Readership - MultiLingualWe survey our subscribers periodically in order to determine how best to...
6
We survey our subscribers periodically in order to determine how best to serve the industry and our readers’ needs. The results of these surveys affect our editorial content, promotional efforts and long-term decisions. Our most current information is shown below to give you an overview of our readers. No other publication can provide you with such direct access to these individuals and organizations. Readership Survey Highlights Readership MultiLingual meets the needs of a qualified, diverse readership and is gaining many new readers who are eager for information in a rapidly changing industry. Readers pass their issues on to their colleagues when they’re finished, thus resulting in an average of 1.85 people reading each issue. Readership .................................................................................. 12,000 A Valuable Resource 65% of readers purchase or influence the purchase of language products and services. 78% visit www.multilingual.com at least once a month. Good News for Advertisers 50% of readers have contacted a company as a result of seeing an ad or reading about them in MultiLingual. Readers Planning to Purchase Services or Tools Within a Year Consulting Services Translation or Localization Services Language Products and Tools MultiLingual Computing, Inc. | [email protected] MEDIA KIT 2015-2016 | PAGE 1 Readers by Geographic Area 34% United States 31% Europe 10% Middle East 6% Asia 5% Canada 5% Latin America 9% Rest of the World and Not Specified 13% 31% 51%
Transcript of Readership - MultiLingualWe survey our subscribers periodically in order to determine how best to...
We survey our subscribers periodically in order to determine how best to serve the industry and our readers’ needs. The results of these surveys affect our editorial content, promotional efforts and long-term decisions.
Our most current information is shown below to give you an overview of our readers. No other publication can provide you with such direct access to these individuals and organizations.
Readership Survey Highlights
Readership
MultiLingual meets the needs of a qualified, diverse readership and is gaining many new readers who are eager for information in a rapidly changing industry. Readers pass their issues on to their colleagues when they’re finished, thus resulting in an average of 1.85 people reading each issue.
Readership ..................................................................................12,000
A Valuable Resource 65% of readers purchase or influence the purchase of
language products and services.78% visit www.multilingual.com at least once a month.
Good News for Advertisers50% of readers have contacted a company as a result of
seeing an ad or reading about them in MultiLingual.
Readers Planning to Purchase Services or Tools Within a Year
Consulting Services
Translation or Localization Services
Language Products and Tools
MultiLingual Computing, Inc. | [email protected] media kit 2015-2016 | page 1
Readers by Geographic Area
34% United States31% Europe10% Middle East6% Asia 5% Canada5% Latin America9% Rest of the World and Not Specified
13%
31%
51%
Calendar 2015 #149 Vol 26 Issue 1 January/FebruaryFocus ..................................................................................................................................... Cloud TechnologyEditorial Materials Due ................................................................................................... October 16, 2014Advertising Space Reservations Due ..................................................................... November 3, 2014Advertising Materials Due ........................................................................................ November 10, 2014Mail Date ....................................................................................................................... December 18, 2014
Annual Resource Directory Index of Volume 252015 Resource Directory, Index of the 2014 issues of MultiLingualAdvertising Space Reservations Due ................................................................... November 18, 2014Advertising Materials Due ........................................................................................... December 3, 2014Mail Date .............................................................................................................................. January 15, 2015
#150 Vol 26 Issue 2 MarchFocus ................................................................................................................................................................ CEEEditorial Materials Due .............................................................................................. December 24, 2014Advertising Space Reservations Due ........................................................................ January 19, 2015Advertising Materials Due ........................................................................................... January 26, 2015Mail Date ............................................................................................................................ February 26, 2015
#151 Vol 26 Issue 3 April/MayFocus .................................................................................................................... Localization ManagementEditorial Materials Due .................................................................................................... February 5, 2015Advertising Space Reservations Due .............................................................................. March 2, 2015Advertising Materials Due ................................................................................................... March 9, 2015Mail Date ....................................................................................................................................... April 9, 2015
#152 Vol 26 Issue 4 JuneFocus ............................................................................................................................................................ GamesEditorial Materials Due ...................................................................................................... March 19, 2015Advertising Space Reservations Due ............................................................................. April 13, 2015Advertising Materials Due ................................................................................................... April 20, 2015Mail Date ..................................................................................................................................... May 21, 2015
