July 2014 Confidential Readership Survey Report · PDF fileMedical Design Briefs July 2014...

Medical Design Briefs July 2014 Confidential Readership Survey

July 2014

Confidential Readership

Survey Report

Prepared by:

Lion Associates

Medical Design Briefs July 2014 Confidential Readership Survey -

TABLE OF CONTENTS

OBJECTIVES 3 READERSHIP RESPONSES

Top Ten Recognition Scores 4

Top Ten Readership Scores 5

Overall Scores 6

Pass Along Readership 7

Topics Readers Would Like Covered More Extensively 8

Participation in Online Activities 9

Mobile Devices for Business 10

Change in Information Consumption on Mobile Device 10

Other Publications Received and Read Regularly 10

Top Five Article Readership Scores 12

Top Five Article Ranking Scores 12

Article Readership/Ranking Scores 13

METHODOLOGY 14 SURVEY ALERT EMAIL & INVITATION 15


OBJECTIVES

MEDICAL DESIGN BRIEFS commissioned Lion Associates to conduct a survey of the advertising and editorial readership of its July 2014 issue.

Areas measured in the survey are:

Ad Recognition & Readership

Pass along readership

Topics readers would like covered more extensively

Participation in online activities

Mobile devices used for business

Changes in consumption of information on mobile devices

Other publications read and received

Department/article ratings


READERSHIP RESPONSES

1. Using your copy of the July 2014 issue of Medical Design Briefs as a guide to help you remember, please check how thoroughly you read each of the following advertisements that appeared in this issue.

Recognition Score is the percentage of all respondents who indicated that they read some or recall seeing

an advertisement.

COMSOL 48%

Schneider Electric Motion 42%

Portescap 39%

MICROMO 39%

Master Bond 38%

Steute Meditech 38%

Aerotech 37%

ATI Industrial Automation 36%

SMC Ltd. 35%

Maxon Precision Motors 35%

Dymax 34%

Value Plastics 34%

Smalley Steel Ring Co. 33%

Haydon Kirk Motion Solutions 33%

IKO International 33%

FineLine Prototyping 32%

Rotork Fairchild 32%

ACCES I/O Products 32%

TOP TEN RECOGNITION SCORES


Readership Score is the percentage of all respondents who indicated that they read some or more than half of an advertisement.

COMSOL 47%

Maxon Precision Motors 42%

Value Plastics 41%

Aerotech 41%

Schneider Electric Motion 38%

Haydon Kirk Motion Solutions 36%

FineLine Prototyping 35%

Master Bond 35%

MICROMO 34%

Portescap 33%

ATI Industrial Automation 33%

Steute Meditech 30%

Rotork Fairchild 27%

CPC – Colder Products Company 27%

TOP TEN READERSHIP SCORES


ADVERTISER Page #

Read more

than 1/2 Read Some

Recall Seeing

Did not see

Readership Score

Recognition Score

Portescap Inside Font 15% 18% 21% 46% 33% 39%

Dymax 1 13% 11% 23% 52% 24% 34%

SMC Ltd. 2 12% 10% 25% 52% 22% 35%

COMSOL 3 20% 27% 21% 32% 47% 48%

Smalley Steel Ring Co. 4 15% 11% 22% 52% 26% 33%

FineLine Prototyping 5 21% 14% 18% 47% 35% 32%

Value Plastics 9 20% 21% 13% 47% 41% 34%

John Evans’ Sons 15 13% 11% 14% 61% 24% 25%

Aerotech 17 26% 15% 22% 37% 41% 37%

Haydon Kirk Motion Solutions 19 18% 18% 15% 50% 36% 33%

Rotork Fairchild 21 16% 11% 21% 52% 27% 32%

Schneider Electric Motion 23 18% 20% 22% 40% 38% 42%

IKO International 24 12% 13% 20% 55% 25% 33%

MICROMO 25 16% 18% 21% 45% 34% 39%

Maxon Precision Motors 27 21% 21% 14% 44% 42% 35%

CPC – Colder Products Company 29 18% 9% 19% 54% 27% 28%

ACCES I/O Products 31 13% 11% 21% 55% 24% 32%

ATI Industrial Automation 32 15% 18% 18% 50% 33% 36%

Master Bond 33 21% 14% 24% 41% 35% 38%

Marubeni Citizen-Cincom Inside Back 11% 11% 19% 59% 22% 30%

Steute Meditech Back Cover 13% 17% 21% 50% 30% 38%


2. How many people, other than you, also read or looked into your copy of Medical Design

Briefs? (If none, write “0”)

56%

18%

9%

6%

5%3%

PASS ALONG READERSHIP

0 Add'l Readers

1 Add'l Reader

2 Add'l Readers

3 Add'l Readers

4 Add'l Readers

5 Add'l Readers

6 Add'l Readers

7 Add'l Readers

8 Add'l Readers

9 Add'l Readers

10 Add'l Readers

Other

2.0 Readers per copy

1.0 Additional Readers per copy

1% 1% 1%

*One respondent donated his copy to the library

*


3. Which of the following topics would you like to see covered more extensively in Medical Design Briefs? (Check all that apply.)

3%

12%

13%

15%

15%

22%

29%

31%

33%

38%

38%

38%

42%

43%

47%

49%

MANUFACTURING PROTOTYPING/3D PRINTING

ELECTRONIC COMPONENTS/DESIGN

IMAGING/DIAGNOSTICS

DISEASE TREATMENT (CARDIOLOGY, ONCOLOGY, ETC.)

