NYUBRANDSTORM 2012JENNY LI | SARAH SHIN |

JINNA WANG

MISSALPHA

THE OPPORTUNITY

3.2 Billion in

Middle Class

Year

2020

85% from ASEAN

HigherDisposab

le Income`

Demand for Sophisticati

on

WOMEN IN ASEANHigher Salaries

EDUCATED

MEET ANNISA

ASPIRATIONAL

EMPOWERED

YOUNG

HAIR CAREANNISA’S CONCERNS

TREND: Skincare

Skin care – awesome, 14% growth in ASEANHaircare & styling- sucks, terrible growth- lead to next slide

This slide- use images for each subsector and highlight main stats above

Gained 10% to $3.4bn in the prestige channel in 2012New growth- bb cream, up to $36mm from 2mm (2011-2012)- mesh between skincare and makeup. Traditional skincare product sales are diminishing (cleansers and toners), hybrid skincare segments is growing- to $46.6mm in 2011 up from 28mm in 2007

14% Growth

SKIN VS. HAIR

3% Growth

The Inspiration

The Routine

The ASEAN Market

OUR MODEL

L’ORÉAL PARIS

ONE BILLIONNEW CONSUMERS

ANTIOXIDANT: EGCG | hair growth

PROTEIN:GLOBULIN (SHBG) | prevents hair fall

VITAMIN E | restoresdry and damaged hair

VITAMIN C | protects from UV radiation

PROVITAMIN:PANTHENOL | strengthens and softens to prevent split ends

CAFFEINE | hair follicle growth

WHY GREEN TEA

MINT| cooling sensation GINGER| warming sensation

NATURAL SENSATIONS

SACHET ADVANTAGE

OURASEAN

STRATEGY

YOUR 360 STORYConsumers will share how they are

diligently pursuing their ambitions, & how the Total 360 Care Line would add

balance and a little bit of luxury into their lives.

MARKETING PLANSHARE YOUR STORY

OFF-LINE ON-LINE

Educate & Connect

Secondary School & University Ambassadors• Student

ambassadors will promote Total 360 Care

• Samples! Coupons! Events!

• Brand loyalty for life

OFFLINE |BRAND AMBASSADORS

OFFLINE |A 360 TEA PARTY

Internet usage is at it’s high - and it’s only expected to grow

On average across Southeast Asian

countries, 70% of this internet usage is

dedicated to social media.

Hou

rs S

pent

Per

Wee

k

ONLINE |USING SOCIAL MEDIA

Growing Online Gaming Sector

•Southeast Asian gaming revenues expected to double by 2015

•Create a digital L’Oréal Paris world

•50% of this revenue coming from women

ONLINE |DIGITAL GAMING

SENSATION RUN

Race against other players and gain 5 pearl points for every win! Follow the mint pearls to gain speed.

TEA CATCHER

Catch the correct ingredients for the chosen Total 360 Care Product. Remember, its all about the formula!

A 36TEA WORLD

Face new challenges at each station to gain points and level up! Be sure to meet other users along the way. Print the coupon at the end of

each level to get great Total 360 Care promotions!

• 11 million views in 4 months

• 2 million people registered with website

• 12% sales increase in 1 year

BMW film series THE HIRE

•8 short films

•10 minutes each

Results:

ONLINE |BRANDED CONTENT

A 36TEA

STORY

A SERIES OF 24 SHORT EPISODES

PRESENTS

VIDEO SERIES |A 36TEA STORY

PRICE & VOLUME

4,957.55

16,942.14

4,363.69

60,883.33

10,023.32 3,545.26

50,526.35

2,398.50

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

4,957.55

16,942.14

4,363.69

60,883.33

10,023.32 3,545.26

50,526.35

2,398.50

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

GDP by Country

6 MONTHS|PHILIPPINES

2 YEAR EXPANSION

GLOBALIZATION

Because you’re worth it.

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

2 in 1 -37% -29% -17% 20% -11% -7% -6% -5% -5% -4%Colourants 4% 5% 4% 5% 5% 2% 2% 2% 3% 3%Conditioners 11% 10% 9% 9% 8% 6% 6% 6% 6% 6%Hair Loss Treatments 8% 7% 6% 5% 5% 3% 3% 4% 4% 4%Perms and Relaxants 4% -13% -17% 5% 5% 2% 2% 2% 1% 1%Salon Hair Care 7% 7% 4% 0% 5% 1% 1% 2% 2% 2%Shampoos