#153 Vol 26 Issue 5 July/AugustFocus ......................................................................................................................................................... SpanishEditorial Materials Due ......................................................................................................... April 30, 2015Advertising Space Reservations Due ............................................................................... May 26, 2015Advertising Materials Due ...................................................................................................... June 1, 2015Mail Date ....................................................................................................................................... July 2, 2015
#154 Vol 26 Issue 6 SeptemberFocus ........................................................................................................................................................ MedicalEditorial Materials Due .......................................................................................................... June 11, 2015Advertising Space Reservations Due ................................................................................... July 6, 2015Advertising Materials Due ..................................................................................................... July 13, 2015Mail Date ............................................................................................................................... August 13, 2015
#155 Vol 26 Issue 7 October/NovemberFocus .............................................................................................................................................................. ChinaEditorial Materials Due ........................................................................................................... July 23, 2015Advertising Space Reservations Due ......................................................................... August 17, 2015Advertising Materials Due .............................................................................................. August 24, 2015Mail Date ........................................................................................................................ September 24, 2015
#156 Vol 26 Issue 8 DecemberFocus .................................................................................................................................................... EducationEditorial Materials Due ................................................................................................ September 3, 2015Advertising Space Reservations Due ................................................................. September 28, 2015Advertising Materials Due ............................................................................................... October 5, 2015Mail Date ........................................................................................................................... November 5, 2015
In addition to articles about the focus topic, each issue of MultiLingual includes editorial such as reviews, columns and articles about language, language technology and the broader business of communicating across borders and between cultures.
Do you have an article idea? Contact the editor at [email protected].
Are you interested in advertising? Email us at [email protected].
MultiLingual Computing, Inc. [email protected]
media kit 2015-2016 | page 2
Calendar 2016 #157 Vol 27 Issue 1 January/FebruaryFocus ................................................................................................................................................ InterpretingEditorial Materials Due ................................................................................................... October 15, 2015Advertising Space Reservations Due ..................................................................... November 2, 2015Advertising Materials Due .......................................................................................... November 9, 2015Mail Date ....................................................................................................................... December 17, 2015
Annual Resource Directory Index of Volume 262016 Resource Directory, Index of the 2015 issues of MultiLingualAdvertising Space Reservations Due ................................................................... November 17, 2015Advertising Materials Due ........................................................................................... December 2, 2015Mail Date .............................................................................................................................. January 14, 2016
#158 Vol 27 Issue 2 MarchFocus ........................................................................................................................................ Western EuropeEditorial Materials Due .............................................................................................. December 24, 2015Advertising Space Reservations Due ........................................................................ January 18, 2016Advertising Materials Due ........................................................................................... January 25, 2016Mail Date ............................................................................................................................ February 25, 2016
#159 Vol 27 Issue 3 April/MayFocus ................................................................................................................................ Startup LocalizationEditorial Materials Due .................................................................................................... February 4, 2016Advertising Space Reservations Due ........................................................................February 29, 2016Advertising Materials Due ................................................................................................... March 7, 2016Mail Date ....................................................................................................................................... April 7, 2016
#160 Vol 27 Issue 4 JuneFocus ............................................................................................................................................................ GamesEditorial Materials Due ...................................................................................................... March 17, 2016Advertising Space Reservations Due .............................................................................. April 11, 2016Advertising Materials Due ................................................................................................... April 18, 2016Mail Date ..................................................................................................................................... May 19, 2016
