Product Launch Ppt

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Transcript of Product Launch Ppt

Subject : International Marketing

Presentation on New Product launch in Foreign Market

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PROJECT

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What is a drug? A drug is any chemical you take that affects the way your body works Heroin, alcohol, ecstasy, caffeine nicotine, Lysergic acid diethylamide & etc. are all forms of drugs A drug must be able to pass through your body and into your brain, allowing brain cells to be changed by interfering with the brains chemical signals called neurotransmitters

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Hard and soft drugs Hard drugs are physically addictive and may be easy to overdose on Soft drugs are not physically addictive

HARDHeroin Morphine Cocain Nicotine Methylenedioxymethamphetamine Caffeine Ketamine MDMA Cannabis LSD Mescaline Psilocybin Lysergic acid diethylamide

SOFT

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Class: A, B & C The different kinds of illegal drugs are split into 3 classes: A, B & C. Each class carries a different level of punishment for possession and dealing.Possession Class A Class B Class CEcstasy, LSD, heroin, cocaine, crack, magic mushrooms Amphetamines, Methylphenidate (Ritalin), Pholcodine. Cannabis, tranquilisers, some painkillers, Gamma hydroxybutyrate (GHB), Ketamine. Up to 7 years in prison or an unlimited fine or both. Up to 5 years in prison or an unlimited fine or both. Up to 2 years in prison or an unlimited fine or both.

DealingUp to life in prison or an unlimited fine or both Up to 14 years in prison or an unlimited fine or both. Up to 14 years in prison or an unlimited fine or both.

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Effects of illegal drugs Drugs make you less aware and alert making you feel carefree and can relieve pain They can make you; sleep, have convulsions (fits) and even slip into a coma For example heroin causes psychological and physical dependence which can lead onto comas and even worse death, as you can choke on your own vomit

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The Beginning On December 11, 2006 newly elected President, Felipe Calderon sent in 6,500 troops to stop illegal drug trade, starting the Mexican drug war. Drugs mobs fought back starting the Mexican drug war.

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Before the War Drug mobs have running some of Mexicos poorest streets for years selling drugs to many Mexicans AND Americans. Drug mobs were kept safe because they bribed many of the police forces with money. Some police forces were even threatened and intimidated by the sheer number of weapons This is money that a particular mob the mobs had.had earned!3 >>

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Main Illegal Drugs sold by Cartels

Marijuana- A drug sold by cartels and is the most illegally used in the U.S.

Cocaine- The main drug sold by cartels. Each time the Mexican Government catches a cartel they have more then a ton of cocaine from Columbia>> 2 >> 3 >> 4 >>

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Main Weapons Used by the Mobs 90% of the weapons used by the cartels are bought from the U.S.

AR-15 Rifle from the U.S. M16 from the Mexican military (stolen) Frag Grenade from Mexico, U.S., Asia or Europe. 2 >> 3 >> 4 >>

Semi-Auto AK Rifle from the U.S. 0.5 Caliber Rifle from U.S.

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What are T-rays?

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THz range is roughly defined as frequency 0.1 10 THz wavelength 0.03 3 mm

Also known as Far-Infrared or sub-millimeter.

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THz 1997-2001 Developed various THz sources, detectors, and imaging techniques

2000-2001 Developed concept for Detection of explosives, chemical and biological weapons using new THz imaging methodology.

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Comparison with Other Techniques X-Ray, Neutron Scattering - Uses high energy radiation damages biological systems - eg. damages DNA/ tissues permissible exposure limited - more difficult for use on people. THz - low energy radiation - non-ionizing no damage to biological tissue differentiation of target compounds based on THz color Imaging and color information combination will reduce false alarm rate.>> 0 >> 1 >> 2 >> 3 >> 4 >>

Advantages of THz for Scanning for Explosives / Bio and Chemical Agents THz transmits through most non-metallic materials: plastic, paper , clothing THz yields transmission / reflection spectra of targetsExplosives Kemp (2003)

Transmissive Bas.Sub. Spectra Woolard et al (2003)

cyclonite Trinitrotoluene

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Simulation of THz Imaging Array RDX MetalDetection of RDX and Metal at a distance of 30m Objects 1.5cm in size Composite Image combination of THz images taken at 5 different frequencies Spectral and Spatial Images Objects with spectral content of RDX colored Red

Sidelobes

Objects reflecting all THz radiation colored white

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Focusing of Image

Focal Length Object

Imaging Array

Single frequency, uncleaned image>> 0 >> 1 >> 2 >> 3 >> 4 >>

Image Analysis - Neural NetworksTHz Image at 1 frequency

Neural Network AnalysisF A S S A S S A S S A S F F U A F F F A A F F F F F F A A A U F F F A U U

U A A A A U A A A U A A U A

U A A U U U A A A A U U U A U M M M M M S A U M M M M M S A S M M M M M U

U U M U M U S

S M M M M M A

F M S M S M U M U U A

BLUE = metal coin PINK = bioagent GREEN = flour ORANGE = starch2 >> 3 >> 4 >>

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T-ray vision sees through clothes A machine that sees through clothes to detect guns and drugs. Use a type of electromagnetic radiation known as terahertz rays or t-rays, low-energy emissions whose frequencies lie between infrared and microwaves. T-rays are non-ionising radiation and are safer to humans than x-rays

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T-rays were originally discovered by astronomers who used them to look at stars and galaxies. But the rays weren't generated in a laboratory until 1995. "T-rays go straight through plastics and moulded suitcases." A U.K. private defence firm had already developed a