Hydras Pvt. Ltd.

[Type the document subtitle]

admin

51 Arenja Corner,

Sector 18 A,

Navi Mumbai

CONTENT

1) Executive Summary

2) Start up Summary

3) Objectives

4) Mission

5) Product

6) Market Analysis

a)Target Market

b) Location

c)Advertisement

d) Market Segmentation

7) Swot Analysis

8) Financial Analysis

EXECUTIVE SUMMARY

Hydras Private Limited is a start-up Universal card for Public Transport. The company is engaged in designing and building of Universal Cards. Hydras Pvt has recently set up its office at 51 Arenja Corner, Sector 18 A, Navi Mumbai. The company is dedicated to providing the highest quality workmanship. Hydras keeps up on all the latest tools and techniques of the trade to perform the highest quality work possible today.

Our company and employees are dedicated to doing each job right the first time, and retaining each client as a lifetime customer of our business. The company is a state chartered corporation in Navi Mumbai owned by Mr. Kenny Kurian Ajay. The owner has worked for other companies in the different parts of Mumbai and Bangalore area for the past 20 years, and is committed to excellence every day.

This new space allows the company retains more work. The office area is comprised of 5800 square feet. The marketing research and tailored marketing strategy described in this business plan will result in modest after-tax profits of in 1 year, quadrupling after-tax profits within three years. It is estimated that by year 3, revenues will reflect a healthy market share of the local restoration market.

Within the next twelve months it is the objective of the company to market to the local area to promote our business in Mumbai and Bangalore. Our market segment will target people of all ages. After three years, we plan to expand our business to the Delhi and Kolkatta.

OBJECTIVES:

The prime objective of the company is to create a benchmark in the Public Transport market within the next twelve months. It is the

focus of the company to market to the metropolitan area to promote our business.

Our market segment will be men and women of all ages. After year two we plan to expand our business to Delhi, Kolkata and Chennai. Our research indicate that these Metropolitan cities do not have a lot of competition for our business.

Substantially increase profitability; we will encourage price-sensitive jobs to go elsewhere by normalizing the pricing structure. This will allow for more high-end custom work to be performed for the less price-sensitive restoration market sector. This pricing will ensure a quadrupling of net profits during the third year.

To improve the administrative processes of the company, to allow a reduction in the owner's involvement in simple administrative tasks from 50% of his time to 20%, thereby allowing him more time for sales and marketing tasks.

MISSION:

Our mission at Hydra is to always perform the highest quality work at the best price around.

We only employ the most knowledgeable people to work for our project.

All of our project technicians go through a rigorous application process before we hire them. We employ only the best people to do our work.

KEYS TO SUCCESS:

Maintaining an untarnished reputation in the community.

Quality care.

Competitive pricing.

Making the process as efficient as possible.

Understanding the risks and rewards.

Analyzing our competitors.

COMPANY START-UP SUMMARY:

The company founder, Mr. Kenny Kurian Ajay, will manage day-to-day operations of the business and will work collaboratively with all employees to ensure that this business venture is a success.

It is estimated that the start-up costs will include legal costs, advertising, and related expenses. An additional amount will be required as start-up assets, including heavy equipment and cash on hand. The owner's existing tools comprise a part of the current assets.

COMPANY DESCRIPTION:

Promoters and Staff:Mr. Kenny Kurian Ajay CEO of the companyMr. Rohit Naik CFO of the company

Ms. Mrudula Puthran Marketing HeadMr. Kaushal Dubey CTO of the companyMs. Nilufer Khan HR HeadMs. Tina Coutinho SME of the company15 additional employees

PRODUCT:

Card Construction

This card are built from layers of differing materials, or substrates, that when brought together properly gives the card a specific life and functionality.

This card is made from PVC, Polyester or Polycarbonate. The card layers are printed first and then laminated in a large press. The next step in construction is the blanking or die cutting.

This is followed by embedding a chip and then adding data to the card. In all, there may be up to 30 steps in constructing a card.

The total components, including software and plastics, may be as many as 12 separate items; all this in a unified package that appears to the user as a simple device.