#161 Vol 27 Issue 5 July/AugustFocus ............................................................................................................................. Emerging TechnologyEditorial Materials Due ......................................................................................................... April 28, 2016Advertising Space Reservations Due ............................................................................... May 23, 2016Advertising Materials Due ...................................................................................................... June 1, 2016Mail Date .................................................................................................................................. June 30, 2016
#162 Vol 27 Issue 6 SeptemberFocus ........................................................................................................................................................ MedicalEditorial Materials Due ............................................................................................................ June 9, 2016Advertising Space Reservations Due ................................................................................... July 5, 2016Advertising Materials Due ...................................................................................................... July 11, 2016Mail Date ................................................................................................................................ August 11, 2016
#163 Vol 27 Issue 7 October/NovemberFocus ..................................................................................................................................................................AsiaEditorial Materials Due ........................................................................................................... July 21, 2016Advertising Space Reservations Due ......................................................................... August 15, 2016Advertising Materials Due .............................................................................................. August 22, 2016Mail Date ........................................................................................................................ September 22, 2016
#164 Vol 27 Issue 8 DecemberFocus .................................................................................................................................... Emerging MarketsEditorial Materials Due .................................................................................................... August 25, 2016Advertising Space Reservations Due ................................................................. September 19, 2016Advertising Materials Due ....................................................................................... September 26, 2016Mail Date ........................................................................................................................... November 3, 2016
In addition to articles about the focus topic, each issue of MultiLingual includes editorial such as reviews, columns and articles about language, language technology and the broader business of communicating across borders and between cultures.
Do you have an article idea? Contact the editor at [email protected].
Are you interested in advertising? Email us at [email protected].
MultiLingual Computing, Inc. [email protected]
media kit 2015-2016 | page 3
We offer numerous opportunities for delivering your marketing message to our audience. Advertising packages are also available. Rate information can be found in the Rate Card.
MultiLingual
MultiLingual is the leading source of information for the language industry and businesses with global communications needs. Published eight times per year, plus an annual directory, it is read by more than 10,000 people in 60 countries who have technology-based multilingual needs.
MultiLingual is available in both print and digital versions. A sample digital issue may be viewed at www.multilingual.com/digital. All companies advertising in any of our print editions are included in the digital version, with live links from ads, at no addi-tional cost. Digital overlay ads are available in conjunction with a magazine advertising contract. Contact [email protected] for details.
Annual Resource Directory
Serving as the most complete reference for language technology products and services in the world, the Directory assists prospects in locating companies that offer multilingual solutions. This issue includes an index of editorial content for all eight issues of MultiLingual from the previous year, so readers save and refer to it again and again. The Directory is posted at www.multilingual.com/resourceDirectory where it may be downloaded as a PDF with links in ads. The current Directory is downloaded more than 500 times per month. Details on advertising in the next directory can be found at www.multilingual.com/annualDirectory
www.multilingual.com
An ad on www.multilingual.com represents a way to reach very targeted audiences. Our website is a resource for professionals and managers searching for vendors, answers to questions and the latest industry news. With more than 10,000 unique visitors per month, www.multilingual.com is the place for you to deliver your message. Our targeted advertising campaign on Google is also delivering viewers from the critical vertical markets. You can select a page that best suits your special needs. Prospects will be just a click away as your ad will be prominently displayed with a link to your website. Details and an order form are at www.multilingual.com/webAds
MultiLingual News
Our electronic newsletter, MultiLingual News, is distributed to more than 6,500 opt-in subscribers 16 times a year. Each issue offers the latest language industry news from around the world. The newsletter is sent in HTML format with an online viewing option. Ad options include banner, button and text ads. MultiLingual News is an outstanding opportunity to reach opt-in prospects with a timely message. Previous issues may be viewed at www.multilingual.com/multilingualNews. Advertising details can be found at www.multilingual.com/newsletterAds
Advertising Opportunities
MultiLingual Computing, Inc. | [email protected] media kit 2015-2016 | page 4
News and Announcements We always like to receive press releases and product announcements. We publish these in our electronic newsletter, MultiLingual News, and on www.multilingual.com. We also place as many as we can in the “News” section of the magazine. Our readers consistently rate this as one of their most read sections, and we rely on you to provide us with ongoing material.
