Product launch proposal

download Product launch proposal

of 12

  • date post

    21-Feb-2017
  • Category

    Marketing

  • view

    60
  • download

    0

Embed Size (px)

Transcript of Product launch proposal

  • Product Launch Proposal

  • Services Offered

    Type of Service Service Offered Pricing Model Remarks

    Live Streaming Managed Service Fixed

    Team Castkom executes the

    Launch/event on Website,

    Facebook, YouTube etc.

    Facebook Audience

    generationPartner Acquisition Variable

    Team Castkom acquires FB

    pages as per the

    requirement with respect to

    the event

    Website Audience

    GenerationPartner Acquisition Variable

    Team Castkom acquires

    websites to host the Live

    stream as per the

    requirement with respect to

    the event

    Video AdvertisingAdvertisement on Castkom

    Network

    CPM, CPCV & CPC

    (minimum order value

    applicable)

    Team Castkom possess a

    partner network or 24million

    where the ad would be

    displayed

  • How is Facebook live strong contender?

    Significant increasein

    engagement with

    Facebook Liveversus

    traditionalposts

    Reach

    Knows a lot about its users

    that allows brands to

    address their targets

    directly

    Targeting

    With an addedadvantage

    of live video built into the

    NewsFeed

    Decreasing organic reach

    and Getting a notification

    on your likes while starting

    a broadcast

    1.6 billion users already

    know how Facebookworks

    Reaching largeaudience

    with a high degree of

    shareability

    Brands can doArchiving,

    Editing, Thumbnails and

    calls to action upon a live

    video

    Discovery Organic Boost User Experience Sharing Breadth of features

  • Facebook Audience

    Number of videoposts

    per person increasedby:

    Facebook hasan

    average of

    compared tophoto

    posts onaverage

    on average compared toa

    video that is no longerlive

    with Samsung gear

    VR, says Facebook

    75%Globally in 2015

    8Billion

    135%greater organic

    reach

    Videoshave

    3Xmore time watching

    Facebook Live videos

    Peoplespend

    >1million hours

    of video

    Peoplewatched

  • Castkom Overview

    Established in 2014, Castkom has quickly become a premium streaming video service providers in India.

    Castkom provides live streaming, video hosting, transcoding and monetization services.

    Castkom is the OFFICIAL LIVE STREAMING PARTNERS OF FACEBOOK INDIA

    some of our clients are: Facebook, Intel, ZEE Network, Indian Television, AAJ TAK, Delhi Press and many more

    Services offered by Castkom are: Live Streaming (Facebook, YouTube, Website etc..,) Video Advertising Facebook Audience generation Website Audience generation

  • Team Castkom connects with the respective websites that satisfy the target audience for the respective events to host the live stream

    The event will also be showcased in the form of banner ads across 100s of websites for a pre discussed duration depending on the campaign

    Website Audience Generation

  • Team Castkom connects with the respective Facebook pages that satisfy the target audience for the respective events to host the live stream.

    Few key tips would be provided by Castkom to ensure the live stream would reach maximum audience

    Hyperlink on the Live stream & affiliate banner on the video player to redirect users to shop/pre-order/request demo page

    Facebook Audience Generation

  • FB LIVE - CASE STUDIES

    A few brands we have worked with

  • Leading Brands that use ourplatform

    many more

  • Castkom Live TV video player is embedded on official websites and mobile apps of the television channels.

    Our proprietary technology dynamically identifies and replaces the ads during the commercial breaks.

    24Million+ reach per month

    Video Advertising

  • Official Websites/AppsScreenshots

  • THANK YOU