Product Launch Survival

17

description

What if I told you that you could entice your customers with your information product before you ever even put the product up for sale online? So much so that by the time it does go live, you’ll have people practically begging to buy it! Wouldn’t That Be Wonderful? Someone Begging To Get Their Hands On YOUR Product!

Transcript of Product Launch Survival

Page 1: Product Launch Survival
Page 2: Product Launch Survival

Info Product Launch: Creating A Desire For Your Product

- 2 -

You Do NOT Have the Right to Edit, Copy,

Reprint, Resell this Report!

You DO Have the Right To Give Away this

Report To Others Who May Benefit From It

Share it With Others By:

Giving it away to your blog readers

Giving it away as a freebie to those who sign up for your mailing list

Giving it away as a free bonus to your paid products

Giving it away to members of your membership site as a free bonus

Giving it away to your customers or clients as a gift

Giving it away during a webinar as a learning tool

ALL RIGHTS RESERVED. No part of this report may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system

without express written, dated and signed permission from the author.

DISCLAIMER AND/OR LEGAL NOTICES: The information presented in this report represents the views of the publisher as of the date of publication. The publisher reserves the rights to alter and update their opinions based on new conditions. This report is for informational purposes only. The author and the

publisher do not accept any responsibilities for any liabilities resulting from the use of this information. While every attempt has been made to verify the

information provided here, the author and the publisher cannot assume any responsibility for errors, inaccuracies or omissions. Any similarities with people or facts are unintentional.

Page 3: Product Launch Survival

Info Product Launch: Creating A Desire For Your Product

- 3 -

Product Launch

Survival

About the author

Eirik Vold started his first business with a partner in 1996 and sold it five years later for millions. He used some of

the cash to start a second business, with services aimed for Media & IR Contacts, during a period of 3 years served more than one hundred thousands clients, and Eirik

ultimately sold that business to a larger international media company.

After working as a consultant and marketing strategist for small and medium businesses on four continents, Eirik

realized his passion and talent was helping other entrepreneurs be super-successful (online & offline) and in 2005 coined the term Marketing Coaching to describe his work.

Internationally recognized as a business advisor and author, Eirik has worked with thousands of small and medium businesses whose names you’ll never

know, but whose entrepreneurial owners have pocketed a substantial sum in increased income and proceeds from sales. (50% year over year client

growth is typical, and 100% sales increases are not uncommon) Thousands more have read Eirik’s publications, cources and reports, including his wildly successful website nofluffreports.com. “No Fluff Reports” has hot little reports

with topics and some of the best strategies for marketing your business online as well as offline, to make more profits and serve your customers better. These reports is a must read for anyone in the "biz".

Page 4: Product Launch Survival

Info Product Launch: Creating A Desire For Your Product

- 4 -

Introduction

Do you have an info product that you created? Or are you looking to

get one created? If so, you will want to be thinking about how you

want to market it.

There are tons and tons of marketing techniques and avenues out

there. Each one has its own special benefit. When it comes to

marketing your info product, however, you may want to think about

using a different strategy.

Why? Because there’s a difference between selling a product and

selling out of a product. Obviously, you don’t actually sell out of an

info product; unless you decide to limit the number of sales you make

with it. The point is, selling out of a product means there was a huge

desire for it. So, the question is how do you create that desire? Let’s

find out.

I Just Finished My Info Product. I Can Throw Up A

Sales Page and Start Selling It, Right?

Well, if you’re looking to sell it a few times here or there; then by all

means slap up a sales letter page and simply wait for the people to

come. Eventually people will stumble across your page and, if you’re

lucky, they just might decide to buy it.

That’s a great way to go if you don’t intend to make a decent income

from it. Most Info Marketers would have a different view of this,

however. They would tell you that they want to sell their product- not

a handful of times, but Lots and Lots and Lots of times.

Page 5: Product Launch Survival

Info Product Launch: Creating A Desire For Your Product

- 5 -

Making a ton of sales, like most marketers want takes some planning,

and strategizing. The key to reaching success with your product’s sales

will be in how you execute your product’s marketing strategy.