There is no charge for this exposure. Just, submit your press releases online at www.multilingual.com/multilingualNewsSubmit or e-mail to news@multilingual .com or fax your material to the attention of the News Editor.
For consideration for inclusion in the magazine, items need to be received by the ad space reservation deadline for each issue — see calendar on page 2 in this media kit for dates.
Product Reviews
We publish language product reviews and are constantly in need of products to review. We only review currently released products and use our independent reviewers for this process. If you would like your language product reviewed, please contact [email protected] for consideration. Your only cost is that of the review products provided and the time answering questions for the reviewer.
Articles and Editorial
Good articles are always being sought. If you or someone at your company have an idea for an article or an interest in writing one yourself, please contact us at [email protected]. To maintain our high level of editorial integrity, we discourage self promotion and an obvious bias towards one’s own products and services. Yet, this is a great opportunity to demonstrate how your product can be used, to showcase your level of technical competency and to provide examples of case studies and other information that will help our readers understand the technology and how to use it.
Writer’s guidelines are available at www.multilingual.com/editorialWriter. The calendar — page 2 in this media kit — contains topics for which we will be seeking editorial in future issues. Editorial deadlines are 2 months prior to the mail dates indicated on the calendar for each issue. This again is a no-cost opportunity we encourage you to consider.
�
Announcements
Symbio’s Beijing Development Center sees more growth
The Symbio Group, a provider of software development, testing and globalization outsourcing services, has announced a 50% increase in capacity in its Beijing Development Center. This is the fifth major expan-sion of the center, which has grown 500% over the last three years.
Symbio currently has four full-scale software development centers spread across China, Taiwan and the United States. These development centers are fully integrated.The Symbio Group,
[email protected],www.symbio-group.com
Basis Technology named to listBasis Technology Corp., a software solu-
tions provider, has been selected by KMWorld magazine as one of the “100 Companies That Matter in Knowledge Management.” Selected from over 1,500 companies, the list is assembled by KM practitioners, theorists, customers, analysts and editors. Basis Technology Corp.,[email protected], www.basistech.com
Opticentre announces newsletterOpticentre, a facilitator of optimized
hosted workflow to improve globalization processes and performance, has announced the launch of its newsletter — OptiWrap! — an e-mail digest of what’s happening in the world of globalization, localization and translation. The newsletter delivers bite-size chunks of the events and happenings that impact the industry to readers’ desktops, mobile, PDA and other devices.Opticentre, [email protected], www.opticentre.net
Common Sense Advisory releases top 20 ranking for 2005
Common Sense Advisory, Inc., an inde-pendent business research and consulting firm for the globalization, internationaliza-tion, localization and translation industry, has released the ranking of the top 20 language service providers doing business in North America and Europe for 2005. The list, which is based on the 2005 fiscal year, includes Lionbridge, SDL International and Hewlett-Packard ACG. Welocalize and Skrivanek join the list this year, coming in
New
s
| MultiLingual April/May 2006 [email protected]
18th and 19th, respectively.Common Sense estimates that the market
for outsourced language services was $8.8 billion worldwide in 2005, growing at 7.5% per year to over $9 billion in 2006, and reach-ing an estimated total of $12 billion in 2010.Common Sense Advisory, Inc.,[email protected],www.commonsenseadvisory.com
Lionbridge joins DITA technical committee, publishes white paper
Lionbridge Technologies, Inc., a provider of globalization and testing services, has joined the Darwin Information Typing Archi-tecture (DITA) working group as a member of the technical committee. Current members of the working group include IBM, Intel, Innodata Isogen and Sun Microsystems.
