confidential Readership Survey

July 2015

Confidential Readership

Survey Report

Prepared by:

Lion Associates

Medical Design Briefs July 2015 Confidential Readership Survey -

TABLE OF CONTENTS

OBJECTIVES 3 READERSHIP RESPONSES

Top Ten Recognition Scores 4

Top Ten Readership Scores 5

Overall Scores 6

Actions Taken After Seeing Advertisement 7

Pass Along Readership 8

Time Spent Reading Issue of Medical Design Briefs 9

Number of Issues Read 10

Other Publications Read and Received Regularly 11

Topics Desired to be Covered More Extensively 12

Top Five Article Readership Scores 14

Top Five Article Ranking Scores 14

Article Readership/Ranking Scores 15

METHODOLOGY 16 SURVEY ALERT EMAIL & INVITATION 17-18


OBJECTIVES

MEDICAL DESIGN BRIEFS commissioned Lion Associates to conduct a survey of the advertising and editorial readership of its July 2015 issue.

Areas measured in the survey are:

Ad Recognition & Readership

Actions taken after seeing an ad

Pass along readership

Time spent reading an issue of Medical Design Briefs

Number of issues read (out of 4)

Other publications received and read regularly

Topics readers would like covered more extensively

Department/article ratings


READERSHIP RESPONSES

1. Using your copy of the July 2015 issue of Medical Design Briefs as a guide to help you remember, please check how thoroughly you read each of the following advertisements that appeared in this issue.

Recognition Score is the percentage of all respondents who indicated that they read some or recall seeing

an advertisement.

Aerotech 49%

Helical Products Company 48%

Proto Labs 47%

Maxon Precision Motors 47%

Stratasys Direct Manufacturing 46%

Siemens PLM Software 46%

Interface Catheter Solutions 45%

MICROMO 45%

TDK-Lambda Americas 45%

Smalley Steel Ring Co. 44%

COMSOL 42%

Dymax 41%

Tadiran Batteries 40%

Steute Meditech 38%

TOP TEN RECOGNITION SCORES


Readership Score is the percentage of all respondents who indicated that they read some or more than half of an advertisement.

Proto Labs 51%

Maxon Precision Motors 49%

Aerotech 47%

Stratasys Direct Manufacturing 47%

COMSOL 42%

Helical Products Company 38%

Siemens PLM Software 36%

Tadiran Batteries 34%

TDK-Lambda Americas 34%

MICROMO 33%

Interface Catheter Solutions 32%

Smalley Steel Ring Co. 31%

TOP TEN READERSHIP SCORES


ADVERTISER Page #

Read more

than ½* Read

Some* Recall

Seeing* Did Not

See* Readership

Score* Recognition

Score*

Aerotech Inside Front 19% 28% 21% 32% 47% 49%

Interface Catheter Solutions 1 14% 18% 27% 41% 32% 45%

Portescap 2 8% 17% 18% 56% 25% 35%

COMSOL 3 20% 22% 2% 38% 42% 42%

Stratasys Direct Manufacturing 4-5 22% 25% 20% 32% 47% 46%

Smalley Steel Ring Co. 6 15% 16% 28% 40% 31% 44%

Proto Labs 7 24% 27% 20% 29% 51% 47%

KMC Systems 8-9 9% 16% 11% 64% 25% 27%

Tadiran Batteries 11 14% 20% 20% 45% 34% 40%

Siemens PLM Software 13 16% 20% 26% 38% 36% 46%

TRUMPF Inc. 15 8% 17% 20% 55% 25% 37%

ACCES I/O Products 16 9% 18% 18% 54% 27% 36%

CPC – Colder Products Company 17 10% 12% 19% 59% 22% 31%

ATI Industrial Automation 19 11% 18% 18% 53% 29% 36%

Maxon Precision Motors 25 20% 29% 18% 33% 49% 47%

Helical Products Company 28 12% 26% 22% 39% 38% 48%

MICROMO 29 11% 22% 23% 44% 33% 45%

Nook Industries 30-31 6% 14% 19% 61% 20% 33%

John Evans’ Sons 34 6% 8% 18% 68% 14% 26%

TDK-Lambda Americas 37 13% 21% 24% 41% 34% 45%

Dymax Inside Back 9% 17% 24% 49% 26% 41%

Steute Meditech Back Cover 10% 17% 21% 52% 27% 38%

*Based on actual number of respondents who answered questions.


