Product Launch Ppt

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Subject : International Marketing

Presentation on New Product launch in Foreign Market

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PROJECT

START

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What is a drug?

• A drug is any chemical you take that affects the way your body works

• Heroin, alcohol, ecstasy, caffeine nicotine, Lysergic acid diethylamide & etc. are all forms of drugs

• A drug must be able to pass through your body and into your brain, allowing brain cells to be changed by interfering with the brains chemical signals called neurotransmitters

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Hard and soft drugs

• Hard drugs are physically addictive and may be easy to overdose on

• Soft drugs are not physically addictive

Caffeine

Ketamine

MDMA

Heroin

Morphine

Cocain

Nicotine

Cannabis

LSD

Mescaline

Psilocybin

SOFT

HARD

Methylenedioxymethamphetamine Lysergic acid diethylamide

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Class: A, B & C

• The different kinds of illegal drugs are split into 3 classes: A, B & C. Each class carries a different level of punishment for possession and dealing.

Possession Dealing

Class A Ecstasy, LSD, heroin, cocaine, crack, magic mushrooms

Up to 7 years in prison or an unlimited fine or both.

Up to life in prison or an unlimited fine or both

Class B Amphetamines, Methylphenidate (Ritalin), Pholcodine.



Class C Cannabis, tranquilisers, some painkillers, Gamma hydroxybutyrate (GHB), Ketamine.



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Effects of illegal drugs

• Drugs make you less aware and alert making you feel carefree and can relieve pain

• They can make you; sleep, have convulsions (fits) and even slip into a coma

• For example heroin causes psychological and physical dependence which can lead onto comas and even worse death, as you can choke on your own vomit

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The Beginning

• On December 11, 2006 newly elected President, Felipe Calderon sent in 6,500 troops to stop illegal drug trade, starting the Mexican drug war.

• Drugs mobs fought back starting the Mexican drug war.

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Before the War

• Drug mobs have running some of Mexico’s poorest streets for years selling drugs to many Mexicans AND Americans.

• Drug mobs were kept safe because they bribed many of the police forces with money. Some police forces were even threatened and intimidated by the sheer number of weapons the mobs had. This is money that a particular mob

had earned!

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Main Illegal Drugs sold by Cartels

Marijuana- A drug sold by cartels and is the most illegally used in the U.S.

Cocaine- The main drug sold by cartels. Each time the Mexican

Government catches a cartel they have more then a ton of cocaine

from Columbia

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Main Weapons Used by the Mobs

• 90% of the weapons used by the cartels are bought from the U.S.

Semi-Auto AK Rifle from the U.S.

AR-15 Rifle from the U.S.

M16 from the Mexican military (stolen)

0.5 Caliber Rifle from U.S.

Frag Grenade from Mexico, U.S., Asia or Europe.

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What are T-rays?

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THz range is roughly defined as frequency 0.1 – 10 THz wavelength 0.03 – 3 mm

Also known as Far-Infrared or sub-millimeter.

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• 1997-2001 Developed various THz sources, detectors, and imaging techniques

•2000-2001 Developed concept for Detection of explosives, chemical and biological weapons using new THz imaging methodology.

THz

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X-Ray, Neutron Scattering - Uses high energy radiation

• damages biological systems - eg. damages DNA/ tissues

• permissible exposure limited - more difficult for use on people.

THz - low energy radiation - “non-ionizing”

• no damage to biological tissue

• differentiation of target compounds based on THz “color”

• Imaging and “color” information combination will reduce false alarm rate.

