Readership Survey2008

Johnson Survey Research Ltd.

Gleaner Is the Preferred Source for Advertising Information

Newspaper turned to the Most for Information on What and Where to Purchase Things

83%

19%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Gleaner Observer

% R

ead

ers

of

bo

th G

lean

er a

nd

Ob

serv

er

SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

Gleaner and Star Rule Readership Monday to Saturday!

Comparison of Daily Readership

187 193218 203 212

131137

183 175 174 178

103

212 212 210 217

317

153

0

50

100

150

200

250

300

350

Monday Tuesday Wednesday Thursday Friday Saturday

Rea

der

ship

(00

0s)

Gleaner Observer Star

SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

Sunday’s Readership Is 234% Greater Than Nearest Contender

Comparison of Daily Readership

671

201

47

0

100

200

300

400

500

600

700

800

Sunday

Rea

der

ship

(00

0s)

Gleaner Observer Herald

SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

Readers Prefer The Gleaner to Television and Radio Too!

Source Turned to Most for Information on What and Where to Purchase Things

63%

20%

12%8%

0%

10%

20%

30%

40%

50%

60%

70%

Gleaner Television Radio Observer

% R

esp

on

den

ts

SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

The Gleaner Is More in Touch With Its Readers!

Newspaper with Closest Association with One's Own Lifestyle

54%

23%

0%

10%

20%

30%

40%

50%

60%

Gleaner Observer

% r

ead

ers

of

bo

th G

lean

er a

nd

Ob

serv

er

SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

Credibility Is Key! We Have It!

Which is the More Credible Newspaper?

42%

25%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Gleaner Observer

% r

ead

ers

of

bo

th G

lean

er a

nd

Ob

serv

er

SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

Your Primary Source for News !

Newspaper which Provides the Better News Coverage

43%

37%

34%

35%

36%

37%

38%

39%

40%

41%

42%

43%

44%

Gleaner Observer

% r

ead

ers

of

bo

th G

lean

er a

nd

Ob

serv

er

SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

Leading the Perception Polls Too!!

Which Paper is Perceived to have the Most weekday Readers

53%

34%

0%

10%

20%

30%

40%

50%

60%

Gleaner Observer

% r

ead

ers

of

Bo

th G

lean

er a

nd

Ob

serv

er

SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

We Have the Next Generation Covered!

Read Newspaper at Least Once per Week (Age 14 and Older)

448

365

0

50

100

150

200

250

300

350

400

450

500

Gleaner Observer

Re

ad

ers

hip

(0

00

s)

SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

401,000 readers

Youthlink Readers who read the last issue 178,000

Children’s Own readership is 976,000

Newspapers For The Youth

SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

More ABC1s Read the Gleaner!

ABC1 Weekday Readers

263

137

0

50

100

150

200

250

300

Gleaner Observer

Re

ad

ers

hip

(0

00

s)

SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

With Gleaner and Star We Have All Segments Covered!

Weekday Readers by Socio-Economic Category

110

268

220

263

115

69

137 13295

35 36 31

0

50

100

150

200

250

300

ABC1 C2 DE

Rea

der

ship

(00

0s)

Star Gleaner Observer Chat

SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

Sunday Is a Clear Winner!

ABC1s Reading Last Sunday's Paper

63%

21%

0%

10%

20%

30%

40%

50%

60%

70%

SundayGleaner

SundayObserver

% R

ead

ers

SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

Read at Least Once During the Week

589

102

0

100

200

300

400

500

600

700

Star Chat

Re

ad

ers

(0

00

s)

Need We Say More?

SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

Cutting-edge Reporting. Recognised Local And Regional Excellence

Bringing together the people involved at the heart of the issues:

•Youth Issues and Politics

•Security and Public Safety

•The Economy and Public Policy

•Abortion

•Health and Wellness

•Education Issues

•The Church and Development

Our Team Serious About Your Business

Advertising

Connecting you to your customer

Nine (9) consecutive AAAJ MEDIA OF THE YEAR Awards

BEST IN PRINT AAAJ’s Media Award - 2006

We Have Sections Catering to Every Need

Star Poll Results- Other Interesting Facts

• 39% greater readership than Observer

• 326% greater readership than “the new paper” (Marketing 101)

• Best weekday 78% greater than Observer

• Worst weekday 49% greater than Observer

• Tell Me Pastor rules!

• 21% Increase in readership since 07

• Portmore loves its Star on Saturdays!

• Star is 2nd to Gleaner as the paper that people associate more with their own lifestyle.

• Star has more readers 14-34 on weekdays than the Gleaner and Observer combined.

SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.

Gleaner and Other Products – Other Interesting Facts

• The Gleaner has 58% more readers than the Observer• The Sunday Gleaner has 234% more readers than Sunday Observer

– 70% of Sunday Observer readers also read The Sunday Gleaner.– 63% of ABC1s readers reader last Sunday's Gleaner compared to 21% for the Sunday

Observer• Best daily has 25% greater readership than Observer• Worst daily has 27% greater readership than Observer• #1 reason for preferring the Observer over the Gleaner is lack of availability.

Coming to a corner near you Jamaica!• Weekday Observer readers rank “Page 2” 25th (or 2nd to last) in preference.• 78% of weekday Gleaner readers like the new Saturday format.• 401K usually read Youthlink! 178K read last copy. Tuesday Observer has 183K

readers• 976K usually read Children’s Own. 708K read last copy. Best readership in

Jamaica! For 173K persons this is their only exposure to print.

SOURCE: 2008 All Print Media Survey- Johnson Survey Research Ltd.