2. Now please indicate what actions you have taken or plan to take as a result of seeing these advertisements in Medical Design Briefs. (Check all that apply.)

ADVERTISER Page # Call or Email Advertiser

Visit Web Site

Recommend/ Purchase Product

Discuss with Others / Save

for Future Reference

Aerotech Inside Front 2% 15% 2% 22%

Interface Catheter Solutions 1 1% 12% 2% 23%

Portescap 2 3% 8% 2% 22%

COMSOL 3 6% 18% 4% 25%

Stratasys Direct Manufacturing 4-5 4% 13% 5% 25%

Smalley Steel Ring Co. 6 2% 8% 5% 24%

Proto Labs 7 5% 23% 5% 25%

KMC Systems 8-9 2% 9% 1% 21%

Tadiran Batteries 11 3% 14% 1% 22%

Siemens PLM Software 13 1% 23% 2% 16%

TRUMPF Inc. 15 2% 11% 4% 21%

ACCES I/O Products 16 3% 9% 1% 20%

CPC – Colder Products Company 17 1% 9% 1% 22%

ATI Industrial Automation 19 2% 15% 2% 19%

Maxon Precision Motors 25 2% 22% 2% 23%

Helical Products Company 28 2% 16% 1% 22%

MICROMO 29 3% 9% 1% 20%

Nook Industries 30-31 1% 7% 2% 23%

John Evans’ Sons 34 1% 8% 2% 19%

TDK-Lambda Americas 37 2% 12% 2% 23%

Dymax Inside Back 1% 8% 2% 23%

Steute Meditech Back Cover 1% 6% 2% 24%


3. How many people, other than you, also read or looked into your copy of Medical Design Briefs? (If none, write “0”)

44%

23%

19%

4% 2% 4%

1% 1% 2%

Pass Along Readership

0 Add'l Readers 1 Add'l Reader 2 Add'l Readers

3 Add'l Readers 4 Add'l Readers 5 Add'l Readers

6 Add'l Readers 8 Add'l Readers 20 Add'l Readers

2.3 Readers per copy

1.3 Additional Readers per copy

*


4. Considering all the times you pick it up, about how much time, in total, do you spend reading or looking into an issue of Medical Design Briefs?

42%

43%

10%

1% 4%

Time Spent Reading

Less than 30 minutes

30-59 minutes

1 hour - less than 2 hours

2 hours - less than 3 hours

3 hours or more

58% of respondents spend more than 30 minutes

reading an issue of Medical Design Briefs


5. How many of the last four issues of Medical Design Briefs have you read or looked into?

0 O U T O F 4

1 O U T O F 4

2 O U T O F 4

3 O U T O F 4

4 O U T O F 4

1%

11%

13%

16%

59%

ISSUES READ

75% of respondents read at least 3 out of the last 4

issues of Medical Design Briefs


6. Which of the following publications do you receive and which do you read regularly (at least 3 out of 4 issues)?

MAGAZINE

RECEIVE

READ REGULARLY

BONE ZONE 6% 8%

MEDICAL DESIGN TECHNOLOGY 39% 41%

MEDICAL DEVICE & DIAGNOSTIC INDUSTRY 23% 25%

MEDICAL PRODUCT MANUFACTURING NEWS 14% 19%

MEDICAL PRODUCT OUTSOURCING 15% 15%

ORTHOPEDIC DESIGN & TECHNOLOGY 6% 9%

TODAY’S MEDICAL DEVELOPMENTS 13% 7%


7. Which of the following topics would you like to see covered more extensively in Medical Design Briefs? (Check all that apply.)

Topic % that would like

more coverage

Manufacturing/Prototyping/3D Printing 54%

Electronic Components/Electronic Design 52%

Imaging/Diagnostics 45%

Sensors/Data Acquisition 44%

Test & Measurement 43%

Materials/Coatings 42%

Mechanical Components/Mechanical Design 40%

Software 36%

Motion Control/Motors 35%

Regulatory Issues 33%

Disease Treatment (Cardiology, Oncology, etc.) 28%

Mobile Health Technology 26%

Fluid and Gas Handling 21%

Outsourcing/Contract Manufacturing 18%

Extrusion/Tubing 16%

Packaging 13%

Other* 7%

*Other: problem solving case studies, quality engineering, image technology, ophthalmology


8. Please (A) check how thoroughly you read each of the following articles/departments that appeared in the July 2015 issue of Medical Design Briefs and also (B) check how you rate each article you read.