Medicated 9% 8% 5% 8% -2% 1% 1% 2% 2% 2%Standard 12% 8% 7% 0% 5% 2% 2% 2% 2% 2%

Total 7% 7% 7% -1% 6% 2% 2% 2% 2% 2%Styling Agents 11% 10% 9% 7% 10% 5% 5% 5% 5% 5%

Total Hair Care 6% 6% 6% 6% 7% 3% 3% 3% 3% 3%

% Growth

Conditioners 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Philippines 10% 7% 9% 8% 8% 5% 5% 4% 4% 4%Malaysia 15% 12% 8% 7% 6% 4% 3% 3% 3% 3%Indonesia 14% 14% 12% 13% 13% 10% 11% 11% 11% 12%Thailand 6% 7% 6% 7% 6% 5% 5% 5% 6% 7% Average Growth 11% 10% 9% 9% 8% 6% 6% 6% 6% 6% 8%

APPENDIX

Haircare Company Growth 2008 2009 2010

Malaysia 0% -3% 2%

India 6% 4% -4%

Thailand -2% -1% 0%

Indonesia 6% 1% 0%

Philippines -5% 2% -1%

Average P&G 1% 1% 0%

Malaysia 5% 2% 3%

India -3% 2% 1%

Thailand 2% 2% 3%

Indonesia -6% 0% 0%

Philippines 14% 1% 0%

Average Unilever 2% 1% 1%

Malaysia 8% 7% 1%

India 15% 4% 5%

Thailand 6% 2% 1%

Indonesia -1% 0% 0%

Philippines 16% 9% 2%

Average L'Oreal 9% 4% 2%

Growth in Market Share 2008 2009 2010

P&G 1% 1% 0%

Unilever 2% 1% 1%

L'Oreal 9% 4% 2%

APPENDIX

Niacinamide (Vitamin b3)

usually used to treat skin conditions, improves skin moisturization, boost production of collagen and strengthens the statum corneum- outermost layer of epidermis

Panthenol (vitamin b)

natural, hydrating form of vitamin b; easily penetrates scalp and skin  so its great for improving damaged hair, reducing split ends, and adding abundance of shine and texture to hair. good for improving damaged hair physically and chemically

Hyaluronic

good for moisture, naturally present in the body. non toxic, non irritating, non sensitizing, can be used for everyone “holds” moisture in skin for youth. the level of hyaluronic acid in your body starts decreasing significantly after age 20- assists in wound healing, fights and heals inflammatory conditions

Ingredients

Keratin

With damaged hair, the hair structure is opened up and keratins can penetrate into the fibre and bind to the internal structure, rebuilding the damaged proteins to restore strength and condition to the fibre. It also can deposit on the hair’s surface to form a sacrificial shield, protecting the hair from damage.

Ginger

Ginger root is an effective remedy for hair loss. Fresh extracts of ginger root make hair stronger and more pleasant-smelling.If you have brittle and dry hair, the useful constituents of ginger such as vitamins, zinc, phosphorus, etc. can help you get that sheen back in your hair.As a result of the increasing pollution and heat, most people complain about damaged hair follicles, and split ends. Hence, ginger treatment for hair follicles is an effective remedy to fix damaged hair. Ginger oil, mixed with essential oils such as jojoba oil or avocado oil, is believed to increase hair growth rate. Apply the mixture, massage it, and rinse it properly the next morning. Regular use of this mixture is an unfailing solution to help grow hair faster naturally.

Ingredients

Green Tea

Health benefits: antioxidants that combat harmful free radicals, delivers cancer fighting flavonoids and disrupts production of bacteria. Same antioxidants benefits hair and scalp

One antioxidant is epigallocatechin gallate (EGCG) which stimulates hair growth. This has been tested mostly in Japan and South Korea showing high interest from Asian consumers

high green tea intake leads to higher levels of globulin (SHBG), a protein that binds to testosterone. This allows hair follicles to be converted to dihydrotestosterone (DHT) which is a hormone that causes male pattern hair loss. When testosterone is attached to SHBG instead, it cannot be converted into DHT

Ingredients

Green Tea Continued

Smoothes dandruff and psoriasis by soothing skin and reducing inflammation. This is much safer than existing anti-dandruff shampoos that contain carcinogens

Strengthens and conditions because green tea contains vitamin C, E, and panthenol. Vitamin E restores dry or damaged hair, Vitamin C guards against damage from UV radiation, panthenol (provitamin) strengthens and softens hair and prevents split ends

Caffeine in green tea significantly boosts growth of hair follicles

Ingredients

Nourishing Shampoo

With antioxidant boost

What it is: Rich with vitamins and antioxidants, thoroughly cleans hair root to tip, giving the hair a radiant, youthful glow

What it does: Reinforces scalp health, the key to generating beautiful, revitalized hair