Comparison with Other Techniques

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•THz transmits through most non-metallic materials: plastic, paper , clothing•THz yields transmission / reflection spectra of targets

Advantages of THz for Scanning for Explosives / Bio and Chemical Agents

ExplosivesKemp (2003)

Transmissive Bas.Sub. SpectraWoolard et al (2003) Trinitrotoluene

cyclonite

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Simulation of THz Imaging Array

Detection of RDX and Metal at a distance of 30mRDX Metal

Sidelobes

Objects 1.5cm in size

Composite Image combination of THz images taken at 5 different frequencies

Spectral and Spatial Images

Objects with spectral content of RDX colored Red

Objects reflecting all THz radiation colored white

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Focusing of Image

ImagingArray

Object

Focal Length

Single frequency, uncleaned image

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Image Analysis - Neural Networks

U A A A A U A A A U A A U A F A S S A S S U A A U U A S S U A A A A U A S F U U F U A A A A F F F A A U S U U S F F F F F F F A U M M M M M S A A U F F F A M M M M M M S U U U M M M M M M U U M M M M M U S M M M M U A A S S U

BLUE = metal coinPINK = bioagentGREEN = flourORANGE = starch

THz Image at 1 frequency

Neural Network Analysis

U U U U S S A S S A S S F A F F A F F U F F A U F A A U U A U A A U A A A U U A A A A A A A U U A A U U A A

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•T-ray vision sees through clothes

• A machine that sees through clothes to detect guns and drugs.

• Use a type of electromagnetic radiation known as terahertz rays or t-rays, low-energy emissions whose frequencies lie between infrared and microwaves.

• T-rays are non-ionising radiation and are safer to humans than x-rays

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• T-rays were originally discovered by astronomers who used them to look at stars and galaxies. But the rays weren't generated in a laboratory until 1995.

"T-rays go straight through plastics and moulded suitcases."

• A U.K. private defence firm had already developed a prototype machine that could do this to scan for guns and other weapons.

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• Good vibrations

• Used to detect cancer, or check for genetic diseases such as Alzheimer's.

• U.S. researcher Professor Xi-Cheng Zhang of the Rensselaer Polytechnic Institute in New York is known as the "father of t-rays.

T-rays can test for defects in the thermo-insulation of space shuttles.

"T-rays are the best method to identify the defects."

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Form of Business

• Exporting from the home country (India)

Company name

• Eagle defense Co. Pvt. Ltd.

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How to do Business with the Federal Government

Policy Statement

• It is the policy of the United States, as stated in the Small Business Act, that “all” small businesses have the maximum practicable opportunity to participate in providing goods and services to the government.

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Getting Started – Basic Questions

1. Which government agencies buy my products and services?

2. How do I get in touch with them?

3. How do I market them?

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• Answer to Question #1 (who buys what I sell)

• The federal government spends billions annually on products & services ranging from paperclips to complex space vehicles

• In most cases these entities are decentralized in their buying activities, with each having its own mission, budget, contracting shop, and small business specialist.

Getting Started – Basic Answers

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• Answer to Question #2 – Getting in Touch

• Check out these websites:

• http://www.fedmine.us/reports/fedmine_Sales_naics541512_1209940701.html

• Identify which agency or bureau buys your product or service (hint: know your NAICS code)

• www.fedbizopps.gov – Register - get notices of government requirements for your NAICS code


North American Industry Classification System

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• Answer to Question #2 – Getting in Touch

• More websites:

• www.fedbid.com – Register - Compete on-line for government requirements in your NAICS code

• www.mbda.gov – Register – Phoenix Database to get free contract referrals.

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• Answer to Question #3 – How do I market them? •

• Department of Commerce Vendor Outreach Sessions: go to www.COMMERCE.gov, then type on “Outreach” or “Business Fairs” in the Search Box.

• DOC individual Bureau/Agency Vendor Outreach Sessions: www.USPTO.gov, www.NIST.gov or www.NOAA.gov & click or search on Outreach Activities.

• Minority Business Development Agency: www.MBDA.gov for Counseling Sessions, online training and outreach programs.

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Product

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Price

• Mexico :

• Eagle Eye : US$1500 (including taxes)

• VAT : 15% on CIF value

• 0.8% ad valorem custom service fee

• 5% other taxes

• Net price : US$1200» INR 54,000

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Promotion

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Distribution

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My Thought :

• “ I have never learnt anything in my life from any person who agreed with me.”

Thank you…• Prepared By :

• Niraj Patel

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Product Launch Ppt

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