Informational products are in high-demand. People like them, because

they offer one of their greatest desires- INFORMATION. But, they can’t

come running to your product if they don’t know it even exists.

Product sales consist of:

Knowing there’s a product available for what they want

Knowing why they want that product, once they know it’s there

Knowing where and how they can get it, once they know it’s

there and why they want it

When you can meet those three criteria elements, then you can start

to make those sales.

Okay, If I Don’t Start By Throwing Up a Sales Letter,

Then What Should I Be Doing?

Excellent question! Before you ever start a selling strategy for your

product, you must first start with planning out how you’re going to get

from Point A- Marketing to Point B- Final Sales. The most effective way

is to perform a pre-launch strategy.

Page 6: Product Launch Survival

Info Product Launch: Creating A Desire For Your Product

- 6 -

What Is A Pre-Launch Strategy?

A pre-launch strategy is when you build anticipation with your target

audience by letting them know that your product is coming out at a

later date. Then, between the time you announce it and the time you

actually start selling the item; you create an air of mystery about your

product.

Basically, you tease them into wanting to know more about the

product. Then you create more desire for it, so that by the time the

actual launch day rolls around, they’re dying to go and get it.

The desire you instill in them reaches a breaking point for your target

market and they just can’t help but to buy your product. That

anticipation you built during your pre-launch is what sets the desire

within them.

That’s why most info marketers make a ton of sales on the first day.

What Does A Pre-Launch Strategy

Consist Of?

Pre-launch strategies consist of many things actually. But, here are a

few things that you might want to consider when getting your own set

up:

Affiliate Program

E-Mail Marketing Campaign

Teasers

Offering them a taste of what they’ll be getting

Page 7: Product Launch Survival

Info Product Launch: Creating A Desire For Your Product

- 7 -

Affiliate Program

An affiliate program is where you get other people to sign up with you

to sell your items for you. They would get a specified commission for

each sale they bring to you, through their assigned affiliate links.

You might want to consider starting your own program, because the

people that would sign up with you would have a whole list of others

that they have signed up in their opt-in email lists. The more people

you can reach in your target market, the better your chances of sales

will be.

Affiliates are the people that sign up to sell your products for you.

They don’t handle any products, they simply sell people on the idea of

buying the item and then they show them how to get to the sales page

to buy the item.

That’s why their assigned a special link. That link will help determine

which sales they are credited for making happen. Then their

commissions would reflect that. Some make quite a bit of money

selling other people’s products.

Don’t assume that you wouldn’t be able to afford it. When you look at

the overall picture, you actually can. Let’s say that you were going to

sell your item for $50. You might offer to pay your affiliates 50% of

that.

So, they would make $25 from every sale they bring to you. But,

you’re making hundreds of sales on your product. Most products don’t

cost that much to market and there isn’t much overhead in creating

your info product either, so you’re still winning profits in the end.

Page 8: Product Launch Survival

Info Product Launch: Creating A Desire For Your Product

- 8 -

You certainly don’t have to offer 50% commission though. That was

just for this example. You need to determine the amount you will pay.

Just keep in mind; you need their help, so you will need to make it

worth their time.

Email Marketing Campaign

You may have a website already. On that website, you might have an

opt-in sign up feature where people can register to receive emails from

you. They could get newsletters or maybe just updates on what’s

going on with your business.

You might be tempted to just use that email marketing campaign for

your pre-launch strategy. It might be easier for you, but it could cost

you in the long run. It’s best to start a whole new email marketing

sign up feature.

Where do I put it?

You will have to create a pre-launch information page and have the

sign up feature placed there. That way you focus your updates by

sending ones related to your product launch to the people that sign

up.

Your affiliates could be sending people to that page as well, so you

should send them the link to it as soon as you get the page created.

Then you can start sending out emails every so often from the time

you start pre-launch to the day of, or even one hour before, the actual

launch time.