In support of the mission of the working group, Lionbridge has also released a white paper called “DITA in Localization: Five Steps to Ensure Successful Localization Using the DITA Framework.” The paper is avail-able online at www.lionbridge .com/kc/DITALionbridge Technologies, Inc.,[email protected], www.lionbridge.com
Lingo Systems’ guide wins awardsLingo Systems’ fifth edition of The Guide
to Translation & Localization: Preparing for the Global Marketplace was recently awarded two awards from the Society for Technical Communication (STC). The fifth edition of the guidebook was copublished in November 2005 with MultiLingual mag-azine and won the Excellence Award for Technical Publications. The guidebook was also given a Merit Award in the Technical Art category for the cover design. Three previous editions of the guidebook have also won awards from STC.Lingo Systems, [email protected], www.lingosys.com
ACP Traductera cofounds ACTAACP Traductera, s.r.o., a Central and East-
ern European language service provider, has announced the establishment of the Association of Czech Translation Agen-cies (ACTA) in the Czech Republic. ACTA is a nonprofit industry association for the translation and localization industry. The association aims to connect translation
and localization service providers, provide a forum for their cooperation, promote the rules of professional conduct and quality standards in the industry, and promote the translation and localization industry in the Czech Republic. ACTA is a member of the European Union of Associations of Transla-tion Companies. ACP Traductera, s.r.o., [email protected],www.traductera.comAssociation of Czech Translation Agencies, [email protected], www.acta-cz.org
GALA announces career centerThe Globalization and Localization Associa-
tion (GALA) has launched a new Career Services Center offering an online resume database and improved job postings features. The center was developed to support professionals emerg-ing from the new localization certification program organized by California State University (CSU), Chico, in partnership with GALA and The Localization Institute. Companies will be able to search candidate pro-files of industry professionals
and students seeking to enter the localization arena. Industry professionals worldwide are invited to register their resumes with the site; however, only GALA members and companies participating in the CSU recruit-ing fair will have access to those resumes. Anyone visiting the site can search for job postings.Globalization and Localization Association, [email protected], www.gala-global.orgCalifornia State University, Chico,[email protected], www.csuchico.edu/localize
ELIA launches across EuropeThe European Language Industry Associa-
tion has announced its official launch. The association aims to become the umbrella professional organization for translation companies across Europe, as well as to establish relationships with colleagues and related organizations in Europe and other parts of the world to make the voice of the translation industry heard worldwide. It also aims to share information, provide a forum for networking and promote the concept of ethics and quality standards throughout the industry.European Language Industry Association, [email protected],
Reviews
A ing mode to localize HTML files (center window). You are able to translate directly within a visual editor providing real-time WYSIWYG while you type. The Translator Toolbar below intel-ligently handles HTML formatting tags to secure the integrity of the HTML file. At the very bottom of the GUI, a translation memory (TM)/terminology window suggests full and fuzzy matches within the associated TMs and glossaries.
Again, the option is available to edit tagged hypertext in a WYSIWYG mode, a string mode which displays only source and target text strings and a split mode combining both. The user can define a Web Server to view dynamic web pages in CATALYST.
This is useful in localizing server-based scripts embedded in HTML documents such as JSP, ASP and PHP. Finally, the Menu Editor is used to localize menus and test the finished menu for various localization errors. For Microsoft Desktop applications, the Menu Editor recognizes the relationship between long and short prompt strings. These are displayed alongside each other to provide a higher degree of context. Again, three working modes are available.
The Translator Toolbar is designed to centralize all the functions that a translator needs to work efficiently and quickly. It shows source and
target language strings, displays all glossary matches (though no fuzzy matches) and the properties of each item selected, such as its coordinates, width and height. Shortcut buttons at the top of the toolbar provide access to other translation units (TUs), undo and redo, font size modifications as well as flags to assign the translation status of the unit. Suggested translations are continu-ously displayed in the glossary window. An icon adjacent to each suggested translation indicates where a suggestion originates. The toolbar will display translation suggestions from other TTK, TRADOS Workbenches and Servers and TMX.