Product Deep Dive

Refining Conditioner

Panthenol and Hyaluronic enriched formula

What it is: Prevent the first stages of hair damage and aging with a natural, non-toxic formula that easily penetrates the scalp and hydrates the hair

What it does: Luxurious conditioning formula adds abundance of shine and texture to hair. Regular use leaves hair soft and radiant

Product Deep Dive

Awakening Foam

Hint of Mint

What it is: Refreshing and cooling foam that encourages active hair growth by stimulating the scalp, which increases blood circulation for an invigorating start to your day

What it does: The mint and Green Tea extract enriches your scalp with a morning dose of vitamin C and E, while creating a protective veil from harmful toxins

Product Deep Dive

Rejuvinating Mist SPF 15

Keratin

What it is: Balancing spray infused with vitamins and antioxidants that refreshes and protects hair throughout the day

What it does: The Keratin combined with Green Tea replaces damaged hair cement, increasing hair strength while protecting your hair

Product Deep Dive

Regenerating Jelly

Infused with ginger pearls

What it is: A warm, gently penetrating, restorative end of day treatment for the scalp

What it does: The mixture of ginger pearls and green tea significantly boosts growth of hair, generating stronger, smoother, silkier hair

Product Deep Dive

Weak, limp, damanged hair looks replenished, fulness restored 1. StrongerPro-Keratin: strengthens hair 2. NourishedCeramide: restores smoothness and shine 3. Shinier

4. Smoother5. Reduced Split Ends

Frizz - free, sikly smooth hairNutrition and protection starts from the roots for intense smoothing, whichis particularly useful in humid and dry conditionsSilk Protein: enhances smoothness and is thermo-resistantNutrileum: nourishes weak hair

Rediscover incredible elasticity, bounce and silky smoothness with Royal JellyRoyal Jelly: natural ingredient that bathes hair in light, nourishing ingredients

Revive your shinePearl Protein: provides brilliant shineCitrus: purifies hair by freeing deposits and cleaning fibres Shine Booster Technology: boosts light reflection

Nourish your roots, make your hair strongerProduct is applied directly to the scalp which helps microcirculation Restructures hair fibreReduces hairfall by 90%

Visibly prolonged hair colourColour Protect Light Reflecting System: nourishes hair and protects hair fibres[with UV filter]Provides shiny and radient hair colour

Color - Vive

Total Repair 5

Smooth Intense

Re - Nutrition

Nutri - Gloss Light

Fall Repair 3X

Product Line DescriptionName

ASEAN Portfolio

▪ Existing high-end brand image with L'Oreal Studio Line ▪ Variety of consumer needs (dandruff, damanged hair, ▪ Existing Elseve products already target the major dry hair, oily hair, thin hair, etc.) means that we need consumer needs in Southeast Asia (Total Repair 5, to provide many different products Nutri Gloss, Smooth Intense, etc.) ▪ Increasing inventory and decreasing inventory ▪ Experience in using celebrity marketing campaigns with turnover Sonam A. Kapoor▪ Current global reach/ capacity▪ Advanced research & marketing capabilities

▪ Growth of conditioner sales in Southeast Asia ▪ Strength of competitors (Unilever, P&G) and the ▪ Positive economic conditions and growing middle class existing number of brands that they have available▪ Growth of concern on HALAL products ▪ Increase of counterfeit goods; both because of their ▪ Increasing importance of natural products low price cannibalizing L'Oreal sales but also cheap▪ Globally, L'Oreal has twice the market share as products ruining L'Oreal brand image Unilever, so they should be able to claim that spot in ▪ Macroeconomic factors that decrease consumer s the ASEAN market as well spending▪ Strong growth of premium-priced products ▪ Roll-back from discounts and promotions

Strengths Weaknesses

Opportunities Threats

SWOT Analysis

OFFLINE|IN-STORE & TEA SALES

Cross category promotion

4,957.55

16,942.14

4,363.69

60,883.33

10,023.32 3,545.26

50,526.35

2,398.50

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

4,957.55

16,942.14

4,363.69

60,883.33

10,023.32 3,545.26

50,526.35

2,398.50

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

GDP by Country

Café Culture-Growing popularity for western style cafes -Place to hang out, dine, celebrate - Historically upper class activity, but cafes are opening in more rural areas/smaller towns

THE PHILIPPINESPersonal Care

-Buying larger items-Demand for luxurious, spa- like goods

Health Focus

-Awareness and demand for organic foods-Looking for premium coffees and teas

Growing Climate Problems

-Average temperature is increasing, -More humidity=worse hair conditions

POP-UP INVITE