Product launch copy

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    22-Jan-2015
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Transcript of Product launch copy

  • 1. Top 10 Product Launch TipsAna Lucia Novak www.socialana.comPRESENTED BY ANA LUCIA NOVAK
  • 2. #1: Build Your List NowDont wait until youre gettingready to launch your productto start growing your list.Start growing it now andyoull have an interestedgroup just waiting to buy yourproducts.Ana Lucia Novak www.socialana.com
  • 3. #2: Recruit AffiliatesRecruit affiliates for yourproduct launch and providethem with a ton of valuablecontent and promotional tools.Make it easy as possible toparticipate in your launch.Ana Lucia Novak www.socialana.com
  • 4. #3: Highly-Relevant FreebiesOffering free interviews,software, webinars and thelike is the norm for productlaunches.Make sure the freebies yourelease create a greater desireto buy your product at launchtime.Ana Lucia Novak www.socialana.com
  • 5. #4: Multimedia to Reach More PeopleMany product launches makethe mistake of only usingvideo or other format.Use a variety of formats toreach more people.Ana Lucia Novak www.socialana.com
  • 6. #5: Overcome ObjectionsWhile youre in the middle ofyour product launch, payattention to how your audienceis reacting.If they have certain questionsor are sceptical aboutsomething, address thoseconcerns ahead of time.Ana Lucia Novak www.socialana.com
  • 7. Tip #6: Get Reviews and TestimonialsCredibility comes fromsocial proof. Get yourproduct out there forreview BEFORE youlaunch.This way, bloggers canbuild buzz for you and youwill also have testimonialsAna Lucia Novak www.socialana.com
  • 8. #7: Be Prepared for VolumeMake sure you have enoughproduct, server availability andsupport for your launch.While you dont want to overinvest in product stock, you dowant to be prepared.Ana Lucia Novak www.socialana.com
  • 9. #8: Polished ProductNo product can be absolutelyperfect, but do make sure yourproduct is ready to go onlaunch day.Never rush or youll kill yourcredibility.Ana Lucia Novak www.socialana.com
  • 10. #9: Reuse Your EmailsAs you go through yourlaunch, youll probably have agreat sequence of promotionalemails.Put these into anautoresponder to use over andover again.Ana Lucia Novak www.socialana.com
  • 11. #10: Keep the Momentum FlowingMany people launch a productand then let things fizzle.Have a plan to keep themomentum of your productsales going. Enlist the help ofaffiliates, find new prospectsand keep your product in themind of your currentprospects.Ana Lucia Novak www.socialana.com
  • 12. Ready for an Awesome Product Launch?Ana Lucia Novak www.socialana.comTighten up your social mediastrategies, Improve Your OnlinePresence or Need Help ManagingYour Social Media Programs?Schedule a time with me here:http://meetme.so/analuciaandcomplete the assessment form:http://SocialAna.com/hire-Ana-Lucia