Your email marketing campaign will be key for your pre-launch

strategy, so be sure you don’t skip this part.

Page 9: Product Launch Survival

Info Product Launch: Creating A Desire For Your Product

- 9 -

Teasers

Your email marketing campaign will consist of these. Why? Because

you want to build anticipation among your target market. In most

cases, the more you tease a fish with bait, the more they will want it.

So, the more you tease your target market, the more they want your

product. Have you ever watched a television show where something

exciting is going to happen? You’re on the edge of your seat waiting to

find out exactly what is going to happen. The next thing you know,

you’re faced with the words, “Stayed tuned…” Now you have to wait

until the next episode to find out!

Do you think they did it because they just didn’t have time to tell the

story in one episode? No. They did it to hook you. They want you to

start building anticipation within yourself, so that you will want or need

to tune into the next episode to watch.

Your teasers will do pretty much the same thing. You will be telling

them about your product, and why they want that item; but they won’t

actually know what it is or what it’s really all about until just before it

launches.

When that time comes, look out, because they will be scrambling to

get it. Some Info Marketers, who have done a pre-launch like this, saw

huge amounts of sales the first day.

Page 10: Product Launch Survival

Info Product Launch: Creating A Desire For Your Product

- 10 -

Offering Them A Taste Of What They’ll Be Getting

This goes along with your teasers. Sometimes you just need to give

them a sampling of what they should be expecting. That little taste

could be just enough to drive them over the edge and create the need

in them to want to buy your product.

A sampling could go a few different ways. Of course, it would depend

on the product you’re offering to your target market.

A Free Report

This report would talk about something related to the product you’re

offering. For example, let’s say you’re selling an eBook on organizing

your life. The report could talk about the need for organization in your

life, but it wouldn’t contain any of the meat and potatoes that your

eBook offers.

Free Video Clip

If you’re offering a series of video clips on a topic; you could create a

clip that you would give away for free relating to that topic. Again, it

wouldn’t go into detail like the videos, but it would give just enough

information to get them interested.

Sample Chapter

Some info marketers have gone so far as to offer a sample chapter of

the eBooks they’re selling. Typically, you would offer the table of

contents along with the first chapter. The table of contents shows what

the eBook would contain and the first chapter usually just introduces

the reader to the topic of the eBook. So, you’re not really giving

anything away as far as information from the book itself.

Page 11: Product Launch Survival

Info Product Launch: Creating A Desire For Your Product

- 11 -

In Conclusion

When you put together your email marketing campaign, teasers,

samplings, and couple them with your affiliate program; you have a

powerful marketing strategy. So, using these techniques will:

Peak their interest

Build anticipation

Create the desire

Then watch as that desire drives the target market to your product

and the sales start to happen.

Wait! Before You Go…

If you’re determined to have the most

profitable product launch possible,

then you need to get your copy of this

“must have” information product

marketer’s guide to creating massive

buzz.

Product Launch Wealth:

How To Successfully

Launch Your New Info

Product

Discover, step-by-step how to put more money in your pocket on

launch day and the days that follow.

Don’t let all your hard work go to waste – find out how launch your

product like the “gurus”!

Click here to check it out for yourself today

http://nofluffreports.com/product-launch-wealth-how-to-successfully-launch-your-new-info-product

Page 12: Product Launch Survival

Info Product Launch: Creating A Desire For Your Product

- 12 -

Success Strategies for Marketing Your Online Business

Offline

If you're ready to go offline in a big way, be sure to grab a copy of my new report,

"Success Strategies for Marketing Your Online Business Offline." It covers everything

you need to get started with offline marketing, no matter what business you're in.

Click here to check it out for yourself today

http://nofluffreports.com/success-strategies-for-marketing-your-online-business-offline

Breakout SEO - Powerful Strategies That Get YOU Organic

Traffic

Search Engine Optimization is an important part of growing a successful business.