SENSORS/DATA ACQUISITION

REGULATORY ISSUES

MECHANICAL COMPONENTS/DESIGN

MATERIALS/COATINGS

TEST & MEASUREMENT

SOFTWARE

MOTION CONTROL/MOTORS

FLUID/GAS HANDLING

EXTRUSION/TUBING

OUTSOURCING

PACKAGING

OTHER

Other: Bioelectronics, ingestible/biodegradable electronics, 3D printing, bio-chemical electrical devices


4. Which of the following online activities do you regularly participate in? (Check all that apply.)

DOWNLOAD WHITE PAPERS/DATA SHEETS

WATCH VIDEOS

VIEW WEBCASTS

ATTEND VIRTUAL EVENTS/TRAINING SESSIONS

READ/COMMENT ON BLOGS

BROWSE WEB SITES ON MOBILE DEVICES

DOWNLOAD APPS ON MOBILE DEVICES

INTERACT WITH SOCIAL MEDIA SITES

NONE

ONLINE ACTIVITIES

69%

59%

46%

36%

32%

28%

22%

17%

4%

96% of Readers regularly participate in online activities.



5. Which mobile devices do you use for business? (Check all that apply.)

iPhone 38% Android-based smartphone 37% iPad 16% Kindle 6% Nook 5% Blackberry 3% Other* 6% None of the above 23%

6. How has your consumption of information on mobile devices changed in the past 12 months?

Increased 46% Decreased 6% Stayed the same 48%

7. Which of the following publications do you receive and which do you read regularly (at least 3 out of 4 issues)?

MAGAZINE

RECEIVE

READ REGULARLY

BONE ZONE 7% 3%

MEDICAL DESIGN TECHNOLOGY 38% 44%

MEDICAL DEVICE & DIAGNOSTIC INDUSTRY 23% 23%

MEDICAL PRODUCT MANUFACTURING NEWS 23% 25%

MEDICAL PRODUCT OUTSOURCING 13% 13%

ORTHOPEDIC DESIGN & TECHNOLOGY 7% 8%

TODAY’S MEDICAL DEVELOPMENTS 15% 13%

77% of Readers use a mobile device for business.


*Other: Surface Pro, Computer, HP Envy, Tablets, Windows Phone, Laptops, Samsung Tablet


8. Please (A) check how thoroughly you read each of the following articles/departments that appeared in the July 2014 issue of Medical Design Briefs and also (B) check how you rate each article you read.

Page 4: From the Editor

Page 6: Designing for Success with Molded Silicone Components

Page 8: Vision Standards Make the Cut for Medical Imaging

Page 11: Machine Optimization Through DC Motor Selection

Page 13: A Cross-Section of DC Motors and Their Characteristics

Page 28: R&D Roundup

Page 30: Tech Briefs

Page 34: Applications: Integrated Technologies Take Medical Device

Development to the Next Level

Page 36: New Products

Page 40: Mission Accomplished


Readership Score is the percentage of all respondents who indicated that they read some or more than half of the editorial.

Ranking Score is the percentage of all respondents who ranked the section “Excellent” or “Good.”

ARTICLE READERSHIP

SCORE

Tech Briefs 73%

New Products 68%

R&D Roundup 59%

Applications: Integrated Technologies Take Medical Device Development to the Next Level

58%

From the Editor 56%

ARTICLE RANKING

SCORE

Tech Briefs 57%

New Products 53%

From the Editor 49%

R&D Roundup 48%

Vision Standards Make the Cut for Medical Imaging

45%

Applications: Integrated Technologies Take Medical Device Development to the Next Level

45%

READERSHIP SCORES – TOP FIVE

RANKING SCORES – TOP FIVE


ARTICLE READERSHIP

SCORE RANKING

SCORE Read Some

Read More Than Half Excellent Good Fair Poor

From the Editor – Page 4 56% 49% 33% 23% 17% 32% 5% 3%

Designing for Success with Molded Silicone Components – Page 6

49% 43% 22% 27% 12% 31% 8% 3%

Vision Standards Make the Cut for Medical Imaging – Page 8

51% 45% 20% 31% 18% 27% 3% 3%

Machine Optimization Through DC Motor Selection – Page 11

46% 39% 22% 24% 12% 27% 7% 3%

A Cross-Section of DC Motors and Their Characteristics – Page 13

41% 41% 18% 23% 16% 25% 5% 3%

R&D Roundup – Page 28 59% 48% 23% 36% 20% 28% 7% 2%

Tech Briefs – Page 30 73% 57% 31% 42% 26% 31% 6% 3%

Applications: Integrated Technologies Take Medical Device Development to the Next Level - Page 34

58% 45% 26% 32% 19% 26% 7% 3%

New Products – Page 36 68% 53% 29% 39% 20% 33% 7% 2%

Mission Accomplished – Page 40 35% 32% 20% 15% 13% 19% 7% 2%


METHODOLOGY

This study was sponsored by MEDICAL DESIGN BRIEFS and conducted by Lion Associates, an independent research/media relations firm. Specific advertisements and editorial selected from the July 2014 issue of Medical Design Briefs were studied for feedback and evaluation. A sample of approximately 7,500 subscribers for this online survey was systematically selected from the qualified circulation of Medical Design Briefs. Approximately two weeks prior to the survey deployment, Lion Associates sent out an email to subscribers informing them of the survey and requesting that they save their July 2014 issue of Medical Design Briefs. As an incentive, recipients of the email were also advised that all participants who finished the survey were to be entered into a random drawing to win a Samsung Galaxy Tablet 3. An initial email was sent to subscribers on June 30, 2014 advising them of the upcoming survey and asking them to save their July issue. On July 10, 2014 the survey email was sent out to the subscribers with a link to complete the survey online. The survey ended at 9:00 p.m. on August 1, 2014 with 120 completed surveys. Lion Associates was retained to conduct the Confidential Readership Survey of the Medical Design Brief subscribers. This report was prepared by Lion Associates in accordance with accepted research practices.


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