Product Launch Survival

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What if I told you that you could entice your customers with your information product before you ever even put the product up for sale online? So much so that by the time it does go live, you’ll have people practically begging to buy it! Wouldn’t That Be Wonderful? Someone Begging To Get Their Hands On YOUR Product!

Transcript of Product Launch Survival

  • Info Product Launch: Creating A Desire For Your Product

    - 2 -

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  • Info Product Launch: Creating A Desire For Your Product

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    Product Launch


    About the author

    Eirik Vold started his first business with a partner in 1996 and sold it five years later for millions. He used some of

    the cash to start a second business, with services aimed for Media & IR Contacts, during a period of 3 years served more than one hundred thousands clients, and Eirik

    ultimately sold that business to a larger international media company.

    After working as a consultant and marketing strategist for small and medium businesses on four continents, Eirik

    realized his passion and talent was helping other entrepreneurs be super-successful (online & offline) and in 2005 coined the term Marketing Coaching to describe his work.

    Internationally recognized as a business advisor and author, Eirik has worked with thousands of small and medium businesses whose names youll never know, but whose entrepreneurial owners have pocketed a substantial sum in increased income and proceeds from sales. (50% year over year client

    growth is typical, and 100% sales increases are not uncommon) Thousands more have read Eiriks publications, cources and reports, including his wildly successful website No Fluff Reports has hot little reports with topics and some of the best strategies for marketing your business online as well as offline, to make more profits and serve your customers better. These reports is a must read for anyone in the "biz".

  • Info Product Launch: Creating A Desire For Your Product

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    Do you have an info product that you created? Or are you looking to

    get one created? If so, you will want to be thinking about how you

    want to market it.

    There are tons and tons of marketing techniques and avenues out

    there. Each one has its own special benefit. When it comes to

    marketing your info product, however, you may want to think about

    using a different strategy.

    Why? Because theres a difference between selling a product and

    selling out of a product. Obviously, you dont actually sell out of an

    info product; unless you decide to limit the number of sales you make

    with it. The point is, selling out of a product means there was a huge

    desire for it. So, the question is how do you create that desire? Lets

    find out.

    I Just Finished My Info Product. I Can Throw Up A

    Sales Page and Start Selling It, Right?

    Well, if youre looking to sell it a few times here or there; then by all

    means slap up a sales letter page and simply wait for the people to

    come. Eventually people will stumble across your page and, if youre

    lucky, they just might decide to buy it.

    Thats a great way to go if you dont intend to make a decent income

    from it. Most Info Marketers would have a different view of this,

    however. They would tell you that they want to sell their product- not

    a handful of times, but Lots and Lots and Lots of times.

  • Info Product Launch: Creating A Desire For Your Product

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    Making a ton of sales, like most marketers want takes some planning,

    and strategizing. The key to reaching success with your products sales

    will be in how you execute your products marketing strategy.

    Informational products are in high-demand. People like them, because

    they offer one of their greatest desires- INFORMATION. But, they cant

    come running to your product if they dont know it even exists.

    Product sales consist of:

    Knowing theres a product available for what they want

    Knowing why they want that product, once they know its there

    Knowing where and how they can get it, once they know its

    there and why they want it

    When you can meet those three criteria elements, then you can start

    to make those sales.

    Okay, If I Dont Start By Throwing Up a Sales Letter, Then What Should I Be Doing?

    Excellent question! Before you ever start a selling strategy for your

    product, you must first start with planning out how youre going to get

    from Point A- Marketing to Point B- Final Sales. The most effective way

    is to perform a pre-launch strategy.

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    What Is A Pre-Launch Strategy?

    A pre-launch strategy is when you build anticipation with your target

    audience by letting them know that your product is coming out at a

    later date. Then, between the time you announce it and the time you

    actually start selling the item; you create an air of mystery about your


    Basically, you tease them into wanting to know more about the

    product. Then you create more desire for it, so that by the time the

    actual launch day rolls around, theyre dying to go and get it.

    The desire you instill in them reaches a breaking point for your target

    market and they just cant help but to buy your product. That

    anticipation you built during your pre-launch is what sets the desire

    within them.

    Thats why most info marketers make a ton of sales on the first day.

    What Does A Pre-Launch Strategy

    Consist Of?

    Pre-launch strategies consist of many things actually. But, here are a

    few things that you might want to consider when getting your own set


    Affiliate Program

    E-Mail Marketing Campaign


    Offering them a taste of what theyll be getting

  • Info Product Launch: Creating A Desire For Your Product

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    Affiliate Program

    An affiliate program is where you get other people to sign up with you

    to sell your items for you. They would get a specified commission for

    each sale they bring to you, through their assigned affiliate links.

    You might want to consider starting your own program, because the

    people that would sign up with you would have a whole list of others

    that they have signed up in their opt-in email lists. The more people

    you can reach in your target market, the better your chances of sales

    will be.

    Affiliates are the people that sign up to sell your products for you.

    They dont handle any products, they simply sell people on the idea of

    buying the item and then they show them how to get to the sales page

    to buy the item.

    Thats why their assigned a special link. That link will help determine

    which sales they are credited for making happen. Then their

    commissions would reflect that. Some make quite a bit of money

    selling other peoples products.

    Dont assume that you wouldnt be able to afford it. When you look at

    the overall picture, you actually can. Lets say that you were going to

    sell your item for $50. You might offer to pay your affiliates 50% of


    So, they would make $25 from every sale they bring to you. But,

    youre making hundreds of sales on your product. Most products dont

    cost that much to market and there isnt much overhead in creating

    your info product either, so youre still winning profits in the end.

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    You certainly dont have to offer 50% commission though. That was

    just for this example. You need to determine the amount you will pay.

    Just keep in mind; you need their help, so you will need to make it

    worth their time.

    Email Marketing Campaign

    You may have a website already. On that website, you might have an

    opt-in sign up feature where people can register to receive emails from

    you. They could get newsletters or maybe just updates on whats

    going on with your business.

    You might be tempted to just use that email marketing campaign for

    your pre-launch strategy. It might be easier for you, but it could cost

    you in the long run. Its best to start a whole new email marketing