“Breakout SEO – Powerful Strategies That Get YOU Organic Traffic” takes the guesswork out and shows

you how to get the job done for serious results.

Click here to check it out for yourself today

http://nofluffreports.com/powerful-seo-strategies-that-get-you-organic-traffic

Link Building Battle Plan

Speaking of saving precious time, I’m a big fan of shortcuts. Why re-invent the wheel

and research facts I’ve already spent weeks putting together? Just download the

complete battle plan today!

Click here to check it out for yourself today

http://nofluffreports.com/link-building-battle-plan

Keyword Treasury - Discover The Hidden Gold In Your

Keywords

Want to know even more about conducting keyword research and using keywords to

build a sustainable, profitable online business? Be sure to grab a copy of Keyword

Treasury today. It's packed full of valuable information about researching and using

keywords, including the five places your keywords must appear if you want your site to rank well.

Click here to check it out for yourself today

http://nofluffreports.com/keyword-treasury-discover-the-hidden-gold-in-your-keywords

Page 13: Product Launch Survival

Info Product Launch: Creating A Desire For Your Product

- 13 -

Business Advertising in a Social Media World

If you need more information – instantly – on exactly what services each Social Media

platform offers, you can find mini-reviews on 18 of the most popular in my Special

Report.

Click here to check it out for yourself today

http://nofluffreports.com/business-advertising-in-a-social-media-world

Business Blogger’s Manual - How To Increase Your Business

Income…

The Business Blogger’s Manual: “How To Increase Your Business Income With A Blog” is

a 20 page informative report that will get you blogging, or improve what you are

already doing with your blog. This report is designed to help you increase the bottom

line of your business. It helps you by showing you exactly what you need to do to get you blog of the

ground the right way. Everything you need to know is packed into this report that was created to help

your blog attract quality traffic. You may not have another chance to grab a report this valuable.

Click here to check it out for yourself today

http://nofluffreports.com/business-bloggers-manual-how-to-increase-your-business-income-with-a-blog

Information Product Brainstorm - From Ideas To Creation

It really is possible to create an information product empire. Getting started might be

the hardest part, but my report: Information Product Brainstorm, will help you earn

the title Information Marketer in record time. Grab a copy today, and you'll get your

first product online quickly and easily.

Click here to check it out for yourself today

http://nofluffreports.com/information-product-brainstorm-from-ideas-to-creation

Page 14: Product Launch Survival

Info Product Launch: Creating A Desire For Your Product

- 14 -

Passive Income Blueprint - Strategies For Earning Big With

Info Products

Once you make the decision to start an information marketing business and a

passive income stream there are a number of questions you’ll want to answer.

You’ll want to choose and research a profitable niche – one you’re interested and/or

passionate about. You’ll need to decide on the who’s, what’s, where’s, when’s and

why’s of your first information product.

You need a plan …a blueprint!

Click here to check it out for yourself today

http://nofluffreports.com/passive-income-blueprint-strategies-for-earning-big-with-information-products

Marketing With Content

If you want to learn how to create and market your business with content, this

report is really a must read. It will help you learn how to use content to build your

business for long-term success. If you want real results, marketing with content is the

best way to get it.

Grabbing this report is the best way to go to learn all you need to know to get your content marketing

campaign started today. Don’t miss this chance to learn and grow your business with the power of

content.

Click here to check it out for yourself today

http://nofluffreports.com/marketing-with-content

Membership Sites Roadmap

Not sure a membership site is right for you? Don't worry! A membership site can

work in any niche from weight loss to real estate to gardening. Anything people

want or need to learn about a topic, there's room for a membership site, because

the truth is, people will pay for quality information. If you can fulfill that need, then you owe it to yourself

to grab a copy of Membership Site Roadmap.

Click here to check it out for yourself today

http://nofluffreports.com/membership-sites-roadmap

Page 15: Product Launch Survival

Info Product Launch: Creating A Desire For Your Product

- 15 -

Niche Marketing - Busting the Saturation Myth

Did you know that most new businesses fail? Don’t be a statistic. Do your research,

find a great niche, and in no time at all you’ll be one of those marketers who only

work a few hours a day. Go get your copy of “Niche Marketing: Busting the

Saturation Myth” and get started right away.