Page 6: From the Editor

Page 10: Safer Surgery Using Intelligent Tools

Page 14: Under Pressure: Designing Safety and Ease-of-Use into Closed System

Transfer Devices

Page 18: Mold Design and Cavitation Strategy: Best Practices in Aligning Tooling

with Requirements

Page 21: Towards a Standards-based Framework for E-Health Interoperability

Page 23: Laser Raster Scanning Patterns on Cylindrical Workpieces Using

Advanced Drawing Post-Processing Tools

Page 26: How to Acquire the Best Application Advantage

Page 33: R&D Roundup

Page 35: Tech Briefs

Page 40: Mission Accomplished

Page 42: New Products


Readership Score is the percentage of all respondents who indicated that they read some or more than half of the editorial.

Ranking Score is the percentage of all respondents who ranked the section “Excellent” or “Good.”

ARTICLE READERSHIP

SCORE

Tech Briefs 70%

R&D Roundup 58%

New Products 55%

From the Editor 53%

Safer Surgery Using Intelligent Tools 51%

ARTICLE RANKING

SCORE

Tech Briefs 53%

Safer Surgery Using Intelligent Tools 40%

From the Editor 39%

R&D Roundup 39%

Mission Accomplished 33%

New Products 33%

Mold Design and Cavitation Strategy: Best Practices in Aligning Tooling with Requirements

32%

READERSHIP SCORES – TOP FIVE

RANKING SCORES – TOP FIVE


Section Read Some

Read More Than Half Excellent Good Fair Poor

Readership Score Ranking Score

From the Editor – Page 6 33% 20% 12% 27% 4% 0% 53% 39%

Safer Surgery Using Intelligent Tools – Page 10

29% 22% 10% 30% 3% 0% 51% 40%

Under Pressure: Designing Safety and Ease-of-Use into Closed System Transfer Devices – Page 14

19% 14% 7% 17% 4% 0% 33% 24%

Mold Design and Cavitation Strategy: Best Practices in Aligning Tooling with Requirements – Page 18

28% 15% 7% 25% 5% 0% 43% 32%

Towards a Standards-based Framework for E-Health Interoperability – Page 21

14% 19% 7% 17% 6% 0% 33% 24%

Laser Raster Scanning Patterns on Cylindrical Workpieces Using Advanced Drawing Post-Processing Tools – Page 23

17% 21% 13% 17% 5% 0% 38% 30%

How to Acquire the Best Application Advantage – Page 26

17% 13% 5% 23% 6% 0% 30% 28%

R&D Roundup – Page 33 28% 30% 11% 28% 5% 0% 58% 39%

Tech Briefs – Page 35 33% 37% 15% 38% 4% 0% 70% 53%

Mission Accomplished – Page 40 20% 17% 10% 19% 6% 0% 37% 29%

New Products – Page 42 25% 30% 12% 21% 10% 0% 55% 33%


METHODOLOGY

This study was sponsored by MEDICAL DESIGN BRIEFS and conducted by Lion Associates, an independent research/media relations firm. Specific advertisements and editorial selected from the July 2015 issue of Medical Design Briefs were studied for feedback and evaluation. A sample of approximately 9,000 subscribers for this online survey was systematically selected from the qualified circulation of Medical Design Briefs. Prior to the survey deployment, Lion Associates sent out an email to subscribers informing them of the survey and requesting that they save their July 2015 issue of Medical Design Briefs. As an incentive, recipients of the email were also advised that all participants who finished the survey were to be entered into a random drawing to win a $150 American Express Gift Certificate. An initial email was sent to subscribers on July 13, 2015 advising them of the upcoming survey and asking them to save their July issue. On July 15, 2014 the survey email was sent out to the subscribers with a link to complete the survey online. The survey ended at 9:00 p.m. on July 31, 2015 with 101 completed surveys. Lion Associates was retained to conduct the Confidential Readership Survey of the Medical Design Brief subscribers. This report was prepared by Lion Associates in accordance with accepted research practices.


E-mail alert & survey invitation

SURVEY ALERT:


SURVEY INVITATION:

July 2015 Confidential Readership Survey Report

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