Finally, the Project Result Bar is used to display the results of operations performed on the active TTK project file such as search results (find and replace), display of to-do lists, file comparisons and bookmarked items. It also records all general TTK file operations such as the insertion of files or exports of
Alchemy CATALYST consists of several editors, tools and experts as well as optional plug-ins or compo-nents. The Alchemy CATALYST Project Editor is the main interface that translators, engineers and project managers use to localize, test and engineer software applications and digital content files. It is made up of five windows.The Project Navigator displays the content of CATALYST project
files (TTKs: Translation Tool Kits) in an organized, hierarchical list.The Project WorkSpace displays Visual Editors for each item
selected from the Project Navigator. Every editor can be used in four modes, each opti-mizing certain tasks: strings only, visual (WYSIWYG), split-horizontal and split-vertical (both combining string and visual views). The Visual Dia-log Editor is used to localize dialog panels, place and arrange controls, and validate the user’s translated products. It supports Microsoft Win16/Win32s and Win64x dialog boxes and platforms, Microsoft .NET 1.x and .NET 2.0 win-forms and platforms, Visual Basic .NET (all versions), Visual Basic 6.0 and Visual XLIFF 1.0. The visual mode is optimized for testing or arranging of the layout of dialog panels. A dialog toolbar assists in the localiza-tion and layout of any dialog object within a TTK project file. The new Visual HTML Editor helps the user to localize HTML docu-ments and all derivative formats such as ASP, PHP, ASP+ and JSP. HTML is used predominantly on the internet and Microsoft .NET-based software applications.
The screen shot “Visual HTML Localization” shows the new graphical user interface of CATALYST 6.0 using the visual edit-
Alchemy CATALYST 6.0Reviewed by Thomas Waßmer
The most important upgrade in the product’s history
Thomas Waßmer is a biologist, consultant, translator and multimedia/web developer, currently at school again to become a science teacher. He also works as a science and software consultant, translator and information specialist.
Visual HTML Localization.
28 | MultiLingual January/February 2006 [email protected]
Editorial Opportunities
MultiLingual Computing, Inc. | [email protected] media kit 2015-2016 | page 5
As an advertiser, you will receive the benefits of an overall program designed to maximize the effectiveness of your marketing dollars.
Benefits to All Advertisers
MultiLingual digitalYour ad will be included in the digital version of the magazine — with a live link to your website — at no additional cost.
www.multilingual.comAs a regular advertiser, you achieve “featured” status in the Industry Resources section of our website. This means that when a prospective client does a search for a particular product or service, your company will be at the top of the list.
Complimentary SubscriptionsYou will receive complimentary subscriptions to the magazine to use as you please — for your own staff and even for clients.
Conference SponsorshipsEvery year, MultiLingual is media sponsor of several dozen industry-relevant events worldwide. This results in hundreds of new subscriptions and broad exposure for our advertisers.
Online PresenceSocial media offer businesses a valuable opportunity to gain recognition and reach a broad audience. Our presence on the most significant social media platforms is notable and increasing steadily.
/MultilingualMagazine
@MLConnect
/company/Multilingual-Computing
Additional Benefits for Display and Showcase AdvertisersBuyer’s GuideWe provide multiple-issue Display and Showcase advertisers with a free listing in each issue of the magazine. The Buyer’s Guide section is a valuable reference source that readers consistently use when they are searching for language products and services.
Discounts on Special PublicationsYou will automatically be eligible for a 25% discount on advertising in our annual Resource Directory, Focus sections and other special publications.
Other Services
ReprintsMaximize your marketing efforts with the quality and credibility of reprinted articles from our magazine. Reprints are available in full color or as a PDF file that can include your ad and contact information.
Added Value and Other Services
MultiLingual Computing, Inc. | [email protected] media kit 2015-2016 | page 6