Click here to check it out for yourself today

http://nofluffreports.com/niche-marketing-busting-the-saturation-myth

Online Membership Site Manual

So many people are looking for ways to either start their own online business or

increase the profits of their current Internet business. One way to create more

money for you is to start a membership website. The benefits of owning a

membership site are numerous.

If you're looking for a way to increase your online business profits or even start your

very first business on the web, I recommend you take a look at this in-depth report all about membership

sites. You'll learn what they are, how they work and even get ideas for starting your own quickly and

affordably.

Click here to check it out for yourself today

http://nofluffreports.com/online-membership-site-manual

The Essential Guide To Outsourcing Online

You can't afford not to look at how outsourcing can have a positive impact on the

profits of your business. So, hurry over and get your copy of this informative and

business changing report right now.

You'll learn how to quickly implement outsourcing in your business so you can start increasing your profits

without wasting any precious time.

Click here to check it out for yourself today

http://nofluffreports.com/the-essential-guide-to-outsourcing-online

Page 16: Product Launch Survival

Info Product Launch: Creating A Desire For Your Product

- 16 -

Sales Funnel Strategies

Starting your online business with sales funnels is an important process. The best

way to open the door to success is by starting at the beginning. “Sales Funnel

Strategies: How to Work Your Sales Funnel for Bigger Profits” can walk you through

the entire process, step by step to optimize every chance you have for success.

You and your business deserve the very best in order to get your online venture running and profiting as

quickly as possible. Why wait any longer?

Click here to check it out for yourself today

http://nofluffreports.com/sales-funnel-strategies

StumbleUpon Unmasked

In “StumbleUpon Unmasked”, I’ll be sharing not only simple yet effective strategies,

but also some surprising statistics and facts about Facebook. Yes, I did say

“Facebook”; and yes, it is still the # 1 social networking site – but that’s exactly *why*

StumbleUpon is even more important to use!

If you’re interested, take a look at all the other benefits my “StumbleUpon Unmasked” offers.

Click here to check it out for yourself today

http://nofluffreports.com/stumbleupon-unmasked

Twitter Marketing Guide

Using Twitter for marketing is cheap and effective. But in order to make the most of it,

you need to know what Twitter users respond to. Check out my “Twitter Marketing

Guide: How to Use Twitter as a Marketing Tool” today, and learn how you can “tweet”

your way to success!

Click here to check it out for yourself today

http://nofluffreports.com/twitter-marketing-guide

Page 17: Product Launch Survival

Info Product Launch: Creating A Desire For Your Product

- 17 -

Upsell Profit Tactics

You can use the information provided in my report; Upsell Profit Tactics, and start

using what you learn right away to start making more money. This is not

something that you want to miss out on. It is a great ebook waiting for you to grab

it, read it, learn, and grow your business as a result.

Click here to check it out for yourself today

http://nofluffreports.com/upsell-profit-tactics

YouTube Marketing Uncovered

Many tips you can really use and implement – even if video marketing is brand

new to you.

Put all tips together, and you’ve got something more useful than a step-by-step

manual that’s out of date the moment you download it: You’ve got a report that

quickly teaches you how to adapt even as YouTube changes itself – because it focuses on universal

techniques that always work, as well as YouTube specifics that don’t change.

Click here to check it out for yourself today

http://nofluffreports.com/youtube-marketing-uncovered

How To Host Successful Money Making Webinars

Are you dreaming of building a responsive, profitable list? Are you looking for

another way to connect with your target market while establishing your expertise in

your niche? Do you want to give your potential customers a way to learn about you

and your products or services in real time on an interactive platform?

Webinars are the answer you've been searching for.

Click here to check it out for yourself today

http://nofluffreports.com/how-to-host-successful-money-making-webinars