These are the most common type of smart card. Electrical contacts located on the outside of the card connect to a card reader when the

card is inserted. This connector is bonded to the encapsulated chip in the card.

MARKET ANALYSIS SUMMARY:

TARGET MARKET:

The type of customer who will be interested in the services of Hydra are predominantly all male and female of all age groups who use public transport.

CUSTOMER NEED: Easy access Convenience Close attention to detail Commitment to quality Reduction of time consumption

At Hydra, we believe we have the ability to meet all these demands. The owner has a long work history in this field, and has extremely high standards in regards to technical work. The owner and the foreman will make sure that the employees meet these standards. The owner also understands that, not only quality work, but the attention and care bestowed on the customer will result in a good reputation.

LOCATION:

There is a specific geographical location for potential customers. They are located all over Metro cities. This reputation comes largely from "word of mouth", i.e. seeing the quality of service that we provide.

ADVERTISING:

Hydra has a modest program of marketing its services include the following:

Flyers Discounts Newspaper and magazines advertisements

Press releases and magazines articles Local radio stations Website Calendars

MARKET SEGMENTATION:

Train Metro Bus

MARKET SEGMENT STRATEGY:

Our target market segment strategy includes the use of local radio and television stations to convey the word about our business. We also plan on using advertising in publications such as Bright Outdoor Media and Business magazines. We are not limited to just a couple of different types of advertising, we also use newspapers, press releases and magazine articles. Hydras will use every way within it's means to convey our message to the public.

Our market strategy is to flood the magazines and air waves with our shop's advertisements, doing radio ads during morning and afternoon drive times. This is due to the fact that more people listen to the radio during these time frames, so if you have a really catchy ad during these times it's probable that you will gain some customers from it.

The magazine publications go out to hundreds of thousands of people every month, so all we need is to convert a small percentage to sales and we'll achieve our success. But we don't stop there; we are also joining the chamber of commerce to network our business.

COMPETITION AND BUYING PATTERNS:

The general nature of competition in this business, and how the customers seem to choose one service over another can be measured by customer loyalty and positive word of mouth. Customer loyalty preference comes from developing a trust between the customer and the business. The customer must truly be made to feel welcome and cared for. The trust that a customer feels, is based upon the business' ability to recognize what it takes to please a customer, and then is built upon by continuously delivering to that customer at, or above, the that they expect.

MANAGEMENT SUMMARY:

Hydra is currently made up of twenty employees who will put in a standard 48 hours of work per week, we intend that our business will use no sub-contractors, and will hire new people as the volume of work demands.

SWOT ANALYSIS:

STRENGTHS:

One card to offer 3 modes of transportation Availability at every station, bus depot and metro station High level of card recognition and acceptance Lower minimum reloading amount Replacement card delivered

WEAKNESS:

Card not instantly activated Not available outside metorpolitian cities No sms report

OPPORTUNITIES:

Introduce of chip and pin card

SMS update on every transaction Increase validity Offer free replacement card

THREAT :

Possible entry for new competitor Product update by rival

Personnel Plan:

All work is produced by our restoration staff and one shop foreman. All employees put in full 48-hour weeks. Additional technicians will be added where necessary and in line with success in penetrating the plan's target market. By the end of March 2014, it is assumed that increased business volume will require two techs to put in a full 40-hour week. By the end of June 2014, increased volume will require hiring a new technicians working a 40 -hour/week, and increasing to 48 hour/week by end of September.

FINANCIAL ANALYSIS:

Start-up Requirements

MONTHLY COSTSSalary of owner-manager 5,00,00000 All other salaries and wages 7,000 Rent 1,000 Advertising 2,000 Delivery expenseSuppliesTelephoneOther utilitiesInsuranceTaxes, including social security 1,000 InterestMaintenanceLegal and other professional fees 3,000 Miscellaneous Subtotal 17800

One-Time Costs

Fixtures and Equipment $10,000

Decorating and remodeling 1,000

Installation charges

Starting inventory 5,000

Deposits with public utilities 1,000

Legal and other professional fees

Computer Network and Office Licenses and permits

Advertising and promotion for opening

Cash

Other

Subtotal 19950

Totals $43,750